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www.modelsdirect.com SUMMER 2009
Get a grip:
New-look Models
Direct – perfectly
positive self-image
placed for the future for teenagers
of all our models
”
throughout the day. It was a really Direct, plus models talk about their
of the nice weather and Sarah, the girl I people very friendly and welcoming, they last winter completed an two minutes a time with a fluoride recent assignments
enjoyable day.” was with, was really nice and easy to get made me feel at ease. Thank you for the extensive study on links to type toothpaste is an essential start to
Margaret (first assignment within three along with which made the day go a lot assignment.” 11 New-look MD With its fabulous
weeks of registering), model fee £185 faster, even with sore feet! Sunday was Amie, model fee £133
2 diabetes and established a the routine, while flossing or
new branding, Models Direct is even
pattern of people with gum brushing between the teeth is better placed to bring models and
disease being nearly twice as another essential technique. clients together…
12 Get a grip! We all have a mental
Summer 09 IMAGE 3
Ten for men
Forget all the rigorous exercise regimes,
restrictive diets and guilt-ridden lifestyle
plans – if you’re a man, all you need to
National Men’s Health Week 2009 aims to improve men’s awareness of
stay healthy and happy is to follow this the range of health and related services available, and how they can use
them effectively. For news on this, plus all-year-round health advice, log
simple set of rules… on to www.menshealthforum.org.uk
I
t’s fair to say that some occupy the middle ground prescribed treatment in some success boosts testosterone mental signs of ageing. Late a stop early, or take the stairs
men are notoriously slow between the two extremes, health authorities for beating levels which is why men are risers have faster brains and instead of the lift
on the uptake when it the Men’s Health Forum – an the blues, reading in the competitive. Identifying with a lower stress levels. Sleep well • Sing – the breathing control
comes to health advice – they independent body that works evening also helps relaxation successful team can have the and live long! needed to sing (however
either fall into the Jim Royle for the development of health and sleep same effect • Get out in the sun – vitamin badly!) makes it one of the
couch-potato category of services to meet men’s needs, • Open a window – it lets in • Work on your relationships – D, which is important for easiest and most effective
woeful slothdom, or hurl and to enable men to change negative ions which neutralise a study of 6,000 blokes found bones, teeth and happiness, is ways to shed stress
themselves headlong – and their risk-taking behaviours – the positive ions from electrical that the married ones got boosted by sunlight (but keep • Drink water – many of us
with all the gusto of Eddie the has come up with what it calls items better jobs and were healthier the sunscreen on) don’t drink enough. The darker
Eagle – into exercise with the ‘the top ten incredibly easy • Play cards and do • Sleep long and get up late – • Walk – it’s good for the heart your urine, the more
belief that pain must surely things that any fool can do to crosswords – they keep the regularly getting four instead and lungs and improves brain dehydrated you are. A couple
equal gain. improve their health’. They are: brain active of eight hours’ sleep brings function by boosting its of extra glasses of water a day
Thankfully, for those who • Read a book or two – now a • Support a decent team – forward the physical and oxygen supply. Get off the bus should make you feel better I
CHANCE TO SHINE
AT THE SESSION!
Damian O'Connor, Managing Director
imes might be hard currently, with the shapes, sizes and ages a
Summer 09 IMAGE 7
MODELS DIRECT NEWS NEWS MODELS DIRECT
MISSIOIN SHED MISSION
C OM P L
AC
Learning
Baubles on the beach
Models Kayleigh
Fuss-free and fast
It might have seemed a tall
ACCOMPLISHED
opportunity and Milly enjoyed order when
Third-year posing around Macmillan
university Cornwall’s famous Education
student Minack Theatre came to us
Candice and on the nearby asking for an
Bossley approached Models beach when they were selected for a photo- experienced
Direct looking for up-and- shoot for the Joseph Lamsin Jewellery website Mediterranean-looking model
coming models to model and brochure. It was Milly’s first shoot and for a two-hour photoshoot,
Primark casual wear for her although she admitted to some initial nerves, but of course MD came up
final project. The models she told us: “The team were very friendly and trumps! Model Chris was
Kyle and Kirsty received a the day turned out to be fun and enjoyable. perfect for the shoot, where
fee plus the The setting was inspiring and as a first shoot he had to pose for scenes
images and the whole experience was very positive.” to be used in an English
experience Kayleigh said: “I loved every minute of it! language book which will be
for their Everyone was so kind and put me at ease, and I distributed in Yemen. He told
have met some great people from this shoot.” us afterwards: “The shoot was Surf’s up! the best thing was meeting new people and getting on
portfolio.
