Green Development • Sustainability • March Creek Restoration Initiative

June ‘09
 Saint John Board of Trade
Chair’s Message
It is my honour to serve as the Chair
of the Saint John Board of Trade during
its 190th year! This year is already shaping
up to be an exciting one!
On May 6th I was inducted as the Chair
of our organization at the Annual
Luncheon. This year we had memorabilia
on display, which was complemented by
a 20-page insert in the Telegraph Journal.
Photos of the meeting and luncheon are
on page 3.
At the meeting and luncheon, I had the
opportunity to outline this year’s Key
Priorities. The major priorities we will be
focusing on for the 2009-2010 year are:
the Energy Hub, through improved air
service; Workforce Expansion, through
the creation of centres of excellence at
UNBSJ and NBCC-SJ; Infrastructure
Development, with a sustainable water
treatment system; and Transportation with
the Twinning of Route 7. All of these
priorities and the long-term priorities of
the Board, like Sustainability, are
explained in detail in the Key Priorities
Currents • June 2009
2009-2010
document that is
located on the
Advocacy
2
page of our website.
Of course, our success over the past
190 years would not be possible without
a very special group of members, our
volunteers! These are members who give
their time and expertise to the betterment
of our organization and community.
Enclosed in this issue is the “Thank You
Volunteers” insert. If you are interested
in volunteering on one of the Board’s
Committees, Task Forces, or Forums, I
encourage you to call the Board office.
This year we will be focusing on
working together and strengthening our
relationships with the local area Chambers
of Commerce and stakeholders to promote
our Key Priorities. The four major
priorities that we are focusing on affect
the region as a whole, not just Saint John.
Together we are stronger!
I hope you enjoy this issue of Currents
on Green Development. This is an issue
that is close to my heart as Fundy Linen
has taken steps to reduce its carbon
footprint and become a sustainable
organization. There are some excellent
tips on how businesses and individuals
can become sustainable to be found in
these pages and on our website! As a
member of the Sustainability Network,
the Board of Trade has included some
information on sustainability and a Tool
Kit for businesses on its website under
the Advocacy menu!
Kathryn Craig swearing in with Mayor Court
June ‘09 • Volume 6 No. 2
Currents is published 4 times a year for members of
the Saint John Board of Trade and Greater Saint John’s
business community. Average circulation is 5,000 per
issue including distribution to all Board of Trade
members and to all business addresses in Greater
Saint John. Opinions expressed in this publication
are not necessarily the view of the Saint John Board
of Trade. Suggestions and comments are welcome.
The Board of Trade cannot be held responsible
for any errors or omissions that may occur in this
publication. Currents reserves the right to edit
any material submitted.
SAINT JOHN BOARD OF TRADE BOARD OF DIRECTORS
EXECUTIVE
Kathryn Craig, Chairperson
Fundy Linen Service Inc.
J. Michael Murphy, 1st Vice-Chair
BMO Bank of Montreal
John Warrington, 2nd Vice-Chair
Lorneville Mechanical
Marilyn Singh, Secretary
Vision Coaching
Deanna Graves, Treasurer
Moosehead Breweries Limited
Dr. Michael Barry, Immediate Past Chair
Saint John Medical Society
Patrick Sohy, Member-at-large
Avant-Garde Construction and Management Inc.
Mike Walton, Member-at-large
Lantic Sugar Limited
DIRECTORS
Sheikh Bahauddin, Bank of Nova Scotia
Larry Hachey, Hachey4Capital Inc.
Kevin Hocquard, Jacques Whitford Stantec Limited
John Johnson, University of New Brunswick - Saint
John
Kelli Lester, Irving Oil Limited
Andy Lodge, Barry Spalding
Chris MacDonald, J.D. Irving Limited
Eric Poirier, Aliant
Donna Robichaud, Grant Thornton LLP
Claire Ryan, Fusion
Al Soppitt, Saint John Port Authority
Gerry Verner, Altus Technology Associates
STAFF
Imelda Gilman, President
Carole Cunningham, Office & Events Coordinator
Michelle MacDonald, Administrative Assistant
Erinor Jacob, Policy & Research Officer
Jennifer Tupper, Marketing & Sales Officer
CONTACT
Please address editorial enquiries to:
Saint John Board of Trade
PO Box 6037, 40 King St.
Saint John, NB E2L 4R5
Tel: (506) 634-8111 Fax: (506) 632-2008
E-mail: igilman@sjboardoftrade.com
Visit our website at www.sjboardoftrade.com
PRODUCTION
Editor: Imelda Gilman
Advertising Sales: Jennifer Tupper (506) 634-4159 or
email jtupper@sjboardoftrade.com
Graphic Design & Production: Morrison Marketing
Printing: Transcontinental
Mail Preparation: United Catena Training Centre
Mailed under Canada Post Publications Mail
Sales Agreement No. 40010390

