STAKEHOLDER ANALYSIS The identification of a project's key stakeholders, an assessment of their interests and the ways in which these

interests affect the project and its viability. Stakeholders = persons, groups, or institutions with an interest or interests in a project. A stakeholder may not necessarily be involved/included in the decision making process. Primary stakeholders = those who are ultimately affected either positively (aka winners or beneficiaries) or negatively (losers). Secondary stakeholders = the intermediaries Why carry out a stakeholder analysis?
Draws out the interests of stakeholders in relation to the

problems which the project is or you are seeking to address.

Identifies conflicts of interest and potential conflict Identifies viability other than in pure financial terms (eg includes

social not just economic factors)

Helps provide an overall picture Helps identify relationships between different stakeholders -

helps possible coalition.

Stakeholder Analysis table/grid 4 alternative versions

Simple version Stakeholder Who they are Whats their perspective/ viewpoint? Impact Likely impact/affect on the project

Stakeholder Analysis Table Alternative version

Stakehold er Priority VH/H/M /L/VL Stakeholders perspective Action

Stakeholder Analysis Another version

Stakeholder Importance Relative influence Risks/assumptions

Action

Stakeholder table An alternative example Stakeholder Interest Importance Influence Priority

STAKEHOLDER ANALYSIS - HOW TO using alternative example table

Usually carried out prior to a project commencing. 1 Draw up a stakeholder table identifying who the stakeholders are. 2 Assess each stakeholder's importance and their relative power/influence. Eg high importance but low influence, or low importance but high influence. Can rank/rate each stakeholder's importance from 0 (zero importance) to 10 (vital). 3 Identify risks and assumptions which will affect the project's success.
What do we assume each stakeholder's response is if the project

is successful? Are these assumptions realistic? Are there negative responses? What impact will negative responses have?

Importance, Influence and priority can all be ranked numerically. The actual figures are not important, but ranking allows a better indication of the importance of something.
For example: Importance 10 = vital 9 = extremely high 8 = very high 7 = high 6 = medium-high

5 = medium 4= medium-low 3 = low 2 = extremely low 1 = zero or 100 = vital ? = highly important ? = above average importance 50 = average importance ? = below average importance ? = not very important 0 = of no importance