Beruflich Dokumente
Kultur Dokumente
MLM Online
The Step-by-Step
Guide to
Building Your
DOWNline
ONLINE
By
Te Critically Acclaimed Author of
Surviving the 90s, Dare to Dream, & Billions Online
and Co-Founder of Solution X
Ken Forrest
&
Rodger Smith
Te Co-Founder of
MyMangosteen.com and Solution X
Copyright 2008 by RoK Lives Publishing.
Published by RoK Lives Publishing
All rights reserved. No part of this publication may be repro-
duced, stored in a retrieval system or transmitted, in any form, or
by any means, electronic, mechanical, recorded, photocopied, or
otherwise, without the prior permission of the copyright owner,
except by a reviewer who may quote brief passages in a review.
978-0-9822351-0-2
Printed in the United States of America
Contents
Introduction .......................................................................... 9
Why You Should Listen to Ken and Rodger .................... 9
Te Order of Tings in Tis Book ................................. 10
An Introduction to Rodger Smith ................................. 11
Meet Ken Forrest .......................................................... 15
Pay Close Attention to What Were About To Say ......... 17
Old School vs. New School ........................................... 20
Treat Your Business Like a Business ............................... 22
A Final Word Before We Jump Into It ........................... 23
Chapter 1: Getting Started .................................................. 23
A Simple Truth .............................................................. 24
Get Your Own Story ..................................................... 25
Never Stop Learning ..................................................... 25
Being On the Right Team ............................................. 27
Your Mindset ................................................................ 31
Important Enough to Say More Tan Once .................. 32
Are You a Product Person or Opportunity Person? ........ 33
When Youre Ready to Quit .......................................... 35
5 Steps to Success .......................................................... 38
A Real Business .......................................................... 39
Chapter 2: Step #1: Get the System & Learn the 5 Steps ..... 41
Chapter 3: Step #2: Get Business Cards (Marketing Cards) . 45
Chapter 4: Step #3: Get Trained .......................................... 47
Te Importance of Mentors .......................................... 48
Two Schools of Tought ............................................... 48
Using Mentors .............................................................. 50
Chapter 5: Step #4: Begin Marketing .................................. 53
Types of Marketing ....................................................... 53
Eective Marketing ....................................................... 56
Chapter 6: Step #5: Follow Up and Close............................ 61
But Im Not a Great Salesperson ................................... 66
Chapter 7: Putting It All Together ....................................... 71
Building Trust ............................................................... 72
Prospecting ................................................................... 73
Examples of Questions for Prospects ............................. 75
Chapter 8: Persistence Pays O! .......................................... 85
Chapter 9: Learning From the Best ..................................... 87
Barry Byrd .................................................................... 88
Robert Dean ................................................................. 89
Mark Ewell.................................................................... 90
Ricky Frank .................................................................. 90
Herschel Gibbs.............................................................. 91
Keith Halls .................................................................... 91
Mark Hughes ................................................................ 93
Mitch Huhem ............................................................... 93
Tommy and Carolyn Johnson ....................................... 94
James Robison ............................................................... 95
Bob Schmidt..................................................................95
James Tucker..................................................................96
Dell Williams ................................................................97
Gene Yamagata.............................................................. 97
Chapter 10: Dare to Dream Big! ......................................... 99
Take Action ................................................................. 100
e Power of Commitment: ....................................... 100
Two Options ............................................................... 101
Chapter 11: How to Succeed in Business ........................... 105
5 Steps to Success ........................................................ 106
Chapter 12: Step 1: Dream Big ......................................... 109
Start Tinking Like a Frogger ...................................... 110
Get Very Clear ............................................................ 111
Gotta Have a Deadline! ............................................... 112
Get Passionateor Get Out! ...................................... 113
Chapter 13: Step 2: Tool ................................................... 115
Te First Tool .............................................................. 115
Te Second Tool ......................................................... 116
Find a Mentor ............................................................. 116
Get Connected ............................................................ 117
Chapter 14: Step 3: Train .................................................. 119
Chapter 15: Step 4: Start! .................................................. 121
Seizing Opportunity.................................................... 122
Talk is Cheap. Take Action! ......................................... 122
Live Like a Lion .......................................................... 124
Chapter 16: Step 5: Finish! Focus or Fail ........................... 125
Eliminate the Negative ................................................ 125
Visualize Your Victory ................................................. 126
Chapter 17: Recapping the 5 Steps to Success ................... 129
Step 1: Dream BIG! .................................................... 129
Step 2: Tool ................................................................. 129
Step 3: Train ................................................................ 130
Step 4: Start! ............................................................... 130
Step 5: Finish! ............................................................. 130
Take Inventory of Your Past ........................................ 130
Succeed in the Future .................................................. 131
Now Its Up to You ...................................................... 131
9
Introduction
Wu\ You Suouio Lisrix
ro Kix axo Roocii
Y
OURE about read the words of two gentlemen, Ken
Forrest and Rodger Smith, who will share a proven formula
for success in multi-level marketing. MLM gurus are a dime
a dozensharing recycled information that may or may not be accu-
rate. Te bottom line is simply that most of them have never actually
done what they say you can accomplish with your MLM business. Ken
and Rodger have both made millions of dollars using the Internet,
and they have both built successful MLM organizations with tens of
thousands of people in their downlines. Tey have both lived the very
experiences they will be sharing with you in this book.
Ken and Rodger have both had high levels of success outside
the MLM industry as well, giving them well-rounded, rock-solid
views of the realities of the business world. Each has traveled his
unique path through corporate America and self-employment
to arrive as mentors to those who wish to be top-level distribu-
tors in their companies. Tese men have a sincer`e desire to see
you succeed using the wealth of knowledge they have amassed
in their journeys. Teyve boiled it all down into this short book
and have created a system you can engage immediately to begin
your journey to success as an MLM distributor.
1o Kix Foiiisr x Roocii Sxiru
Tui Oioii oi Tuixcs
ix Tuis Boox
Tis book will begin by introducing you to Rodger Smith
and Ken Forrest and sharing a few details about their back-
grounds in building successful MLM businesses and making
money online. Youll then read their ve-step success formula,
where youll be given the specic tools you need to succeed
in MLM online. Youll nd a veritable feast of wisdom care-
fully crafted into a step-by-step system you can put into action
immediately.
After youve familiarized yourself with their system, youll
read about a number of highly successful players in the MLM
industry. Teir inspiring stories will help you see what is genu-
inely possible for you to achieve as you apply the system youve
discovered in this book.
Finally, youll enjoy the digest version of Kens book, Dare
to Dream. In these chapters, youll discover an approach to
accomplishing meaningful outcomes in everything you do
in your personal and business life. Kens power-packed story
and map to success will become an invaluable tool to you in
building your successful MLM business, and will nd place in
many other areas of your life as well.
Lets begin!