AGM 2009
On Wednesday, May 6,
2009 the Saint John Board
of Trade held its Annual
General Meeting at the
Recognition of Past Chairs of the Board
Delta Brunswick Hotel.
During the AGM the new
Board of Directors was elected, members
of the Board who reached significant
milestones were recognized, and our
student interns thanked.
The luncheon that followed the meeting
was an opportunity to showcase the 190th
Anniversary of the Board of Trade.
Memorabilia was displayed around the
room and members had the opportunity
to browse through photos and scrapbooks
going back to the 50’s and 60’s. Some
members were even able to find old photos
of their parents when they were involved
Board of Directors
2009-2010
A few of the Past Chairs of the
Board of Trade that attended the AGM
Saint John Board of Trade
Annual General Meeting 2009
190th Anniversary
in the Board of
Trade!
Past Chairs
who were able
of Trade at the luncheon to join in the
190th
celebrations were John Brown (1971-
1972), David Case (1974-1975), Malcolm
Somerville (1975-1976), David Barry Dr. Barry receiving caricature from
(1989-1990), Peter LeBlanc (1992-1993), Imelda Gilman
Stephen MacMackin (1993-1994), Tom
Creamer (1996-1997), Tom Gribbons Godbout (2007-2008).
(1997-1998), Linda Forestell (1998-1999), Dr. Barry was thanked for his time and
Gerald O’Brien (2000-2001), Bill dedication to the Board of Trade over the
MacMackin (2001-2002), Dianna Barton past year, and given a Josh Beutel
(2002-2003), Tony Gogan (2004-2005), caricature. And our new Chairperson,
Bob Manning (2006-2007), Nathalie Kathryn Craig was sworn in by his
Worship, Mayor Ivan Court.
Student Interns 2008-2009
Jeffrey Scammell and Amanda Sadleir
25 year members,
Loch Lomond Villa, NB
Institute of Chartered
Accountants, and
Junior Achievement of
Southwestern NB
50 year members, Labatt Breweries New
Brunswick and Acadia Broadcasting
Currents • June 2009
3
 Green Development

Energy Ef f iciency
for Businesses

Energy consumption generates green businesses interested in decreasing their measures into their buildings. Efficiency
house gas emissions (GHG) and can energy use and improving energy NB has programs for building retrofits,
account for a significant business expense. efficiency. It explores potential savings new commercial construction, or high
Businesses can decrease their consumption through best practices and energy efficient performance lighting. Learn how to access
and lessen their impact on the equipment in four areas: Equipment & these programs by visiting
environment, with more energy conscious Electronics; Lighting; Building Envelope www.efficiencynb.ca or call
practices. and Heating & Cooling; and Water Use. 1-866-643-8833.
There are many opportunities for The Checklist is available free at
Article provided by Efficiency NB.
building owners and commercial tenants www.efficiencynb.ca/tipsforbusiness.
to save energy and reduce costs, which For building owners who want to further
may include implementing best practices explore energy efficiency there are
and opting for energy efficient equipment. incentive programs to help businesses
Reducing energy consumption should identify and implement energy efficiency
begin by looking at energy conservation
(using energy only when needed) and
continue by exploring energy efficiency
(using energy efficiently). The key to
successful energy-reducing initiatives and
achieving sustainable results is to involve
all members of the organization in
implementing a culture of energy
conservation and energy efficiency.
Being able to better manage energy
consumption (and taking steps to reduce
it) requires a good understanding of the
energy that is used at your workplace. At
Efficiency New Brunswick (the
government agency which promotes
energy efficiency in the province) you
often hear the phrase “you can’t manage
what you can’t measure”.
Look closely at your power bills and
seek more information from your energy
utility to gain a better understanding of
when and where you are using the most
energy. Once you understand your energy
use you can first look for ways to minimize
waste through behavioural changes and
then explore how to optimize efficiency,
perhaps by investing in more energy
efficient equipment or systems.
Currents • June 2009

