Sie sind auf Seite 1von 6

A PROJECT REPORT ON

CONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARS


Submitted in the partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration Panjab University, Chandigarh. Submitted By: Tanuj Jindal Roll Number-2454 Uni. Reg. No.-14110000279

Under the guidance of: Prof. Rajinder Bhandari

ARYA COLLEGE, LUDHIANA 2012-2013

ACKNOWLEDGEMENT
The project report concept in M.B.A. curriculum is of immense utility to the students, project helps to assess the students ability to individually conceive, conceptualize, execute and present a life-like project by making use of the skills acquired during the course of study. My Project could not have been fruitful without the able guidance of Mrs. Manveen Kaur. I extend my deepest gratitude to all the persons who gave me full support during the project. Despite serious constraints of time and recourse, the study was executed with sincerity and commitment. The report is characterized by its straight forward, to the point approach, with bare minimal reproduction of the theory of marketing research. A deliberate effort has been made to introduce novelty in the report.

Rajveer Singh Sidhu 11204580202

CERTIFICATE
This is certifying that the project work on BRAND IMAGE OF MARUTI SUZUKI is based on the views of the students. This project is submitted by RAJVEER SINGH SIDHU a student of M.B.A. in G.G.N.I.V.S, LUDHIANA under my supervision.

It is further certified that this is benefited work of the candidate and matter embedded in this project has not been submitted to any other university earlier for the award of nay degree to the best of my knowledge. The data source has been duly acknowledged.

Mrs. Manveen Kaur (Project Guide)

S. Manjit Singh Chhabra (Co-Ordinator)

DECLARATION

I, RAJVEER SINGH SIDHU student of G.G.N.I.V.S, LUDHIANA here by state that the Research Report entitled BRAND IMAGE OF MARUTI SUZUKI submitted in partial fulfillment for the requirement of degree of Master of Business Administration. It is the original work done by me and the information provided in the study is authentic to the best of my knowledge. This study report has not been submitted to any other institution or university for the award of any other degree.

RAJVEER SINGH SIDHU MBA G.G.N.I.V.S. LUDHIANA

PREFACE
This work is essentially the result of final year project, which is mandatory to be undertaken on the partial fulfillment of the M.B.A. course. The topic selected is BRAND IMAGE OF MARUTI SUZUKI

Selecting Ludhiana city, the project was made after analyzing the responses of the students. Despite the best endeavors, the report is not a work of excellence as it is a students research work done with help of the application of theoretical knowledge and concepts.

TABLE OF CONTENTS

Sr. No.

CONTENTS

PAGE NO.

1-

Introduction

1 57

2-

Justification & Objectives of Study

58 59

3-

Review of literature

60 69

4-

Research Methodology

70 73

5-

Limitations of Study

74

6-

Results and Analysis

75 89

5-

Findings and Suggestions

90 92

6-

Bibliography

93

7-

Annexure

94 - 98

Das könnte Ihnen auch gefallen