She described the photoshoot as a ‘great confi- very swift and organised… Photographer really well with them.”
Afterwards
dence boost’ and offered the following there was no hanging around Dylan Baker So what advice does she have for other youngsters
Kyle told us: “I really enjoyed
thoughts to anyone else thinking of taking up but the clients were friendly selected young MD models Edward, Claire and Melissa thinking of being a model? “I would definitely say go for
the chance to try something
modelling: “It’s great fun and makes you feel and got the shots they when he wanted fresh faces for a photoshoot for a it, but modelling isn’t as easy as just standing posing
new, and felt very privileged
really good about yourself.” needed with no fuss.” Tynemouth surf company – the three had a great time for a camera – it is hard work getting each and every
to be picked. If someone is
on the beach and at a skate park posing in a variety of look and pose right, and you also have to be a good
thinking of being a model, I’d
Three’s company! the grounds of a manor house. surf, skate and urban wear. Afterwards Claire told us: “I listener to make sure you understand what look is
say try it – if it is for you then
Fay, Zuzana and Fay told us: “I really liked the felt really proud and happy to be a model for the day – being asked for.”
you will really enjoy each job.”
Maria had great fun unusual shots the photographer took.
Image is published four when they posed for It was great, I loved every minute of
times a year by:
client Andrew J it!” And Maria said: “It was a good Playtime fun All in day’s work
Models Direct UK Ltd
34 Hurricane Way, Norwich, Cope Photography experience to work with someone Ten-year- Care Aspirations contacted MD through the website when it
Norfolk NR6 6HU old Joseph
Tel: 0871 224 6000 – and had plenty of new… I thoroughly was looking for a range of models to help promote its care
www.modelsdirect.com
positive advice to enjoyed it.” She enjoyed a home, and models Tosin, Cheryl and Sarah were chosen to act
Editor: offer afterwards to other aspiring added: “If someone morning in as staff and guests, joining in with exercise classes, shopping
Gillian Bendall
Email: md@2dle-oo.com youngsters hoping to get into the is thinking of being the park and general domestic duties – tasks they were well up to and
modelling business. a model, and they when he hugely enjoyed! Feedback from both client and models was
Design director:
Ike Davis The client asked for concession had the potential, I’d was chosen exceptionally positive and all three models look forward to
Email: design@2dle-oo.com
models who would work for the say go for it and see by client The Vast Agency for similar assignments in the future.
Advertisement director:
experience and to what happens. And apply to Models a photoshoot on behalf of Sarah told us: “I had to pretend to be a nurse at a day
Laura Thorpe
Email: ads@2dle-oo.com get images for their Direct!” Echoing those sentiments, Puffa jackets. Accompanied by centre for people with learning disabilities – we did various
www.2dle-oo.com
portfolio, and the Zuzana offered this advice to other his dad Paul on the shoot, shots of myself and a patient (another model for Models
Printed by: GB Print
girls’ assignments modelling hopefuls: “It’s a really nice Joseph was asked to run Direct) carrying out various activities and everyday tasks. I
Unit 7 Europa Way, Martineau
Lane, Norwich NR1 2EN
took place in job to do, but you must be passionate around Bramham Park in West was pleased with how the assignment went, and feel more
‘The World Stage’, ‘Talent locations including about it to be able to go far. It’s not Yorkshire, modelling Puffa confident now about taking on another one.