Efficiency NB
has developed a
checklist for

4
 Green Development

Greening Your
Of f ice

Most of us have got it. We are good at • Contact your waste hauler to set up • Contact the Fundy Region Solid
recycling and we’re proud of it. At home, compost collection; each of the local Waste Commission at 738-1212. We
we set aside our paper, cardboard, metal haulers has a collection program for can help you get started on your waste
and plastics. Food waste is scraped into businesses. reduction project. We supply posters,
the little green bucket and rolled to the • Set up centralized containers for paper, lists of acceptable materials and
curb. Only a fraction of the waste we cardboard, compost, refundable guidance.
produce ends up in a garbage bag. But beverage containers & garbage. Setting up a waste diversion program
why do we stop once we get to work? • Paper remains the number one item takes a little bit of work, but once it is in
Businesses account for two-thirds of the in garbage; ensure employees have place, your company will enjoy the many
waste entering Crane Mountain Landfill, easy access to paper recycling benefits.
and according to Statistics Canada containers. Consider removing For more information about composting
businesses divert only 18 percent of the individual garbage cans from desks and recycling visit FundyRecycles.com
waste they produce. and replace it with a paper recycling
Article provided by Fundy Region Solid Waste
Just like at home, recycling and container. Commission.
composting at work makes us feel good.
Studies show that implementing a waste
diversion program in the office boosts
employee morale, lowers your
environmental footprint, improves your
public image and saves money.
Most offices have incorporated paper
recycling at work. But did you know that
one of the single largest streams of waste
is organic material even in offices.
Organic waste buried in a landfill will
produce methane gas, a greenhouse gas
21 times more potent than carbon dioxide.
By composting this material no methane
is produced.
Offices generate between 25-35%
organic waste. Food waste, paper towel,
coffee grounds and filters make up a
surprising amount. Composting this waste
can help your bottom line: Garbage
arriving at the landfill is charged
$108/tonne; compost is only $35/tonne.
Getting Started:
• Bring together a team of individuals
from different departments and areas
in your office. Make sure you consult
someone from the cleaning staff their
Currents • June 2009

support is essential to making this a

success.

5
 Sustainability

A Determinant for Business Success

Sustainability is most commonly defined sustainability is emerging through recent the network, you will have access to
as ‘meeting the needs of the present initiatives such as Vision 2015, the resources and advice to help develop a
generation without compromising the Province of New Brunswick’s Roundtable sustainable action plan for your business.
ability of future generations to meet their on Sustainable Communities, Benefits Using our Sustainability Toolkit, you can
needs’. But what does this mean from the Blueprint and the City of Saint John’s review your current business practices,
perspective of the business community Integrated Community Sustainability Plan. identify actions that will make your
and why does it matter? In the simplest The latest step is the formation of business greener and monitor your
terms, sustainability is about making the Sustainable Saint John, a regional progress. The Toolkit is currently available
right choices. We make choices everyday network led by the City of Saint John on the Board of Trade’s website. In
about how we work, where we live, how Environment Committee, with support addition, you’ll be able to connect with
we travel, what businesses we support and from the New Brunswick Environmental other members through network events
what products and services we buy. Each Trust Fund and the Saint John Board of and publications to share your success
choice - large or small - affects our family Trade. The network will focus on bringing stories, learn about new approaches and
and friends, our business or employer, our together members of the business help guide others towards becoming more
culture and our environment. Sustainability community interested in making their sustainable. Together, we can help each
means thinking about the long-term impact business greener and pursuing other make sustainable choices.
of today’s choices on not only the sustainability initiatives throughout our If you would like more information or
environment and our community but on region. are interested in becoming a member of
future generations as well. Becoming a member of Sustainable Sustainable Saint John, please contact
Growing a sustainable business is about Saint John can help your business meet Holly McMackin at hmcmackin@dillon.ca
more than simply saving money and its sustainability goals. As a member of or (506) 633-5000.
protecting the environment through
efficient use of resources and energy. It is
about becoming a leader and contributing
to the community. It is about engaging
employees to leverage their knowledge
and enthusiasm. It is about communicating
success stories to employees, stakeholders
and customers. Research has shown that
businesses with a proven commitment to
sustainability have an important
competitive advantage when it comes to
attracting and retaining high quality
employees. Additionally, green products
and services are increasingly important to
consumers, some of whom are willing to
pay a premium for environmentally
friendly products. Sustainability can be a
powerful business strategy to differentiate
your business from the competition.
Fortunately, our region has already
begun to take action; in businesses,
governments, schools and households,
there are many examples of people in our
community taking steps towards
Currents • June 2009

