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First of all we are very much thankful to ALLAH ALMIGHTY, who gave us
strength & power to complete this task efficiently & effectively.
We would like to especially thank Mr. Avais Shahid, Director Finance Margalla
View Housing (Pvt.) Ltd. Who was very cooperative and considerate during the whole
period of our collection of information.
We are also very grateful to all those who helped us & gave us up-to-date
information or any other information regarding this analysis while completing this task.
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
Executive Summary
The project is based on Margalla Housing Scheme, one of the three projects of the
Twin City Society, a private limited company established by four people which has
gained popularity overtime due to their provision of value to the customer. This scheme
was located in Islamabad, Zone 2 which increased its feasibility for us as a project to be
undertaken. This project was selected as an extension to the Project Management course
that is a part of our MBA curriculum.
The project starts off with information about the Zone distribution in Islamabad as
well as the procedure or processes required for the provision of NOC by CDA.
Later on we have discussed the organizational vision of the company and their
unique features. The structure of business and the project life cycle has clearly been
elaborated in this report. Margalla housing scheme has properly allocated its scheduling,
performance and specifications objectives, which in return has made it a unique housing
scheme.
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
TABLE OF CONTENTS
CHAPTER 1.AN INTRODUCTION..............................................................................................1
ISLAMABAD ZONES:..........................................................................................................................1
CDA’s Requirements for processing a housing scheme............................................................1
Issuance and Schemes of NOC.................................................................................................1
CHAPTER 2.THE ORGANIZATION...........................................................................................2
TWIN CITY HOUSING (PVT.) LTD:.......................................................................................................2
MARGALLA HOUSING SCHEME:...........................................................................................................3
Unique Features of Margalla Housing:...................................................................................4
Structure of the Business:.........................................................................................................5
MISSION AND VISION OF THE BUSINESS:...............................................................................................6
Mission ....................................................................................................................................6
Vision .......................................................................................................................................7
CHAPTER 3.SELECTION MODEL.............................................................................................7
NUMERIC MODEL:.............................................................................................................................7
NON NUMERIC MODEL:......................................................................................................................7
CHAPTER 4.PROJECT LIFE-CYCLE........................................................................................7
CONCEPT:.........................................................................................................................................7
INITIATE:...........................................................................................................................................8
IMPLEMENTING – MONITORING – CONTROL:..........................................................................................8
TERMINATING:...................................................................................................................................8
CHAPTER 5.MANAGING PROJECT .........................................................................................9
PROJECT MANAGER AND TYPE OF TEAM:..............................................................................................9
OTHER MEMBERS OF THE TEAM INCLUDES FOLLOWING:.............................................................................9
SCHEDULING – SPECIFICATION – PERFORMANCE:....................................................................................9
CHAPTER 6.PROJECT PLANNING PROCESS......................................................................10
NATURE OF ORGANISATION:...............................................................................................................10
Registration with SECP:........................................................................................................10
Water Availability:..................................................................................................................10
Compact piece:.......................................................................................................................10
Ownership:.............................................................................................................................11
Documentation:......................................................................................................................11
Land Acquisition & NOC process:.........................................................................................11
Layout Plan:...........................................................................................................................11
Bank Nomination:...................................................................................................................11
Advertisement Approval:........................................................................................................11
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
Mortgage Land:......................................................................................................................11
Final NOC..............................................................................................................................12
Development work:...............................................................................................................12
Discard IESCO and SNGPL:.................................................................................................12
Plot Possession:....................................................................................................................12
Maps approval:.....................................................................................................................12
Construction of houses and Public places:...........................................................................12
CDA takeover:.......................................................................................................................12
HIERARCHAL BREAKDOWN STRUCTURE (HBS):...................................................................................13
NETWORKING:.................................................................................................................................13
CHAPTER 7.ALLOCATION OF RESOURCES:......................................................................14
A)ACCOUNTING:..............................................................................................................................14
B)DOCUMENTATION OF FILES:.............................................................................................................15
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
TABLE OF ILLUSTRATIONS
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Margalla View Housing Scheme- A project of Twin City (Pvt.) Ltd.
