D.I.Y.

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The Wikipedia definition of brand begins with Branding includes a name, logo, slogan, and/or design scheme associated with a product or service

The Wikipedia definition of brand begins with Branding includes a name, logo, slogan, and/or design scheme associated with a product or service

Name

Logo

Slogan

Design

Name

Logo

Slogan

Design

Awareness

Awareness

Trust

Awareness

Trust

Perception

Awareness

Trust

Reputation

Perception

BRANDS ARE BORN OF

EXPERIENCE
AND REFLECT

on

TRUST

IT IS A MEASURE OF

REPUTATION

PERCEPTIONS
IN THE MIND OF A CONSUMER.

SEARCH

COPY

A brand is the sum of all feelings, thoughts and recognitions positive and negative that people in the target audience associate with a company, a product or service.
- Steve McNamara, AdCracker.Com

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Jeff Bezos

Making Coffee
Serving Water Aerated Cola Stitching Pants

The basic offering isnt the hard stuff

Unique

IDEAS

THAT CREATE

HUGE
IMPACT

Unique

IDEAS

THAT CREATE

HUGE
IMPACT

Did You Know?

Aj

In 1891, Asa Griggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.
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Did You Know?

In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans.

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More solid brands mean strong identities both for the products and for the people using them.
Jeff Bezos

Their identity serves as a key differentiator

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We choose one over the other on the basis of our perception of its reputation
Shivam Dhawan

Perceptions are verbs:

Apple Thinks Different IBM Solves Nike Exhorts Virgin Enlightens Sony Dreams
- Jean Marie Dru, Disruption

Just like PERSONALITIES

Personal brands allow individuals to

differentiate themselves
by consistently articulating and leveraging their

unique value proposition

BRANDING
Do It Yourself

BRAND?

What is your

i
What we DO defines US

do

THIS IS WHAT WE DO

Awareness
Who we are

Trust
Our credentials, experience

Reputation
Our skills, achievements

Perception
Interests, personal details

i
Build your unique Brand Portfolio

am

Reference

CV

Portfolio

BrandingToolkit

Your Online Profiles

www

Yu l g

Your PR channels

Wtoj n

Ask others about your BRAND

Review, Referral, Recommendation

Tag, Mention, Location @ #

i
Differentiate your Brand Portfolio

Brand

www

Website Yu
Blogger

Linked in l Google

DO it good and the CREDITS will follow

Do what you want to be famous for Because you are famous for what you do
- Kristian Anderson

WHAT you do matters HOW you do it is important

WHY you do it is critical

its

So, what problems are you solving in this world?

Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do harder!

Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do harder! Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it.

Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do harder! Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical

Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do harder! Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation

Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do harder! Brands are verbs. YOU are a Brand. People know you by verbs if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation Not about how many people know you but how do they know you

BUILD Your

Identity!
Starting HERE now

MY

BRAND
SHIVAM DHAWAN

MY

BRAND
SHIVAM DHAWAN
Connect -

MY

BRAND
SHIVAM DHAWAN
Connect -

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