sustainability.
Broad-based
community
support for

6
 7
Currents • June 2009
 Sustainability

Member’s Sustainability
Spotlight

Many of the Saint John Board of Trade’s

members have already taken steps to
become sustainable businesses and
organizations. Currently, the following
members are members of Sustainable Saint
John.
Core Group Members:
• Ambiance Day Spa
• Brunswick Pipeline
• Coast Tire & Auto Service Ltd.
• Cox & Palmer
• Dillon Consulting Limited
• Fundy Linen Service Inc
• Harbour Station
• MT&L Public Relations
• Owens MacFadyen Group Inc.
• Rothesay Netherwood School
• Saint John City Market
• T4G Limited
• TriStar Mercedes-Benz
• Tutoring Club
One of the goals of the Saint John
Board of Trade is to present quality
training and professional
development opportunities for its
members throughout the year.
The Business Toolbox Workshop
series features:
• lively and informative presentations
• discussions on a wide variety of
topics
• focus on the “how-to’s” of business
If you have an idea for a topic that
would benefit your business or are
interested in presenting on a topic
please contact us!
For further information on the Workshops
or on other special Board of Trade events,
contact Carole Cunningham, Events &
Office Coordinator at (506) 634-4153 or
ccunningham@sjboardoftrade.com

Resource Members/Partners:
• Atlantic Coastal Action Program
• Atlantica Centre for Energy
• City of Saint John
• Department of Energy
• Efficiency NB
• Fundy Regional Solid Waste
• Saint John Board of Trade

For more information and to

download the Business Tool Kit
visit www.sjboardoftrade.com/
bot/3340/Sustainabl-Saint-John.
If you are interested in becoming
a member of Sustainable Saint
John, please contact Holly
McMackin at
Currents • June 2009

hmcmackin@dillon.ca or
(506) 633-5000.