MLM Oxiixi 11
Ax Ixriooucriox ro
Roocii Sxiru
I have made it big in the corporate world. I have made it
big in the MLM world. I have turned companies around and I
have taken successful companies to new levels. Now its my aim
to share a few nuggets of wisdom with you. More specically,
Im going to share a system with you that can create an MLM
organization faster, more eciently, and more eectively than
anything else youve ever tried. Im not hesitant or bashful in
saying that what youre going to be exposed to in this book is
absolutely life-changing ... if youll allow it to be.
I grew up in humbleeven poorcircumstances. My
father was an alcoholic. When I was just four years old, my
mother took my sisters and me and left him to protect us from
the abusive environment we had lived in. Because Mom didnt
have the means to give me what I wanted, I had to work for
what I got. I worked on a farm in Idaho while I was in school.
A typical day began at 4:30 a.m., when Id go move irrigation
lines before school started. Id move them again during my
lunch break, then again after school.
Although there are many experiences I could share to paint
a picture for you of the lifestyle we lived, perhaps the image of
suicide tells the story best. When I was 16 years old, my older
sister attempted suicide for the second time. Te image I carry
with me as I tied towels around her wrists and rushed her to the
hospital will forever be with me. Ten, just a few years ago, my
other sister succeeded in taking her own life.
Trough our struggles I dreamed about creating a dierent
lifea better, happy lifefor my family and myself. I dreamed
of starting my own business and becoming super-successful. In
1: Kix Foiiisr x Roocii Sxiru
an eort to turn that dream into a reality, I went to college. I
was the rst person in my family to do this. I worked hard,
got a good job, and began climbing the corporate ladder. I had
arrived. I was making six gures and had a 401(k) and stock in
the company at Ancestry.com. I had a great bonus package and
a corner oce with a view of the mountains. I reached all the
goals the company gave me to accomplish; I hit the revenue
numbers I was supposed to. I had beaten the odds. I had gone
from rags to riches. I was one of those success stories you hear
about that make you feel good about living the American dream.
Ten, one day, it all went away.
After taking the company from $8 million to $20 million
over a two-year period and increasing the subscriber base from
110,000 to over 300,000 (making Ancestry.com number three
in the world for Internet subscription sales), I was let go and
had to watch someone else take over the team I had built. So
much for stability. I realized that the days of working hard
for a company until you retire and getting a gold watch and a
pension were long gone.
In hindsight I am, of course, grateful for that event in my
life. It freed me and allowed me to move on to bigger and better
things. Ive discovered, as Im sure you have, that this is often
the case. Something we perceive as being the worst possible
thing that could happen hits us broadside, but in the end it
proves to be a gifta blessing in disguise.
Within a year, I found a company called Floppy Copy. It
was a company that needed help being turned around and was
eking out a measly $2 million a year. I visited with Shane Argyle,
the companys owner, we discussed a plan, and I became the
companys director of sales and marketing. I led the re-branding
of the company to IntegraCore and pushed annual revenues
MLM Oxiixi 1
from $2 million to $20 million in less than two years. I thor-
oughly enjoyed working with Shane. Hes one of the quality
people Ive met along the way. I have great respect for him.
We made some extremely powerful and lasting changes in that
company that have stood the test of time.
While I was at IntegraCore, a guy who had worked for me
at Ancestry.com, Chris Peterson, called. It was the fall of 2002
and Chris had contacted me to tell me his cousin, Aaron Garrity,
was starting an MLM company called XanGo. He knew I had
some experience with MLM both at the corporate level and as a
distributor. He saw me as valuable from the standpoint of what
I knew and what I could do for him as a distributor. (Of course,
he was trying to sign me up!) He invited me to a meeting, and
I went.
Te rest, as they say, is history. Together, with a few other
colleagues, we developed an online recruiting and training
system called MyXanGo.com (MyMangosteen.com). It was one
of the rst tools ever to leverage technology and the Internet
with business, marketing and MLM training. Using this tool,
our XanGo business took o and our group became enormously
successful. So protable, in fact, that I was able to quit my job
and do XanGo full-time.
Ten, after a few years of working together, Chris and I
went our separate ways. Tats when I joined Ken at Solution X
and we combined our knowledge and experience to reach more
people with a new and improved InterNetworking system.
Trough all of my MLM business experiences, one thing
remains undeniably true. Your nancial success in MLM is
absolutely, one hundred percent, totally, and completely tied to
the success of your downline. You should recruit the best people
you possibly can to be on your front line, then coach, praise,
1 Kix Foiiisr x Roocii Sxiru
and help them in any way you can to help them be everything
they can be. Tats how MLM works! Surround yourself with
the best people you can nd. Give them what they need to
succeed. Readily give credit to them for everything they do.
Make them as successful as possible. Tis is how truly successful
people do it. At the end of the day, its all about people.
MLM Oxiixi 1
Miir Kix Foiiisr
Youre going to read a lot more about me and my back-
ground at the end of this book, so let me begin by simply
sharing my history with making money using the Internet. I
have started multiple successful Internet-based companies since
1996. SportsNuts.com went public for more than $400 million
during the dot-com boom and crashed to almost nothing when
the bubble burst, but its still in business today, 12 years later.
Not too many Internet company founders can say that.
In 2004, I founded Solution X (solutionx.com). By 2007,
it was a six-million-dollar-a-year company servicing MLM
companies and clients worldwide with Internet marketing tools
and technology. In 2008, at the time of writing, we could break
$20 million in revenues.
I have been an MLM distributor with a half-dozen compa-
nies over the past 23 years. I wish I could say I had picked
just one and stuck with it, but I havent been that lucky or
smart. When I was about 23 I was making more than $30,000
a month with a diet-based MLM company where I had about
10,000 people in my downline. At 24, that company was out of
business and I was really bummed. At 25, I joined a new MLM
company from my home state of Texasa service company
with a technology-based product. I grew to become a national
training director with that company and got to over 50,000
distributors and customers in my downline. To be honest, even
with that many people my income never exceeded $25,000 a
month because of the low commissions paid on their products.
I have made millions of dollars over the Internet and with
MLM. I am addicted to both. I love the leverage of MLM and
I love the always-on, global reach of the Internet. What were
1o Kix Foiiisr x Roocii Sxiru
about to share with you is a way to use BOTH! Its an actual
formula to help you succeed. We are about to teach you how
you can build a downline, online. If that sounds good to you,
then start paying attention.
All you need to do is pick the right company, apply the
steps to success youll discover in this book, and stick with it. If
you do this, you will wake up as an MLM/Internet millionaire
in three to ve yearsmaybe even less. Its all up to you. It
always is!
MLM Oxiixi 1;
Pa\ Ciosi Arrixriox ro Wuar
Wiii Anour To Sa\
Were going to drive a few points home with you over and
over in this book. Its not because weve lost our minds, and
its not because we dont remember that weve already said it.
Its because by the time youre nished reading this short book,
we want you to really understand and own this simple, yet very
powerful approach to building your MLM Internet business.
Your business consists of three basic elements: 1.) your
business cards (we also refer to them as marketing cardssame
thing), 2.) your website, and 3.) a telephone. Tats it. Really!
