Retailer Questionnaire 1) Name of outlet:2) Nature of outlet:a) Bakery b) Tea Shop c) 3) Stock and Sale:-

Super Market

d) Kirana Store

Brand

Average Sales per month

Percentage of sales from lesser priced products(Rs10 or less)

Percentage of sales from higher priced products(Rs11 or more)

Best selling Product

Parle Britan nia ITC Others

a) b) a) b) a) b) a) b)

4) Product satisfactory level

1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very Satisfied, 5-Extremly satisfied, will recommend to consumers Parle Britanni ITC Other a Price Quality Availability Advertisement Sales Promotion Offers Schemes Offered
5) Service Satisfactory level

1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very Satisfied, 5-Extremly satisfied Parle Distributor provides excellent service Supply of stock is timely and immediate in terms of urgency Helping to replace defective stock immediately Consistent salesman are employed by the distributer Britann ia ITC Other

6) If a particular brand is not available, do you recommend any other brand? [ ] Yes [ ] No If yes, which brand do you recommend, what are the reasons for that? _________________________________________________________
Retailer Questionnaire 7) Name of outlet:8) Nature of outlet:b) Bakery b) Tea Shop c) 9) Stock and Sale:-

Super Market

d) Kirana Store

Brand

Average Sales per month

Percentage of sales from lesser priced products(Rs10 or less)

Percentage of sales from higher priced products(Rs11 or more)

Best selling Product

Parle Britan nia ITC Others

a) b) a) b) a) b) a) b)

10) Product satisfactory level

11) Service Satisfactory level

1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very Satisfied, 5-Extremly satisfied Parle Distributor provides excellent service Supply of stock is timely and immediate in terms of urgency Helping to replace defective stock immediately Consistent salesman are employed by the distributer Britann ia ITC Other

12) If a particular brand is not available, do you recommend any other brand?
1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very Satisfied, 5-Extremly satisfied, will recommend to consumers Parle Britanni ITC Other a Price Quality Availability Advertisement Sales Promotion Offers Schemes Offered

[ ] Yes [ ] No If yes, which brand do you recommend, what are the reasons for that? _________________________________________________________

Retailer Questionnaire 13) Name of outlet:14) Nature of outlet:c) Bakery b) Tea Shop c) 15) Stock and Sale:-

Super Market

d) Kirana Store

Brand

Average Sales per month

Percentage of sales from lesser priced products(Rs10 or less)

Percentage of sales from higher priced products(Rs11 or more)

Best selling Product

Parle Britan nia ITC Others

a) b) a) b) a) b) a) b)

16) Product satisfactory level 17) Service Satisfactory level

1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very Satisfied, 5-Extremly satisfied Parle Britann ITC Other 1-Not Satisfied, 2- Partially Satisfied, 3-Satisfied, 4-Very ia Satisfied, provides 5-Extremly satisfied, will recommend to consumers Distributor Parle Britanni ITC Other excellent service a Price Supply of stock is timely Quality and immediate in terms of Availability urgency Advertisement Helping to replace Sales Promotion defective stock Offers immediately Schemes Offered Consistent salesman are employed by the distributer

18) If a particular brand is not available, do you recommend any other brand? [ ] Yes [ ] No If yes, which brand do you recommend, what are the reasons for that? _________________________________________________________