Q1) Do you have a social network account?

Respondents 150 Female Male 80 70 Yes 80 65 No ------Planning to open one ---5

Inference: the above questions shows that 100% of the female respondents have an account, while 65 of the 70 male respondents have an account, with 5 having plans of opening an account. This goes to prove how much did the social media has matured.

Q2) on which social media do you have your account?

Respondents 150 Female 80 Male 70

Facebook 80 65

Twitter 40 32

Youtube 20 16

Inference: from the above question you can clearly see that each and every respondent that has an account on social network has an account on facebook, 50% of the female respondents also has their account on twitter and likewise 25% has their account on youtube. The same goes with the male respondents, the distribution of this numerics is astonishingly same, 100% of the male respondents that have an account is logged into facebook, while a little lower than 50 percent of these respondents are logged into twitter and the same goes with youtube a little lower than 25% is logged on to youtube. Facebook proves to be the leading social network site among all.

Q3) how often do you access your site? Respondents 150 Daily Weekends once in a month

Female Male

80 70

70 55

7 10

3 5

Inference: from the above answer you can see that 70 out of the 80 female access their account on a daily basis, 55 out of the 70 males access their account daily, 7 out of the 80 female respondents access their account on weekends, while the male respondents were 10, out of the 80 female respondents only 3 respondents stated that they access their account once in a month and 5 respondents from the male respondents said that they access their account once in a month. From this you can clearly see that the social network sites have grown in much demand among the societies.

Q4) what are the brands that you follow on the media site? Respondents 150 Female 80 Male 70 Fashion 75 10 Cosmetics 80 00 cars 8 60

Inference: out of the 80 female respondents 75 respondents said fashion, and all 80 respondents has said that they even follow cosmetics, while only 8 of the 80 female respondents said cars. Out of the 70 male respondents 10 respondents said that they follow fashion, while 00 respondents said that they follow cosmetics, and out of the 70 male respondents 60 of them said that they follow cars. From this answer you can see that on the social media every product has someone or the other following it.

Q5) what attracts you the most towards choosing to follow a certain brand? Respondents 150 Female 80 Male 70 Content 70 55 Name 7 10 Pics 3 5

Inference: out of the 80 female respondents 70 said that they choose brands that has a good content more than the name of the product, since luxury brands make simple products as well, and if the content does not support the brand properly then choosing that becomes difficult. 55 respondents out of the 70 male respondents had the same thing to say, out of the 70 female respondents 7 respondents said that they make their choice given by the brands name, 10 male respondents said that they go by the brand name as well, 3 of the female respondents said that they make their choice over pics, while 5 of the male respondents said that they make choice over the pictures only.

Q6) Do you count content of a brand very necessary for marketing? If so can you define? Respondents 150 Female 80 Male 70 Yes 75 60 No 2 5 Somewhat 3 5

Inference: from the above answer you can clearly see that the majority of the respondents of both female and male have said that content is very necessary for

marketing, 75 of the 80 female respondents said and 60 male respondents out of the 70 said yes that content is vital, while 2 of the female respondents said no and 5 of the male respondents said no, the remaining 3 of the female respondents said somewhat and 5 of the male respondents said somewhat, from this it is clearly understandable that content plays a vital role in impacting the consumers buying behavior.

Q7) according to you why is content so important when marketing? Respondents 150 Female Male 80 70 Gives information 75 60 full People like to read Not important 2 5 3 5

Inference: out of the 80 female respondents 75 respondents stated that content about a brand gives full information about a product, out of the 80 female respondents 2 said that because many people like to read, while the remaining 3 female respondents said that content is really not important, because a renowned brand can be trusted. Out of the 70

male respondents 60 respondents said that content is important because it gives full information, 5 of the male respondents said that because people like to read, while the remaining 5 said that content is really not important, but from the majority we can see that content plays a very vital role in advertising even for luxury brands.

Q8) Do you pay attention to the advertisements on the social network sites that you are logged into? Respondents 150 Female 80 Male 70 100% 10 5 50% 45 40 25% 25 25

Inference: out the 80 female respondents 10 respondents stated that the pay 100% attention to the advertisements that are posted on the social network sites, 45 of them said that they pay 50% of the attention on these advertisements, and the remaining respondents said that they pay 25% of their attention on these advertisements. From the 70 male respondents 5 respondents said that they pay 100% of the attention on these advertisements, 40 respondents said that they pay 50% attention on these advertisements while the remaining 25 respondents said that they pay 25% attention on these

advertisements. That means that quite a considerable amount of attention is being paid by every respondent on the advertisements that are posted on these sites.

Q9) what is opinion about these luxury brands advertising on social networking sites? Respondents 150 Female 80 Male 70 Good thinking 55 50 Not suitable 25 20

Inference: from the above answer you can clearly see that the majority of the respondents say that advertising on social networking sites is a good idea, out of the 80 female respondents 55 respondents say that they think marketing on these sites is a good idea while the remaining 25 respondents state that the social networking sites is not suitable. Out of the 70 male respondents 50 said that it is a good idea while the remaining 20 said that it is not suitable.