When we say your website throughout this book, were
talking about a website that has been prepared for you by
your company or by our company, Solution X, that includes
some very specic elements that are absolutely mandatory for
your success. Your company may already have a system that
handles the tasks were going to talk about. If thats your situa-
tion, great. Just get to work! If youre not sure, check out what
your company has in the way of online systems, and see if your
distributor website meets these ve criteria:
1.) It must be identied as personal and specic to you
so that only you get credit for all business that comes
through it. It must have your name, phone and email
address on every page.
2.) It must have a FREE TOUR clearly visible on the home
page so that when you start sending people to your
site and tell them to take the FREE TOUR they dont
get confused when they get there. Tis FREE TOUR
must clearly and quickly (under 10 minutes, preferably
18 Kix Foiiisr x Roocii Sxiru
using video) share your company, product and oppor-
tunity with your potential customers and fellow, future
Internet entrepreneurs.
3.) It must be able to collect a lead at the end of the FREE
TOUR. Hopefully it can also give or sell a sample of
your product right there as well and allow a prospect
to actually join on the spot with online application
forms.
4.) In what we call your back oce (it is called many dierent
things in dierent companies), your system must have
great lead management and notication tools. It must
also have the ability to send out autoresponder emails
to anyone who visited your site and left their contact
information requesting that you contact them. In other
words, the system must be able to email your leads a
nice message from you even if you are away from your
computer. It must also be able to store your leads and
allow you to view, forward, email, call, or work these
leads in the best ways possible. And its really helpful if
your web system noties you every time you get a new
lead, make a sale, sign up a new Internet entrepreneur,
or have a team member take a training class.
5.) Your systems back oce must haveand we mean
MUST HAVEtraining modules. Tese are classes or
videos all new Internet business owners like you and
your downline can take at their leisure, over and over,
24/7, from anywhere in the world. THIS IS A MUST!
Tese ve components are essential to your success with
the system we are about to teach you. Many systems have a lot
more features and tools than these ve. Tats OK. Tere are
other tools that can be helpful, although more doesnt always
MLM Oxiixi 1,
mean better. But if your system doesnt have at least these ve
crucial components you, my friend, are being handicapped,
and the system were about to share with you will not be
nearly as eective for you. A truly great system will, in fact,
have many more features and tools like calendars, email tools,
Internet marketing training and tools, contact managers, photo
albums, FAQs, presentations, recognition elements, conference
call libraries, forums for sharing success stories, and more. If
you dont have these and would like them, just contact us at
Solution X (SolutionX.com) and we will help you get exactly
what you need.
:o Kix Foiiisr x Roocii Sxiru
Oio Scuooi vs. Niw Scuooi
Te old school of MLM says you need to hold meetings
and recruiting parties to build your business. We want to say
loud and clear right up front that there is nothing wrong with
this. In fact, meetings (at the right time, in the right place, with
the right purpose) are a must. Tey are a necessary venue to
share experiences, train, and motivate. But no one wants to go
to another meeting as their rst introduction to an MLM! Tere
are plenty of multi-millionaire MLMers who have built their
businesses this way. We would discredit ourselves and oend
many of our good friends in the industry if we were to say these
methods dont work. Tey dofor those who can successfully
get people to come to those events. But there is a HUGE group
of people out there who have tried this method of building an
MLM downline and have failed miserably. People turn down
their invitations. Tey get rejected. Tey talk to a few people
and give up. Tey fail!
Te system were sharing with you is an option for this age
of technology that can very legitimately eliminate those fears
and thus dramatically improve your chances for success. Te
key to its success is something we call card marketing. Tis
system has ve simple steps.
1.) You need a professional website that does exactly what
we just outlined a moment ago.
2.) You need professional-looking business cards with your
name and web address on them (but not all your other
contact information!).
3.) You need to be properly trained on how your new
Internet business operates. (Tis training is available
MLM Oxiixi :1
to you completely free 24/7 at our personal websites,
www.KenForrest.com or www.RodgerSmith.com, if
your company does not have it available.)
4.) You need to be properly trained on how to market your
new Internet business using your unique business cards.
(Tis training is also available to you absolutely free at
our personal websites if your company does not oer
it.)
5.) You need to be properly trained on how to follow up
and close the deal with people who have visited your
site, taken the FREE TOUR, left their personal infor-
mation, and asked you to call them! (Again, this free
training is also available at our personal websites.)
Once you master these last few steps of marketing and
learn to spend your time following up only with willing
and wanting prospects, you will see your business reach
new levels of success.
:: Kix Foiiisr x Roocii Sxiru
Tiiar Youi Busixiss
Lixi a Busixiss
You have to treat this business like a business to be
successful! Everyone says this. Its true, and we had said the
same thing many times ourselves before it struck Rodger one
day that maybe his audience didnt know what that means. After
all, most of them probably hadnt owned their own businesses
before. Stopped by this thought, Rodger asked his audience
how many of them had owned or currently owned a business.
Only about ve percent of the group raised their hands.
Employees dont understand what owners understand. Tey
dont have the liability of the business on their shoulders. At the
close of business each day, they leave with their pay regardless of
how the business is doing.
Youre going to be (or already are) a business owner with
your MLM business. You need to know what owners know.
Well share everything you need to know in this book. Te
good news is, many of the details that most business owners
need to deal with in an MLM Internet business will be taken
care of by corporate. Tis, along with the low barrier to entry,
makes MLM one of the best business opportunities out there.
Better than starting your own business from scratch. Better
than buying a franchise. And decidedly better than working for
someone else!
MLM Oxiixi :
A Fixai Woio Biioii
Wi Juxi Ixro Ir
Practice makes perfect. Read, re-read, and implement the
ve steps we share with you in this book and youll be on your
way to the success youre looking for in your business. Getting
the training you need and applying the things you learn in that
training are paramount to your success.
In any business, there are key elements you must have in order
to succeed. Tey are all right here for you as you embark on your
direct-sales business. You dont need to reinvent the wheel. Do the
steps in order. Dont skip any steps. And youll have a powerful,
proven success system available to you and your fellow Internet
entrepreneurs.
Tere are many ways to make money in multi-level or
network marketing. You may have already found some of them
for yourself. Tats great! But if you are just starting out, or if
you want to add the most potent marketing tool available to
your marketing arsenal, youve found it right here. Youre going
to discover how to harness the power of the Internet in a simple,
eective way that literally anyone can do.
By implementing the system we have proven over time and
are now bringing to you, you will instantly be an Internet business
owner with all the support and systems you need to be successful.
Tere are many shallow and unproven systems out there as well.
Dont be fooled by people who are making money on half-baked
systems, or by people who have never been successful in direct
sales who are trying to sell you something to teach you how to
succeed when they never have. Youre about to become familiar
with a simple-to-follow system that has proven its value repeatedly
: Kix Foiiisr x Roocii Sxiru
by making many people millionaires in many dierent direct sales
companies providing a variety of services and products.
25
CHAPTER 1
Getting Started
A
S you begin, its important to realize you dont need
to reinvent the wheel. Te wheelthe systemhas
already been invented, tested, and proven for you.