8

A definitive Sustainable Development
Saint John, is in the midst of
unprecedented economic growth,
including the associated industrial,
commercial, residential and municipal
infrastructure that is required to support
it. However, the transformations that
accompany these developments must be
balanced with strategic environmental
(and social) developments to ensure our
region fosters truly sustainable growth.
In recent years, ACAP Saint John has
focused on merging the priorities of a
diverse array of stakeholders into a single
‘flagship’ project that would provide a
definitive example of what sustainable
development could mean for our region.
Specifically, ACAP gleaned key directives
from the City’s Vision 2015 process,
Benefits Blueprint, and the province’s
Self-Sufficiency Agenda and Sustainable
Communities Roundtable, and applied
them to information obtained from
ongoing stakeholder engagement to
identify common ‘needs’ in our region.
The ability to meet these needs in a grand
fashion was ultimately envisioned in 2007
when the funding announcement for
Harbour Cleanup coincided with an
opportunity to assist a major developer
in identifying environmental
compensation projects. The undeniable
central component of Saint John’s
environmental, economic and cultural
future had to be Marsh Creek.
So how could Marsh Creek - a name
which echoes the worst of Saint John’s
image - be transformed from one of
eastern Canada’s most disgusting and
degraded ecosystems, into an example of
a fully functional and integrated urban
watercourse? The answer lies within the
Marsh Creek Restoration Initiative
[MCRI]. The MCRI proposes to enhance
the existing natural benefits of this urban
watercourse with the functionality of a
multi-use (i.e. walking & cycling) active
transportation trail system. Specifically,
the MCRI proposes to expand the size of
existing wetlands, interconnect them with
The Marsh Creek Restoration Initiative
for Southern New Brunswick
the trail system and enhance them with diverse array of support for this concept
interpretative panels, gazebos, underscores its inherent value as a
landscaping, etc. to provide the maximum sustainable development, encompassing
number and variety of benefits to the economic, social and environmental
greater Saint John community. These benefits. It improves our environment,
benefits would include: reduced frequency provides social, recreational and cultural
and intensity of flooding, environmental benefits, and is largely funded by
and historical educational opportunities, developers seeking mandatory
recreational and ecotourism potential, environmental compensation projects. In
increased property values, improved essence, by focusing our collective efforts
environmental integrity of this and recognizing the true worth of our
watercourse, inter-linked parks and green regions resources - both human and natural
spaces, environmental compensation - we can incorporate this type of
projects for future economic cooperation as an integral part of doing
developments, and significant business, and in the process transform
improvements in our City image. Saint John’s image from regrettable to
Government regulators, developers, revolutionary.
cycling enthusiast, planners, and those By: Tim Vickers and Graeme Stewart-Robertson,
who have grown up near the creek have ACAP Saint John. Tim Vickers is the Executive
Director of ACAP Saint John; Graeme Stewart-
collectively embraced the potential for
Robertson is the Project Coordinator for the Marsh
this project to improve our lives. The Creek Restoration Initiative.
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• Multiple daily departures on Air Canada to Toronto, Montreal /
Ottawa, and Halifax (now with self-service check-in)
• Daily Direct Flights to Toronto on WestJet (May 15 to Oct.31)
• Weekly Sunwing flights to Cancun & Varadero (mid-Feb.to early May)
• Connect to Air Canada’s Star Alliance partners and WestJet’s OneWorld
and Southwest partners
Currents • June 2009
YES, you CAN get there from here!
www.saintjohnairport.com
9
 Recent Events
Tri-City Mixer
This year the
Annual Tri-
City Mixer, co-
hosted by the
Saint John
Board of Trade,
Fredericton and
Moncton
Chambers of
Commerce, took place
at the Saint John Trade and Convention
Centre on April 8, 2009. The sold out
event gave members of each Chamber the
opportunity to display their products and
Other Recent
Events Be a Board of Trade Volunteer!
The Saint John Board of Trade
• Luncheon with Don Mills, President thrives on the energy of its members.
and CEO of Corporate Research By working with a committee, task
Associates, March 11, 2009 force, or member forum, you have
• Breakfast with the Honourable Jack direct input to the policies that affect
Keir, Minister of Energy, March 24, how the Board of Trade serves its
2009 members, what positions it puts
• Networking Mixers hosted by: forward to government, and how it
March-School District 8
April- Family Resource Centre
May- Fusion
Tell Your Staff!
Do your employees know that your
business or organization is a Board
of Trade member?
As the Board of Trade’s benefits
and opportunities grow, there is
Saint John Board of Trade staff, Jennifer Tupper significant advantage to employers
and Erinor Jacob, participated on Team 6 in the in letting all personnel know that they
2009 Marsh Creek Cleanup; an annual event
coordinated by ACAP are eligible for Board of Trade
Currents • June 2009
benefits. From attending Board of
Trade events, to participation on one
of our Committees, and the benefits
and savings programs that are
10
services, and
expand their
networks to the
other two major
cities in our
province. The
Honourable Keith
Ashfield, Minister
Responsible for
ACOA spoke to
participants.
Thank you to our Tri-City Sponsors:
Country 94.1FM CHSJ and 97.3 The
Wave; and B&N Flooring.
serves the community. Committee
involvement also allows members to
meet other Board of Trade members
working in the same industry circle
or with coinciding interests. Your
Board of Trade membership opens
the door to opportunity, a chance to
make a difference.
available, your company’s
membership is inclusive. Encourage
your employees to partake in one of
our Committees, Task Forces or
Forums to increase your company’s
profile and networking among other
Board of Trade members.
For more information on the
benefits or volunteering opportunities
contact Erinor Jacob, Policy &
Research Officer at (506) 634-4158
or ejacob@sjboardoftrade.com.

