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ExecutiveSummary
WhatarethejobsoftomorrowinWindsor-Essex?

This question is of great importance to the stakeholders, educational and training

institutions, regional leaders and the citizens of this community. Windsor-Essex is
experiencingafundamentaleconomicchangethatisemphasizinginnovationandprogress
within the sectors in the region. It is crucial to know where growth is likely to be in the
next 3 to 5 years in order to develop education and training plans for the workforce of
Windsor-Essex.
Workforce WindsorEssex analyzed a variety of statistics to speculate which occupations
would be experiencing a high rate of retirement in the next 3 to 5 years, combined with
business growth of the various sectors. After the data was collected, Workforce
WindsorEssexinterviewedapproximately50employers,associationsandstakeholdersto
confirm these occupations would likely be in demand within the next 3 to 5 years.
ThroughcollectingthisinformationninePromisingSectorswereidentified:

Agriculture
CreativeIndustries
Construction
Education
HealthSciences
Manufacturing
ProfessionalServices
RenewableEnergy
Tourism&Hospitality

This report identifies the Promising Occupations within each of these sectors and
provides information regarding opportunities and challenges within each sector. Local
availabletrainingformostoftheidentifiedoccupationsisidentified.

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TableofContents
ExecutiveSummary.............................................................................................................1
TableofFigures&Appendices.......................................................................................3
INTRODUCTION...................................................................................................................5
LOCALLABOURMARKET&REGIONALCONDITIONS.....................................6
RESEARCHDESIGN............................................................................................................7
SNAPSHOTSOFWINDSOR-ESSEX..............................................................................8
Age:.............................................................................................................................................8
Education:................................................................................................................................9
Occupations&Industries:..............................................................................................10
AGRICULTURE...................................................................................................................12
CREATIVEINDUSTRIES................................................................................................15
CONSTRUCTION...............................................................................................................18
EDUCATION........................................................................................................................21
HEALTHSCIENCES..........................................................................................................24
MANUFACTURING...........................................................................................................27
PROFESSIONALSERVICES...........................................................................................30
RENEWABLEENERGY...................................................................................................33
TOURISM&HOSPITALITY..........................................................................................36
CONCLUSION......................................................................................................................39
Bibliography........................................................................................................................40

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TableofFigures&Appendices
Figure1-AgeCharacteristicsofEssexCounty............................................................................8
Figure2-EducationAttainmentofthePopulationinWindsor-Essex...............................9
Figure3:IndustriesinWindsor-Essex........................................................................................10
Figure4-NumberofAgricultureBusinessesinWindsor-Essex........................................13
Figure5-NumberofConstructionBusinessesinWindsor-Essex....................................19
Figure6-Education&HealthBusinessesinWindsor-Essex..............................................22
Figure7-Education&HealthSciencesBusinessesinWindsor-Essex...........................25
Figure8-ManufacturingBusinessesinWindsor-Essex.......................................................28
Figure9-ProfessionalServiceBusinessesinWindsor-Essex............................................31
Figure10-Tourism,CultureandRecreationBusinessesinWindsor-Essex...............37

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FrontandbackcoverdesignbyKaitlynMetz
PrintingbyA&APrinting
Howdidwedo?
WeinviteyourfeedbackonallpublicationsproducedbyWorkforceWindsorEssex.
www.WorkforceWindsorEssex.com
98ChathamSt.E.
Windsor,ONN9A2W1
Phone:519-255-6545Fax:519-256-3100
Tollfree:1-877-530-6245
info@workforcewindsoressex.com
ThisdocumentmaybefreelyquotedandreproducedwithoutpermissionofWorkforceWindsorEssexprovidedthatthecontentremains
thesameandtheorganizationisacknowledgedastheauthorofthisdocument.
WorkforceWindsorEssexiscommittedtoongoingresearchtoenhancelocallabourmarketplanningintheWindsor-Essexregion.
WorkforceWindsorEssexassumesnoresponsibilityforitsuseorfortheconsequencesofanyerrorsoromissions.

TheviewsexpressedinthisdocumentdonotnecessarilyreflectthoseofEmploymentOntarioortheGovernmentofOntario.

ThisEmploymentOntarioprojectisfundedbytheOntarioGovernment
Specialthankstoourfundingpartners:

ACKNOWLEDGEMENTS
Many thanks to everyone who contributed their time, ideas and expertise to
our Promising Sectors and Occupations 2012-2015 Report. This report
representsthecollaborativeeffortsoftheWindsor-Essexcommunity.Wehope
this document will better position our workforce for employment
opportunitieswithinthevarioussectorsinWindsor-Essex.
Additionalinformationcanbeobtainedbycontactingtheauthorsofthisreport:
TanyaAntoniw.
Theinformationinthisreportiscurrentatthetimeofprinting:January2012.
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INTRODUCTION
This is an exciting time for Windsor-Essex. We are cuiiently unueigoing a
stiuctuial tiansfoimation (Workforce WindsorEssex, 2011). The jobs of
yesterday are not going to be the jobs of tomorrow. As technology is
advancing, each sector within Windsor-Essex is embracing this progression
and seeking to find new and innovative ways to incorporate technology. This
has changed the occupations in Windsor-Essex, as employees now, need to
understand and be able to use these new technologies. We face an
unprecedented urgency to ensure that our economy is diversified and
sustainable. This means we must create a resilient workforce. In order to
createandfosterthisworkforce,weneedtoanswerthesequestions:Whatare
the jobs of tomorrow in Windsor-Essex? What training or education is
requiredtosecurethesejobs?
Our mission is to support the development of a strong, sustainable local
economyandworkforceby:
x Fosteringunderstandingofcurrentandfutureworkforceneeds,and
x Facilitatingstrategicinvestmentineducation,trainingandemployment
opportunities.
Workforce WindsorEssex identified approximately 50 occupations within 9
sectors that are likely to be in demand in the Windsor-Essex region for the
next3to5years.Thisreportprovidesinformationonthespecificsectorand
related occupations that are projected to likely experience growth through
increased demand. You can use this report as a tool for education planning
and/ortraining.

