Beruflich Dokumente
Kultur Dokumente
Semester 1, 2013
Contact Details
Contents
Contact Details Page 2 Unit Description .Page 4 Intended Learning Outcomes and Generic Graduate Attributes....Page 6 Learning Expectations and Teaching Strategies Approach ..Page 8 Learning Resources ..Page 8 Details of Teaching Arrangements Page 12 Assessment Page 13 Submission of Coursework .Page 19 Study Schedule Page 21
Unit Description
Unlike other business courses that concentrate on a particular function or piece of the business accounting, finance, marketing, production, human resources, or information systems - Strategic Management is a big picture unit. The unit navigates the spectrum of business and management. The key objective of the navigation is the total enterprise - the industry and competitive/harmonious environment in which it operates, its long-term direction and strategy, its resources and capabilities, and its prospects for success. Throughout the unit, the attention will be trained on the foremost issue What must managers do, and do well, to provide the most useful platform for business success? The broad base theme of the unit is that advantageous strategy making and good strategy execution are the key ingredients of company success and typically the most reliable signs of good management. The mission of the unit is to explore why reliable strategic management leads to good business performance, to present the basic concepts and tools of strategic analysis, and to drill you in the methods of crafting a well-conceived strategy and executing it competently. Youll be called on to probe, question, and evaluate all aspects of a companys external and internal situation through an intensive and rigorous Discussion Board exercise each week of the unit. Using Discussion Board you will interrogate the companys standing in the marketplace, its ability to compete, its ability to integrate; determine the difference between winning strategies and mediocre strategies; and become more skilled in identifying ways to improve a companys strategy or its execution. In the core of BMA799, another purpose is accomplished: to help you synthesise what you may have learned in prior business units or in the business practitioning space. Dealing with the grand sweep of how to manage all the pieces of a business makes strategic management an integrative unit in which you reach back to use concepts and techniques covered in previous courses. It is hoped that youll see how the various pieces of the business puzzle fit together and why the different parts of a business should be managed in strategic harmony for the sake of an organisations sustainable success. The next weeks will be exciting, fun, very challenging, and filled with significant and far reaching learning opportunities. The content of this unit has all the ingredients to be the most useful youve taken - useful in the sense of learning a lot about business, holding your interest from beginning to end, and enhancing your capacities of business judgement. As you immerse yourself in the subject matter, ponder the following idioms: Peter Schultzs Hire character/Train skill, Charles Darwins . It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change, and Ralph Waldo Emersons observation, Commerce is a game of skill which many people play, but which few play well. Thus the overriding intent of the unit is to help you become a savvier player and better prepare you for a successful business career. The School of Management sincerely hopes this unit will make a 4
useful contribution toward success in your career of choice, and much wiser about business management.
Pre-Requisite/Co-Requisite Unit(s)
N/A.
Examination
Knowledge Students will develop an understanding of Strategic Management theory by use of peer
Students will learn to research, analyse, and synthesise information relevant to Strategic Management.
reviewed and non-empirical literature Students will demonstrate an ability to analyse and synthesise literature and use it to support arguments and other lines of enquiry Communication Skills Students will be encouraged to communicate effectively using oral and written mediums and to present well-reasoned arguments in a logical and coherent manner Problem-Solving Skills Students will learn how to understand and classify the needs and wants of managers Global Perspective Students will be exposed to Strategic Management issues in an Australian and a global context Students will gain an understanding of the importance of Strategic Management for businesses and individuals to gain advantage in the global marketplace Social Responsibility Students will be encouraged to act ethically, with integrity and social responsibility, in the application of Strategic Management theory and research to marketing strategies
Students will be exposed to Strategic Management issues in an Australian and a global context Broad knowledge of current issues in Strategic Management
Students will gain an understanding of the importance of Strategic Management for businesses in the global marketplace
Students will be encouraged to communicate effectively using oral and written mediums and to present well-reasoned arguments in a logical and coherent manner
Learning Resources
Learning Resources Extensive Course Materials are provided to you through MyLO. The materials are in modular format and include PowerPoint presentations, mini lectures, readings, experiential questions, and case studies. The course materials should be used in conjunction with the prescribed textbook and are provided to assist you with your learning in this subject. E-resources You may like to use the ACCESS CODE at the front of the textbook and register your access to the eresources on the website http://www.cengage.com/sso . The self-tests for each chapter are Crossword Puzzles, Flashcards and Tutorial Quizzes, these can be accessed by opening the Bonus Study Tools on the website. The ACCESS CODE is only provided with the purchase of the textbook. As the average study time recommended for a unit in the MBA is approximately 10 hours per week, you might expect to spend about 130 hours of your time on this unit over the semester including any scheduled discussion times. This means that most of your time should be allocated to working through the learning resources, e-resources, readings and the assessment tasks.
