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OPINION: MARK LOVELL

Employment and
enterprise
Local authorities are able to regeneration initiatives to look more broadly at job
creation measures. We have local authorities able to
bid for funding to create jobs bid for youth work creation programmes following
the Budget. Local government is also able to look
for young people, thanks to at enterprise through a range of policy approaches,
resources made available in the which have been put in place over the last few years
but still require greater focus on implementation
Budget. But this will need careful (LEGI and LABGI for example).
planning, says Mark Lovell The challenge we face in the UK economy
is to make ‘job creation’ a focused, sustainable

A
Mark Lovell believes that a more and economy enhancing strategy. We must not
demand-responsive employment
lot of policy focus over the last few years and skills market will become create ‘make-work’ jobs in the hope this leads to
has been on more effective joining up crucial in the future. opportunity. Stakeholders need to work together
of employment and skills programmes. to stimulate economic development and enterprise
A4e has been a strong advocate of this, as part of the core focus of active labour market
as we know we need to work harder to make a more initiatives.
demand-responsive employment and skills market.
The future needs of business need to be better
served by the supply of relevant and appropriate The challenge we face in
qualifications and competencies. Businesses need
to improve their planning for future workforce
the UK economy is to make ‘job
needs, while individuals need more portable and creation’ a focused, sustainable
transferable skills, as well as developing a longer-
term view on career development. and economy enhancing strategy
Whilst much has been done in policy terms to Mark Lovell, A4e executive chairman
address this, there is still a long way to go to get
this working effectively at the front line. In broad This was the approach we had to take when we
terms, however, the market is able to respond started work in Israel – lending skills, enterprise
with more flexibility to deliver according to the and employment initiatives into an integrated
needs of business and enable people entering the offer to kick-start economic development. The
labour market to enhance their skills at early-stage approach draws on our roots in the early Nineties,
employment. If this part of policy has a structure for working here with steel and coal communities
success, what next? on employment programmes with integrated,
Right at the top of our agenda at the moment is local service offers developed with the TECs and
creating a much stronger link between employment Business Links at the time.
and enterprise. In a growing economy, active labour Creating new jobs is key to economic growth and,
market programmes become much more ‘job as such, we need to work with stakeholders on this
fulfilment’ focused. With harder-to-help clients, the area of our work. We need to equip jobseekers with
onus is on working with them to tackle barriers, the tools to locate these opportunities and skills –
equipping them with core skills, then assisting them some traditional, some new in a changing economy
in identifying and securing work amongst a broader – to enter and progress in the workforce. Sounds
range of opportunities. simple but this is a complicated and challenging
In recession, job placement is important, but process, where global active labour market policies
more crucial is ‘job creation’. This requires a rethink are now moving. Collaboration and joint working
of strategies to link employment and enterprise amongst stakeholders, supply chains and sectors is
approaches. RDAs have moved the focus of their more important than ever to accomplish this.

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