Chapter 1.An Introduction
Islamabad Zones:
Islamabad the Scenic Capital City of Pakistan has been expanding swiftly over
past few years. This expansion has taken place due to the prevailing national and
international scenarios. At present, the population of Islamabad is just above the million
mark. Day by day increasing population and vast foreign investment has given a boom to
the real estate industry of this area. Sources reveal that Islamabad is facing a shortage of
40,000 housing units. The existing number of houses here are 70,000 while 110,000
housing units are required1. Government alone cannot cope up with the current housing
situation and therefore framed under ICT (Zoning) Regulation, 1992 has allowed
investment for the development of Private Housing Schemes in Zone II and Zone V of
Islamabad, sponsored by a registered company or a cooperative society. Ever since, the
real estate business is experiencing boom in the market, Housing projects in Islamabad
are coming up by the dozens, all focused on providing good investment opportunities at
large and a little on actual housing options. The only information available to the investor
or to the genuine house seeker is what is being advertised or being informed by the
property deals. This leaves a huge space in between the ground reality and what is being
portrayed and often the buyers get misled in making the right choice.
CDA’s Requirements for processing a housing scheme
• A housing scheme can be sponsored by a registered company or a
cooperative society, hereinafter referred as Sponsor, for an area not less
than 50 acres (400 Kanals) present in Zone V and 100 acres (800 Kanals)
falling in Zone II, as single piece of land, of ICT Zoning Plan.
Table of Features
Compl 50%
Completed Completed
eted Completed
Development
Plots Water Direct Link Boundary Wall
Supply from
Sold Situated on Proposed 6 Feet
Sandymar Dam and
Out Main GT Road High Brick Wall
Tube Wells
233 Sq
Sizes of Plots 356 Sq Yard 500 Sq Yard 1000 Sq Yard
Yard
Expansion Plan No, the land available in surroundings has prices that are not feasible to start a new project.
Margalla Housing aspires to be one of the nation’s first class housing schemes
with projects offered to a wide array of segments, at choice locations with quality
services, while maintaining the highest international standards, timely delivery, and
lifelong customer satisfaction.
Vision
To select a project a company can use different models to make them assist in
making the decision either to pursue the project or not. For this particular project Twin
City used non-numeric model and numeric as well.
Numeric Model:
As being a privately owned company, they are reluctant to share the actual
feasibility model which helps them to decide on the pricing decision of the plots of the
Margalla View. Such information is highly confidential for any such organization.
Concept:
After the development of zoning regulations in 1992, Islamabad was divided in
various zones which provided Twin City an opportunity to divest into the booming
business. They developed Margalla Housing in 1994 as a project with the concept of
attracting middle class families as their customers. These same middle class families did
not only become the end users of their project but also supported the investor’s role.
Initiate:
The Margalla Housing project was initiated in 1993, however, the master plan was
approved in 1995 including CDA regulation affirmation and architecture. NOC was
granted to the project in June 2002 which led to the major development work to be
initiated and completed in 2004. Provision of electricity by IESCO assisted in the
progression of their work which finished in Dec 2007. There is still half of the work to be
completed with expectations of completion by end of 2009.
Terminating:
After the completion of all of the basic activities as mentioned in the Initiation
and Implementing phases above, the project will then be handed over to CDA which
leads to the termination of their project. However, CDA has not delivered any policy that
would dictate the time of the takeover.
Chapter 5.Managing Project
Director Finance Mr. brought vast experience he gained in Middle East into this
project. Having experience of more than 9 years in construction industry make him
precious member of this team.
Director Finance Mr completed his MBA from Bahria University and after that he
moved abroad and continued his education in management sciences. He is also a valuable
member of this team bringing experience from USA about financial matters.
All of the activities, such as leveling of ground, construction of roads, pipe lay-
down, plotting, and so on are taken care of by a team of engineers provided by Margalla
Housing project. This team is, however, advised and directed by consultants appointed
for the project. The initial planning phase was completed by Unique consultants,
however, the remainder of the activities have been supervised and directed by Objectives
Nature of Organisation:
Twin City Housing Ltd consists of three projects including Margalla Housing,
Pine City, and Bhurban Terraces. The company is a pure project organization that can be
understood by the fact that they only take on the projects for specific authorities and deal
with the construction and development of the projects. Once the construction processes
are complete, they then hand the projects over to their respective authorities.
This step is elaboration of processes that are carried out in the project. It explains
the order of the processes and the resources that are required at each step. Margalla view
housing scheme is planned on the following format as follows:
Registration with SECP:
Before starting any activity for Margalla view housing scheme, company need to
be registered with the appropriate authority which in case of twin city housing is SECP.
Water Availability:
CDA post a critical need of water availability to a housing scheme before starting
any acquisition of land for housing scheme.