Prescribed Text
Hanson, D, Dowling, P, Hitt, M, Ireland, RD & Hoskisson, RE 2011, Strategic management: competitiveness and globalisation, 4th edn, Thompson, Melbourne. You may purchase the textbook through the Co-op Bookshop in hard copy version. You may prefer to purchase an eBook. Contact the bookshop about an eBook purchase.
Recommended Texts
The publications listed below are highly recommended for further reading on the topics covered in the unit. Barney, J & Hesterly, W 2006, Strategic management and competitive advantage, Pearson, New Jersey. Belanger, J, Berggra, C, Bjorkman, T & Kohler, K 2000, Being local worldwide, Cornell UP, USA. Chandler, A, Hagstrom, P & Solvell, O 2000, The dynamic firm, Oxford UP, USA. De Rond, M 2006, Strategic alliances as social facts, Cambridge UP, Cambridge UK. De Wit, B & Meyer, R 2004, Strategy: process, content, context, 3rd edn, Thompson, London. Demick, B 2010, Nothing to envy: life love and death in North Korea, Harper Collins, Melbourne. Fishman, T 2006, China, inc: the relentless rise of the next great superpower, Pocket Books, Sydney. Harvey, D 1989, The condition of post modernity, Blackwell, Oxford. Hendry, C, Arthur, M & Jones, A 1995, Strategy through people: adaptation and learning in the smallmedium enterprise, Routledge, London. Hubbard, G 2004, Strategic management: thinking, analysis and action, Prentice Hall, Sydney. Joyce, P 2000, Effective strategic change in the public sector, Wiley, London. Magnus, G 2009, The age of ageing, John Wiley, Singapore. Mintzberg, H & Quinn, B (eds) 1998, Readings in the strategy process, 3rd edn, Prentice Hall, Sydney. Porter, M 1990, Competitive advantage of nations, MacMillan, London. Porter, M 1985, Competitive advantage, The Free Press, New York. Porter, M 2004, Competitive strategy, The Free Press, New York. Porter, M, Taeuchi, H & Sakakibara, M 2000, Can Japan compete?, MacMillan, Hampshire. Reich, R, 2008, Supercapitalism, Scribe, Melbourne. 9
Segal-Horn, S 1998, The strategy reader, Blackwell, Oxford. Stacey, RD 1996, Strategic management and organisational dynamics, Pitman, Sydney. Thompson, P & Macklin, R 2009, The big fella: the rise and rise of BHP Billiton, Heinemann, Melbourne.
http://www.commerce.gov Site of the US Department of Commerce. This site may be useful for searching for information on USbased or global industries. http://www.accenture.com/us-en/pages/index.aspx Site of the Accenture Consulting Group with links to world industries and items about the future of these industries. There is also a series of case studies you can read. http://www.afr.com.au Site of the Australian Financial Review. You can obtain current information about Australian-based firms from this site. Every few months there is an in-depth spread on an industry. http://www.businessweek.com Site of Business Week. It allows you to search Business Week archives by topic or industry. In particular, search the Special Reports, which often include industry reports. http://knowledge.wharton.upenn.edu/ http://knowledge.asb.unsw.edu.au/ - Australian School of Business This site contains podcasts and articles on all areas of business and a link to Strategic Management.
