Coca-Cola India

Coca-Cola India is the countrys largest beverage company and manufactures non-alcoholic soft drink, orange drink, lemon drink, juice drink, energy drink, packaged water, soda, tea and coffee business. The Company also sells certain powdered beverage mixes such as Vitingo and Fanta Fun Taste. Almost all its product is a brand in itself. The Coca-Cola system in India includes Wholly owned subsidiary, Coca-Cola India Pvt Ltd - manufactures and sells concentrate and beverage bases and powdered beverage mixes Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd 13 authorized bottling partners Total employee strength: 25,000 Headquarters: Gurgaon, Haryana Plants : 57 bottling plants President & CEO Atul Singh Vice-President, Marketing Anupama Ahluwalia Vice-President, Finance Sanjeev Kumar Vice-President. Franchise Operations Vikas Chawla The production and distribution network is the core business of the company. It mainly focuses on soft drink and juices and has been constantly adding new products under its belt. Soft Drink Coca-Cola Diet Coke Thums Up Sprite Juices Maaza, Minute Maid Pulpy Orange Maaza Milky Delite Minute Maid 100 % Juice Apple, Orange & Grape flavour Lemon drink Limca Minute Maid Nimbu Fresh

Management Team:

Business Overview:

Soda Kinley Soda Schweppes

Orange Drink - Fanta Energy Drink Burn Packaged Water Kinley Water Tea and Coffee - GEORGIA Gold

Marketing Campaign:
1. Coca-Cola (Khelte Raho, Khush Raho) http://www.youtube.com/watch?v=TZ9AZpn7y2Y o o o o o Segment: Urban &Rural Consumer Target: Cricket fans Position: a non-alcoholic soft drink Appeals to people across age group Refreshes during playing

2. Thums Up (Aaj kuchh toofani karte hain) http://www.youtube.com/watch?v=TbXvk82K1Vs o o o o Segment: Urban & Rural Consumer Target: Youth Position: a non-alcoholic soft drink A drink that inspires the Toofani way(Point of disparity)

3. Sprite (Rasta Clear Hai) http://www.youtube.com/watch?v=jtkZLlmDMuI o o o o Segment: Urban & Rural Consumer Target: Youth Position: Fruit flavoured soft drink A drink that invigorate your presence of mind(Point of disparity)

4. Maaza (Thumm Jaa!!!) http://www.youtube.com/watch?v=yRHyLvV2iqQ o o o o o o Segment: Urban & Rural Consumer Target: Family Position: Juice Give authentic experience of rich, juicy mangoes - anyone, anywhere Juice that relaxes everyone and makes one forget everything(Point of disparity) Jaldi kya hai ?

5. Limca (Pyaas badhao) http://www.youtube.com/watch?v=PKDsvqqDDDU o o o o Segment: Urban & Rural Consumer Target: Cricket Fans Position: Lemon drink Freshess anyone, anywhere(Point of disparity)

6. Minute maid Nimbu Fresh (Ghar ki yaadon ka ras) http://www.youtube.com/watch?v=PcVqZX7rhLQ o o o o o Segment: Urban & Rural Consumer Target: Family Position: Lemon drink No added preservative or colour(Point of disparity) Offers a refreshing drinking experience as close to homemade Nimbu Paani

7. Fanta (Jyada Fanta, Jyada Masti) http://www.youtube.com/watch?v=w1wspmA58w4 o o o o Segment: Urban & Rural Consumer Target: Family Position: Orange drink Vibrant color, Tempting taste and Tingling bubbles

Competitors:
PepsiCo India Holdings Pvt. Ltd, Parle Agro Product Ltd, FieldFresh Foods Pvt. Ltd

Financials 2011 (Hindustan Coca-Cola Beverages Pvt Ltd.):

SNO 1 2 3 4 5 6 7 8 METRIC Net operating revenues Operating Profit Net Profit Net Profit Margin Return on equity Return On Asset Debt to Equity Ratio Current Ratio VALUE(tens of millions) 4,576.9 537.49 198.1 4.33% 8.56% 8.19% 104.59% 1.14

