SECTORAL PROBLEM ANALYSIS

Global tourism continues to grow Visitor decline in 1998 and 2003 have not dampen tourism growth East asia and the pacific overtook America as leading destination UNWTO forecast global tourism to grow at 5% - 6% between 2010-2020

Source: World Tourism Organization(UNWTO)

Worlds top tourist destinations China will dislodg the traditonal destinations China, Hong Kong and Russia as leading destinations Thailand Malaysia Singapore and South Africa will attract more visitors

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Source: World Tourism Organization(UNWTO) Outbound tourism trend

Source: World Tourism Organization(UNWTO)

Philippines and global tourism Philippines lags behind asean destinations Vietnam has overtaken Philippines Cambodia has fastrising destination

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Source: World Tourism Organization(UNWTO) Visitor arrival reached 3.5 million Roller coaster trend periods of ups and downs Good years bad years Resiliency to external factors/crisis Difficult and hard climb to reach 3M AAGR= 5.08% in 15 years

Source: World Tourism Organization(UNWTO) Source markets

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Tourism indicators

VISITORS TRAVEL CHARACTERISTICS

Holiday remains the main purpose of visit to the Philippines

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

INCREASING HOLIDAY TRIPS GREATER HOLIDAY VACATION FOR CHINA, JAPAN AND KORES RUSSIA TAIWAN AND HONG KONG ARE ALSO MOTIVATED BY HOLIDAY TRIPS SUBSTANTIAL VFRS FOR USA AUSTRALIA AND CANADA GROWING NUMBER OF BUSINESS FROM INDIA JAPAN AND HONG KONG Independent trips are increasing

Japan korea usa Australia and Canada are seeking from independent trips China and Taiwan are vetting for more package tours Growing independent trips from HK india and Russian Repeat visits are growing

Repeat visits are rapidly expanding Many of Chinese Russian Indian Korean visitors are frequently visiting the Philippines.

Length of stay is declining

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Length of stay dropped from 16 nights in 2007 to 8 nights in 2010 Korea China japan hong kong and Taiwan stayed between 4-7 nights Australia usa Canada and Russia has longer stay Tourist arrivals in top destinations 2000-2010

Domestic travelers

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Source: NCSB Tourism Satellite Account

An average Filipino travels twice in six months for tourism purposes Main purpose: Pleasure and vacation, VFR, business, medical , MICE Average spent per day is Php 2,212 (2010) Average length of stay per trip is 4 nights

Formulate the national tourism development plan

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

Strategic Directions

National tourism development plan targets

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.

SECTORAL PROBLEM ANALYSIS

CASTRO, RACHEL ANNE T., GOMEZ JENENAH ROSE L.