Compact piece:
Square piece of land is needed for a housing scheme which is 1600square meter in
case of Margalla Housing Scheme. This condition by CDA also helps to avoid any sort of
hindrance in development work.
Ownership:
Land acquisition is an important part of any housing scheme, but land mafias
pose serious threats to the ownership acquisition of land. Most of the time fake ownership
papers been sold to housing scheme or the important part of land is hostilely take over by
mafia.
Documentation:
All the documents been purchased from the land owners are scrutinized from the
appropriate authorities and a single ownership in the name of Twin City Housing was
claimed to start the NOC process for the Margala View housing scheme.
Land Acquisition & NOC process:
After complete documentation and scrutinizing the ownership claims of the
previous owners the land is secured and boundaries were demarcated by CDA. NOC is
issued by CDA after a survey by CDA to insure that the appropriate land is acquired by
the Twin City housing.
Layout Plan:
During the NOC process a layout plan in which seismic survey, sewerage lines,
gas pipeline, electricity lines, filtration plant line, other required underground work and
public places development plan been submitted to CDA for scrutinizing the layout plan.
Bank Nomination:
After the initial NOC CDA appoints a bank which is MCB in case of Margala
view housing scheme who submits financial position of scheme to CDA, SECP and Twin
City housing.
Advertisement Approval:
Initial NOC process after some stage allows Twin city housing to advertise its
housing scheme in all mediums of advertisement. Twin City outsourced the
advertisement about this particular project initially but later they also even advertise it by
themselves and even on commission based marketing.
Mortgage Land:
After the above stated processes the mortgaging of land is conducted. The land is
mortgaged to the government on the basis of certain criteria. The areas that is planned to
be allotted to commercial buildings, roads, parks, mosques etc is mortgaged to the CDA
and then the rest of the housing part is mortgaged to CDA on the basis of the fact that out
of 100% of the land 25% is mortgaged to CDA.
Final NOC
The mortgaging process follows with the final NOC. That is, the company
registers for the final NOC granting since the requirements are checked and then it is
granted. It takes some time to go through this process Since the Margalla housing was
fulfilling the requirements so it didn’t take much time for them to go through it.
Development work:
This part of the project was the most crucial because this part need to meet the
deadline of CDA regarding all the development work, as most of the plot were,
mortgaged to CDA and they release as the developmental project progresses.
Discard IESCO and SNGPL:
After the termination of the stated processes in the development work the project
owners request the IESCO and SNGPL to withdraw from the project.
Plot Possession:
Here the company starts giving possessions to the people who are the actual
owners of the plots. The people who have filed for the plots will be given possession to
start with the construction of houses of the project.
Maps approval:
Then the owners make plans and maps for their houses. These maps are checked
with the requirements of CDA and then approved to start with the construction.
Construction of houses and Public places:
All the construction either house or public places were started after the final
survey of CDA official to check whether all the activities necessary for construction been
completed or not. Construction of public places like school, mosque, and parks were been
constructed according to the needs.
CDA takeover:
After all the public place construction CDA will take over the housing scheme
and that will be the termination of the project. This process will take place in 6months
with different phases.
Hierarchal breakdown Structure (HBS):
SECP Reg.
Water
Compact piece
availability
Land aquisition
NOC process
Bank
Layout plan AD approval
nomination
Final NOC
Development
work
Road plan
Drain layout Gas / electricity Water supply/ Sewerage /
(outsourced
(Paragon (outsourced to filtration plant filtration
Paragon
builders ) Authorities )
Builders )
Plot
possession
Map approval
Construction of
houses / public
places
CDA takeover
(termination )
Figure 3-HBS
Networking:
Sr. No Activity Duration predecessor
1 SECP 3 mons
2 WATER AVAILABILITY 6 mons 1
3 COMPACT PIECE CHECK 9 mons 1
4 OWNERSHIP 9 mons 2,3
5 DOCUMENTATION 18 mons 4
LAND ACQUISITION BY THE
6 COMPANY 36 mons 5
7 NOC PROCESS 12 mons 2,6
8 LAYOUT PLAN 6 mons 7
9 BANK NOMINATION 9 mons 7
10 ADVERTISEMENT APPROVAL 3 mons 7
MORTAGE LAND 50% TO
11 CDA 6 mons 8,9
12 FINAL NOC 12 mons 8,11
13 DEVELOPMENT WORK 65 mons 12,10
14 DISCARD IESCO & SNGPL 12 mons 13
15 PLOT POSSESION 14 days 13,14
16 MAPS APPROVAL 2 mons 15
17 CONSTRUCTION OF HOUSES 12 mons 16
CONSTRUCTION OF PUBLIC
18 PLACES 18 mons 16
19 CDA TAKEOVER 3 mons 17,18
a) Accounting:
Through this software record keeping is done relating numbers such as sales,
expenses or profits and the account keeping of various activities that are carried out on
the projects.
