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Part I Part II
12 – 14 July 2009 15 – 16 July 2009
www.iirme.com/eda
Building Organisational
Building
Effective Data Capability
Organisational Through
Capability
Analysis
Effective Data Analysis Through
Career
Career
For
For Development
Fffective
Strategic Development
Desicion
Decision Making
Making
12
12 – 16 July
– 16 July 2009
And
And Succession
Succession
Movenpick
Mövenpick Hotel,
2009
Planning
Hotel, Dubai,
Dubai, Planning
UAE
UAE
register@iirme.com www.iirme.com/eda
Dear Business Executive,
You have endless streams of data and many ways to analyse
them. You also have strategic decisions to make that require
knowledge about the company’s current and past condition.
This information is often difficult to pinpoint and quantify.
You’ll be able to link the data you already have with the
information you need to make these decisions after walking away
from IIR’s Effective Data Analysis For Strategic Decision Making
course this July in Dubai, UAE.
You will also gain a basic grounding in the types of data analysis
that are now a part of everyone’s job. Basic statistical concepts
provide the platform for many different solutions to data analysis
and interpretation problems. Typical problems today involve
understanding measurement and performance in all aspects of
the organisation and at several levels.
This year, you will have the option of registering for only one of
two segments in this course if you prefer. Over the first three days,
you will receive practical data analysis tools in Data Analysis For
Effective Business Decisions.
Next, over two days, you will be able to connect this data analysis
more effectively to strategic decisions in your organisation at
Applied Data Analysis For Decision Making. Naturally, registering
for the entire five-day event will provide you with a well-rounded,
holistic toolset to bring back with you.
Yours sincerely
Keith Parker
Conference Manager
P.P.S. Don’t miss out on significant early bird savings… Book now!
971-4-3352437 971-4-3352438
Building Organisational
Building Part I Capability
Organisational Through
Capability Through
Career
Career
Data Development
Development
Analysis for Effective
Business Decisions
And Succession Planning
Course Timings
Registration will be at 08:00 on Day One. All three days will
And Succession
12 – 14 July 2009
Planning
commence at 08:30 and conclude at 14:30 with lunch. There
will be two refreshment breaks at appropriate times.
Day One: Sunday, 12 July 2009 Day Three: Tuesday, 14 July 2009
Section 1: Introduction – Data Analysis in the Enterprise Section 7: Data Mining – Looking for the Few Gems in
• Course Objectives and Structure the Pile
• About Data Analysis • Finding Patterns in Data
• Business Measures for Performance • Interpreting the Results
• Data Analysis Solutions • Using Neural Nets for Patterns and Forecasting
• Basic Data Analysis Concepts • Presenting Alternatives
• Issues in Data Access Quality
Demonstration – Simple Data Delivery Tools
Demonstration – Neural Nets
Section 2: An Overview of Business Statistics
• Using Data Effectively Section 8: Decision Making Under Uncertainty -
• Statistical Thinking - Applying Statistical Concepts Techniques
• Business Statistics • Uncertainty Ideas
• Data Analysis Techniques • Random Variables
– Estimating, Confidence Intervals, Variance • Discrete Events
• Pattern Analysis of Data • Forecasting
• Decision Trees
Exercise – Identifying Business Measures of Value • Optimisation
Section 4: Strategic Enterprise Direction and Data Analysis Delegates who benefited from this course previously were:
• Models for Measurement • Business Analysts
• Aggregating Data • Corporate Business Planners
• Analytical Workflows • Sales Planning Officers and Managers
• Stakeholder Data Interests • Market Analysts
– Analysts, Shareholders, Regulators • Programmer Analysts
• Data Analysis for Strategic Decisions • Marketing Executives, Managers and Directors
– Growth, Harvesting, Investing, Divesting, Privatising • Product Managers
• Finance and Administration Officers, Managers and Analysts
Exercise – Analytic Workflows plus Comparative • Business Development Managers
Balanced Scorecard Analysis • Finance Managers and Directors
• Research And Development Managers
Section 5: Strategic Data Analysis for Business and
Competitive Structure This seminar is intended for people who want to put the ideas
• Merger and Acquisition Analysis and concepts of data analysis and interpretation into effective
• Competitive Scenarios and Selecting Scenarios of Importance use in their enterprise. Concepts of corporate measures such as
• Competitive Analysis for Acquisition critical success factors, key performance indicators and sensitivity
• Comparative Operational Analytics analysis are also covered.
• Econometric Considerations
Further, the methods needed to make these ideas practical
Demonstration – A Balanced Scorecard Tool are discussed in exercises. Concepts such as measures
with Strategy Maps development, statistical interpretations, strategic data analysis,
business intelligence and scenarios are discussed, along with
Section 6: Enterprise Performance Management – newer techniques such as tornado diagrams for sensitivity
Measuring Business Activities and text mining. Techniques such as decision mapping are
• Measuring Business Processes introduced as the context for decision-making and measures.
