THE DUBOSE

INSTITUTE

CHANGING LIVES
ONE SMILE AT A TIME
1
Sponsored by: The DuBose Institute for Dentistry

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Launch Date: April 2013 WWW.CHANGELIVESCHANGESMILES.COM

THE

CONCEPT

The reality is that we all want to be able to smile comfortably. However, there are many who nd their smiles to be embarrassing and unattractive. So, as a leading Prosthodontist, Dr. Tomell DuBose has ignited a national e ort to change lives one smile at a time for individuals from all walks of life. Each year The DuBose Institute for Dentistry selects one patient from its web based nomination pool. The patient is chosen based upon his/her oral healthcare needs, life story and nancial tribulation. Through review of a video submission and paper application the DuBose Institute Review Committee decides which candidate quali es taking the available resources into consideration. On the clinical side, Dentists from the DuBose Institute for Dentistry and all over the nation will volunteer to donate their time and services in e orts to provide the oral treatment free of charge to the selected patient.

BEFORE
AFTER

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THE

DOCTORS

Dr. Tomell DuBose attended Howard University. He received his Doctorate of Dental Surgery from the College of Dentistry from the Howard University School of Dentistry in 1992. After graduating he went directly to the University of Michigan to receive a specialty certi cate in Prosthodontics from the University of Michigan Dental School. He worked at the University of Michigan as a clinical instructor in the Department of Prosthodontics. Dr. DuBose left the University of Michigans Dental school and went to Ghana, West Africa with the Christian Eye Ministry to serve in underserved communities for one year. Dr. DuBose returned to Washington, DC and started a private practice focusing on Full Mouth Rehabilitation and guest lecturing at the Howard University College of Dentistry. In 1999, Dr. DuBose started the Mastermind Institute, later changing the name to the DuBose Institute for Dentistry. The Institutes mission is to provide a continuing education company for Dentist, Dental students and young adults interested in dentistry as a career. He has presented numerous lectures, handson clinics and courses on Occlusion & Implant Dentistry across the nation and internationally.

Dr. Gordon Fraser received his DMD degree from Temple University. He obtained an Air Force scholarship to continue his studies in Periodontics. The Air Force then stationed Dr. Fraser and his family in Okinawa, Japan. After separation from the Air Force, Dr. Fraser moved to Atlanta, Georgia where he began private practice with Gri n Dental Specialties. Dr. Fraser is the founder of Southern Georgia Dental Education, an organization founded to help provide quality continuing education to the dentist of South Metro Atlanta. Dr. Fraser is a member of the American Dental Association, National Dental Association, Georgia Dental Association, American Academy of Periodontology, Georgia Society of Periodonist, International Congress of Implantologist and the ITI. Dr. Fraser serves as an expert witness in cases related to dental implants, bone grafting and periodontal related issues.

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THE

DOCTORS

Dr. Don Roberts has over 18 years of experience as a Doctor of Dental Surgery. He has extensive knowledge and experience in all aspects of general dentistry. For Dr. Roberts, his practice involves the art of making the entire mouth have aesthetic appeal and physical comfort. He believes in patient comfort and care. With a 21st century perspective on the practice of dentistry, Dr. Roberts embraces the use of innovative technology and e cient practices that keep patients happy and healthy. Born in Washington, DC and raised in Bethesda, Maryland, Dr. Roberts has a deep devotion to the Washington, DC metropolitan area. Dr. Roberts received his Doctor of Dental Surgery (DDS) degree from the University of Maryland School of Dentistry. He also completed a program in Advanced Education in General Dentistry at Temple Universitys School of Dentistry. Dr. Roberts received his Bachelor of Science degree in Chemistry from Howard University. He is licensed to practice dentistry in Washington, DC and Virginia. Dr. Roberts is passionate about his dental practice and his patients. His hobbies include cycling, skiing, and gol ng.

