Introduction to Big Bazaar

Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. That was Kishorejis strength as a retailer. He had a lot of confidence in what he was doing, even though it defied conventional logic. Big bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices thats what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete their customers shopping experience.

If one looks at Indian bazaars, mandis, melas, they are environments created by traders to give shoppers a sense of moment, of event, of place. They provide an inclusive environment where men and women from all castes, creeds and classes can come and shop at the same place. The founders of Big Bazaar were from the beginning very clear that they had to reflect the look and feel of Indian bazaars at their modern outlets, so that no customer would feel intimidated with the surroundings. In India most of us are not prepared for the consumerism that is setting in this country. We underestimate how many people are going to fly and that s why our airports get crowded. We underestimate how many people will speak on the phone for how many billions of minutes and therefore our cell phone networks are always congested. But the minds responsible for the huge success of Big Bazaar have captured and understood the force of consumerism that is unfolding.

Big Bazaars all over India attract a few thousand customers on any regular day, and a lot more if they are offering something extra on each buy, which they normally are! And the sales force at Big Bazaar along with the executives is prepared for them. Objective of Big Bazaar
The central objective for earlier businesses of Big Bazaar w was to bring in stability and consolidation. They were built to enforce order. However, in the new era where nothing remains constant, the dominant theme for businesses needs to be speed and imagination. The new macro-differentiator can be design. Design is helping companies to sell differentiated experiences and solutions that connect with the consumers emotions. Its no longer about selling products and services alone. Nor is it just about completing transactions. Every time a customer walks in, it is an opportunity to build a relationship and invite the customer to become a part of the transformational scenario. Design management is helping us position the customer at the center of every decision we take and also operate with true entrepreneurial spirit.

Target customers
Big Bazaar targets higher and upper middle class customers because there has been growth in Indian middle class that has so far been used to buying apparel and groceries from small and cluttered neighborhood market shops is fast realizing the joys of visiting malls that have redefined the freedom to shop and entertain. Such malls are the new temples of leisure and weekend entertainment. Indias National Council for Applied Economic Research estimates that the nations middle class population currently comprises about 17 million households 90 million people with annual earnings ranging between $4,500 (2,400) and $22,000 (11,736). An additional 287 million could be termed as aspirers or those that hope to join the middle class in the near term. Rising incomes, particularly in the lower and middleincome households, are impacting retail growth in India as these groups tend to spend more on upgrading and diversifying their lifestyles, eating out and moving on to processed and convenience foods.

Company Profile - Big Bazaar Presentation Transcript 1. BIG BAZAAR Presented by:- Achu ,Arjun, Arun, Jeev, Cimy & Ria 2. INTRODUCTION Type-hyper market Discount Store Value Segment Founded-2001 Head quartersJogeshwari, Mumbai Industry-retail Promoter-kishore biyani Parent-Pantaloon Retail India Ltd Punchline- Isse sasta aur accha kahin nahin Currently 106 outlets Indias first hypermarket retail outlet 3. Contd Approx. 50,000 sq.ft. One stop shopping at discounted prices Provides best products at best prices Targets price-conscious majority segment of customers Classless destination Big-sized Indian Mandi- Big Bazaar. Started purely as a fashion format including apparel, cosmetics, accessory and general merchandise. 4. First Food Bazaar format was added as Shop-InShop within Big Bazaar in the year 2002 Big Bazaar and Food Bazaar -blend the look, feel and touch of Indian bazaars with modern retail concepts of choice, convenience and quality. 5. FORMAT DEFINITION Hypermarket- A large superstore, combining a supermarket and departmental store, offering full lines of grocery and general merchandise all under one roof. Key categories retailedFood, groceries, apparel, furnishings, consumer durables. Typical size Sq.ft.- 15,000-100,000. 6. Target Audience Big Bazaar targets higher and upper middle class customers . The large and growing young

working population is a preferred customer segment . Big Bazaar specifically targets working women and home makers who are the primary decision makers. 7. MARKETING MIX 4 Ps ANALYSIS 8. PRODUCT MIX 9. Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery 10. PRICING Value pricing(EDLP) Promotional pricing -low interest financing -psychological discounting -special event pricing Differentiated pricing -time pricing Bundling 11. PLACE- STORE LOCATIONS Initially identifies future/ potential development areas. Acquires such areas at an early phase before the real estate value booms. Located at high traffic areas. Online trading. Designed to look crowded. 12. E-tailing To overcome location disadvantagelaunched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. Internet as place has put them in a profitable position because there is minimal expense of maintaining a website. The low level of internet penetration proves a hindrance for rapid growth. 13. PROMOTION Saal ke Sabse Saste 3 Din Future card(3% discount) Shakti card Advertising(print ads, tv

ads, radio) Brand endorsement by M.S DHONI Exchange offer Weekend discounts Point of purchase promotions ` Junk' swap offer- Exchange anything old for something new& quot;. 14. Some of the key offers -5kg rice +5kg sugar+5 kg oil for Rs599/- -Branded micro wave 17ltrs at Rs 1999/-Branded DVD player +home theater at Rs2999/15. PLAYING NEW TACTICS Guerilla marketing strategies- 3 catchy/cocky and cheeky ad campaign which surely does catch ones eyes. Taking on the biggies like Shoppers Stop, Lifestyle, and Tatas Westside. Keep West-Side. Make a smart choice ! Shoppers! Stop. Make a smart choice ! Change Your Lifestyle. Make a smart choice ! 16. POSITIONING STRATEGY 17. BIG BAZAAR RETAIL MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix 18. Wal-Marts Retail Mix 19. Limited Self Service Customization Wal-Marts Retail Mix 20. SWOT ANALYSIS STRENGTH -High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT ABSTRACT

Big bazaar is a chain of shopping malls in India. Currently, there are 150 big bazaar stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wider range of merchandise including fashion and apparels, food products, general merchandise of furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges. -Competitors -Government policies -Unorganized retail