Business Planning & Budgeting

Goal Assessment Hiring & Staff Development

Digital / Social Media Consulting Education & Evaluation
Engagement Planning Job Descriptions
Proposal & Pitch Development Product Research & Implementation
Client / Project Team Coordination Business Planning & Budget

Project Specifications Creative Briefs

Budgeting Technical Specifications
Resource Planning Interface / Design Consultation
Project Oversight Audio / Video Media Production

Influencer & Venue Identification Microsoft • Comcast • Babson College•

Engagement Planning E3Expo• Serono • Akamai • Hewlett
Content Distribution Packard • Forrester Research • Boston Red
Measurement & Influence Analysis Sox • Continental • Motorola • Audi •
Radio Shack • Pfizer • PwC

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dougwinfield@gmail.com Twitter: D2K
 Vice President, Digital Strategies 5/2007 to 12/2008
Waggener Edstrom is Microsoft’s primary PR agency , and I joined to increase the digital fluency
and capabilities of Microsoft account teams. I developed a process to measure and evaluate the
level of digital impact that each team had incorporated in their existing plans and worked with
them to define specific tactics to integrate digital influence into their core methodologies.
I was also a lead in the Digital Strategies Group. Initially, this was a small consulting group of
approximately ten people. I played a lead role in defining and structuring the group as we
expanded into a sixty member global strategic, content and production organization. I introduced
the concept that creativity and audience intelligence are essential for influential engagement.
I created digital strategies for clients and Waggener Edstrom to promote products and events and
to engage with influencers and customer audiences. I also looked at the role of influence and how
it can be measured, tracked and evolved.
Vice President of Interactive 1/2006 to 6/2006
Strategic Consultant / Project Director 11/2004 to 1/2006
DIG is Larry Weber’s next generation PR agency. I led the business development, recruiting, group
and project management. I proposed and managed projects for Visa International, Sun, SAP,
Genzyme, drugstore.com, Akamai, Babson, JetEye.com, and MIT on the best strategies for
identifying and communicating with key constituencies online. I developed content strategies for
community building, blogging, search engine optimization, and viral marketing to influence blogs,
online communities, social networks and search engines. I created new business by developing
and presenting innovative digital media campaign strategies.
(866)-321-0880 www.dougwinfield.com
dougwinfield@gmail.com Twitter: D2K
Interactive Media Strategist 8/2004 to 5/2007
Cathode was my interactive consultancy. I provide project strategy and interactive
media experiences for my clients. This includes producing interactive and HD
projects for Comcast, a streaming Flash video site for Akamai, and consulting on
Forrester Research’s video blog process. I’ve also developed business strategies
and service offerings for Weber Shandwick founder Larry Weber’s Digital Influence
Group.
Vice President, Interactive 2/2001 to 8/2004
Director of Interactive Technology 10/1999 to 2/2001
Manager Interactive Technology 5/1995 to 10/1999
I started and guided Cramer’s interactive division and grew the department from a
single employee to a group of twenty-five skilled programmers, designers, and
project managers. I defined the group’s product strategy, goals, and procedures. I
was a leader within the overall organization and contributed greatly to the success
and prestige of Cramer, the leading integrated media agency in the Boston area.
My division contributed $4 Million of Cramer’s $20 Million yearly revenue.
I worked closely with sales to identify prospective clients and produce proposals,
budgets and specifications. I also actively presented to clients and prospects. By
truly understanding a client’s business needs, customers, and goals, I was able to
provide solutions of greater value. The division also won seven Massachusetts
Interactive Multimedia Council (MIMC/MITX) awards.
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Northeastern University Cramer “Crameronline”: 2004 MITX/MIMC Award
College of Computer Science E3 “E3 Insider”: 2004 MITX/MIMC Award
I studied computer science and was actively involved in college radio and Comcast “Digital Den”: 2004 CTAM Mark Award
campus events. I combined my interests in computers, video, and art into a Continental Teves “Safely There”: 2003 MITX/MIMC Award
focus in interactive media. This included additional study at the Boston Film and Cotting School “Campus Tour”: 2002 MITX/MIMC Award
Video Foundation and internships with several video production companies. BankRI “CampusMate Card”: 2001 MITX/MIMC Award
Compaq “Presillionaire”: 2000 MITX/MIMC Award

Microsoft Microsoft E3 Expo

I produced multiple projects and strategies to
build awareness of this new document standard.
This included a viral comic, a satirical video, a
search campaign and social network community
building.
In less than three weeks I planned and
produced a campaign to launch IE8 beta 2.
This included creating instructional content,
building a Facebook community and creating
a custom Facebook App.
Consumer portal to trade only gaming event
Extensive video, news, polls, and blog functionality
Custom content tool published to the Akamai
network

Akamai Technologies Hewlett Packard

I created an online introduction to new CEO and Led the team that developed an interactive
how Akamai can drive the Demand Economy presentation Installed in 7,000 stores.
Streaming video and animation produced in It featured Customer & associate product
record time. information and was used as an employee training
tool.

(866)-321-0880 www.dougwinfield.com 3
dougwinfield@gmail.com Twitter: D2K