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WHAT MAKES GREAT INFOGRAPHICS?

A great infographic is a powerful tool that utilizes engaging visuals that both appeal to an audience hungry for information and aids in comprehension and retention of the material. Here, we break down the essential elements neccessary to create a great infographic.

THE RISE OF INFOGRAPHICS


THE PROLIFERATION OF INFOGRAPHICS
Infographics popularity and importance have steadily risen over the last several years, as readers look for ways to quickly gain insight and understanding of the vast amounts of data and information available to them.
1 yr 5 yr

According to Payscale, an infographic has the potential to reach

15 million people.
B2B Marketers Using Infographics:

2.5 yr

Infographics are considered the fastest-rising content marketing format, according to a survey by IDG.

2011 2012

28% 43%

THE SEARCH FOR INFOGRAPHICS: WORLDWIDE GOOGLE TRENDS


Interest Over Time, According to Google Trends: 100 April 2013 100 November 2012 85

80

60

November 2011 50

40 October 2009 6

August 2010 19

20

0 January 2010 January 2011 January 2012 January 2013

* The numbers 0100 represent peak Google search interest over time. The numbers are normalized and do not reect repeated searches from individual users over a short period of time.

WHY ARE INFOGRAPHICS SO EFFECTIVE?


Appeal

APPEAL
We are drawn to formats that are e engaging, and entertaining. cient,

COMPREHENSION
Visualizations enable us to digest information more e ciently and facilitate understanding.

RETENTION
Comprehension Retention
Visualizations aid in our ability to retain information by drawing upon understood symbols, scenes, and patterns.

YOU NEED A VISUAL CONTENT STRATEGY

Engagement

Distribution

Creativity

Who is your audience?

Through what channels and platforms will you reach your audience?

What format is best for your target channels and platforms?

What social networks are they using? How do you want your audience to engage with your infographic? What content is best for your target channels and platforms?

What online publications do they read?

WHAT MAKES AN INFOGRAPHIC GOOD?


Beauty

Utility

Soundness

BEAUTY

UTILITY

SOUNDNESS

Is the design aesthetically pleasing?

Does the story being told have usefulness?

Is the content reliable, complete, and presented appropriately?

Is the design appropriate, given the subject matter?

Is the design helpful in communicating a message, or does it distract from it?

Is it: Entertaining? Informative? Inspiring?

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