Introduction and overview of the website:

Fashionandyou comes under in e-commerce website. E-commerce means the paperless exchange of goods or services through the use of electronic data. Fahionandyou is basically B2C (business to consumer) website. fashionandyou.com is a venture of the Smile Group, responsible for other e-commerce initiatives like BeStylish, dealsandyou.com, FreeCultr and Juvalia&You. fashionandyou.com is a part of Brand Alliance, an international organization formed by major private sales companies in Brazil, Turkey, Mexico, Australia, the Middle East, the USA, India, Russia and Switzerland.

Company Profile
Fashion and You is a by invitation-only private sales club, which partners with high fashion and luxury brands across fashion apparel, designer wear, accessories, footwear, watches, jewelry, fragrances, kids, home dcor, and holds private sales events for these brands on www.fashionandyou.com at prices up to 80% off. FNY(fashionandyou) has over 400 partner brands such as dunhill, Calvin Klein Jeans, Gucci, Dolce & Gabana, Escada, Guess, Blackberry, Ed Hardy, Ritu Kumar Manish Arora and Tarun Tahiliani. Fashion and You is a pure click company formed in early 2010 by Pearl Uppal (Ex Sales Director, Yahoo India) and Harish Bahl. Pearl Uppal, former Director, Sales, Yahoo India is Fashion and Yous Co -founder & CEO. CEO Pearl Uppal is an internet industry veteran and has extensive experience at companies such as Yahoo, Rediff and GE. She Graduated from IIT Delhi and is also a gold medalist from Delhi College of Engineering. Harish Bahl is the Indian Investor, Co-Founder and Chariman of FNY. Harish is the founder CEO of Smile Interactive and has incubated and grown several successful leading online businesses like Quasar (WPP Digital & Smile JV), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra . Rahul Narverkar is Fashion and Yous Director of Sourcing who prior to joining Fashion and You, was the Senior General Manager, DLF Retail Developers. Narverkar has over 15 years of experience in retail and media. The website company is owned by Goldsquare Sales India Private Limited. Since its inception, fashionandyou.com has been growing at a tremendous pace. Fashionandyou.com employs more than 450 people spread across offices and distribution centers in Gurgaon, Mumbai & Bangalore. Fashion and You reason of success is its hugely experienced team and its early mover advantage. The website was operational in November 2009 and was offered only to a few people who kept on inviting others. Fashion and You are following in the footsteps of Googles Gmail that was also offered to consumers by invitation only. Of course Gmail then was offering a 1 GB inbox when others were only offering 4MB so the whole invitation only concept makes sense. With Fashion and You, the
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invitation only concept also seems relevant because they have a very unique selling model sales events, something that the Indian consumer has not witnessed yet. The ideology seems to be working as currently, Fashion and You has over 2.7 million registered users and are the countrys most well funded e-commerce website. Fashion and You raised $40 million (Rs 201 crore) from a group of investors led by Norwest Venture Partners and Intel Capital in 2011. This is touted to be the highest investment in e-commerce space in the country. For the company, it was the third round of investment -- and also saw participation from Sequoia Capital India and Nokia Growth Partners. Fashion and You raised its first round of funding during its inception from European and Indian private investors. In the second round, it raised $8 million from Sequoia Capital India in December 2010.

Terms and Condition: Description of service:

In the Site, fashionandyou.com provides users with access to sales of luxury and high fashion items online, leather goods and accessories, electronic gadgets, vouchers and coupons (the "Service").

Cancellations by the Customer:

In case of requests for order cancellations, fashionandyou.com reserves the right to accept or reject requests for order cancellations for any reason. As part of usual business practice, if we receive a cancellation notice and the order has not been processed / approved by us, we shall cancel the order and refund the entire amount. A request for cancellation of order shall be valid and accepted only if they are made within 24 (twenty four) hours of making the order on the Site.