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LOCALLABOURMARKET&REGIONALCONDITIONS

Windsor-Essexwasdramaticallyimpactedbytheeconomicrecessionof2008.
Due to the heavy reliance of the Windsor-Essex economy on the automotive
manufacturing industry, Windsor-Essex hau one of Canauas highest
unemployment rates for over two years. However, through the efforts of
government, private, community organizations and active citizens, Windsor-
Essexhasbeenreboundingfromthedepthsoftherecession.
Therehasbeenanoverwhelmingcallfromcitizens,businessandgovernment
to diversify the economy in Windsor-Essex and fully utilize the skills and
talent that are available locally. There has been a trend in Windsor-Essex to
attractavarietyofbusinessesthatrepresentvarioussectors.Inline withthe
national trend, Windsor-Essex is also experiencing the shift towards a
knowledge-based economy (The Canadian Chamber of Commerce, 2010).
Thereisanemergingtrendofplacingemphasisonattracting,developingand
retainingaskilledworkforce(Miner,2010).
Currently, there is a feeling of optimism in Windsor-Essex. In their
Metropolitan Outlook, the Conference Board of Canada predicted that
Windsor will experience the greatest growth of any other metropolitan area
in Canada in the next year (Arcand, Lefebvre,McIntyre, Sutherland,& Wiebe,
2011).Also,thenumberofpeopleleavingWindsor-Essexisexpectedtoslow.
Thisisanimportantprediction,asoverthepastfewyears,Windsor-Essexhas
experiencedahighrateofpeopleleavingtheregion,manyhavetheskillsthat
willbeneededintheregioninthenearfuture.
Windsor-Essex was also named one of the top Seven Most Intelligent
Communities by the Intelligent Community Forum. The progress made in
Windsor-Essex will hopefully continue into the future, creating exciting
opportunitiesforcitizensandthoselookingtomovetotheregion.

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RESEARCHDESIGN

WorkforceWindsorEssexexaminedavarietyofstatisticstodetermine:
1. Whatjobsarelikelytobeexperiencingahighnumberofretirementsin
thenext3to5years?
2. What sectors or industries have experienced growth in the last 3 to 5
yearsintheregion?

Through answering these initial questions, Workforce WindsorEssex

conducted over 50 formal and informal consultations and interviews with
businesses, industry associations and educational institutions to confirm the
findingsprovidedbythestatistics.Byspeakingtotheseindividuals,additional
occupationsthatmaynothavebeendiscoveredinthestatisticswereidentified
and considered within this report. We asked employers these general
questions:
1. Doyounoticecertainoccupationsfacingahiringshortage?
2. Doyounoticecertainoccupationsfacingahiringshortageduetolackof
requiredskillsandeducationinWindsor-Essex?
3. What do you perceive to be the promising occupations within your
organizationorsector?
4. Withinthenext3to5years,doyouseeyourorganizationexperiencing
agrowthinhiringpractices,aplateauordecline?
5. Have you experienced any difficulty in recruiting people with specific
skillsorqualifications?
6. Do you foresee additional training being required to prepare those
individualsseekingemploymentwithinthesector?
7. Whatadditionalcommunitysupport,actionsorinitiativeswouldensure
astrongerandmostcapableworkforce?

Apromisingoccupationisajobthatislikelytobeindemandin
thenext3to5yearsinWindsor-Essex.
Apromisingsectorisasegmentoftheeconomythathasseveral
promisingoccupationswithinit.

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SNAPSHOTSOFWINDSOR-ESSEX

Figure1-AgeCharacteristicsofEssexCounty

0
10,000
20,000
30,000
40,000
10
to
14
15
to
19
20
to
24
25
to
29
30
to
34
35
to
39
40
to
44
45
to
49
50
to
54
55
to
59
60
to
64
Age Characteristics of Essex
County (2006 Census Data)
Age: Approximately 38.7% of the population in Windsor-Essex is 45 years
old or older (Statistics Canada, 2007). With an aging population, this will
haveseveralimportanteffectsontheworkforceofWindsor-Essex,including
increased demand for health services by this population and an expected
higher retirement rate within certain occupations in the next few years.
These two trends were considered when identifying the promising sectors
andoccupations.
x The aging population and expected high number of retirements
means that theie will be fewei anu fewei people in the laboui foice
(Miner, 2010, p. 3), which will have to be addressed through talent
attraction,immigration,increasedproductivity.
x The Canadian Chamber of Commerce found that with the aging
population, there is likely to be positions available in skilled trades,
professional and management positions (The Canadian Chamber of
Commerce,2010).
Thegraphbelowillustratesthehighnumberofpeopleexpectedtoretirein
the next ten to twenty years. While this does seem like a problem for the
distantfuture,thereareseveraloccupationsthatarelikelytofaceashortage
in the next 3 to 5 years, and that shortage will likely become more
pronouncedoverthelong-term.
Source:StatisticsCanada,Census2006
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Education:
x 54.2% of the workforce within Windsor-Essex does not have a
postsecondarycertificate,diplomaordegree.
x 18%oftheworkforcehasacollegecertificateordiploma.
x of the woikfoice has a univeisity uegiee Bachelois Begiee oi
above).
TheaboveinformationposesachallengetotheWindsor-Essexregion.Thereis
a trend that emerging sectors will require an education beyond secondary
school (Miner, 2010). Windsor-Essex is fortunate to have apprenticeship
programs, two community colleges, a number of private career colleges and
one university which offer a variety of pathways and opportunities for those
seekingtogainajobinapromisingsector.
Itishopedthatthisreportwilloffersomeinsightintotheoccupationsthatare
likely to be in demand as well as the educational options that are available in
ordertoattaintherequirededucationandtraining.