b) Documentation of files:
Include government related registrations, plot related instructions and
information, day to day operations are catered through that these are operated through
oracle and front page is operated through VB (visual basic)
We have discussed below the certain trade off involved in the Twin city housing
limited, their allocation of resources to different projects and the relationship between
resource loading and leveling.
Critical Path Involved - Crashing a project
The allocation problem requires more careful consideration if it is decided to
speed up the accomplishment of tasks or the project. Margalla housing society using the
standard practices and rules of thumb estimated the resources needed for normal
progress. They estimated to complete the project by 2007. However the project got
delayed by two years. Now, they are planning to expedite (crash) the project, they
consumption and demand of additional resources and thus will try to complete the project
by 2011. Additional resources utilize by the project are mostly human resource related
that is labor. Example security guards can be provided at the site if or whenever required
from other projects.
Resource Loading
It describes the amounts of individual resources the project require during specific
time periods. Hence the requirements of each resource are simply listed as a function of
time period. With the help of resource loading the Margalla housing society gave a
general understanding of the demands a project makes on Twin city limited resources.
With the help of resource loading Margalla housing society helped understanding and
developing through project planning. This is the first step in attempting to reduce
excessive demands on certain resources.
Resource Leveling:
Resource leveling aims to minimize the period-by-period variations in resource
loading by shifting tasks within their slack allowances. This purpose is to create a
smoother distribution of resource usage. Margalla Housing Society utilizes to take
advantage on Resource leveling by utilizing the smoother resource usage which invloves
less involvement of management as the usages of resource is nearly constant.
The Project manager at Margalla housing society is leveling human resource.
Thus utilizing the "just in time" inventory system in terms of increasing or decreasing
labor levels according to the requirements. Thus a balance is maintained in the resources.
Chapter 8.Controlling at Twin City:
The basic concept of controlling includes the regulation and control of resources
and hence stands for bridging the gap when required between the standard to be
maintained for those resources and the deviation that might be faced. The control process
means the determination of the lag in the entire process of a project and applying
resources accordingly to overcome that lag. Therefore it is mandatory to measure
followed by monitoring and then controlling. There are three basic types of controls that
are applied in this regard including Cybernetic Control, On-off/Go-No go/1-0/Yes-No,
and Post Control. Out of these, the two that apply on Twin City are as follows:
Cybernetic Control
Twin City has depicted the use of this specific control throughout their projects
including the Margalla Housing Scheme project. Usually, a comparison was carried out to
find out if the project is running according to the budget and time allocated, through
identification of current status. If there were any deviations found, the CEO would get in
touch with the appointed consultants on the project who would then act as the effectors to
speeding up the process or adding resources to bring the project back on line. Hence,
their entire process of conversion into outputs was kept in check constantly for timely
termination.
Post Control
Twin City has faced many challenges throughout the course of their project
tenures, such as those identified earlier including challenges put forth by the various
governmental agencies, CDA and so on. To avoid the occurrence of any activities that
could delay their projects and affect their overall performance, the company has
identified the areas that could be controlled or effectively focused on for future projects
and their objectives so to avoid any hassles or hurdles of the sort.
At Twin City, the entire process of controlling is managed by the CEO. The CEO
does consult with the management or the involved personnel in a certain or specific
project, however, the end decision is always given by him so to keep the operations under
control including the resource allocation required in every project.
Scope Creep:
Scope Creep is a phenomenon that stands for the drift experienced in the terms
and conditions that had been initially set in the project contract. Twin City also had to
face this phenomenon in the conduction process of their project. There are two reasons
that usually lead to Scope Creep including environmental and technological changes.
Twin City, however, went through environmental changes that made an impact on their
operations and project progress.