Everything you need is right here. Teres no conjecture, no
guessingjust the tried and true facts. People are making over
$100,000 a month using the very system youre going to be
using as soon as you nish reading this book.
Here are two things that will help you succeed:
1.) Keep it simple. Too many people seem to think that if
its going to workif its going to make big moneyit
has to be complicated. Get that notion out of your head
right now. It is simple. Dont try to make it otherwise.
2.) Never give up. From the naysayers who have told you
not to get into this business in the rst place, to the
moments of frustration or discouragement you will
encounter along the way, you must commit now that
you are not going to give up. Period. You are an intel-
ligent person who has a huge opportunity. Dont let
anyone, including yourself, tell you otherwise. Success
will be yours!
:o Kix Foiiisr x Roocii Sxiru
One of the things youll discover in the process of reading
this book is information about a website that has been prepared
just for you. Its your website. Along with the other uses for this
website youll see as you read, this website is also a place for
you to get ongoing training and help. Use it regularly. It is a
powerful key to your success.
Many people fail in business because they lack the right
tools or information to succeed. Tey may even take time to
do their homework and nd what they believe to be accurate
information. Unfortunately, its usually only after they act on
that misinformation that they realize they missed the mark.
You have a HUGE advantage in that you can move forward
with full condence knowing the information you have is accu-
rate. Dont underestimate the power of the training tools in this
book or the back oce of your website. Get to know them well.
Listen to and read the material repeatedly until its part of you.
A Sixiii Tiuru
Let us share a simple truth with you: Money makes you
rich. Doesnt seem like much of a revelation, does it? But heres
the rest of the simple truth that perhaps someone has forgotten
to share with you in the past: Money makes you rich, and prod-
ucts drive the business to make that money for you so you can
be rich. Still wondering where the revelation is in that? Here
it is plain and simple: You must use and believe in the products
youre representing if youre going to be successful. Tis is extremely
important. Tough times are going to hit. Discouragement will
set in. If you dont have a rm belief in what youre doing and
what youre selling, you wont last. So heres what you need to
do.
MLM Oxiixi :;
Gir Youi Owx Sroi\
Teres an old saying that is as true as anything else in this
world. It goes like this: Facts tell. Stories sell! You can talk until
youre blue in the face sharing all the facts youve learned about
the products you have to oer or the compensation plan in
your company, but until you have a compelling story, youre
just telling, not selling. Get the product. Use it. Believe in it.
Find your story.
If you need to lean on someone elses story for a while, that
can work. Its not out of the question. But ultimately, it has to
be your story. Tats where the real success happens.
Get on auto-ship (or whatever your company calls it) right
now. Use your companys products religiously. is is a must!
As you share your story and help other people get involved
and create their own stories, be genuine. Everyone can see
through a fake. Maybe not at rst, but if youre not genuine, it
will catch up with you and bite you hard! If others know you
care about them, theyll follow you and allow you to help them
in molding their own success stories.
Even if you want to build your entire downline online you
have to be a believer in your products.
Nivii Sroi Liaixixc
Even after youre successfully making the money you
want, never stop learning. Know everything you possibly can
about your company, its products, the compensation plan, and
anything else that will make you an invaluable resource to others
in the company. Learn from everyone. Youll be surprised how
much you can learn from people who are new in the company
as well as people who arent in your company at all. Of course,
:8 Kix Foiiisr x Roocii Sxiru
youll always be able to glean plenty from those who have more
experience than you in your company. Learn from everyone as
you go along. Remember that you can learn what not to do as
well as what you should do from simply observing others and
listening to them. Stay in a mode of learning always.
One of the great ways to learn, especially in the begin-
ning, is to click on every link on your website. Discover what
is on your website, and study the details of the material. Do
this again and again until you know it inside out and back-
wards. Youll benet from this knowledge directly, and youll
also become a resource to others in your organization. Tis is
what you want! Be the go-to person who has the answers. Tis
will serve you well in building your organization. After youre
well versed in the details of your MLM Internet business (and
even when youre still on the path to becoming well versed),
make sure you keep it simple. Tis is not a complex system.
Dont make it something it doesnt have to be or wasnt meant
to be. Its simple! Teres a lot to learn, but it is simple! Keep it
that way for yourself and everyone in your organization.
As you read the ve steps in this book, youll see that it all
boils down to getting people to your website to take your FREE
TOUR, letting the tools do the work for you in educating your
prospects, and then sorting through them. Ten you follow
up only with those who are interested. (We call these people
the willing and wanting. Tey are willing to leave their contact
information at your website because they are wanting you to call
them.) Ten you have to learn to close them. Argh! Did we say
close? As in close the sale? Yes, we did. Te good news is we expect
you have no idea how to close a prospect, so we have written
a training class called Follow Up and Close and we will hold
your hand and teach you how to do this. If you cant do it, you
MLM Oxiixi :,
wont make any money. So, if you are wondering right this very
second if you are capable of ever learning to close someone,
you can jump to the back of the book right now and read the
chapter entitled Follow Up and Close, or just go to one of our
personal websites (www.KenForrest.com or www.RodgerSmith.
com) and watch the Follow Up and Close training class.
Tis isnt brain surgery or rocket science. Its simple. But dont
waste any more of your time in this business if, after taking this
training course, you still think you cant close a prospect. YOU
MUST LEARN TO DO IT. ITS NOT AN OPTION.
Biixc Ox rui
Ricur Tiax
Just as having the right manager, coach, and teammates is
crucial to winning in team sports, its important to have the
right team to succeed in your business. In the case of a multi-
level marketing company, your team consists of the executive
team at corporate, other corporate personnel, your sponsor
and upline, and your downline. Te better each of these team
members is, the greater your success will be!
Begin by nding the right company. Study the executive
team. Make sure youre jumping in with a team that has experi-
ence and knows what they are doing. Ten look for a sponsor/
mentor who supports his or her organization. Get someone
who is actively involved in the building of his or her downline
and who has a powerful, active upline. Ten work to become
that same person for your downline. Be everything for your
team that you expect your upline to be for you.
Although there are many individuals on your team, there
is one player you want to pay particular attention to: the
o Kix Foiiisr x Roocii Sxiru
company itself. Understand what is unique about the company
with which youve aligned yourself. Be able to articulate that
uniqueness clearly and help others understand why you chose
to align yourself with the company youre with. Following are
some pieces of information about MLM companies for you to
chew on. Were not going to recommend any particular MLM
company for you to join. Tats your decision. But suce it to
say that the common elements among successful MLM distribu-
tors (or, as we call you, MLM/Internet Business Owners) are far
too strong to ignore. When choosing the company with which
you are going to create your business relationship, consider the
following:
e Management Team-How solid is the management
team? What is their experience in the MLM industry?
Do they understand the needs of you as a distributor
and self-employed business owner working with them?
A Real Product-e product you're oering has to
be compelling. You can have a great compensation
plan and lots of excitement and hype going on in the
company, but if you dont have a real product that real
people are really going to use, your business will not be
a long-term one. Fads come and go. Bogus products are
exposed for what they truly are (or, we might say, what
they arent), MLM companies without real products
close down and go away, and the distributors who have
worked to build their businesses are left to start over
again somewhere else. You dont want to nd yourself
in that boat. Find a company with a real, compelling
product.