No
Certificate/Diploma
24%
High School
Certificate
30%
Apprentice/Trade
Certificate
9%
College
Certificate/Diploma
18%
University
Certificate
(lower than a
Bachelors)
3%
University
Degree
16%
Educational Attainment within the
Population of Windsor-Essex
Figure2-EducationAttainmentofthePopulationinWindsor-Essex
Source:StatisticsCanada,Census2006
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Figure3:IndustriesinWindsor-Essex

Agriculture
4%
Construction
5%
Manufacturing
24%
Wholesale
Trade
3%
Retail Trade
11%
Finance & Real
Estate
4%
Health Care
Services
10%
Education
7%
Business
13%
Other
19%
Industries in Essex County (2006
Census Data)
Occupations & Industries: Based on the 2006 Census Data, the occupations
thatemploythelargestpercentagesofthelabourforceinclude:
x Sales and Service, Trade and Transport and Business Administration
andFinance.
x The manufacturing and health care sectors are likely to remain two of
thelargestsectorsintheregionduetoanumberofinvestmentsmadeto
manufacture products for the green energy industry and the increasing
needforhealthcarewithanagingpopulation.
Each of the identified promising sectors is likely to experience growth in the
next3to5yearsforvariousreasonsspecifictoitssituationandneeds.

Source:StatisticsCanada,Census2006
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PROMISINGSECTORSINWINDSOR-ESSEX:2012-2015

AGRICULTURE
CREATIVE
INDUSTRIES
CONSTRUCTION

EDUCATION
HEALTH
SCIENCES
MANUFACTURING
PROFESSIONAL
SERVICES
RENEWABLE
ENERGY
TOURISM&
HOSPITALITY
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AGRICULTURE
PROFILEOFSECTOR
Historically, the agriculture sector in Essex County was very important to the
regional economy. This is still the case today. Essex County is home to the
highest concentiation of vegetable gieenhouses in Canaua (Ontario
Greenhouse Vegetable Growers, 2006). Windsor-Essex also has the longest
growing season in Canada which allows companies in the sector to grow a
varietyofcropsandproducts.Theagriculturesectoremploysalargenumber
of people in the iegion Essex County has almost uouble the numbei of
workers in agriculture-related occupations compared to the rest of the
piovince(WEEDC,2011).
There have been a number of announcements over the past year regarding
greenhousesbeingconstructedorexpanded.Thereisacurrentemphasisona
high skilled workforce within the sector as technology and equipment are
becoming more complex. In addition to greenhouses and farms, Windsor-
Essexisalsohometoover15wineriesthatgrowgrapesandproduceaward-
winning wine. The variety of industries within the sector allows for various
employmentopportunities.
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Figure4-NumberofAgricultureBusinessesinWindsor-Essex

1,000
1,200
1,400
Number of Business
Establishments in Windsor-
Essex in the Agricultural
Sector

NumberofBusinesses:1,221
AverageAgeofWorkforce:52
AverageEducational
Attainment:
-Completionofhighschool
-Somecollege

PROMISINGOCCUPATIONSINAGRICULTUREINWINDSOR-ESSEX

Source:CanadianBusinessPatternData
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EmployersSay...

St.ClairCollege
HorticultureTechnician-Landscape

SectorStrengths&Opportunities
x Theagriculturesectoroffersmanyopportunitiesforentrepreneurs
byallowingthemtostartanewbusinessorgrowanexisting
business.
x Theagriculturesectoristechnologically&scientificallyprogressing
x Researchanddevelopmentofproductsandprocessesisimportant
andwillcontinuetoremainvitaltotheagriculturesector
x Growthisanticipatedinthewineindustryastheyseektoexpand
theirmarketshareandpromoteregionalawareness

SectorChallenges
x In oui Local Laboui Naiket Plan 0puate weve iuentifieu that the
agriculturesectoi in Essex County will face paiticulai challenges
meetingtheseincieasing knowleuge anu skill iequiiements
(WorkforceWindsorEssex,2011;p.22)
x Attractingyouthtotheagriculturesectorischallengingforcertain
organizations.
o Thelocationoftheagriculturesectorinthecountyis
seentobeabarrierasthereisadisconnectbetween
graduatesfromthecityandtheirknowledgeof
opportunitiesinthecounty