Environmental Changes:
Twin City has had to deal with this type of Scope Creep in the midst of their
project. Initially, Twin City, according to the governmental laws, was planning on
developing housing of not more than 3 stories high. However, when their construction
started taking place, these laws were changed so that now buildings up to 15 stories high
could be built. This of course, turned out to be an opportunity for Twin City for their
projects and they acted out to opt for it. Hence, now they are deliberating working on
buildings of that caliber. Similarly, Twin City was initially planning on completing their
development project in a period of five years. However, due to the shortcomings of
several governmental agencies, they had to extend their plan beyond that of 2007, the
year earlier proposed. In June 2007, the company received a notice from the government
to complete their project in five years with the ending date of December 2007. This
change in the law also affected their progress in that project since they were given a
deadline of only 6 months legally. They then had to act to obtain an issuance to complete
the project on their own pace. Moreover, the many CDA, governmental and other
regulations and/or policy changes borne by the company throughout their project course
are included in this matter.
Varieties of termination:
There are four basic types of terminations which are as follows:
Termination by extinction
In termination by extinction, the project might have achieved its goal or was
successful. The product is handed over to the client after completion. The project might
also be stopped if it was unsuccessful. A special case of termination by extinction is,
“termination by murder”. Two important features of termination by murder include the
suddenness of project termination and the lack of obvious signals that death is
forthcoming. In case of Margalla Housing Society, termination by extinction can be
practiced, since after the completion of houses they are hands over to the respective
parties and then CDA jumps in.
Termination by addition
Termination by addition involves, bringing the project into the organization as a
separate, ongoing entity. If a project is a major success, then in such case, it may be
terminated by institutionalizing it as a formal part of the parent organization. After the
extinction, the project’s personnel, property and equipment are often simply transferred
from the dying project to the newly born division. The budget and administrative
practices that confirm to standard procedures in the firm help in carrying out the
metamorphosis from project to department to division. Our project regarding Margalla
Housing Society will in future, after the completion of the project will practice extinction
by addition. After giving entire ownership to the required parties, and in other words
completion of the project, the company will draw back its resources for instance the labor
which was required for construction purposes, the tractors, the machinery, equipment and
the like.
Termination by integration
Termination by integration involves bringing the project activities into the
organization and distributing them among existing functions. Margalla Housing Society
can not practice termination by integration, since it is not practical or logical to bring the
project’s activities into the organization and distributing among the already existing
functions.
Termination by starvation
Termination by starvation involves cutting a project’s budget sufficiently to stop
progress without actually killing the project. In case of Margalla Housing Society, there is
no question of termination by starvation. Since, the company has a hefty budget in hand
and lack of monetary resources is not in the picture anywhere. Hence, Margalla Housing
Society has no plans of stopping the progress of their project.
When terminated…. What to do?
Post project report:
After the completion and termination of the project the Twin City Society will
hand over a detailed report to CDA.This report will include all the problems,
amendments, required processes, expected and unexpected hurdles, delays relating to the
availability and unavailability of resources, , problems regarding resources, shortage or
excess of resources etc faced during the Margalla Housing Society project was
conducted.
Handover to CDA:
After the construction of houses, ownership is given to the respective parties
accordingly. Also, certain percentage of residential plots is transferred to CDA at the
beginning of the project. When a certain percentage of the development work is
completed by the firm, CDA carries a survey and then accordingly releases some
residential mortgage plots to the firm for sale.
Chapter 10.Recommendations
The real estate business is the one that has become more of lottery to the ones
operating; the reason behind it could possibly be the huge investment made from abroad
and within from the country. Due to the fact that it has become more lucrative to the
investors brings out the idea of more fraudsters coming in to exploit the overall market
patterns.
The following recommendations can be made based on the facts and figures
available:
Recommendations for the Sponsors:
• Sponsors should go through proper procedures to get approval for floating the land in
the market, and should avoid any public announcements before they are allowed to
do so. Once they are allowed to float the land in the market, they should not book
plots in excess to the number they are allowed. Sponsors should make it public, the
exact information about the society and procedure for booking and possession.
Sponsors should remain in contact with their members to keep them updated about
the development stage. Sponsors should complete the development work within the
time-frame allotted by the CDA to ensure that the worth of the land does not decline
due to its uncertain nature.
• After the new ruling from CDA about High Rise building, a new opportunity was
created for Twin City Housing to redesign the portion of Flats near the dam location.
This high rise building project can be an estimated value of Rs. 200 million.
• They should focus on developing value addition through the development of Villas
such as those developed by Eden Gardens and/or Bahria Safari Villas instead of
limiting their scope to that of only selling plots.
Bibliography
• Twin City Housing (Pvt.) Ltd. Website
www.Margallaview.com
ANNEXURE
• Complete Progress Report of the Project
• Call Report 1
• Call Report 2
• Call Report 3