Disclaimer of Warranty:
All warranties, if any, relating to the product and service would be provided by the manufacturer/supplier of such product and not by fashionandyou.com.

Billing:
The price of our merchandise is inclusive of the VAT. The vat charged shall depend upon the destination where the order has to be shipped. The tax rate applied to the order will be the combined tax rate for both state and local tax rates in accordance with the address where the order is being shipped. fashionandyou.com reserves the right to collect taxes for shipping charges wherever applicable.

Duration of Sale:
Each sale shall last from 24 to 72 hours only and the time of beginning of the sale is 1100
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hours IST. Therefore, it is the customers responsibility to login earlier if they want to avail better products or styles because fashionandyou.com sales are first come, first served. The merchandise is not restocked once sold out. No information regarding the presence of any Product in our stock will be given and we will alert you only when an item is sold out.

Returns and Exchange:

You acknowledge that these terms of returns and exchange are limited to direct sale by fashionandyou.com to you and that these terms of returns and exchange are not available in case of a sale by third party and invoice which shall be governed by the terms of such sale. fashionandyou.com may accept returns on apparel and footwear for account credit only. For this purpose fashionandyou.com must receive the merchandise within 14 days from the date it was shipped to you. Items must be unused, unworn, unwashed and undamaged by you. Goods will be returned only if they are returned in their original packaging, including: hangers, poly bags, hang tags on garments, shoe boxes, dust bags, eye glass cases and gift boxes. No returns, refunds or exchanges will be accepted on Accessories, Beauty and Fragrances, Home Dcor, Handbags, Hosiery, Intimates, Jewellery, Leather Goods, Swimwear, Sunglasses, Vintage, Wallets and Watches as these items are for final sale only. We do not provide refund on any goods sold. Goods once sold can only be exchanged for replacement or a store credit if they meet our terms and conditions.

Delivery
fashionandyou.com endeavours but does not guarantee to deliver the products to customers within 3-4 weeks from the day of close of sale depending upon the shipping location. fashionandyou.com works with different type of suppliers (Manufacturers, distributors, importers etc.) and the delivery time to customers is subject to delivery of products from supplier to fashionandyou.com. Other factors include delay in delivery through the courier partner, transporters strike etc. fashionandyou.com reserves the right to make delivery of the goods by instalments.

Supply Chain Management

As the company is not into manufacturing and only into retailing, its suppliers are the brands itself. Fashionandyou Supply Chain (SC) is an 7 step process. In its first step, FNY(fashionandyou) signs an agreement with the supplier the brand for sale of its product. After this, an e-catalogue is produced in FNYs in house studio. If the catalogue is approved by the reviewers, promotions to all members via Email/SMS and social media are delivered about the sales event. Then, the sales event is launched at 11AM and lasts for 3 straight days. At the end of the sales event, the company tallies up all orders and a purchase order is issued and sent to the supplier. The supplier then sends the products ordered and these are delivered directly to FNYs processing unit where they are sorted and packed in FNYs packaging. After the product is prepared, it is send to the customer the products final destination.

Fahionandyou supply chain management

SWOT Analysis

Swot analysis

Fashionandyou Offices:Corporate Office: Plot 7C, Sector-18, Maruti Industrial Area, Huda, Gurgaon - 122015, Haryana

Distribution Offices: Mumbai Shop No. 1, Ground Floor, Chaurang Co. (Opp. Housing Society Ltd.), Plot No.4, Sector-16, San Pada, Navi Mumbai 400705 Bangalore 1st & 3rd Floor, RMZ Gateway Inner Ring Road, Koramangla, Bangalore - 560 034 Kolkata House No 220/B, Motilal Colony No. 2, Airport Gate, P.S. Dumdum, Kolkata - 700 081 Hyderabad House no 1-8-506/55/A, Prakash Nagar Colony, Begumpet, Hyderabad - 500 016

Payment Methods
fashionandyou.com accepts the following payment methods for our orders:

While completing our order, simply select the card type of our choice. You will then be directed to the secure payment platform. You will then need to fill in your bank details. Once the payment has been accepted, they recommend that you keep a copy of the transaction summary. Please be aware that fashionandyou.com will not keep any of your details on file.