LocalTrainingGaps
x Foodscienceprogram/courses
SectorRecommendations
x Furtherencourageandpromoteco-opprogramswithlocal
educationalinstitutions
x Promotelocalagriculturalsectorasagrowingsectorandfocus
effortsonattractinglocalyouthtothevariousoccupations.
LOCALAVAILABLETRAINING
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CREATIVEINDUSTRIES
PROFILEOFSECTOR
Withinthelast few years,creative industries,which includes information and
communicationtechnology,hasbeengrowinginWindsor-Essex.Anumberof
newcompanieswithafocusoninformationandcommunicationtechnology
havelocatedinWindsor-Essex.Thegrowthofaudioandvideoemployment
in the region is occurring at a much fastei iate than 0ntaiio as a whole
(WEEDC, 2011, p. 32) Theie aie ovei fiims in the Winusoi-Essex
iegion involveu in the softwaie anu computei seivices inuustiy(Workforce
WindsorEssex,2011,p.33).
There are social media marketing firms, mobile application development
companies, IT infrastructure specialists, and graphic design companies that
have recently established themselves in our area. Our region also offers art
galleries, a symphony, dance companies, and theatre companies. The
University of Windsor has announced that it will be moving the School of
Visual Arts and the School of Music to the downtown core of Windsor. This
will strengthen the connection between students in these faculties and the
creative community in Windsor. Through additional announcements and
localbusinessgrowth,thissectorislikelytoexperiencegrowthinthenext3
to5years.
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QUICKFACTS
AverageAgeofWorkforce: Theagewithinthissectorisrelativelyevenly
distributed. There is a large percentage of individuals over the age of 45,
with the second largest age group being 35-39. On top of the aging
population, there is likely to be an increased demand for certain high-
growth occupations, which will increase the need to find individuals with
therighttrainingandeducationtofillthesepositions.
AverageEducationalAttainment:
- Collegediploma
- Universitydegree

PROMISINGOCCUPATIONSINTHECREATIVEINDUSTRIESIN
WINDSOR-ESSEX
SOFTWARE
PUBLISHERS
WEB
DEVELOPERS
WEB
DESIGNERS
GRAPHIC
DESIGNERS
EDITORS
PROGRAMMERS
HELPDESK
TECHNICIANS
AD
DEVELOPERS
SOCIALMEDIA
WRITERS
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Fmployerx Suy

St.ClairCollege
-GraphicDesign
-MediaConvergence
-WebCommunications
Development
-WebandInteractive
Advertising
UniversityofWindsor
-ComputerScience
-Bachelorsof
Communications
-DigitalJournalism
SectorStrengths&Opportunities
x Windsor-Essexhasthepotentialtobeahubforbothdigitaland
socialmedia
x Someorganizations inthecreativeindustriessector areopen
totakingoninternsfrompost-secondaryinstitutions
x Thecreativeindustriessectorhasalargenumberofsmalland
medium sized businesses that are likely to experience growth
inthenextseveralyears
x Thereareanumberofemergingorganizationsthatarelocating
in the downtown Windsor core, encouraging collaboration
betweenthedifferentorganizationsandbusinesses
x There is an opportunity for the information technology sector
tolinkwithfilmandmediaproducingwithintheregion.
o In November 2011, a film production centre and
incubatorwasannounced,projectedtocreateatleast45
jobsandassistthefilmindustrywithinWindsor-Essex

SectorChallenges
x TheperceptionofWindsor-Essexs social meuia sectoi neeus to
be changed. There is a challenge to make the region and other
regions aware of the great talent and capabilities of the social
media and information technology companies in Windsor-
Essex.
x The positive developments in the sector should be highlighted
andpromotedbothwithinandoutsidetheregion.
x 0vei peicent of iesponuents expect to hiie in the next two
years and indicate that the lack of available talent has
constraineu business giowth(WorkforceWindsorEssex,2011,
p.35).

LocalTrainingGaps
x SocialMediaCourses

x TrainingProgramsforolderworkers
LOCALAVAILABLETRAINING
triOSCollege
-NetworkEngineer
-WebDesign&
Development
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CONSTRUCTION
PROFILEOFSECTOR
Several publications and studies have forecasted that the construction sector in
Windsor-Essex will likely experience growth in the next several years. 0utput of
Winusois constiuction sectoi expanueu an estimateu peicent in the
laigest iise on iecoiu (Arcand et al., 2011, p.4). There have been a number of
small and large scale construction projects announced in Windsor-Essex that
areslatedtobeginoverthenextyearandlastforonaverage2to3years.
Theonemajorconstructionprojectthatwillresultinjobcreationinourareais
the Windsor-Essex Parkway. The technical director, of the Windsor Essex
MobilityGroup,MichaelHatchellfoiecasts that between anu puie
constiuction jobs will be cieateu by the Paikway mostly foi heavy equipment
operators and labouieis (Vander Doelen, 2011). This project will offer
opportunities for those in the heavy construction sector. Other announced
projects such as the Southwest Detention Centre, the Aquatic Centre, schools
and long-term care facilities will offer opportunities to the Industrial,
CommercialandInstitutionalConstructionSector.Thereisalsothepotentialfor
growth in the oil and gas industries within the sector as oil is being extracted
fromcertainareasinEssexCounty.
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Figure5-NumberofConstructionBusinessesinWindsor-Essex

2,300
2,400
2,500
Number of Business
Establishments in
Windsor-Essex in the
Oil, Gas & Heavy
Construction Sector
QuickFacts
NumberofBusinesses:2,377
AverageAgeWorkforce:Over
50%ofindividualsinthe
identifiedoccupationsareover
theageof45yearsofageasof
the2006Census
EducationAttainment:
- Apprenticeships
- College
diploma/certificate
- Universitydegree