• Critical Success Factors
• Decision Analysis and Scenarios
• Measures for Quality
• Key Performance Indicators “An important course for managers
• Process Performance, Pulse Points
• Cycle, Transport, Wait Times and Others wanting to organise their thoughts in
respect of data analysis.”
Exercise – Setting Measures for a Process
Peter Ludi, Group Business Development Manager,
Kamal Osman Jamjoom Group, UAE
Day One: Wednesday, 15 July 2009 The city’s architecturally acclaimed ultra modern skyline
provides a striking backdrop to a city that’s a melting pot of
Theme: Applied Data Analysis races and religions; an eclectic mix of cultures and cuisines, from
sizzling souk-side snacks, to sumptuous seven star dining.
Section 1: Marketing Data Analysis – Competitors,
The old and the new are synonymous in this scintillating city,
Consumers and the Economy
• Market Share Analysis where the vibrancy of uber-modern malls sits seamlessly with
• Consumer Buying and Affinity Analysis timeless tradition. From chic to creek, step back in time as you
• Competitive Comparative Analysis soak up the hustle and bustle of crucial trade-route waterways
• Projections and Forecasts
and sample the seductive sights and smells of the spice markets.
• Profit Impact of Market Share
• Econometrics Ideas Dubai’s rich historic tapestry is evident across the Emirate,
providing tantalising glimpses of an ornate past. Venture to
Demonstration – Consumer Buying Behaviour – Affinity Analysis
the desert and let the shifting sands set the scene for bygone
Section 2: Operational Data Bedouin life, where sheesha smoking under the stars provides the
• Process Analysis perfect antidote to the activity of the city.
• Statistics and Performance
• Benchmarking Revisited
• Control Charts and How to Use Them
• The Value of Historical Data
• Inventory Analysis Would You Like To Run This Course Exclusively
Within Your Organisation?
Exercise – An Inventory Management Problem
SIGNIFICANT SAVINGS!!!
For further information on current promotions and
Group Discounts please contact Raveena:
+971-4-335 2483 r.devnani@iirme.com
www.iirme.com/eda
BC3079
Price before Price between Price after
Event Dates
3 May 2009 3 and 24 May 2009 24 May 2009
Part I: Data Analysis For Effective US$ 2,795 US$ 2,995 US$ 3,095
12 – 14 July 2009
Business Decisions (3 days) (Save US$ 300) (Save US$ 100)
Part II: Applied Data Analysis For US$ 2,195 US$ 2,295
15 – 16 July 2009 US$ 2,395
Decision Making (2 days) (Save US$ 200) (Save US$ 100)
US$ 3,790 US$ 4,090 US$ 4,290
Both Courses (5 days) 12 – 16 July 2009
(Save US$ 1,700) (Save US$ 1,400) (Save US$ 1,200)
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
PERSONAL DETAILS:
Title First Name Surname Job Title Department Mobile Email
1st Delegate
2nd Delegate
3rd Delegate
4th Delegate
Head of Department
Training Manager
Booking Contact
Company: .................................................................................................................................................................................................................................................................................................................................
Payments Cancellation
If you are unable to attend, a substitute delegate will be Event Venue:
A confirmation letter and invoice will be sent upon receipt of your registration. Please note
Mövenpick Hotel, Dubai, UAE
that full payment must be received prior to the event. Only those delegates whose fees welcome in your place. If this is not suitable, a US$ 200 service
Tel: +971-4-3366000
have been paid in full will be admitted to the event. You can pay by company cheques charge will be payable. Registrations cancelled less than seven
or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be days before the event must be paid in full.
Accommodation Details
drawn on a New York bank and an extra amount of US$ 6 per payment should be added We highly recommend you secure
to cover bank clearing charges. Avoid Visa Delays - Book Now your room reservation at the
Delegates requiring visas should contact the hotel they earliest to avoid last minute incon-
Card Payment wish to stay at directly, as soon as possible. venience. You can contact the IIR
Visas for non-GCC nationals may take several weeks to Hospitality Desk for assistance on:
Please charge my credit card: Visa Mastercard American Express
process. Tel: +971-4-4072693
Name on Card: ............................................................................................................................. Fax: +971-4-4072517
Card Number: ................................................................................... Exp. Date:......................... Due to unforeseen circumstances, the programme may change Email: hospitality@iirme.com
and IIR reserves the right to alter the venue and/or speakers.
Signature: ....................................................................................................................................... KU M997 STRATEGIC MANAGEMENT
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