Timing in the Industry and Marketplace-What is
MLM Oxiixi 1
the market being served by the MLM company youre
considering working for? Has that need already been
met? Is the market saturated? Is the education curve
too long? Will the company (and you) lose momentum
before the product catches on? Tere are many great
ideas out there, but great ideas dont necessarily trans-
late into great companies or product lines. Te market
must be ready for what youre oering. Timing in the
marketplace and your specic industry are important
for your success.
Timing in the Company-ere are various schools
of thought as to when the best time is to align oneself
with an MLM company. Like any other business, you
want to strike while the iron is hot. You want to be part
of motion and energy. So consider the company youre
looking at hooking up with: is it in a stage of growth,
or has it leveled o? You may think this means working
with an established company is a bad thing. Not at all.
It just needs to be in growth mode.
Finances-Is the company you're considering nnancially
stable? Is it, perhaps, even debt-free? Financial stability
means everything to the success of any company in this
dog-eat-dog world. You dont want to see your hard
work vaporize because the company youre working
with lacked staying power to get through the barriers
every MLM company has to plow through.
Regulatory Issues-Attorneys general seem to love
making an example of MLM companies. Admittedly,
some of them deserve the legal attacks brought upon
them, but some do not. Is the company youre consid-
ering currently involved in any regulatory issues? If
: Kix Foiiisr x Roocii Sxiru
so, look into them and decide whether you think the
claims are founded. Remember, perception is reality in
each persons mind, so even if the issues being brought
against the company are not legitimate, they may still
pose problems for you as an aliate of that company.
Compensation Plan-e question here is simply,
Can I make money with this companys compensa-
tion plan? Youre going to spend a given amount of
time each week building your business. Youre going to
contact a given number of people. Youre going to recruit
a certain number of those people. Youre going to move
some quantity of product. You want to make the most
money you can for those eorts. Over the years weve
seen compensation plans that have blown our minds
with their money-making potential, and weve seen
compensation plans that, despite peak performance,
still pay a relatively small amount to the distributor. Be
cautious and nd a company with a plan that works for
you and your situation.
e Whole Package-Now look at the whole package:
the management team, the product(s), timing in the
industry and marketplace, timing in the company,
nances, regulatory issues, and the compensation plan.
Is the package compelling as a whole? Does it get you
excited? Will it excite other people? Can you believe in
it and sell it? You have to be able to answer yes to this if
you expect to succeed.
Here are just a few nal facts for you to think about as you
undertake the task of choosing the right company:
More than 4,100 MLM companies have sprung up in the
MLM Oxiixi
past 50 years. Out of those, only eight have exceeded annual
sales of $1 billion and only 27 have exceeded annual sales of
$100 million. Of those 27, six have gone out of business despite
their previous success. So there are 21 companies with annual
revenues of $100 million or more. Add to that the factors of
growth stage, new product introduction and diversication,
nancial stability, management strength, and regulatory factors,
and the eld becomes very narrow. Te bottom line is this: make
sure you do the research on the company youre considering
aligning yourself with and choose one you can stick with for the
long haul. Youre going to put the same eort into growing your
business regardless of which company youre with. You might as
well choose the one that will bring you the maximum nancial
benet for your eorts.
Youi Mixosir
Tere is a mindset that is necessary to succeed in your
new Internet business. Rich people build businesses through
networks and by leveraging themselves. Tey work with other
people, not for them. Tey take responsibility for their own
destiny. Tis is exactly the opportunity you have before you
right now.
New fortunes are being made every year by people who used
to work for someone else. Tese people have seen an opportu-
nity and seized it. Most of those fortunes are being made with
the opportunity that were talking about in this book: building
a successful MLM business. You have an even greater advantage
than most, too, since the majority of those people dont have
the system were sharing with you to build their new businesses
with. At the risk of sounding like a broken record, let us say this
again: Te more training you receive, the better your chances of
Kix Foiiisr x Roocii Sxiru
huge success. Get into the mindset, get trained using this book
and your website, and become one of the next super-success
stories out there!
One nal element of a winning mindset is that of being
a nisher. Focus and Finish! Tis is our mantra. Youll hear
it from us often. You must be able to focus on what you want
and push to the nish line if youre going to succeed. Plant this
rmly in your mind, then focus and nish!
Ixioiraxr Exoucu ro Sa\
Moii Tuax Oxci
As we take you through the ve-step system of achieving
success with your new business, youre going to hear these
things again, in more depth, but they are important enough
that we want to plant their seeds in your mind right now. Weve
found repetition to be important in our own learning and trust
the same is true for you.
As soon as youre nished reading this book, order 1,000
business cards for yourself through the back oce of your
website. (Tis is a feature your system should have built right
into it.) When you see youre getting a little low on cards, order
another box. Keep doing this until you are a millionaire. It may
sound painfully simple, but its integral to your success.
Once you have your cards, hand them out to everyone
you meet and invite them to go to your website and take your
FREE TOUR. Some of these people will leave their names,
numbers, and email addresses asking you to contact them.
Te auto-responder at your website will send them a message
letting them know youll be contacting them soon. Your website
will also notify you by text message and email that you have a
MLM Oxiixi
new lead(hopefully) a very hot prospect who has looked at
your business and is waiting for a call from you! You will never
waste time and energy on people who arent interested in the
opportunity or product you are oering. Do you understand
the beauty of this? Its huge! You now have proven tools lever-
aging the power of technology to maximize your returns while
minimizing (or eliminating altogether) the hurdles that keep so
many people from succeeding at MLMand you are going to
build it all online.
When you have a new team member, have him read this
book and get trained in the back oce of his website immedi-
ately. Have him order his marketing cards on the spot. He can
start his training during the few days it takes for his cards to
show up. Teres no need to wait for anything with this system
that has been created and perfected for you. You can get going
right now, and so can everyone you bring into your organiza-
tion. Youre likely already getting a vision of what this book
and your MLM Internet business are all about. Good! By the
time youve read the more detailed information that will follow,
youll be ready to hit the ground running.
Aii You a Piooucr Piisox
oi Oiioiruxir\ Piisox:
Knowing who you are in the scheme of your business is
important as you talk with people. Are you a product person?
In other words, is it the product youre providing that drew you
to your business? Or are you an opportunity person? Is it the
business model and compensation plan that have drawn you to
enter this business? It doesnt matter which is your greater focus,
but it will help you to identify which person you are.
o Kix Foiiisr x Roocii Sxiru
If youre primarily a product person, make sure you also
understand the opportunity side of the business since many
people youll talk to have a specic interest in the business
opportunity. If youre an opportunity person, make sure you
dont overlook the importance of the product side of the busi-
ness. Remember our comments about getting your own story?
Tis is true in any case, even if youre primarily focused on the
business opportunity.