PROMISINGOCCUPATIONSINCONSTRUCTIONINWINDSOR-ESSEX
DRILLERS&
BLASTERS

CONSTRUCTION
MILLWRIGHTS
CONSTRUCTION
INSPECTORS
CARPENTERS
HEAVYEQUIPMENT
OPERATORS
CRANE
OPERATORS
LAND
SURVEYORS
LABOURERS
OPERATING
ENGINEERS
SHEETMETAL
WORKERS
*Whilethesegraphsdemonstrateaslight
declineandplateauinthenumberof
businessesinthissector,thenumberof
individualsemployedinthissectoris
expectedtoincrease.
Source:CanadianBusinessPatternData
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OntarioYouthApprenticeshipProgram(www.oyap.com)
St.ClairCollege
Apprenticeship
CarpentryTechniques

UniversityofWindsor
CivilEngineering
ElectricalEngineering

AVAILABLELOCALTRAINING
ArchitecturalTechnology
CivilEngineering
Technology

SectorStrengths&Opportunities
x The Windsor-Essex Parkway and the various announced construction
projects are forecasted to positively impact the various trades that are
includedintheconstructionsector
x Use of technology within the sector is increasing and the training and
requiredskillsarealsoevolving
x There is a connection between the construction sector and the
renewable energy sector that can be further explored and solidified.
Some construction occupations can be directly linked to those
occupations in the renewable energy sector. This highlights the
transferableskillsthatcanbeusedinanumberofPromisingSectors

Challenges
x There is a real shortage of certain construction occupations (i.e. land
surveyor)
x While, it is predicted there will be enough workers for the small and
medium scale construction projects, there might be a shortage of
availableworkforceatthepeakoftheWindsor-EssexParkwayproject
x Employers are experiencing difficulty in attracting recent graduates to
theregionforsomeoccupations

LocalTrainingNeeds
x Programinlandsurveying&otherrelatedprocesses
x Moretrainingsubsidiesareneeded
Recommendations
x Enhancecommunityawarenessoftheopportunitiesintheconstruction
sectorespeciallyamongstudentsatthecollegeandhighschoollevel
x Promotionofemployeeengagementwithinthesector

Fmployerx Suy
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PROFILEOFSECTOR
The organizations in the education sector in Windsor-Essex are some of the
largest public employers in the region. Windsor-Essex is home to four school
boards, two community colleges, a number of private career colleges and one
university. Some of these organizations will be hiring a variety of positions in
the next several years due to projected high retirement rates. At the post-
secondary level, programs are being expanded and introduced and new
instructors will be needed. The Windsor Essex Economic Development
Corporation forecasts that there is likely to be growth in post-secondary
educationinstitutions.

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Figure6-Education&HealthBusinessesinWindsor-Essex

1,200
1,300
1,400
1,500
1,600
Jan-08 Jan-09 Jan-10
Number of Establishments
in Windsor-Essex in the
Education & Health Care
Sector
QUICKFACTS
AverageAgeofWorkforce:46
AverageEducation
Attainment:
- Universitydegree
- Universitycertificate
PROMISINGOCCUPATIONSINEDUCATIONINWINDSOR-ESSEX
CLERICAL
POSITIONS
CUSTODIANS
PRINCIPALS&
ADMINISTRATORS

COLLEGE&
VOCATIONAL
INSTRUCTORS
Source:CanadianBusinessPatternData
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Fmployerx Suy

St.ClairCollege
Autism&BehaviouralScience
DevelopmentalServiceWorkers
EducationalAssistant
OfficeAdministration

LOCALAVAILABLETRAINING
UniversityofWindsor
BachelorofEducation
AdditionalQualificationsfor
Teachers

SectorStrengths&Opportunities
x There will be a large number of retirements in the next several years,
allowingayoungerworkforcetoenterintothesector
x Advancing technology is changing clerical duties. Individuals with a
greater understanding of software programs will be required to fill
thesepositions
x Several institutions are being proactive in community engagement and
communityoutreach

SectorChallenges:
x Exactretirementratesaredifficulttopredict
x Bifficulty in ieciuiting tiaineu inuiviuuals to meet the stuuents neeus
LocalTrainingGaps
x More specialized training for individuals, specific to the needs of the
educationalorganizationsisnecessary

SectorRecommendations
x Enhancedialogueamongeducationalproviders
x Encourage a more proactive approach to community engagement and
encourage community involvement to make the community aware of
theemploymentopportunitiesofthissector.

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HEALTHSCIENCES
PROFILEOFSECTOR
Thehealthsciencessectorisprojectedtogrowasitwillexperienceofnumber
of retirements in certain occupations and an increase demand for health care
services. This phenomenon is sometimes referred to as the silvei tsunami
which means that the demand for health care services from seniors will
increase,andthereareconcernsthatthehealthcaresectordoesnothavethe
resourcestoadequatelyaddressthisneed.Overthelastfewyears,therehas
been an emphasis on recruiting health care professionals to Windsor-Essex.
Therehasbeenashortageofdoctorsandnursesinthisregionoverthepast
few years. Windsor-Essex has a lower number of physicians than the
provincialaverage.However,stepshavebeenmadetoimproveandaddress
this shortage. Once here, the retention rate of doctors within the region is
good, resulting in many doctors choosing to stay and develop their practice
in Windsor-Essex. With the introduction of the Schulich School of Medicine
andDentistryin2008,acompletemedicalprogramwasdevelopedinhopes
of attracting medical professionals to the region. There are a variety of
occupations in the health care sector that are projected to be in demand in
thenextseveralyears.

