Book Proposal Form BOOK CONTENT 1.)Titles.

Please list 2-3 possible titles and subtitles for your book. 2.) Content Summary -- In two to four paragraphs, please describe your book, its purpose, approach, and content. What prompted you to write the book now? Describe any significant trends, events or current news relating to the subject matter of your book. What are the outstanding, distinctive, or innovative features of the book?

3.) Brief Description. Please describe your book in one sentence.

4.) Table of Contents -- Please provide a table of contents here, with a brief description or 2-4 bullet points for each chapter. Think of the table of contents as one of the key marketing documents for your book, and try to make each chapter title so interesting to a potential reader that a reader might buy your book just to get the information in that chapter. Chapter titles may be "catchy" but more importantly, they should be explanatory and promise to solve a problem of acute concern to the reader. Examples: Is Strategy X Right For Your Organization? The Politics of Strategy X: Preparing Leaders to Launch and Guide the Effort Ten Steps to Implementing Strategy X in a Service Business Seven Common Reasons Strategy X Fails 5.) Introduction Please attach, preferably in MS Word format, the first draft of the Introduction to the bookapproximately 5-10 pages. The Introduction should tell the reader: What problem this book will solve for the reader or what significant benefit the reader will get from the book: why the reader should spend their valuable time reading this book; why the message of the book is important; the main ideas in the book Your background and experience that qualify you to write this book. Convince the reader that you understand their problems and have the experience and expertise to solve them in this book

6.) Sample chapters. Please attach, preferably in MS Word format, any additional chapters you have already completed that will help give me a feel for the book, even if they are not in final form.

AUTHOR INFORMATION 7.) Please provide a bio here.

8.) List any other books you have published or are under contract. What was the price, the publisher, number of copies sold? Please send me a copy of your most important book.

MARKETING 9.) Your Audience Who are you writing for? And most important, why will they buy, keep, and talk about your book? What benefits will your book offer -- and which ones can't they get elsewhere? It's important to describe your audience -- and their motivation to buy -- as specifically as possible.

10.) Sales/Marketing Handles a) In one sentence, describe the major selling point or benefit of your book, as distinct from the content of the book. What will make someone want to buy your book?

11.) List 5-10 terse, hard-hitting, flashy benefits the reader will gain from this book or reason a reader might buy it. (Try to write in brief phrases that could be used as bulleted exclamation points on the jacket or in direct-marketing promotions.) 12.) Author Marketing and Sales Opportunities One of the most powerful marketing tools for any book is the public speaking and visibility of the author. Do you give speeches, or hold seminars more than just a few times annually? (If so, how often, to what groups and what are the audience sizes? How many people might you typically address over the course of a year?) If possible, please provide a schedule of your speaking appearances (past or present). Do you make regular appearances in print, on radio or television that might help promote you and the book? Do you have an active blog? Newsletter? If so, what is the size and frequency of distribution? What other initiatives/relationships will you be able to leverage to promote and create buzz for the book?

13.) Supporting Materials Please mention any press clippings mentioning you or your work, newsletters you publish, brochures of conferences where you are a featured speaker--or any other material that would help support the importance and visibility of your work in the content area of your book.

14.) Comparison with Key Competition List 3-4 competing books (preferably books which have been bestsellers or have been highly visible/influential in your content area) and positively

distinguish your book. How is your book outstanding and unique, from both an editorial and a marketing perspective? If there are no direct competitors, cite the books that come closest. 4 hour workweek