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2. : V&A Museum ( 2012-2013) ....................................... 11

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10

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14


Byrnes, W. J. (2003). Management and The Arts. USA: Focal Press.
Kotler, P., Kotler, N. G., & Kotler, W. I. (2008). Museum Marketing and Strategy:
Designing Missions, Building Audiences, Generating Revenue and Resources. San
Fransisco: Jossey-Bass.
Mork, P. (2004). Marketing. In P. J. Boylan, Running a Museum: A Practical
Handbook. Paris: ICOM-International Council of Museums.
Wheelen, T. L., & Hunger, D. J. (2011). Strategic Management and Business Policy:
Towards Global Sunstainability. New Jersey: Pearson.
Whittington, R. (2001). What is Strategy - Does it Matter? London: South-Western
Cengage Learning.
. (2008).
, . 1 . (.),

( , 51). : .
, . (1999). : ,
.. : . .
-, . (2003).
., :
, : , . 25-66
V&A Museum (Victoria & Albert Museum). Abrief history of the Museum.
http://www.vam.ac.uk/content/articles/a/a-brief-historyof-the-museum/ (5-1-2013).
V&A Museum. Mission and Objectives.
http://www.vam.ac.uk/content/articles/v/v-and-a-mission-and-objectives/ (5-1-2013)
V&A Museum. Strategic Plan 2010-2015: 2012/13.
http://media.vam.ac.uk/media/documents/strategic_plan_2011_2015_2012_13.pdf (5-12013)
*
,

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83%CF%84%CF%81%CE%B1%CF%84%CE%B7%CE%B3%CE%B9%CE%BA%CE
%AE&dq=

15