Financials 2010 (Coca-Cola India Pvt Ltd.):

SNO 1 2 3 4 5 6 7 8 METRIC Net operating revenues Operating Profit Net Profit Net Profit Margin Return on equity Return On Asset Debt to Equity Ratio Current Ratio VALUE(tens of millions) 1,163.69 280.97 167.35 14.38% 53.30% 53.30% 100.00% 4.04

Awards/Recognitions:
2011 Coca-Cola India was awarded the Prestigious Golden Peacock Award for CSR, third year in a Row. It was recognized for its contribution in India towards its efforts in community development. 1st May, 2010 - Hindustan Coca-Cola Beverages Pvt Limited was conferred 'Best Management Award' by Andhra Pradesh Government on the occasion of International Workers day. The company was recognized for having best work place practices and best-in-the-class safety measures and also for successfully implementing several corporate social responsibility initiatives over the past 3 years.

Recent News/Events:
New Delhi, 23 July 2012: Coca-Cola India has started Limca Book of Records Quiz 2012. It is an endeavour to provide young minds of the country an opportunity to showcase their knowledge and aptitude. It Will cover 4,000 schools in 80 cities in its quest to discover young quizzing champions of India. Rajasthan, July 14, 2012: Coca-Cola India joins hands with NGO 'SARD' to dedicate revitalized school in Alwar District under the "Support My School" Campaign. The campaign aims to create a happy and healthy environment in schools for children across India by providing basic amenities such as access to water and proper toilets for girls and boys, enabling them to study in a cleaner, healthier and a more holistic environment. New Delhi, June 26, 2012: Coca-Cola, the largest beverage company of India, today announced that they are targeting additional US$3 Billion investment to Support Long-Term, Sustainable Growth in India.

Career and Desired Qualities:

Sourcing talent: As world's largest non-alcoholic beverage company and one of India's best employers, Coca-Cola attracts the country's best talent at various levels in the organization, through campus and lateral recruitment. Training & development: Coca-Colas leadership position in the global marketplace is directly linked to the skill of their employees. Therefore, they invest generously in the training and education of their employee. Generally four types of training are provided at Coca-Cola. Those are Skills training, Technical training, leadership training and functional training. Coca-Cola employees have to attend diversity training annually. Grooming talent: At Coca-Cola, talent is groomed through various forums like People Management Forum keeping in mind the global outlook and they ensure that they should be competent enough to execute their short and long-term business strategies. Recruitment process: Recruitment follows a well defined 6 stage process: the application shortlist, group discussion, presentation, psychometric test, role play/situational exercises and interview. Rewarding talent: Results and excellence are well rewarded at Coca-Cola. Top performers are awarded with differentiated Rewards.

Others:
Coca-Cola India reported 20 % volume growth in the quarter ended June 29th 2012. Sprite sales grew 29 per cent in India in the last quarter. In 2011, Coca-Cola was recognized as Indias most trusted beverage brand as well as the most exciting youth brand in the country. 24 consecutive quarters of growth and 17 of these quarters have seen double digit growth. Coca-Cola India also ranked amongst the top five most respected FMCG companies in India. In 2011, Coca-Cola and NDTV join hands to launch the "Support My School" Campaign, which is aimed at creating more than 100 model schools in India. Each of the 100 schools will receive improved access to water and gender-specific sanitation, infrastructure for water conservation and rainwater harvesting, landscape improvement, library construction, teacher training, and new sports facilities. Coca-Cola India is one of the few companies in India to have made contribution to recharging groundwater and uses less water. In 2011, the Company launched Coke Studio, a fusion music show in partnership with MTV, which became a national phenomenon with 712,000 Facebook fans, over 2.5 million hits on YouTube and close to 10 million downloads on mobile platforms. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. The Company has installed more than 500 rain water harvesting structures in the country.

Sources:
http://www.coca-colaindia.com http://www.thecoca-colacompany.com/ http://www.youtube.com/ http://economictimes.indiatimes.com/ http://investing.money.msn.com/investments/stock-income-statement/?symbol=KO http://www.slideshare.net http://www.securities.com