BUSINESS PLAN TEMPLATE For BBA and MBA Students Prepared by Umar Hassan Faculty Management Sciences CIIT,

Abbottabad umar.hassan.ciit@gmail.com Executive Summary Summary of Situational Analysis Opportunity Summary Key Recommendations Key Financial Assumptions Forecast Financial Results Company Background

Current state of the business/idea Key Products (or Services or both) Product (or Service or both) Company Ownership and Proposed Legal Structure Proposed Location and Facilities Situational Analysis Vision Statement Mission Statement Organizations Goals Organizational Culture/Values Strategic Objectives Keys to Success Product/Service Sourcing and Distribution Channels Competitive Position and Comparison Organization and Structure (a descriptive chart or a table of activities that comprise the undertakings and activities of your organization) Management/Leadership Summary Organizational Structure and Table of Organization Management Team Management Team gaps the management team background Human Resources (Staffing and Personnel) Plan Technology Future products Industry and Market Analysis Target Market Market Segmentation Segment Strategy

Market Needs Market Trends Market Growth Market Analysis Industry Participants Distribution Patterns Competitive Factors Key Competitors SWOT Analysis Market Plan/Marketing Strategy Implementation Summary Marketing Mix Product Place Promotion Price People Packaging. Pricing Promotion Strategy If (Global Business), then a PEST (Political/Legal, Economic, Social and Technology Analysis Marketing Strategy Positioning Statement Pricing Strategy Promotion Strategy Marketing programs Market Penetration Estimate by Segment Sales Strategy Sales Forecast Sales programs Value Added Propositions

Milestones. (Gantt Chart) Finance Plan Projected Profit and Loss Key Assumptions used in projections Key Financial Indicators Calculations of ROI, ROE and ROA and other ratios compared to an approved benchmark. Comprehensive analysis of the ratios and a complete list of project attainment risks. Value Chain Analysis Value Chain Analysis Chain flow chart, with accompanying analysis Comparison of Value Chain content to your Organizational Structure and Table of

Organization Summary that compares the undertakings and activities to your Value Chain items Business Level Strategy Delineation of strategy that builds a persuasive case as to why your chosen strategy is the best one Risk Analysis Impact of staffing changes or availability Impact of globalization and strategies to mitigate Impact of changes in market or consumer preferences Impact of the 5 Ps Impact of new or changing technologies Impact of innovation Impact due to changing values or morals in the marketplace

Impact of changes to regulations Impact to changes in reporting regulations Risks related capital acquisition Impact of missed forecasts Vulnerabilities of the venture Contingency plans to address key areas of potential concern Appendix(ces) Include in this section research data, contracts, leases, price lists, or other information used in the preparation of the Business Plan Document

Appendix(ces)