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Figure7-Education&HealthSciencesBusinessesinWindsor-Essex

1,200
1,300
1,400
1,500
1,600
Number of
Establishments in
Windsor-Essex in the
Education & Health
Care Sector
QUICKFACTS
AverageAgeofWorkforce:Many
oftheseoccupationshave50%of
theseoccupationsisworkforceover
theageof45.
AverageEducationalAttainment:
- Collegecertificate/diploma
- Universitydegree

PROMISINGOCCUPATIONSINHEALTHSCIENCESINWINDSOR-ESSEX
SPECIALIST
PHYSICIANS
HEADNURSES
NATURAL
HEALING
PRACTIONERS
LICENSED
PRACTICAL
NURSES

SPECIALIZED
NURSES
PHYSIOTHERAPISTS
OCCUPATIONAL
THERAPISTS
CASEMANAGERS
PSYCHIATRISTS
Source:CanadianBusinessPatternData
SOCIAL
WORKERS
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Fmployerx Suy

LOCALAVAILABLETRAINING
St.ClairCollege
CardiovascularTechnology
DiagnosticMedicalSonography
MedicalLaboratoryScience
MedicalLaboratoryTechnician
Nursing-BScN
OccupationalTherapist/
PhysiotherapistAssistant
OfficeAdministration-Medical
Paramedic
PersonalSupportWorker
PracticalNursing
Pre-HealthScience
RespiratoryTherapy

UniversityofWindsor
Behaviour,Cognition,
Neuroscience
Biology
Kinesiology
Nursing
Science
MedicalDoctor

SectorStrengthsandOpportunities
x Projectedincreaseindemandforhealthcareservices
x Organizationsareofferingleadershipprogramstotheiremployeesto
helpthemadvancetheirskills
x Thereisgoingtolikelybeaneedforoccupationswithaspecialization
inMentalHealth
x Organizationsinthehealthcaresectorrealizeandpromotethevalue
added by Internationally Trained Professionals to the Windsor-Essex
region
x Thereistheopportunityforindividualstousetransferableskillsthey
gained in other sectors such as manufacturing or professional
services

SectorChallenges
x Cross-bordercompetitionforhealthcareprofessionals
o There are a number of individuals who cross the border daily
toworkathealthcareorganizationsinMichigan
x The region is under-served in the number of physicians currently
working; there are not enough physicians employed based on the
needsofthepopulation-styleguide
x GreaterrecognitionandsupportisneededforInternationallyTrained
ProfessionalstousetheirexistingskillsinaCanadianworkplace

LocalTrainingGaps
x Moreaccessibleandadaptabletraining
x Codingandtranscriptionprograms

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MANUFACTURING
PROFILEOFSECTOR
According to WEEDC, Windsor-Fssex is one of tbe most monufocturinq
intensive reqions in ConoJo(WEEDC,2011,p.39).Themanufacturingsector
impacts other sectors of the Windsor-Essex economy and is seen to be
impioving anu uiveisifying Theie is an emphasis on incieaseu piouuctivity
thiough lean piocesses anu technology integiation (Workforce
WindsorEssex, 2011). The manufacturing sector in our region includes
automotive, aerospace and advanced manufacturing. The automotive
manufacturingindustryisembracingtheprogressinthesector byincluding
robotics and focusing on green and efficient processes. There are a number
of innovative companies located in Windsor-Essex who are incorporating
new technologies and processes to produce high quality products that are
shipped around the world. The manufacturing sector is not a dying sector,
ratheritisexpectedtoexperiencegrowthinthenextfewyears.
There are a number of food and beverage manufacturers that also have
large-scale world-class operations located in Windsor-Essex. These
companies develop and produce food and beverage products that are
shippedaroundtheworld.
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Figure8-ManufacturingBusinessesinWindsor-Essex

900
1,000
1,100
Number of Business
Establishments in
Windsor-Essex in the
Manufacturing Sector
QUICKFACTS
NumberofBusinesses:994
AverageAgeofWorkforce:
Certainoccupationshave
greaterthan50%ofthe
workforceovertheageof45
AverageEducational
Attainment:
- Apprenticeship
- Collegediploma
- University Degree *Note: The manufacturing sector was hit hard
by the recession of 2008, resulting in
businesses closing. However, several existing
and new businesses predict they will be hiring
in the next few years, especially skilled trades.
PROMISINGOCCUPATIONSINMANUFACTURINGINWINDSOR-ESSEX
ELECTRICAL
ENGINEERS
MOLD
MAKERS
POWERSYSTEM
ELECTRICIANS

MACHINE
FITTERS
SHEETMETAL
WORKERS
CIVIL
ENGINEERING
TECHNICIANS
STATIONARY
ENGINEERS
CIVIL
ENGINEERS
MECHANICAL
ENGINEERS
Source:CanadianBusinessPatternData
WELDERS
SUPPLYCHAIN
MANAGERS
29|P a g e

Employerx Suy

OntarioYouthApprenticeshipProgram
St.ClairCollege
Apprenticeship
CivilEngineeringTechnology
ElectricalEngineeringTechnician
ElectricalTechniques
ElectromechanicalEngineeringTechnician
ElectronicsEngineeringTechnician
MechanicalEngineeringTechnician
MechanicalEngineeringTechnology
MechanicalTechnician

UniversityofWindsor
MechanicalEngineering
CivilEngineering
ElectricalEngineering
Engineering
IndustrialEngineering

LOCALAVAILABLETRAINING
SectorStrengths&Opportunities:
x Use of technology is growing, creating opportunities for those individuals
withtherelevantknowledgeandeducation
x Theskillsgainedinmanufacturingaretransferablebetweenindustriesand
sectors(i.e.renewableenergy,foodandbeverageandagriculture)
x Theindustryislikelytoexperiencegrowthinthenext3to5years
x The competition in certain skilled occupations is fierce resulting in
opportunities for individual growth and entrepreneurship- individual
advancement. Due to shortages, competition for people with certain skills
isfierceresultinginopportunitiesforindividualadvancement.
x As local transportation infrastructure continues to develop, Supply Chain
occupations,especiallySupplyChainmanagementwillbeindemand.

