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Crafting Innovation Together

30th June 2009, 9:30 am – 06:00 pm, Chennai
Coalesce Technologies Pvt Ltd.
A Unique Workshop On New No. 1 , Old No 116, Anna Salai
Near Chellammal College, Behind IDBI Bank
Innovation Using TRIZ and Patent Little Mount,
Chennai -600 015
Analysis Phone: +91 44 22201905

Crafitti Consulting Private Limited, Bangalore ( in collaboration with

SeaGen Consulting, Chennai, and Coalesce Technologies, Chennai ( offer a
unique workshop on Innovation using a relatively lesser known Russian Methodology named
Teoriya Resheniya Izobreatatelskikh Zadatch or Theory of Inventive Problem Solving (TRIZ).

Who should attend this workshop

Patent Experts, Patent Lawyers, IP Heads, Scientists, Inventors, Engineers, Engineering Managers,
R&D Heads, Researchers, Product Managers, Business Managers, and all those who are involved in
problem solving and seek innovative solutions.

Delegates will be exposed to

 Understanding the level of an invention and a patent
 Finding out the key contradictions the invention is solving
 Looking at the claims hierarchy of the patent
 Function Diagrams of a patent/invention
 Pruning or Trimming as a means of inventing
 System Complexity Estimation

These techniques will help in

 Finding Technological Alternatives to a Patent
 Writing Future-proof claims of a Patent
 Understanding the evolution of an invention compared to prior art
 Finding white space in a field to leverage

© Crafitti Consulting Private Limited June 10, 2009 1

Genrikh Altshuller, a former Soviet Union navy patent officer after Second World
War, started a systematic study of patents – his aim was to find out what makes a
successful invention. Can there be an 5 Levels of Inventions
crafting innovation together

algorithm for inventing? His search led him Level 5 (<0.3%)

• Pioneering Invention – based on newly discovered phenomenon
• Pushing existing technology to a higher level
• Revolutionary

to develop a unique methodology called Level 4 (< 4%)

• New System Developed
• Interdisciplinary solutions
• Replacing old technology with New

Theory of Inventive Problem Solving Level 3 (19%)

• Radical change or elimination of one principal system component
• One Engineering Discipline
• Resolution of a physical contradiction

crafting innovation together

(acronym TRIZ in Russian). In the process he Level 2 (45%)
• Slight Modification of the system
• Knowledge from different areas within the industry
• Resolution of a technical contradiction

also developed a methodology to analyze Level 1 (32%)

• A simple improvement
• Knowledge within the trade
• No system conflicts are resolved

and study patents. Confidential © Crafitti Consulting Private Ltd. March 1, 2009 41

Crafitti Consulting has developed on the TRIZ way of doing patent analysis and
reinforced it with other techniques to build a comprehensive framework for Inventions and Innovation. For
the first time this framework is offered in India.

To Register for the Event – Please send an email to (Chennai) or call +91-9840492432 (Bangalore) or call +91-9902766961

Investment Registration INR 10,000/- per delegate

if Registration before 20th June 2009 - INR 8000/- per delegate

© Crafitti Consulting Private Limited Confidential June 10, 2009 2

A Brief Profile of the Workshop Facilitator

Navneet Bhushan (

Post Graduate Diploma in IPR (NLSIU, Bangalore), Diploma Patent Information (The Netherlands),
M.Tech (Computer Science & Engg) IIT Madras, M.Sc (Software Science) Allahabad University, B.Sc
(Hons.) Physics (Delhi University)

Navneet Bhushan (Navneet) is a founder-director of Crafitti Consulting, an innovation, strategy and

intellectual property Consulting firm focused on facilitating Lean, inventive and systems thinking to co-
craft innovation in global enterprises.

Navneet has close to two decades of experience in the fields of Defense Research, Information
Technology, Intellectual Property and Management Research. He is a leading expert, researcher and
consultant on Innovation Management and has built a variety of frameworks, methodologies and
techniques to craft innovation in business and technology contexts.

He has authored more than 40 technical research papers and is an invited speaker at various
International and National Journals, Trade Magazines and Conferences. He is the principal author of
Strategic Decision Making- Applying the Analytic Hierarchy Process published by Springer-Verlag, UK, as
part of the Decision Engineering Series and featured at the Harvard Business School. Navneet blogs at

About Crafitti (

Crafitti Consulting is an innovation consulting firm in the business, science
and technology space. Crafitti uses a co-crafting approach to facilitate
innovation in various enterprise contexts with the help of powerful
frameworks, techniques and tools, honed over the years through research,
experimentation and grassroots application.

How do we work with our co-crafters?

The CRAFITTI engagement includes processes to explore any system through our science based proprietary
frameworks developed over a period of almost 2 decades of experimentation, exploration and evaluation. The
process steps include mining Patent and web based information in a particular field to provide large number of
triggers in multitude of directions for the Inventive minds to come out with large number of ideas for developing

© Crafitti Consulting Private Limited Confidential June 10, 2009 3

products, processes and patents in the chosen technical field. The Co-crafting Innovation methodology results in
a large number of possible ideas that can be converted for commercial benefits in very quick time. Starting from
the vague information about the technological area to look into, the Co-Crafting Innovation process rapidly
penetrates through the barriers of psychological inertia in the minds of experts, to create insights into the
problems that have hitherto been not possible. The systematic way to convert the unidirectional thinking along
the core competencies of the experts in the fields into multi-dimensional storms of ideas in a limited amount of
time is the greatest benefit that the clients have achieved through the Co-Crafting Innovation Engagements.

© Crafitti Consulting Private Limited Confidential June 10, 2009 4