Table of Contents

Section S/L 1.1 1.2 Main Headline History of Banking Industry in Bangladesh List of Organizations in the Banking Industry 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 1.3 1.4 Objectives of the Report 1.3.1 1.3.2 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.5 2.1 2.2 Limitations of the Report Direct Marketing 2.1.1 Different Channels of Direct Marketing 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 2.2.7 2.2.8 2.2.9 2.2.10 2.2.11 2.2.12 2.3 Benefits and Criticisms of Direct Marketing 2.3.1 2.3.2 2.3.3 Benefits Criticisms Solutions to the Criticisms Direct Mail E-mail Marketing Online Tools Mobile Marketing Telemarketing Voicemail Marketing Broadcast Faxing Couponing Direct Response TV Interactive TV Kiosk Marketing Community Marketing How the Thought of direct Marketing Came??? Selection of Sample Data Collection Method Data Collection Instrument Data Collection Time Data Analysis 10 11-13 12 13-20 14 15 16 17 17 18 18 18 19 19 19 20 20-23 20 21 22 Broad Objective Specific Objectives 9 Central Bank of Bangladesh State-owned Commercial Banks Private Commercial Banks Foreign Commercial Banks Specialized Development Banks Non-banking Financial Institutions S/L Sub Headline Page No. 1-3 3-8 3 4 4 5 6 7 8

2. Literature Review

1. Introduction

3.1

3. Analysis of Direct Marketing Practices in Banking Industry

Standard Chartered Bangladesh 3.1.1 3.1.2 3.1.3 Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices Organization Profile Vision, Mission & Values Direct Marketing Practices

24-28 24 26 27 29-31 29 30 30 31-33 31 32 33 33-35 33 34 35 36-38 36 37 38 39-41 39 40 41 41-42 41 42 42 43-44 43 44 44 45-46 45 45 46 47-48 47 48 48 49-50 51-52

3.2

Eastern Bank Limited 3.2.1 3.2.2 3.2.3

3.3

Southeast Bank Limited 3.3.1 3.3.2 3.3.3

3.4

Mercantile Bank Limited 3.4.1 3.4.2 3.4.3

3.5

Prime Bank Limited 3.5.1 3.5.2 3.5.3

3.6

The City Bank Limited 3.6.1 3.6.2 3.6.3

3.7

Dutch-Bangla Bank Limited 3.7.1 3.7.2 3.7.3

3.8

AB Bank Limited 3.8.1 3.8.2 3.8.3

3.9

Bank Asia Limited 3.9.1 3.9.2 3.9.3

3.10

One Bank Limited 3.10.1 Organization Profile 3.10.2 Vision, Mission & Values 3.10.3 Direct Marketing Practices

Conclusion References