Whether youre a product person or an opportunity person,
remember you dont ultimately have to do the work of educating
your prospects on your own. Its important to know enough to
carry on an intelligent conversation, but your site is the real key
to sorting through your prospects. It is your prime education
tool. Hand out your cards actively with an invitation for people
to visit your website and look at your business. Get them to
your site as quickly as possible. Tell them as much as they need
to know to get their interest level to the point they will take the
time to go to your site, but dont go beyond that point. Let your
website do its job!
One of the great benets youll see with our proven approach
to building a successful, money-making Internet-based MLM
businessusing the corporate MLM company to do most of the
hard workis that weve taken out the need for you to attend
meetings all the time or have your prospects coming to hotel
conference rooms or parties. You dont have to be a great sales-
person, either. Just focus on getting people to your website to
take the FREE TOUR. Tose who are interested will leave their
information. Once theyve done that, they are pre-qualied. Tey
are the willing and wanting! Tey have a real interest in looking
at owning their own MLM Internet business. Tis makes your
MLM Oxiixi ;
job much easier and its much more eective. Above all, its not
embarrassing. Tis is something you can be proud of!
Wuix Youii
Riao\ ro Quir
Have we mentioned quitting yet? Guess what, this wont be
the last time, either. Why? Because it is such a common occur-
rence in the business world. People begin with pie-in-the-sky
dreams that will never come true without a solid system working
for them. When the money doesnt come easily, they quit.
Tere will be dicult times. Were not going to deny that
in any way. Every business has its tough times. Te average
person who gets involved with an MLM company talks to three
people, then quits. Tree people! Why? Because they invite
three people to go to a meeting. Tese people either decline the
invitation or say they will come, then dontand Whamo!,
the new MLMer has quit because of rejection and fear. No one
likes it. Were not getting down on anyone for feeling this way.
Its only natural to get discouraged when youre rejected!
With the system were teaching you in this book, you will
NOT experience this type of rejection, so the fear can all go
away. No one is going to throw your business card back in your
face and exclaim, Im not going to your website! Tey may
not go. Tey may not have any intention of going in the rst
place. But one of two things will happen when you hand your
card to them and invite them to visit your website: Either theyll
take your card, put it away, and never go to your website, or
theyll take your card and go to your website. Either outcome is
quite painless, so theres nothing to fear! Now you at least have
a chance they will go to your site, whereas the person who has
8 Kix Foiiisr x Roocii Sxiru
rejected your invitation to attend a meeting denitely is not
going to attend a meeting.
Talk to everyone you can. Remember, you are not limited
by your warm market list. Hand your card to everyone and
invite them to visit your website and take the FREE TOUR.
(If you are getting sick of us telling you to get people to your
website to take the FREE TOUR, sorry, cause were not even
close to done yet!) Some will. Some wont. So what? Next! Its
all a numbers game. But now its a numbers game of inviting
people to visit your website and take a FREE TOUR if they are
interested in becoming an Internet Business Owner. (A little
dierent from asking people if they want in on the next big
ground-oor MLM deal, dont you think?)
At this point, ask yourself who you want to be: the person
who is expected to be a great marketer, a superior salesperson, a
seat-ller for opportunity meetings, and many other functions
that may or may not t your style; or the person who simply
has conversations, hands out business cards along with an invi-
tation to take a look at a website and take a FREE TOUR, and
calls the willing and wanting people who have asked to be called
because they are interested in your business and products? Its
up to you. We like option B best, ourselves.
Next time you feel like quitting, go to Kens personal
website (www.KenForrest.com) and get the FREE COPY of the
e-book version of his book, Dare to Dream. Read it every time
youre feeling distracted, frustrated, or challenged in any way.
Its FREE. Use it!
Some naysayers might even take the statement we just made
and tell you, If you have to keep hyping yourself up over and
over, there must be something wrong with what youre doing!
All we can say about these self-proclaimed experts is they are
MLM Oxiixi ,
either not personally successful (which is usually the case with
these people) or theyve lost sight of how they achieved their
success. Sometimes people become complacent after they
have arrived and forget all the motivational speeches they
gave themselves along the path on those tough days when
things looked dismal. Ongoing motivation isnt a bad thing,
its a necessary thing! One of our long-time associates, Bryan
Waldon Pope, founder of the Marketing Success Institute, has
summed up this fact in a way that will make sense to you and
the naysayers in your life:
I often hear people say motivational seminars, inspirational
books, and other such materials clearly dont work because the
eects fade so quickly. So do the benets of eating a good meal.
But instead of avoiding eating altogether because of this short-
coming, I make sure to eat three times a day!
You need to motivate yourself every day! Look at the
successful people around you. Teyre studying, reading,
listening, attending, and doing everything they can to stay on
top of their game and keep their focus and motivation. You
need to do the same.
Visualize your goals and dreams. Be very clear on them.
Know right now why youll never quit. Be a lion today and
every day! (More on that later from Ken.) And above all, Dare
to Dream BIG!
o Kix Foiiisr x Roocii Sxiru
Sriis ro Succiss
Beginning in the next chapter, were going to share the
details to this rock-solid, proven, ve-step system that has
made millions of dollars for us, our partners, and many of our
clients.
Youre going to see that it is very simple. As weve already
stated, keep it that way! But please, no matter what you do,
dont make the fatal mistake of taking any shortcuts. When
people see something that is simple, they often assume it can
be manipulated, reworked, or modied. Perhaps the mindset
at work in these instances is that if one simple thing works,
another simple thing will work as well. Tis is not the case here.
Stick to the proven path. Follow the steps in order and with
precision.
You may be one of the people who read this book and say,
What are these guys talking about? Tere are many roads to
success on the Internet and in direct sales. What makes them
think they have a corner on that market? Tats a fair question,
and we wont disagree with you. Tere are many ways to make
money with your own Internet business and in direct sales. If
you are lucky enough to have already gured it all out, then
God has literally blessed you. For those of you who havent
reached all your dreams yet, please read on with an open mind.
Tere are many elements to this system and reasons why they
work. Were not going to bore you with the historical details of
everything that has gone into creating this system. All you need
to know is that it worksevery timewhen you follow it to
the letter.
MLM Oxiixi 1
A Riai Busixiss
One of the benets of packaging your MLM business as an
Internet business is that it will attract people with its legitimacy.
You have a great website with world-class tools, and they can
have the same thing for themselvesinstantly. Internet busi-
nesses have a prestige about them that attracts people. Youre
seen in a better light than others who are building their busi-
nesses without a website or with a website that is nothing more
than an electronic brochure. Sixty-nine percent of potential
customers do online research before making purchasing deci-
sions. Its just the world we live in today. Your website will add
substantially to your credibility and inuence, giving you the
condence to go out and build your business without hesitation.
Simply stated, most everyone would love to own a successful
Internet company, and youll be the one ready to show them
how.
So lets get your successful MLM Internet business
underway!
43
CHAPTER 2
Step #1: Get the System
&
Learn the 5 Steps
J
UST as you would need a piece of property, a building,
equipment, and other elements to successfully own and
operate a fast-food restaurant franchise, you need specic
tools and assets to be successful in your MLM Internet business.
