Data growth will transform mobile infrastructure by 2015

Mobile networks in 2012 are already carrying uprecendented amounts of data

Inner city One square kilometre 50,000 unique subscribers 300 GBytes data per day 800,000 3G data connections 15,000 3G voice calls 30,000 2G voice calls

However data growth is accelerating fast

Smartphone ownership increasing rapidly Anticipate minimum 10x increase in data sessions
Mature 3G markets

Traditional networks will not be able to take the strain

2012 Hot spots Already experiencing coverage & capacity issues 100m inner city Hotspots carry 30 Gbytes data 30 x more traffic than surrounding areas 2015 Hot spots 100m inner city hotspots surge 500% to 150 Gbytes Number of Hotspots to increase massively

Figure 1 - Inner city one square kilometer

As a result mobile infrastructure must undergo a fundamental shift

2012 typical inner city mobile infrastructure 75% of subscribers cant get data speeds they need 57 3G macro cells 23 carriers per sector 2015 typical inner city mobile infrastructure 6 fold increase in cells to 42 3G carriers rises to 5 per sector LTE network deployment New micro & pico small cells layer (Busiest 200m area served by over 10 micro & pico cells)

Figure 2 Inner city one square kilometer

Macro cell 2G, 3G Macro cell Micro cell 2G, 3G, LTE Pico cell

Network management must change too

Multi-tech Visualization Dashboards & Reports

Optimization

KPI Analytics

Radio Analytics

Configurable Rules

Customer Experience Analytics

Optimization / SON

ActixOne
RAN Performance Drive / Walk Test Multi-vendor Call Trace Business Data

Mobile operators and network equipment providers will have to adapt to a world of increased network complexity, shrinking cell sizes and rapidly increasing demand. Traditional manual approaches to ensuring customer experience, targeting network capacity and managing multi-vendor networks cannot scale to meet this new normal. Operators will need to make more effective use of customer insight, network analytics and multi-technology optimization to survive.

ActixOne network analytics and optimization platform is already HetNet ready: A single seamless view across all technologies and form factors: macro, pico, femto 2G,3G & LTE Geo-located customer experience for pin pointing the best location for small cells Automatic data capture, analysis and optimization to enable scaling up of key processes

To discuss your 2015 requirements contact us: info@actix.com

www.actix.com