Beruflich Dokumente
Kultur Dokumente
Strategy
Facebook
has
became
the
#1
social
networking
site
which
poses
an
enormous
ques9on
about
how
to
sustain
growth
and
expand
more.
Being
the
internet
giant
means
be
innova9ve,
be
outstanding
to
the
world
and
to
create
be@er
products
for
people
and
also
to
deal
with
threats
from
compe9tors.
This
presenta9on
collects
some
interes9ng
insights
and
implement
some
prac9cal
ideas
to
turn
into
a
business
strategy
in
the
long
term.
Content
Overview
Insights
Learning
from
Successes
Business
Strategy
Product
Development
New
Products
i. ii. Google
Amazon
i. Facebook
Entertainment
ii. New
Facebook
Searches
iii. Facebook
Redene
a
brand
new
society
Minh
Phan
|
anhminhphanle@gmail.com
Overview
This
part
gives
a
brief
on
what
this
presenta9on
is
all
about
Overview
Insights:
by
collec9ng
insighVul
trends
and
facts,
some
ideas
will
be
presented
to
implement
to
Facebook
Learning
from
Successes:
a
deeper
look
into
the
most
successful
Internet
companies:
Google
and
Amazon.
What
can
we
learn
from
them?
Business
Strategy:
summarize
all
ideas
and
turn
into
a
concrete
strategy
that
works
in
the
long
term
Product
Development:
make
a
be@er
product
for
users
New
Products:
suggest
some
ideas
that
could
make
Facebook
more
successful
and
protable
Minh
Phan
|
anhminhphanle@gmail.com
Insights
By
collec9ng
insighVul
trends
and
facts,
some
ideas
will
be
presented
to
implement
to
Facebook
Android OS s9ll #1
h@p://www.businessinsider.com/chart-of-the-day-smartphone-plaVorms-2011-7
22 July
1
July
Minh
Phan
|
anhminhphanle@gmail.com
h@p://blog.urry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
h@p://blog.urry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
h@p://www.businessinsider.com/android-growth-a@ens-2011-6
Mobile
opportuni9es
Growth
of
Android
&
Apple:
what
to
do
with
touchscreen
devices?
Increase
in
9me
spent
on
mobile
devices:
Facebook
mobile
developer
Googles
Ubiquity
Google
has
built
a
plenty
of
products
Strengths
Weaknesses
-
Increases
its
brand
awareness,
the
more
-
Many
products
that
rarely
or
never
been
a
person
uses
Google
products
the
more
used
could
waste
lots
of
resources
Google
can
show
them
ads
-
Generate
tremendous
experiences
and
learn
from
mistakes
to
create
be@er
products
Google
ecosystem
Search
High trac: 1 billion users monthly Ads systerm: Google Adwords & Adsense
Android
G+
High trac
Amazon
Sellers
Users
Business
Strategy
"We
can't
solve
problems
by
using
the
same
kind
of
thinking
we
used
when
we
created
them."
Albert
Einstein
As
long
as
we
want
to
build
a
concrete
and
innova9ve
strategy
we
have
to
think
out
of
the
box
Facebook
-
Simple,
friendly
and
easy
to
use
-
Lots
of
apps,
games
to
play
-
Fun
place
where
lots
of
organiza9ons,
brands,
businesses
and
stars
are
ac9vely
engaging
-
Biggest
social
networking
site
-
Most
ac9ve
website
for
apps
developer
-
Lots
of
apps
are
spams
-
Most
of
good
apps
are
games
which
are
from
big
companies
like
Zynga,
other
smaller
developers
dont
nd
enough
incen9ves
to
contribute
really
cool
apps
to
Facebook
like
many
are
doing
on
Android
Market
and
Apple
Appstore
-
Most
of
Facebook
apps
cant
be
played
on
mobile
devices
SWOT
- Encourage developers to create great apps by crea9ng contests, giving rewards. - Guide developers to develop games in Facebook that could be played on mobile devices (iPhone, iPad) - Expand to other big market like BRIC to gain more users
- The rising of G+ could decrease number of Facebook users - Enter to other market could cost a lot of eorts, means waste of 9me, energy and resources esp with China
Short-term
goals
Develop
products
i. ii. iii. iv. Feeds
Photos
Notes
Videos
Integrate and build more products that works well with Facebook
Long-term
goals
Build
a
Facebook
ecosystem,
which
can
support
and
drive
growth
each
other
Contents
for
mobile
&
touchscreen
devices:
apps,
games:
i. Encourage
mobile
developers,
game
companies
to
develop
more
apps
and
games
that
could
be
played
on
mobile
&
touchscreen
devices.
Conferences,
contests,
rewards
might
help
to
get
their
no9ce
ii. A
future
with
Facebook
phone
and
a
Facebook
appstore
might
create
a
stronger
ecosystem
among
Developers
Facebook
-
Users
Product Development
Photo
Current
features
Photo
upload
is
pre@y
cos9ng
a
lot
of
processes
SuggesEons
- Only
drag
photos
into
browser
and
upload
op9ons
will
appear
- You
can
minimize
the
current
uploading
to
upload
another
album
- Only
drag
photos
into
browser
and
it
will
ask
you
to
create
a
new
album
or
add
to
an
exis9ng
one
- If
user
is
in
current
album
and
wants
to
add
more,
user
just
only
drags
new
photos
to
the
current
window
To add new photos, user has to go to the album > edit album >
Photo
editor
As
the
number
of
photos
uploading
on
Facebook
is
enormously
increasing
due
to
user
growth,
the
current
photo
upload
is
s9ll
missing
photo
editor,
which
can
make
an
album
more
beau9ful,
more
stylist,
more
personalized,
more
fun
to
share
with
friends.