In this case, if youre paying attention to what we are saying,
your business is Internet-based, so you need an Internet busi-
ness. You need a website. Youre alreadyor soon will bea
distributor with a great company that has world-class products.
Now you need your place of business, which, in this case, is a
website.
Te good news is that you dont need to go out and create
a website for yourself. You dont need to hire programmers or
web designers. In fact, you dont need to know anything about
the web if your company is using a distributor web system that
meets the following ve criteria:
1.) It is identied as personal and specic to you so that
only you get credit for all business that comes through
Kix Foiiisr x Roocii Sxiru
it. It must have your name, phone and email address on
every page.
2.) It must have a FREE TOUR clearly visible on the home
page so when you start sending people to your site
and telling them to take the FREE TOUR they dont
get confused when they get there. Tis FREE TOUR
must clearly and quickly (under 10 minutes, preferably
using video) share your company, product and oppor-
tunity with your potential customers and fellow future
Internet entrepreneurs.
3.) It must be able to ask for and collect a lead at the end
of the FREE TOUR. Hopefully it can also give or sell
a sample of your product right there and allow a pros-
pect to actually join on the spot with online application
forms.
4.) In what we will call your back oce (it is called many
dierent things in dierent companies), your system
must have great lead management and notication
tools. It must also have the ability to send out auto-
responder emails to anyone who visited your site and
left their contact information. In other words, the
system must be able to email your leads a nice message
from you even if you are away from your computer. It
must also be able to store your leads and allow you to
view, forward, email, call, or work these leads in the best
ways possible. And its really helpful if your web system
noties you every time you get a new lead, make a sale,
sign up a new Internet Entrepreneur, or have a team
member take a training class.
5.) Your systems back oce must haveand we mean
MUST HAVEtraining modules, classes or videos
MLM Oxiixi
that all new Internet Business Owners like you and
your downline can take at their leisure, over and over,
24/7, from anywhere in the world. THIS IS A MUST!
Does it seem like youve read this before? You have!
Remember, we told you we were going to repeat ourselves and
plant these key points in your head. Youll hear it again, too.
Its all very simple, but it must be done in order, and it must be
done right!
If your company hasnt used Solution X, but has copied
our system or bought a knock-o of our system, hopefully it
still has what you need. (Solution X has patents pending on its
automated system of online tours, lead capture, lead response,
online sign-up, and training system dating back to 1996 with
its founders. Simply put, we were the rst and we are the best!)
If you nd your company doesnt have the complete system we
talk about in this book, contact us at Solution X (SolutionX.
com) and we will build a system for you and your downline.
Ten you just might become the number one distributor at
your company like so many of our clients are at theirs!
47
CHAPTER 3
Step #2:
Get Business Cards
(Marketing Cards)
O
UR approach to business (or marketing) cards is a
little dierent from anything youve seen before
and a lot more eective. Our cards have only three
elements on them: the companys logo, your name, and your
URL (web address). Why? Because you dont want to spend
your time having a lot of long conversations with people that
dont really get to the heart of the matter. People want to get
into all kinds of discussions about how long youve been with
the company, how the products work, details of the compensa-
tion plan, and many other things that really dont need to be
addressed right now. What you want is for people to see how
duplicatable the system that is working for you is, and that it
can work for them, too. You want people to get to your website
and take the FREE TOUR.
By providing a business card that only contains the three
elements mentionedthe company logo, your name, and your
web addressthe person to whom you have given the card has
only one option if he or she wishes to take action. Tat option:
8 Kix Foiiisr x Roocii Sxiru
go to your website. Tis is one of the simplest, cheapest, and
most eective ways to build your business. Your prospect has all
the information he needs to take the next step and look at your
business. Being engaged in the website will be far more eec-
tive in telling him about your business than a conversationin
which you may or may not maintain control and which might
not go the direction youd likewould be. Te system were
talking about here has been designed and rened through years
of experience and is the best way for most people to recruit
others for their business. Dont be fooled by the simplicity of
this approach. It works!
Just to show how complete the Solution X web system is,
you even order your cards through it in most cases. You enter
a couple items of information, click, and your cards are on
their way to you in just a few business days. Its easy for you,
and it will be easy for everyone you recruit into your business.
Handing out these cards is the simple and eective way you will
keep from getting personally rejected, sort through the people
you meet, and nd very qualied prospects who like what you
are doing and want to get involved. Once again, the system is
highly duplicatable and, therefore, highly eective. Te system
even eectively uses the time between when you order your
cards and when they arrive. Lets see how that time is used in
the next chapter.
49
CHAPTER 4
Step #3: Get Trained
G
ETTING trained is extremely important, and we
have everything you need to get trained right. Youre
going to go through a minimum of four online
training courses. Tey are:
1. Getting Started
2. Card Marketing
3. Following Up
4. Closing
In these training courses, you will learn all the best prac-
tices for using the system weve created for you. Weve made
no assumptions about what you know. Youll get it all from
square one. Take these training courses at your website as soon
as youre set up. If you just cant wait to get into them, you can
also take them FREE at either of our personal websites (www.
KenForrest.com or www.RodgerSmith.com). Te transcripts of
these courses are also included at the end of this book for your
convenience. You have everything you need to succeed, ready to
go for you right now!
o Kix Foiiisr x Roocii Sxiru
Tui Ixioiraxci oi
Mixrois
Regardless of what you do in this life, there are others who
have gone before youpeople who have already traveled the
path youre on. Doesnt it make sense to benet from their expe-
rience? Absolutely! So look at others who are successful and do
what they have done. When these people like you and are willing
to help you and share their knowledge and experience with you,
theyre called mentors. Were here to be your mentors, as are
many others whose experience and success have gone into this
system. Learning under the care of a mentor is the best training
you can undergo. And, to make it even simpler, weve done the
legwork for you and created the systems youll need to succeed.
When you nish reading this book, go to your website and
take all the training classes available for you there. Youll have a
jumpstart on your training that will save you months, or even
years, of passing through the learning curve by taking advan-
tage of your mentors. So now its your job to study and absorb
what weve put together for you. And dont think training is a
one-time event, either. To be as successful as you possibly can
be, your training will be ongoing. Te most successful people
in the world are those who never quit learning. Discover a thirst
for knowledge and training, act on that thirst, and watch your
success soar!
Two Scuoois oi Tuoucur
Tere are two schools of thought you can choose to follow:
Te School of Hard Knocks or Te School of Modeling (and
no, were not talking about becoming a super-model here). Te
MLM Oxiixi 1
School of Hard Knocks is one that brings success to many. It
certainly isnt a bad school. Its just a school that takes a lot
of time to get through and has a high dropout rate. Although
going through this school to reach your goals is certainly a viable
option, its not the most eective one.
Te School of Modeling is one in which the students
model their businesses and business lives after those of others
who have already succeeded in the same area. Its dropout rate
is lower and the success rate of its students is higher. If youre
stuck on wanting to say you forged your own wayyou cut
your own path through the business junglethen maybe you
need to go to Te School of Hard Knocks to feed your ego. But
if what youre looking for is maximum success in the shortest
time possible, Te School of Modeling is for you. Find your
mentors and engage them now!