SectorChallenges:
x The general public and young people have an outdated stereotype of the
manufacturingsector
x It is challenging for those businesses and organizations in the sector to
breakdown the stereotypes of the manufacturing sector in the mindof the
generalpublicandinparticulartheyouthintheregion
x Theaverageageofskilledtradesworkersisveryhigh,andbusinessesneed
to start thinking about succession planning and how to fill positions that
aretobevacantinthenearfuture

SectorRecommendations
x Workwiththelargercommunitytoattractyoungerworkersandrecent
graduatestothesector
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PROFILEOFSECTOR
The professional services sector in Windsor-Essex is extensive and includes many
different industries such as finance, insurance, real estate, social, legal, and funeral
services. There is a projected shortage in certain occupations in this sector due to
retirements and increased demand for services. People who have gained skills in
thisareacaneasilytransferthemtoothersectorsandindustries.

PROFESSIONALSERVICES
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Figure9-ProfessionalServiceBusinessesinWindsor-Essex

7,150
7,200
7,250
7,300
7,350
Jan-08 Jan-09 Jan-10
Number of Business
Establishments in
Windsor-Essex in the
Professional Services
Sector
QUICKFACTS
NumberofBusinesses:7,308
AverageAgeofWorkforce:
Certainoccupationshave50%of
theworkforceovertheageof45.
AverageEducational
Attainment:
- CollegeDiploma
- UniversityDegree

PROMISINGOCCUPATIONSINPROFESSIONALSERVICESIN
WINDSOR-ESSEX
REALESTATE
AGENTS
BOOKKEEPERS
EXECUTIVE
ASSISTANTS
LIBRARIANS
LAWYERS
JUDGES
FUNERAL
DIRECTORS
Source:CanadianBusinessPatternData
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Fmployerx Suy

St.ClairCollege
-Business
- Accounting
- Marketing
-BusinessAdministration
- Accounting
- Finance
- HumanResources
- International
- Marketing
-InternationalTradeManagement
-OfficeAdministration

LOCALAVAILABLETRAINING
UniversityofWindsor
-Business
-BusinessAdministration
-EnglishLanguage&Literature
-Law-JurisDoctor
-MasterofBusiness
Administration

WayneStateUniversity
-MasterofLibraryScience
SectorStrengths&Opportunities:
x Employersforeseelong-termgrowthintheregionfortheprofessional
servicessector
x Thissectoroffersdiverseemploymentopportunitiesforindividuals
x Librarianscanworkinavarietyofsettingsincluding,public,academic
x andschoollibraries
x Technology and processes within the professional services
sector
areevolvingandrequirecontinuousskillupgrading
x Some local organizations have been recognized regionally and
provinciallybecauseoftheircommitmenttoexcellentcustomer
service
SectorChallenges:
x Thereisalackofcommunityawarenessabouttheopportunities
intheprofessionalservicessector

triOSCollege
-Accounting&Payroll
Administrator
-AdministrativeAssistant

EverestCollegeofBusiness,
Technology&HealthCare
-AccountingandComputer
Applications
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RENEWABLEENERGY
PROFLEOFSECTOR
With the introduction of the Green Energy Act in 2009, the province of
Ontario began to promote renewable energy as a source of power for the
future. Windsor-Essex embraced this focus and began to attract and
develop renewable energy companies that manufacture, install and
maintain equipment and infrastructure to produce solar, wind and geo-
thermal energy. Currently, there are approximately 12 renewable energy
companies located in Windsor-Essex. While this is a new and emerging
sector, the skills required are very similar to the skills that are
required in the manufacturing sector in Windsor-Essex. As people
begin to explore alternative energy options, there is the potential for this
sectortoexperiencegrowthinthisregionwithinthenext3to5years.
34|P a g e

QUICKFACTS
NumberofBusinesses:
Approximately15
AverageEducational
Attainment:
- Apprenticeship
- CollegeDiploma
- UniversityDegree

PROMISINGOCCUPATIONSINRENEWABLEENERGYIN
WINDSOR-ESSEX
PV
MANUFACTURING
TECHNICIAN
PV
INSTALLER
ELECTRICIAN
(MASTER&
APPRENTICE)
QUALITY
CONTROL
TECHNICIANS
ELECTRICAL
TECHNICIANS
ELECTRICAL
TECHNICIANS
PRODUCTION
ASSEMBLER
ELECTRICAL
ENGINEERS
TECHNICAL
SALESSTAFF
WINDTURBINE
TECHNICIAN
35|P a g e

Fmployerx Suy

St.ClairCollege
SustainableEnergyTechnician
PowerlineTechnician
ElectromechanicalEngineering
Technician
ElectricalEngineeringTechnician