A
simple
photo
editor
with
some
eects
or
maybe
even
with
frames
is
what
users
expect,
so
they
dont
need
another
edi9ng
so{ware
to
do
the
job
More
notes
are
being
shared
on
Facebook,
so
this
photo
editor
can
also
help
users
insert
more
nicer
photos
into
their
notes
Minh
Phan
|
anhminhphanle@gmail.com
Videos
Sharing
videos
on
Facebook
is
very
popular
now.
What
happens
if
Facebook
could
turn
this
into
a
somethingeven
bigger
than
YouTube.
It
could
have
more
op9ons
for
users
to
enable
videos
go
publics
or
not,
make
their
own
channel
with
tags,
etc
Increase
ubiquity:
This
could
generate
more
users
and
tracs
for
Facebook
Minh
Phan
|
anhminhphanle@gmail.com
Notes
Enable
more
emo9cons
of
Facebook
chat,
this
would
make
Facebook
notes
more
fun
and
interes9ng,
this
poten9ally
creates
a
trend
in
teenager
(or
even
adults
who
know?)
tex9ng
language,
which
could
make
Facebook
become
more
popular
Enable
tagging
people
in
note
@[friend
name]
Enable
tagging
photos
in
note
Minh
Phan
|
anhminhphanle@gmail.com
New
Products
Suggest
some
ideas
that
could
turn
into
exci9ng
products
that
make
Facebook
become
more
successful
and
more
protable
Minh
Phan
|
anhminhphanle@gmail.com
Photos
Search
Imagine
you
have
lost
connec9on
with
a
close
friend
for
years,
what
you
have
is
only
an
old
photo
of
him,
you
start
wondering
how
to
re-connect
with
your
close
friend.
Then
you
go
to
Photos
Search,
a
search
engine
powered
by
Facebook
which
enables
you
to
search
the
Facebook
prole
base
on
his
picture.
You
drag
that
photo
into
the
search
bar,
without
hilng
enter
it
automa9cally
shows
lots
of
results
by
analysing
all
photo
albums
and
tagged
photos.
A{er
checking
some
results
you
nd
your
long
lost
friend,
you
send
him
a
message
and
he
reply
with
a
big
surprisewhat
an
amazing
story,
right?
Compare
to
Google
Images
Search,
Photos
Search
is
more
about
people,
this
make
Facebook
not
only
to
connect
people
to
their
friends
but
also
to
nd
and
re-connect
to
their
lost
ones
Minh
Phan
|
anhminhphanle@gmail.com
Privacy
Concern
You
can
give
op9ons
for
users
to
enable/ disable
your
prole
to
be
displayed
on
New
Facebook
Searches,
which
means
their
friends
or
anyone
could
nd
them
on
People
Search
or
not
Concepts
Facebook
machine:
i. ii. i. What
is
it:
like
a
ATM,
a
Internet-connected
machine,
connects
to
the
Facebook
servers
How
it
works:
when
a
Facebook
connect
card
slide
thru,
it
connects
to
the
persons
Facebook
account
What
is
it:
like
a
ATM
card,
uses
for
accessing
the
persons
Facebook
account.
How
to
use
it:
slide
it
into
the
machine,
the
machine
will
connect
to
the
Facebook
account
and
pull
necessary
info
like
name,
age,
gender,
interests,
etc
depends
on
how
much
we
want
to
limit
them
Tracking buying history is also enabled on a fanpage and customers Facebook account
Concepts
Connect
Brand
A
Facebook
connect
card
could
look
like
above.
More
integra9ons
will
be
payment,
deals
(coupons),
all
via
Facebook
account
and
without
any
brand
(one
Facebook
connect
card
for
all).
Facebook
will
become
a
main
channel
for
every
ac9vity
of
a
business,
from
selling
to
marke9ng.
This
is
a
brand
new
society!
Minh
Phan
|
anhminhphanle@gmail.com
Concepts
chart
User
Facebook
connect
Facebook
machine
Business
Connect
Connect
brands
to
customers
Say hello, ask to check-in, play favorite music Analyze prole, suggest buying op9ons, give special oers via buying history or for birthday, holidays Record buying items into buying history of the business and the customer Any issues, refunds, lost & found, etc could be sent via Facebook account
Order
Out of store
Customer Services
Chose poten9al businesses to do rst, can do this by direct contact or register on web A{er agreement btw two par9es, have a trial period with loyal customers or with volunteers (of partner) then do with the rest A{er analyse and learn new experiences, do with other businesses
Start small
Grow bigger
Create a new and more sturdy ecosystem between businesses and customers
Facebook
ecosystem
700 mil Facebook users with Facebook connect card Integra9on: payments, coupons
Customers
Businesses
The future
Facebook machine
Store
...
Hang- out
Deals
Facebook
Facebook
Phone
Facebook
Phone
Phone
Store
Facebook
machine
Store
Facebook
machine
Check- in
Connect
Minh
Phan
|
anhminhphanle@gmail.com
Reference
[1]
h@p://www.hungtonpost.com/2011/06/22/google-1-billion-users_n_881969.html
[2]
h@p://www.ventureblog.com/2003/05/4-keys-to-googles-success.html
[3]
h@p://www.slideshare.net/faberNovel/amazoncom-the-hidden-empire
h@p://www.scribd.com/doc/16062744/Googles-Success
h@p://www.businessweek.com/magazine/content/06_10/b3974071.htm
h@p://www.businessweek.com/interac9ve_reports/top_brands.html