Youll read a few success stories later in this book that will
inspire you and give you some insights into how others have
found success in the direct sales industry, but there are other
people right in your organization who can help you as well. Seek
those people out, meet them, and ask them questions that will
help you understand what they did to succeed. Teyre waiting
to be your mentors. Dont be afraid to ask for help. Tese people
want you to tap into their knowledge base and use what they
have learned for your benet.
Along with discovering for yourself what others have done
to be successful, you need to practice. With practice, anyone
can become good at anything they want to. Its all about your
mindset. And the more you practice, the more ingrained your
mindset will become!
: Kix Foiiisr x Roocii Sxiru
Usixc Mixrois
Mentors are one of the most eective training tools youll
ever nd. Tey are free, easy to get, and will love helping you.
Dont be proud and think youve got it all gured out. Tat
wastes time. Heres a story from Ken that illustrates just how
willing successful people are to mentor those in whom they see
passion and potential:
I found one of my early MLM mentors in a man named
Mark Hughes. Perhaps youve heard of him. He founded a
company called Herbalife. In February 1980, Mark began
selling his Herbalife weight loss product from the trunk of his
car. In 1986 the company went public and began trading on the
NASDAQ stock exchange. At the writing of this book, Marks
dream has spread to over 1,500,000 distributors in 64 countries
worldwide and has sold billions!
As a teenager, Mark decided he wanted to help people
change their lives through better nutrition. He had watched his
mother try one fad diet after anotherultimately dying from
unsafe dieting habitsand knew there were solutions he could
oer the world that would be much better than what they had.
Mark was a bona de genius. I say was because, very tragically,
Mark is no longer with us. He died in 2000 at the young age
of 44 with his company still experiencing substantial annual
growth and literally millions of people worldwide regarding
him as one of the worlds best salesmen and entrepreneurs.
Mark had a lot going for him.
I was a young and impressionable 21-year-old when Mark
and I rst met, in the late 80s, shortly after his company went
public. Mark ew me to Los Angeles. His limo took me from the
MLM Oxiixi
airport to his home in Beverly Hills. I was impressed with what
Mark had and wanted this same kind of success for myself.
Mark wowed me for several days with the power of lever-
aging the eorts of other people to make more money for
everyone. I sawprobably for the rst timethe real power of
getting a small piece of the eorts of a large group of people. Its
just like J. Paul Getty said: Id rather have one percent of the
eorts of 100 people than 100 percent of my own eorts.
Mark showed me that MLM is a greatand sometimes
the onlyway for someone without a lot of time or money to
get into business and succeed.
I became an Herbalife distributor and learned the ropes of
being teachable and teaching others. I also had the opportunity
to work with Mark creating marketing and training tools for
his company. In fact, Rodger was working with Mountainland/
Clear Image at that time and we worked together producing
Herbalifes Have You Seen My Video? campaign. My experi-
ence with Mark and Herbalife was pivotal in the success Ive
enjoyed in the MLM industry over the years. Now that Ive
shared this story, let me go back and make my point about
mentors.
By the time I met Mark Hughes, he was already wildly
successful. He had a thriving company, beautiful homes, all the
vehicles he ever wanted (including a private jet and yachts), and
just about everything else anyone might ever want out of this
life. What did he need out of a 21-year-old with very little expe-
rience in MLM? Te simple answer to that question is nothing.
But he wanted to help me. True mentors dont look at whats
in it for them. Its all about what they can oer others who are
following in their path.
Mark understood the mentor mindset, and he lived it.
Kix Foiiisr x Roocii Sxiru
Our working relationship was mutually benecial, as many
mentor-relationships become. But again, a true mentor gives
without a view toward what he will receive. Any benet to the
mentor is just gravy.
Im very grateful to Mark for seeing whatever it was in me
that made him willing to spend his time and money to mentor
me. Tere are people out there right now who can see the same
things in you. Teyre willing to spend their time, money, and
other resources to help you succeed. It seems sort of crazy to
someone who hasnt experienced it before, but its true! Mentors
enjoy giving back. Tey honestly want to see you succeed.
Mentors are never jealous of their proteges success. Tey take
great pride in seeing their students succeed, knowing they had
a part in getting them there.
Your MLM mentor should be a person in your company
ideally, but not necessarily, in your upline. Learn from your
mentor. Read everything he or she has written. Listen to
podcasts, presentations, and other audio products your mentor
has created. Go to your mentors website and study it. Participate
in your mentors conference calls and trainings. In short, soak
up everything you can from your mentor! Tenand heres the
important partcopy it!
If you cant nd a personal mentor, dont despair! Tis book,
the system were sharing with you, and the two of us (through
our websites) can be your mentors for FREE. While we strongly
suggest getting a personal mentor as well, you can still achieve
success with this virtual mentor approach. Use it. Copy it.
Succeed. Become a mentor to others. Tats the cycle that makes
MLM work best! Dont try to reinvent the wheel. Take the word
of your mentor and spend your energy succeeding!
55
CHAPTER 5
Step #4: Begin
Marketing
T
HIS is where you actually go to work. Now you have
the tools and training you need to get out there and
begin building your business. Marketing is what will
build it and make you money!
If you market your business properly, you will be able to
reach your goals much more quickly than if you market it wrong.
Tat may sound obvious, but thousands of people in the Internet
and direct sales worlds hit the pavement every day marketing
their businesses in largely unproductive ways. If youre going to
put the time and eort into it anyway, wouldnt you like to be
getting the best possible outcome ? Tis may sound like a broken
record, but the key to your success is right in these pages. Its the
most powerful marketing method out there. Why? Because it was
created by some of the most successful people in the industry and
rened into the very system they consistently use.
T\iis oi Maixirixc
Tere are many types of marketing that people use to build
their Internet and direct sales businesses. Its not that only one
o Kix Foiiisr x Roocii Sxiru
is valid, but there are some methods that are more eective
than others. Again, youre going to spend your time marketing
anyway, so wouldnt you like to use the most eective method
possible?
Media Marketing
Media marketing is the type of marketing you normally
associate with the word marketing. Its the type of activities
most businesses engage in when they market themselves. Media
marketing includes things like print advertising, radio spots,
vehicle wraps, and so on. Again, there is validity to this type
of marketing in the direct sales and Internet business worlds,
but to do it right is costly and the payo isnt always there. Its
simply too risky for most people jumping into a new MLM
Internet business. But hey, if you can aord it, want to try it,
and can aord to lose what you invest if it doesnt work, then go
for it. Any way in the world you can nd to get more people to
your website to take your FREE TOUR, do it!
Internet Marketing
Internet marketing is technically a form of media marketing,
but it has created a large enough category for itself that most
people look at it separately. Marketing on the Internet can
include such activities as using search engines, email, and links
as vehicles to drive business to your website. Youre probably
familiar with the term search engine optimization, or SEO,
which describes the way a website is constructed to rank as high
as possible in the organic search results of search engines like
Google
and Yahoo!