INTRODUCTION

This project intends to define the state of the art in reverse logistics, and to determine trends and best reverse logistics practices. Part of the research charter was to determine the extent of reverse logistics activity in India. Most of the literature examined in preparation for this research emphasized the green or environmental aspects of reverse logistics. In this project, green issues are discussed, but the primary focus is on economic and supply chain issues relating to reverse logistics. The objective was to determine current practices, examine those practices, and develop information surrounding trends in reverse logistics practices. Logistics is defined by The Council of Logistics Management as: The process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, inprocess inventory, finished goods and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements. Reverse logistics includes all of the activities that are mentioned in the definition above. The difference is that reverse logistics encompasses all of these activities as they operate in reverse. Therefore, reverse logistics is: The process of planning, implementing, and controlling the efficient, cost effective flow of raw materials, in-process inventory, finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal. Our project is based on the reverse logistics of bottling of soft-drinks industry. Soft drink bottling industries are the main pioneers of reverse logistics in India. The empty bottles returned from the point of consumption back to the yard for refilling and reusability purposes. Unlike tradition forward logistics network does not support RL, though requires new horizon of backward distribution keeping efficiency and effectiveness in the entire backward chain. From point of consumption to point of end there are numbers of actors involve in it for example retailer ,wholesaler and distributor in this variable we will who are main actors in reverse logistic channel of soft-drink bottling industry.

OBJECTIVES
1) What is current business model of reverse logistics practices soft-drink bottling industry in India? 2) To find out the current trends of Reverse Logistics in soft drink bottling industry of India?

METHODOLOGY
1. TOPIC: A study on reverse logistics of soft-drink bottling industry. 2. Prepared questionnaire for retailers of soft-drinks. 3. Conducted survey with samples size of 30. 4. Data collected is analyzed using MS-EXCEL and SPSS. 5. Found the frequencies, cross tables, pie diagrams and bar charts.

Questionnaire description:
The questionnaire used was a printed, well structured formalized schedule to obtain and record specified and relevant information with fair accuracy and completeness. The questioning process was face to face interviews and the questionnaire was designed in such a way that it could be understood and answered easily by the respondents. The questionnaire contained both close and open ended questions. The close ended questions were dichotomous and multiple choice in nature. Since some of the questions were probing in nature and required answers on the basis of memory of the respondent. In such type of questions there is a risk that the respondents will answer whatever comes to their minds, thereby reducing the impact of the study. Keeping these considerations in mind, firstly the period of time in which respondents were asked to respond was reduced, since it has been found that the longer the reporting period, the less accurate the reporting.

Survey:
A survey was conducted on 30 retailers & distributers to fulfil our objectives that is basically emphasized on reverse logistics on bottles of soft-drinks. We conducted our research so as to find out the relation between different parameters.

ANALYSIS ASSUMPTIONS: Brand sold: 0-a, 1-b, 2-c, 3-d, 4-a&b, 5-a&c, 6-a&d, 7-b&c, 8-b&d, 9-c&d. Rating: 1-a, 2-b, 3-c, 4-d. Influence : 1-a, 2-b, 3-c. Reorder: 1-a, 2-b, 3-c, 4-d. Lead time: 1-a, 2-b, 3-c, 4-d. Proportion: 1-1:1, 2-2:1, 3- 3:1, 4-4:1 Reverse logistics: 1-a, 2-b. Bottles returned: 1-a, 2-b, 3-c. Profitable: 1-a, 2-b. Environment: 1-a, 2-b.

MODEL-1
Frequency Table:

Coca-cola Pepsi co Parle Bisleri coke & Pepsi Coke& Rc Cola Pespi & Rc cola Pepsi & Parle Bisleri

From the above frequency table & pie-chart we can say that pepsi alone has got 26.7% of share and coca-cola has got 20% share but overall coca-cola has got more share since cocacola & RC-cola together has got 26.7% of market share.

MODEL-2
Cross Table:

From the above cross-table we can infer that by following reverse logistics we can cut-down the costs by which we can increase our profit margin.

35 30 25 20 15 10 5 0 yes no

reverse logistics

The above Bar-diagram tells us that all the companies follow reverse logistics.

MODEL-3
Frequency Table

The above frequency table tells us that 100% of the bottles are returned by 83.3% of them.

MODEL-4
Cross Table:

35 30 25 20 15 10 5 0 yes no

eco-friendly

The above cross-table & chart says that Reverse logistics is 100% eco-friendly.

MODEL-5

Chi square Analysis

we have done the chi square analysis between the lead-time and re-order time. So we found the relation between the lead time and re-order time ie 27 retailers say that their re-order time is less than 10 days and lead time is less than 5 days.

CONCLUSION
Our study showed that soft drink bottling industry is gaining profit due to good knowledge about RL, after analyzing this study we come to know that the major success points of soft drink bottling industry are cut-down in manufacturing costs and it is environmental friendly. Empty bottles in market showed that how much your reverse logistics is failed to attain empty bottles back to point of origin, study showed that less quantity of empty bottles shows efficiency of RL of a company. Most of the companies dont follow reverse logistics. Its better to follow reverse logistics to cut-down the costs and to optimize the resources.

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QUESTIONNAIRE

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A STUDY ON REVERSE LOGISTICS OF SOFT-DRINK BOTTLING INDUSTRY QUESTIONNAIRE RETAILERS NAME: LOCATION:

1) Which brand do you sell? a)coca-cola b)pepsi co c)RC Cola d)parle bisleri ltd 2) Overall, what will you rate the product? a)Excellent b) Good c)average d)poor 3) Other than the product itself, which of the following would most influence you in selling this product? a)Cost b) Demand c) Service 4) What is the re-ordering time for the product? a) <10 days b) 10-20 days c) 20-30 days d) >30 days 5) What is the lead time? a) <5 days b) 5-10 days c) 10-15 days d) >15 days 6) Proportion of Returnable bottles and non-returnable bottles?

7) Do they follow reverse logistics? a)Yes b) No

8) Number of bottles returned due to reverse logistics? a)100% b) 80%-100% c) 60-80% 9) Is it profitable to you? a)Yes b) No

10) Does your reverse logistics fulfil environmental obligations?

a) Yes

b) No
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APPENDIX

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VARIABLE-VIEW

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DATA-VIEW
Vijayguptha krishna mahesh mahi pal neeraja mahender raju ravi ramana narayana vijay kumar anjaneyulu srinivas reddy ram mohan prabhakar rajender reddy shankar shivam krishna rao srikanth surya narsimha jaipal teja ramana madhava rao k.s.reddy nithin lakshmana chandra mohan ramesh mvp daba gardens mvp daba gardens mvp maddilapalem maduranagar seethamanagar nad mvp mvp mvp pmpalem Sagar nagar pedha Waltair dwarakanagar diamond circle yendada madurawada N.A.D pmpalem sithammadara rama talkies 5 4 4 0 1 4 5 5 0 0 1 1 1 5 5 4 1 5 5 1 3 1 1 2 1 2 1 2 2 2 2 1 1 1 1 1 2 2 1 1 2 2 1 2 2 2 1 2 2 1 1 2 1 2 2 2 2 3 1 1 1 3 3 3 3 3 2 1 3 2 1 3 2 3 3 3 3 2 3 2 3 3 3 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 3 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 3 3 3 3 2 3 3 2 2 3 3 3 3 4 4 3 1 1 1 1 2 1 1 2 1 1 2 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 1 1 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

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