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crafting innovation together

Strategy Value


Crafitti Consulting
Crafting Innovation Together
crafting innovation together


Learning Complexity

Confidential © Crafitti Consulting Private Ltd. June 4, 2009 1

Crafitti Consulting: Background
crafting innovation together

• Crafitti is an innovation research and consulting firm and facilitates innovation in

business, science and technology contexts

• Crafitti is a young firm (started in June last year) and is currently incubated at the NSR
centre for Entrepreneurial Learning at IIM Bangalore

• Navneet Bhushan and Karthikeyan Iyer, the founding directors of the firm, have close
to 30 years of collective industry experience and have been focused on researching
crafting innovation together

and facilitating innovation in diverse enterprise contexts over the past decade

• Crafitti’s frameworks are a distillation of this experience and provide a potent platform
to accelerate innovation in contexts as diverse as building innovative business
strategies, conceptualizing and designing new breakthrough products and services,
designing technological alternatives, intellectual property portfolio management,
process innovation and embedding innovation DNA in organizations.

Confidential June 4, 2009 2

Key Spheres of Influence
crafting innovation together

Embedding Innovation
Enabling open DNA , Technology and
innovation, Technology Industry & business strategy,
and business evolution Ecosystem process productivity and
research value generation, IPR
advisory services, Patent
analysis and portfolio
Organization management
crafting innovation together

Idea generation,
People Problem solving,
Lean Thinking, Decision making
Systems Thinking, Continuous learning
Value Crafting,
Design Thinking,
Inventive Thinking,
Decision Crafting

Confidential June 4, 2009 3

9 arms of our Innovation Landscape
crafting innovation together

Strategy Value



crafting innovation together


Learning Complexity

Confidential © Crafitti Consulting Private Ltd. June 4, 2009 4

Lean Inventive Systems Thinking –
Crafitti’s umbrella framework for innovative thinking
crafting innovation together

In addition to
Analytical and Logical Thinking . . .
Inventive Thinking
(inventive triggers,
laws of evolution,
scenario building,
focus on function) Systems Thinking
Lean Thinking
(holistic approach,
(Value maximization,
global optima,
expanded and
learning approach,
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connected system


Confidential © Crafitti Consulting Private Ltd. June 4, 2009 5

Our areas of Innovation R&D and Application
(an evolving map)
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Innovation DNA in Organizations

Robustness Scaling Technological

Structured Alternatives
problem for patent
definition Efficiency New Solution Co-creation
Mind- Conceptualization
Product IP Valuation
mapping IT Value Consensus
Performance architecture Opportunity
Brainstorming Finding
Evolution IP Portfolio
Reliability Business
crafting innovation together

Scenario trends Management

Ideation Alignment
and Process Intellectual
Creativity Decision Value
Problem Property
Innovation Product and Business Engineering
Solving Crafting
Strategy Strategy

Innovation Body of Innovation
Research Innovation
Knowledge Network

Confidential © Crafitti Consulting Private Ltd. June 4, 2009 6

What does Crafitti bring
crafting innovation together

• Structured and scientific approach to innovation

• Proven methodologies, techniques, frameworks and tools for global

innovation needs

• Innovative business strategies for new ventures – including a unique “invest in

the client” model
crafting innovation together

• Research orientation on “Innovation Science”, feeding new and relevant

inputs into emerging technology and business needs

• Holistic offering uniquely positioned to synergize technology, business

strategy, people capabilities and intellectual property

• Rich combination of diverse practical experience in different facets of

innovation in a variety of domains
Confidential June 4, 2009 7
Directors’ Profile
crafting innovation together

M.Tech. Computer Science, M.Sc. Software Science, B.Sc. Physics,

Diploma Intellectual Property Rights Law, Diploma Patent Information

Authored more than forty papers in various journals, and a book on

strategic decision making.

Close to two decades of experience spanning myriad fields like

Navneet Bhushan defense research, innovation consulting, intellectual property management, decision engineering and productivity and value
crafting innovation together

Bachelor’s degree in Computer Engineering, Post Graduate Diploma in

Intellectual Property Rights Law

Authored several articles and papers on creativity, product and process

innovation, intellectual property and value engineering in various
Close to a decade of industry experience with impetus on grassroots
Karthikeyan Iyer consulting on product and process innovation, business and technology
strategy and intellectual property management.

Confidential June 4, 2009 8