LOCALAVAILABLETRAINING
UniversityofWindsor
EnergyManagementCourse
CanadianCollege-Health
ScienceTechnology
SolarTechnician
SectorStrengths&Opportunities
x Skills required within the renewableenergy sector are very similar
to those in manufacturing, therefore individuals with a
manufacturingbackgroundhavethetransferableskillsnecessaryto
enterintotherenewableenergysector
x ThecompaniesinWindsor-Essexareinnovativeintheirapproach
tomanufacturingandcreatingproductsforenergyproduction
x TherenewableenergysectorisrelativelynewinWindsor-Essex
and therefore there is potential for considerable growth as the
demandforalternativeenergysourcesincreases.
SectorChallenges
x Political uncertainty regarding the continuation of renewable
energyprogramsandincentiveshasmadeplanningdifficult
x There have been delays in connecting those individuals with
renewable energy apparatuses to the electricity grid which is
causingsomefrustration
x Educationabouttheopportunitiesandbenefitsofrenewableenergy
totheregionhasbeenlimited.
o Employers would like to see more community engagement
andinvolvementinthissector
SectorRecommendations
x Encourage Windsor-Essex residents to become more aware of the
valueoftherenewableenergySectorintheregion
x Build stronger relationships between the sector and educational
institutions to allow students more practical experience working
withtheequipmentandapparatuses
36|P a g e

PROFILEOFSECTOR

Windsor-Essex is fortunate to have many great attractions to draw

visitorsfromaroundtheworld.Thereareanumberofgreatartsand
culture venues and organizations that showcase the immense talent
that Windsor-Essex has to offer. Restaurants, bars, concert venues,
gaming facilities and lounges offer a variety of cuisines and
entertainmentfromaroundtheworld.ThefacilitiesinWindsor-Essex
have brought world-class talent to the region, drawing visitors from
acrossSouthwesternOntario,MichiganandOhio.Therehasalsobeen
a focus on eco-tourism, highlighting the Great Lakes and Point Pelee
NationalPark.Windsor-Essexalsohassuperiorgolfcoursesandother
sportandrecreationvenues.WineriesinEssexCountyhavebecomea
tourist destination, enabling visitors to visit more than 15 wineries
locatedincloseproximitytooneanother.

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Figure10-Tourism,CultureandRecreationBusinessesinWindsor-Essex

1,200
1,250
1,300
1,350
Jan-08 Jan-09 Jan-10
Number of Business
Establishments in Windsor-
Essex in the Tourism,
Culture and Recreation
Sectors
QUICKFACTS
NumberofBusinesses:1,270
AverageAgeofWorkforce:This
groupofoccupationshasaneven
agedistribution,employingyoung
agegroups,aswellasolder
workers.
AverageEducationAttained:
- CollegeDiploma
PROMISINGOCCUPATIONSINTOURISM&HOSPITALITYIN
WINDSOR-ESSEX
HOSPITALITY
MANAGERS
COOKS
CHEFS
BARTENDERS
WAITERS/
WAITRESSES
Source:CanadianBusinessPatternData
38|P a g e

Fmployerx Suy

St.ClairCollege
Business
BusinessAdministration-ProfessionalGolfManagement
CulinaryManagement
FoodServiceManagement
HospitalityManagement-Hotel&Restaurant
Tourism&Travel

UniversityofWindsor
BusinessAdministration
Strengths&Opportunities
x As the wine region in Windsor-Essex grows and more people become
aware of the world-class wine and winery experience, the demand for
eventandsalesstaffwillincrease
x Within the past year there have been a number of restaurants opening,
whichhaverecruitedchefs,cooks,bartenders,andwaitstaff
Challenges
x There have been political and economic circumstances that have had a
negative impact on the tourism and hospitality sector. Stricter border
requirements, traffic delays, and declining value of the U.S. dollar have
led organization organizations in the Hospitality and Tourism sector to
expanding the marketing initiatives to focus within Canada as well as
countriesaroundtheworld.
SectorRecommendations
x Continue to encourage local entrepreneurs and restaurateurs to open
newrestaurants,bars,andlounges.
x Increase collaboration between business to promote their industry
withintheWindsor-Essextourismsectorandtheregioningeneral.
LOCALTRAININGAVAILABLE
triOSCollege
TravelTourism
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Conclusion
ManyoccupationalopportunitiesexistinWindsor-Essex,weseewehave
a lot to offer. With continued diversification of the economy, Windsor-
Essex companies will focus on and promote innovation and productivity,
requiring a skilled and talented workforce to meet their needs. As the
sectors featured in this report continue develop and grow, so will the
opportunities for Windsor-Essex residents. Many of these occupations
require post-secondary education or training. Windsor-Essex has
excellent post-secondary institutions and programs that offer training
and education for each of the 9 sectors identified. Please refer to their
websitesforadditionalinformationonspecificprograms.

When choosing a pathway or a potential career, think about what skills

you have, what skills you would like to develop and what your interests
are. Choose a pathway will lead to work that you like to do and that
interestsyou.Whenyoutrulyenjoywhatyouaredoingyouwillbecome
successful. Within your chosen path, be open to life-long learning and
professional development. Required skills within the sectors will
continue to evolve and develop, by continuing to learn, you will be
successfulinyourchosenfield.Windsor-Essexhasmanydifferentsectors
withdifferentopportunitiestomatchyourinterestsandaspirations.

Windsor-Essexhasalottooffer!

OntarioYouthApprenticeshipProgram:www.oyap.com
MinistryofTrainingCollegesandUniversities(Apprenticeships):
http://www.tcu.gov.on.ca/eng/apprentices/app_train.html
St.ClairCollege:www.stclaircollege.ca
CollegeBoreal:www.collegeboreal.ca
UniversityofWindsor:www.uwindsor.ca

40|P a g e

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