Payment methods: (for payment by card) If your payment is accepted and your order confirmed, you will automatically be sent an email confirmation.

Front page of Fashionandyou website

Sitemap
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Background:
The alternative option to buy any product is to visit stores physically. in this case , we may have to visit many stores. If u want to buy last store visted product then u have to come back there.so fashion andyou website is too much beneficial , we can get many brands on single website. Customer can easily compare the price of various brands. As we Know that fashionandyou deals in all kind of apparels for mens , womens and kids also. It a lso deals in footwear, accessories, fragrances, watches, cosmetics, home & lifestyle products. The price ranges are reasonable and it has long range of products, so we can buy product according to our budget. Many brands products are available on this website. So it gives ease to the the customer that he/she can select her product s from various brands at one place. Now customer dont have any need to go anywhere and no need of hurry to select the product quickly. He/she can watch the product many times and take decision with relaxation We can watch the products according to our wish , low price to high price or high to low. Various kinds of variety is available here and cutomer can save his/her travelling expenses to buy this product online , no need to go physically.on the retail store.

Convenience:
online buyers or consumers will just select the goods they need and tick a box provided by the store which are placed on the shopping carts. It is a hassle-free shopping method where payment is also done online after the transaction. An autoresponder shall inform them of the total cost with the shipping charge included which shall be paid by the buyer. The customer will just have to wait for the goods to be delivered to the designated address. This is how the modern shoppers do their shopping nowadays. The advancements of technology, e-commerce has really provided both business sector and consumer side, for their convenience, a time-saving method to do their shopping without that long drive to the malls anymore.

Delivery:
They deliver the merchandise in 3-4 weeks from the date you place an order on their site.
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It takes 2 to 3 weeks after the end of each sale to receive the merchandise from their suppliers in their Order Processing Center. Then they prepare our order and ship it to us via their courier. From the time our order is dispatched from their Order Processing Center, it takes 2 7 working days to reach us.

Comparison between e-commerce shopping with fashionandyou and physically Shopping:

ADVANTAGES OF FASHIONANDYOU Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7. More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services. No need of physical company set-ups. Easy to start and manage a business. Customers can easily select products without moving around physically. DISADVANTAGES OF FAHIONANDYOU There is no guarantee of product quality. Mechanical failures can cause unpredictable effects on the total processes. As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check. You cant feel the feel the product or check it by hand in online shopping . Apparel size problem can be occur and it will take-time to exchange this product .

o According to my experience physically retail brand outlet advantages and disadvantages are:
Advantages (1.) Having a retail outlet means you have a physical presence in that area. This enable your business to be easily identify by your customers. It also helps in building trust with your customers by having a physical shop. (2.) You can draw on the passing crowd. With high level of visibility, regular shoppers are able to recognized your outlet. Regular shoppers frequent that area twice a week. In a month, they would have seen your shop eight to ten times. By then, they will know your presence there.
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(3.) Retailing is a cash business. That means all customers pay cash or credit card to purchase your products or services. Unlike some businesses that uses 7 days or 30 days term. A cash business reduces the risks of bad debt. (4.) The sales process in retailing is much shorter and easier compared to other business. Customer comes to shop, your staff serve them, customer decide to buy, pay up. The process is pretty straight forward. (5.) Customer can touch and feel the product. If he/she has any doubt , he/she can ask immediately.

Disadvantages (1.) Setting up a retail outlet requires high capital cost. You have to purchase the inventories, set up the shelves, renovate the shop etc. The high capital outlay also means the business is in higher risk. (2.) Retailing belongs to a much more passive kind of business. Instead of going out to get business, you basically stay in the shop waiting for customers. You can't do out and out sales that is more active in sourcing your customers. (3.) It is not flexible to some changes that may take place in the market. For example, the neighbourhood can go into decline, parking restrictions might be imposed, your market can 'move away' etc.