Management’, ‘Models Direct’
and ‘Image’ are all registered
the beach and in easy, but the results are sweet!” jackets for the company’s new “I was made to feel at ease and so did not feel uncomfort-
trademarks © 2009
season collection. able about being the focus of attention.”
TO ADVERTISE CALL
UK BT landline calls to this 0871 number will cost
0871 224 6000 no more than 10p per minute. Calls from mobiles
and other networks may vary
New
together so that they can interact
successfully and with benefit to all.
Not for nothing do worldwide
organisations such as the
First shoot success insurance giant Norwich Union
When client Jerry Holt worked
on a fostering campaign with
Islington Council he chose
Siane and Cameron from the
transform itself into Aviva. And
what works for international high
finance works equally well for an
agency such as Models Direct. look
Models
Despite an instantly recognisable
MD shortlist – it was the first
branding, the powers that be at
professional shoot for both of MD decided that it was time to
them and their range of facial bring the interface bang up to
expressions and emotions date: “Like all brands, it was
Perfect fit
Models come in all shapes and ages, so we were delighted when photographer
David Tucker approached MD with a request for a male and female model who
helped convey the real stories
behind the marketing message
brilliantly. Cameron told us: “I
found the people were very
helpful and they made the
experience an enjoyable one.
necessary to refresh and
modernise,” asserts MD’s
Suzy O’Connor.
“The underlying philosophy
behind the rebranding was to give
a clear and direct image to the
Direct
rebrand is a further indication of
us being totally aware of
As well as the fabulous
new look, O’Connor says many
were ‘middle-aged and overweight’. Models Julie and Shaun had great fun at an It felt very good to be a market whereby we are seen to the power and importance of more changes are planned for
be in control of putting ourselves presentation – both of our own the coming months, including:
army barracks in Larkhill, near Salisbury – their photoshoot was part of a health model, and
and our models forward. The fresh and our models.” “Detailed model requests which
campaign and Julie told us: “I felt very privileged and special. I was asked to it was like
and exciting new colour range and And what does it signify to can be searched, case studies of
change into my T-shirt and sports trousers, and do several poses whilst holding I was an style is devised to demonstrate clients, those searching assignments, model blogs and
a tape measure firmly across my waist and hip area.” Shaun added: “ It was important Models Direct is on top of its for the perfect model for their details of our massive photoshoot
different… I am a little conscious about certain body parts but I just got on with part of the game,” explains O’Connor with a clothes range or next promotion? The Session 09!”
the assignment, and it was great doing this kind of work.” process.” conviction which perfectly “Clients, too, like to see that the And the reaction so far?
demonstrates her determination to people they use are on top of their “Very now, brilliant, sensational
UK BT landline calls to this 0871 number will cost keep the company at the forefront business and understand the and cool!”