It’s no surprise that Saint John Transit
is environmentally friendly. After all, every
seat filled represents one less vehicle
adding to our overall greenhouse gas
emissions.
“It’s not just the service we offer that’s
green,” says Frank McCarey, General
Manager of Saint John Transit. “Our
commitment to the environment, and to
operating a sustainable service for our
customers, is woven into all aspects of
our business.”
Saint John Transit has recently
celebrated the success of their new Comex
service - express routes serving
Quispamsis, Grand Bay-Westfield and
Hampton. The service achieved its four-
year ridership goal in just 12 months.
Saint John Transit
“We are thrilled with Comex,” says
Christopher Titus, Chair of the Saint John
Transit Commission. “The communities
served have all embraced it, and have since
signed on for a five-year commitment.
Plans are now in the works to expand the
service.”
Titus also says they have completed
outfitting all Transit buses with front-
mounted bike racks, and have instituted
a policy that requires all new buses to be
low-emission vehicles.
“We’re always looking for ways to take
a green approach, from promoting ride-
sharing programs to selecting a sustainable
design philosophy for our new building,”
he says.
The new Transit facility, scheduled to
Member Profile
open in September, is being designed to
Leadership in Energy and Environmental
Design (LEED) standards - an
architectural benchmark used all over the
world. The building is being planned from
the ground up with sustainability in mind
- everything from water efficiency to
energy and resource consumption to site
selection and indoor air quality will be
taken into consideration and accounted
for in the final plans.
“We’re really looking forward to moving
into the new building,” says McCarey.
“It’s going to be an example of sustainable
architecture we can all take pride in, and
it meshes nicely with our green approach
to doing business.”
Article provided by Saint John Transit.
Currents • June 2009
11
2009 Saint John Board of Trade
GOLF CLASSIC & MIXER
August 20 - 1pm Shotgun - Rockwood Park Golf Course

Register now for a fun filled day of mixing fun & business!
New this Year! An old fashioned BBQ Chicken dinner provided
by the Saint John Y’s Men Club at the newly renovated Lily
Lake Pavilion.

Register Today! Tournament Sponsor

Members - $150 + HST
Future Members - $175 +HST
Email: info@sjboardoftrade.com

MAKING IT
HAPPEN FOR
BUSINESS
Celebrating 190 years
Join today and add your voice
in the economic development
of our community!

Joining the Saint John Board of Trade provides members with opportunities to grow
themselves, their business and their community! For more information on joining, contact
Jennifer Tupper, Marketing & Sales Officer at 634-4159, by email at jtupper@sjboardoftrade.com
or visit our website, www.sjboardoftrade.com!

2009 Outstanding Business Achievement Awards

CALL FOR NOMINATIONS
We need your input! The Saint John Board of Trade invites you to help us identify those entrepreneurs and businesses in
Greater Saint John whose efforts and achievements merit consideration for the Outstanding Business Achievement Awards.
Finalist and winners will be honoured at a special gala Award dinner in November 2009.
Nominees will be contacted to ask if they will accept nomination and complete a questionnaire. Members of an independent
Judging Panel will review and evaluate the information provided and select finalists and winners in each category.

Performance and achievement will be judged based on a number of factors, including:

• Export growth • Employment Growth • Innovation • Marketing • Management Excellence
• Employee Relations • Community Relations • Sales Growth • Entrepreneurship • Other Achievements

Deadline to Nominate is Friday September 11th, 2009.

Just email the name of the firm you wish to nominate, their address, phone number,
key contact person & title, to ccunningham@sjboardoftrade.com