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Communication, Consultation and Appointments Communication: You will be responsible for checking the NEW MyLO Announcements and your
UTAS email regularly for messages and unit updates. MyLO is used extensively for this unit: Online assessments Submission and return of marked assignments Messages and updates are provided regularly throughout the semester on NEW MyLO Announcements and UTAS email Discussion Board
Consultation: Dr. Michael Craw, the Unit Coordinator for this unit, works part-time; therefore you
will only receive a response to emails. Appointments can be made outside of consultation hours.
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Assessment
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total available marks. Details of each assessment item are outlined below. Assessment Item Value Details Dates, Times Length 25% Assessment Item 1 Weekly Wednesday 7am Minimum of three (3) Discussion Board Thursday 7pm. insightful posts per week participation that demonstrate analysis and synthesis. Typically you will need to identify one (1) article (ideally peer reviewed) per week as part of that participation activity Assessment Item 2 Discussion Board Moderation Summary 15% One Moderation experience per student. Moderation Summary due Sunday at 9pm. You will be assigned a Moderation Week by the Unit Coordinator (supplied by the end of Week 1 usually). Assessment Item 3 Case Study 20% Due Date: Wednesday April 24th @ 2pm No more than 6 pages single spaced, 12 point font. Does not include the Title page and Reference page or appendices page (if necessary). No more than 6 pages single spaced, 12 point font. Includes Title page and Reference page
40%
72 hours Take home Exam: Saturday 15 June 8am due: Tuesday 18 June 8am
Part A: Case Study Analysis - 2000 words +/- 10% Part B: Two Essay Questions - 1000 words +/- 10% each question
* Word Limit: The word count includes such items as headings, in-text references, quotes and executive summaries. It does not include the reference list at the end of the assignment.
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Task Length:
Session Dates:
Navigation (to get started) Navigate your way to the Discussion Board facility in MyLO. (See page 11 for assistance with MyLO.) The Lecturer is responsible for establishing Moderator Protocols. Each student will be advised by email when they have Moderator protocols in place. Specific directions concerning the DB operations are available in MyLO. The discussion board is a tool where students and instructors can share thoughts on class topics. It is made up of forums which consist of threads submitted by individuals. It is text-based but can include images and attached files. 14
Time Length of Moderation Exercise: Written Length of Moderation Summary: Session Dates:
interrogate the topic you choose for your week; anecdotal support may be used to make a point or defend an argument where appropriate. Your moderation question must be less than 20 words. This does not include referencing of a supporting article. Moderation Summary As Moderator you must script a summary of your moderation experience. The objective of the summary is to write about what you were trying to find out (the discovery), describing if you discovered an answer to your question, an extension to your thinking and why, OR if you didnt find an answer and why you think you didnt! You must reference all literature and use authors names in support of your argument/s. Use the Harvard Style guide when referencing. You have to write the summary succinctly and at graduate level. The approach you take beyond what is stated above is an open brief. Remember, you have only six pages to summarise your findings which includes the title page and reference page. All coursework must have the School of Management Assignment Cover Sheet, which is available as a blank template from the School of Management website at http://www.utas.edu.au/management/studentresources Please include a cover sheet and please give the summary a title. The summary is due the following Sunday night by 9pm. Please submit your summary to me via the NEW MyLO Drop Box. Note: a rubric will be used to assess your moderation experience. The criteria of the rubric are embedded in the description stated above. Your rubric will be returned to you via email. Discussion Board NEW MyLO The key tasks involved in strategic management include detecting and adapting to environmental (internal and external) changes, creating new opportunities, procuring and allocating critical resources, integrating activities across the organisation, and shaping the organisations purpose and direction. This unit emphasises case analysis presented in the discussion (online) because strategy is best learned by immersion in actual business situations to fully appreciate the inherent conflicts, pressures, uncertainties, and risks that managing entails. The case study analysis approach necessitates learning by doing, so your active participation is integral to your knowledge development in this unit. There is only one secret to good case analysis and that is good preparation. The unit materials are offered to help build knowledge and skills as you progress your learning. MyLO Discussion Board provides students with an opportunity for rich and meaningful learning and interaction with other students. It is an extremely powerful resource and as such the 16
Discussion Board is deemed as significantly assessable. Postings to the Discussion Boards should demonstrate a thoughtful approach to the content. Students must actively and regularly participate as a means of learning the topic content and making connections between strategic management topics.
