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er.com EDUCATION American University B.A., Public Communication Minor, Marketing School of Communication - Washington, DC May 2013 HONORS Overall g.p.a. 3.63; Deans List Prudential Spirit of Community Award 2008 For Outstanding Volunteer Service to the Community Girl Scouts of Western Pennsylvania 2008 Women & Girls of Distinction Award Community Service American Youth Foundation I Dare You Leadership Award 2008 RELEVANT EXPERIENCE Project Leader, Honest Tea via American University PR Portfolio course , Bethesda, MD 01/13 present Working off clients objective for a strategic communications plan encompassing primary research, targeted audiences, key messages, suggested storylines, creative tactics and evaluation techniques Materials include: news releases, media invitations, ads, app mockups and videos Director of Finance & Fundraising, PRSSA, Washington, DC 08/11 present Planned and organized fundraisers single-handedly in various venues around Washington, DC including Keepin it Reel an event featuring DJs RSK and Reed Rothchild (Head of Rothchild) with photo coverage captured by DanceWoot Assembled monthly budgets for the chapter in addition to reviewing membership drives and promotions Creative Attach, Mother, London, England 05/12 05/12 Accompanied writers and producers to Factory Studios, providing feedback on formatting for Stella Cidre 30 and 60-second advertisements for radio and Facebook Accompanied producers while generating creative feedback from the grading of Esme Denters music video, Its Summer Because We Say So presented by 17 Make-Up, a Boots UK brand Set-up and conducted Skype and phone interviews with Defected Records for Sasha Markovas I Love Boxie t-shirt line Public Relations and Marketing Assistant, Blurb, London, England 03/12 05/12 Participated in brainstorm sessions with Hope & Glory PR prior to the launch of campaign, Nation of Story Tellers Selected showroom space, layout and content for Blurbs inclusion in Clerkenwell Design Week 2012 Composed creative blog posts exposed to over 42,000 people such as Kickstarter Projects Aims to Save Box Cameras Performed a competitive review by creating an identical product and transcribing the experience from process to result DJ, WVAU, Washington, DC 01/10 12/11 Hosted two online radio shows, Studio 10 and DNA with interviews featuring artists such as The Dance Party Sought out local DJs, artists and producers for on-air performances including Eighteenth Street Lounges Ed Metaphysical Writer for WVAUs website including YouTube video footage from the show (e.g. Flex Mathews & The Unknown on "D'N'A) Intern, Rational 360 Public Relations, Washington, DC 04/11 08/11 Conducted research, including Cision, to assemble media lists for clients like the Personal Care Products Council Pulled news clips and compiled media impressions for the Peter G. Peterson Foundations 2011 Fiscal Summit Pitched to regional, national and international news and media outlets through phone and email Attended Truck Safety Coalition Press Conference while taking notes to use for a pitch benefitting a client Communications Intern, National Alliance on Mental Illness, Washington, DC 06/10 08/10 Revised and updated NAMI.org in AP style in addition to recreating the ADHD section of the website Active during the 2010 NAMI National Convention in Washington: conducted and recorded consumer interviews, took care of V.I.P.s, contributed to live social media and wrote copy (e.g. Cliff Richey: Professional Tennis Player Aces Depression) Increased overall social media presence by providing Twitter, Facebook and YouTube updates visible to over 48,000 people Developed an innovative model for NAMI StigmaBuster collective through consumer data and an environmental scan KEY SKILLS Cision, Jigsaw, MEDIAtlas, Microsoft Office, Facebook, Twitter, Tumblr, Wanelo, Wordpress, Pinterest, iMovie, YouTube, SEO, Google AdWords