0871 224 6000 no more than 10p per minute. Calls from mobiles
and other networks may vary of its market. She continues: “The importance of presentation.” You can’t argue with that…
Give yourself
a good talking to! elf-esteem is all about what a parent, teacher or other modeling agency until I lose
Summer 09 IMAGE 13
REGIME
BODYCARE
Summer
e skin
fresh air and fresh food, both of
which provide an instant boost for
the looks. To capitalise even
further on this, start to revitalise
your skin by exfoliating once a
week – shedding the dead skin
cells brightens the complexion and
lays the foundation for a flattering
tan, whether real or fake. It’s worth ‘nibble away’ dead skin cells, plus 20 seconds washing her skin and, The market for moisturisers is absorbed and doubles up as a risk of skin cancer. Protection
investing in a good quality proteins to nourish. even when she does so, many as massive as ever, and again this fantastic hair conditioner too – just again harmful rays is built into
exfoliating product for your more One of the most important only splash it with water! There’s is a skincare product that should add a few drops to your usual many beauty products these days
delicate facial skin, so free up things you can do for your skin is no need to spend a fortune on alter to suit the season. Most brand for extra shine. so check your moisturisers, make-
some funds by treating the rest of to get your cleansing routine expensive cleansing lotions and people find they can move to a By now we should all have read up and foundations for SPF, and
your body to an old-fashioned sorted. It’s reckoned to be the true potions, but a soap formulated ‘lighter’ moisturiser at this time of and understood the messages don’t get caught out without
(and cheap!) formulation of a secret of great skincare, yet recent specially for the more delicate year, and swap their usual cream about safe tanning – protection sunscreen – there are plenty of
warm bath to which four cups of research from the International facial skin is a sound investment, for something more milk-like, or against the sun is paramount if bag- and pocket-sized products to
goat’s milk have been added – it Dermal Institute revealed that the so make that your must-have even just use a light oil instead: you want to stay looking young, make sure that you always have
contains natural enzymes which average female spends less than beauty buy this summer. avocado is one of the best- minimise wrinkles and reduce your some to hand. I
“
We search our database of models from all over Male and female fitting models required for major Female athletes
the country and propose to clients those which jeanswear manufacturer. Must be a very specific required for new
match their requirements. Our co-ordinators call size. BBC series ‘Last
the models selected, offer them the assignment Budget TBC Woman Standing’
together with a fee… then the assignment takes must be willing to
place! One female and one male extras for advert for take part in
major energy supplier. worldwide tour
Male, female and children models required at very Budget £500 May-September
short notice for ‘Camping In Style’ campaign. 2009 and under-
Budget £1000 One adult female model as ‘mother’ and one child take gruelling
female model as ‘daughter’ to be extras for TV challenges as
Ten female models of any height and look required commercial for bed company. part of the TV
for charity fashion show in aid of Cancer Research Budget £400 show.
UK. Budget N/A
Budget N/A Four female models (one pregnant), three males,
one boy and girl age 6-7, one girl age 12 required Research
Nationwide department store requires male and for half-day photoshoot to advertise family company
female models in their 20s, 30s, 40s, 60s includ- leisure store. looking for
ing plus-size female and lingerie models and also Budget £750 five actors/
children for large fashion show to promote their extras to attend
Spring/Summer 09 collections. Creative marketing company requires three male 10-minute consultation with doctor. This will be
Budget TBC character models for an ad for an IT services filmed and used for internal purposes. Models
company. Half-day. required: an elderly male or female model, an
Budget £450 Asian model and three male models between
40-60 years.
Female extras to advertise major men’s deodorant Budget £500
brand.
Budget TBC Air Studio in Israel looking for models for
exhibition in October.
Real ventriloquist required for commercial for Budget TBC
directory enquiries website.
Budget £250 One female model 5’7-plus for catwalk round of
hair competition. Must have the confidence and
18-25-year-old female and male models for experience to catwalk.
website usage. Budget TBC
Budget N/A
Two female promotional models required for PR
Image library looking for male and female models event at hotel, will be required to hand out flyers.
for various location shoots. Budget TBC
Budget N/A
One female model required for catwalk show at
Male and female models for website use and hair competition. Must be willing to have hair cut
outside location shots. and coloured.
Budget N/A Budget TBC
Male and female models required for well- Three female models required for a full day
known fashion catalogue, aged 20-50. catalogue shoot.
Budget N/A Budget £700
Teenage girls required for front cover shots Babies required for nursery brand catalogue
for teen magazine, aged 13-17. shoot.
Budget N/A Budget £120
Female model required for three-day trade show
to model cocktail dresses and specialist evening Major television production company looking for Large national infant and nursery brand requires
wear. Must have long hair, be very glamorous and pregnant model 18-35 weeks for sex education babies of varying ages for photographic catalogue
a size 10. series. shoot, two hours each.
Budget TBC Budget £300 Budget £150 per model