No more than six (6) pages single spaced, 12 point font. Does not include the Title page and Reference page or appendices page (if necessary). Wednesday April 24th @ 2pm 20%
Write a case study on a topic in Strategic Management in (ideally) the Tasmanian context. Perhaps the topic is from within your workplace; perhaps another discipline that you are familiar with. If you are uncertain if a topic is acceptable please be in contact with the unit coordinator. There are two different case study approaches to choose from. The two approaches are: 1) the analytical approach, and 2) the problem-oriented approach. Choose your preferred approach to your case study. To define them: The analytical approach: The case study is examined in order to try and understand what has happened and why. It is not necessary to identify problems or suggest solutions. The problem-oriented method: The case study is analysed to identify the major problems that exist and to suggest solutions to these problems.
The quick reference immediately below focuses on the problem-oriented method. The problem-oriented method - A successful case study analyses a real life situation where existing problems need to be solved. It should: Relate the theory to a practical situation; for example, apply the ideas and knowledge discussed in the coursework to the practical situation at hand in the case study. Identify the problems. Select the major problems in the case. Suggest solutions to these major problems. Recommend the best solution to be implemented. Detail how this solution should be implemented.
Your Case Study should be written using the most accepted format. The most accepted format is listed below: Synopsis/Executive Summary Findings Discussion Conclusion Recommendations Implementation References Appendices (if any).
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Supplementary Exams: Except in special circumstances and on the recommendation of the unit coordinator or the Head of School, a student who fails will not be granted a supplementary examination. Please note that a rubric will be used to assess your Examination experience. The Rubric will be derived from Graduate Attributes located previously in this unit outline.
Submission of Coursework
Lodging Coursework
All assignments and the end-of-semester assessment must be submitted electronically in Word format via email to the NEW MYLO Drop Box. All Coursework must have the School of Management Assignment Cover Sheet which is available as a blank template from the School of Management website: http://www.utas.edu.au/management/student-resources Please remember that you are responsible for lodging your coursework on or before the due date and time. We suggest you keep a copy. Even in the most perfect of systems, items sometimes go astray.
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If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at http://www.utas.edu.au/tl/supporting/academicintegrity/index.html. The intentional copying of someone elses work as ones own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original authors permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see http://www.utas.edu.au/plagiarism/ or follow the link under Policy, Procedures and Feedback on the Current Students homepage.
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Study Schedule
Week Start of Week 25 February Text Chapter Chapters 1 Assigned Reading Moderation Schedule
Strategic Management
2 3 4 5 6 7 8
Analysing the external environment The internal environment Business level strategy Competitive rivalry and dynamics Corporate-level strategy Acquisition and restructuring strategy No Discussion Board
Discussion Board Moderators Discussion Board Moderators Discussion Board Moderators Discussion Board Moderators Discussion Board Moderators Discussion Board Moderators Assessment Item 3 Case Study Due Wednesday April 24th by 2pm Discussion Board Moderators Discussion Board Moderators Discussion Board Moderators Discussion Board Moderator
9 10 11
12 13
20 May 27 May
Discussion Board Moderator 72 hours Take-Home Exam: Saturday 15th 8am due: Tuesday 18th June 8am Examination Period 8 June 25 June 2013
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