Summary of comparison between e-commerce shopping with fashionandyou and physically Shopping from brand retail outlet:

Comarison points

FashionandYOu

Retail brand outlet

Business time

24X7 hours, business can be done at any time.

It has fix timings for business.

Running Cost

Lesser than retail outlet

Higher

Convenience

More, Customers can easily select products without moving around physically. More reach to customers, there is no theoretical geographic limitations. Longer

Lesser , customer has to go to the outlet

Geographical limitation

Yes

Sales process

Much shorter and easier

Feel the product and check the product by hand at the time of purchasing Delivery

No

Yes

It will take several weeks

Immediately

Recommendation:
Fashionandyou is a young and growing company and has a lot of ground to cover before it becomes one of the biggest players in the market. The area that FNY should be most concerned about is their supply chain. Purchase orders are issued only after the sales events are over. In FNYs case this is hazardous. Incase, there is a shortfall in supply,FNY cannot deliver the product to the customer and will have to cancel that order. This leaves the customer angry and he loses faith in the company. What FNY needs to do is to buy products from suppliers in bulk, store them in their warehouses and then set up a sales event. This way they have complete track of how many products have been ordered and how many remain. The fact that FNY sends a PO after the sales event is over has led to a lot of cancellations and has also left many customers disheartened. This process also delays
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delivery time as through this process, deliveries are made after 3-4 weeks. Most online retailers globally deliver within a week. If FNY buys products before hand and stores them, they can take care of both these situations at once. Some persons should be there in the office of fashionan dyou to receive the call at any time, they can clear the customers doubts and can give information about the products according to their needs. Fashionandyou should be advertise in print media and television. Because every person read newspaper and watch TV Price should be more competitive. Feedback should be taken by fashionandyou with the help of phone-call or messages or e-mail. Delivery of the products should be quicker. People, who dont have account on fashionandyou must allow atleast to look the product. If he/she is impressed by the product , they will definitely create their account on fashionandyou.com Website should be more user friendly, products should be arranged according to their type also, not only by brands like any person want to see denim, he can see all brands denim according to his/her needs. Fashionandyou follow this thing, but not for all segments. So It should be followed for each segment.

Conclusion
The future for Fashiandyou in India seems very bright indeed. and attracting an equal amount of investment from the world over, its only fair to say that the scope for online retailing in India is pretty good, as long as this good phase in the market isnt like the dot com bubble. However, more and proper research needs to go in this area in the Indian context to get fair and accurate results. In my opinion fashionandyou is perfect site for purchasing apparels to the consumers.

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Reference:
http:/www.fashionandyou.com article on fashionandyou: http://newms.fashionandyou.com/Faqhelp/pressroom/2012/press/imag es/1_Million_fans_on_facebook.pdf Dishman, L. (2011, 05 13). Lifestyle. Retrieved 12 02, 2011, from Forbes: http://www.forbes.com/sites/lydiadishman/2011/05/13/exclu sively-in-targets-200b-indian-wedding-market-with-new-online boutique/ 2. Jha, P. (2011, 05 27). Venture Capital . Retrieved 12 02, 2011, from VCCircle: http://www.vccircle.com/500/news/exclusivelyin-raises-16m http://articles.economictimes.indiatimes.com/2011-07 19/news/29791081_1_online-retailers-e-retail-private-equity 5. Porush. (2009, 07 31). India's Online Retail Saga - A Review. Retrieved 12 02, 2011, from Watblog: http://www.watblog.com/2009/07/31/indias-online-retail saga-a-review/ 6. Sindhu, S. (2009, 05 31). Online Retailing gathers steam in India. Retrieved 12 02, 2011, from Business Standard: http://www.business-standard.com/india/news/online retailing-gathers-steam-in-india/359627/

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