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THE

ONLINE HUB

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Watch Patient Stories t
Read Patient Testimonies t
Nominate a Patient t
Volunteer Your Services

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OUTREACH & EXPOSURE

Dentists arent the only people who help to make this campaign a success. The Dubose Institute for Dentistry will rely on its partnerships with media outlets and a liates throughout the nation to inform the public about full mouth reconstruction and the opportunity to nominate a patient for a complimentary procedure usually valued at $65,000+. With the economic stress today, many candidates nd investing in this procedure to be unrealistic. Thats why we are doing this, says Dr. Fraser, Sometimes it isnt all about the money. All media partners and a liates will be listed on the Changing Lives One Smile At A Time website with an attached hyperlink. Select partners will also be featured on social media pages and receive branding exposure within each video production.

NATIONAL

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MEDIA AND AFFILIATE PARTNERSHIP OPTIONS

Media partners from all elds will assist with informing the public about the Changing Lives One Smile At A Time Campaign. Below are a few outreach e orts we would like our media sponsors to explore using their resources and outlets. DIGITAL MEDIA: Place Changing Lives video thumbnail(s) on website homepage and link to www.DuBoseInstitute.com/ChangeLives Like , Share, Retweet, Tag or Pin Changing Lives promotional post at least 3 times daily DIRECT MAILING: Include feature article or link to Changing Lives campaign site within email blasts to e- database Share Changing Lives press releases and updates with database/ following PRINT/ NEWSPAPER/MAGAZINE/BLOG: Write feature article about the charity e orts of the DuBose Institute for Dentistry Write feature article about Full Mouth Reconstruction, Dr. DuBose and A liates. Cover page feature of Dr. DuBose RADIO/TV/VLOG: Interview Dr. Dubose and/or designated representative about the Changing Lives One Smile At A Time campaign and the signi cance of implant treatment and its relation to the paradigm of global healthcare. Include Changing Lives 30 second commercial spot in production and/or PSA

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SPONSORSHIP OPTIONS

TRAVEL & LODGE

Since the Changing Lives One Smile At A Time is a national campaign, airline and hotel sponsorships are vital in ensuring the selected patient(s) is able to receive the treatment needed in the Washington, DC area. Airline Sponsor: Our airline sponsor will be considered a Title Sponsor featured on all marketing materials for the campaign. This sponsor will also be mentioned during any and all media interviews and appearances. This sponsors logo and hyperlink will be included on the home page of the Changing Lives website, social media pages and in the closing credits of each video production. Sponsor ight expenses round trip during the patients dental treatment. This may involve at least 6 visits to Washington, DC over a 1-2 year time frame. Hotel/ Lodging Sponsor: Our hotel sponsor will be considered a Title Sponsor featured on all marketing materials for the campaign. This sponsor will also be mentioned during any and all media interviews and appearances. This sponsors logo and hyperlink will be included on the home page of the Changing Lives website, social media pages and in the closing credits of each video production. Our hotel sponsor will be responsible for the lodging expenses during the patients dental treatment. This may involve at least 6 visits to Washington, DC over a 12 year time frame for approximately 2 nights per visit.

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SPONSORSHIP OPTIONS
Dental Supply Sponsor:

SERVICE & PRODUCT

Since the Changing Lives One Smile At A Time is a national campaign, the services and products of dental supply companies and laboratories are essential in delivering a quality treatment plan and outcome.

Our dental supply sponsor will donate all implants and materials needed to complete each patient case. This sponsors logo and hyperlink will be included on the home page of the Changing Lives website, social media pages and in the closing credits of each video production. Donate dental implants Donate dental supplies Laboratory Service Sponsor: Our laboratory sponsor will donate their time and service of designing and preparing the temporary and nal prosthetics for each patient. This sponsors logo and hyperlink will be included on the home page of the Changing Lives website, social media pages and in the closing credits of each video production. Donate laboratory time and service

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THE DUBOSE

INSTITUTE
DuBose Institute for Dentistry 5437 Connecticut Ave. NW #203 Washington, DC 20015

info@changeliveschangesmiles.com 1IPOF





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