1. What is your gender? Male Female 46% 54% 2. What is your age?

18-21 22-25 26-30 31-40 41-50 59% 28% 8% 4% 1% 3. What is the highest level of education you have completed? High school/GED Some college 2-year college degree 4-year college degree Masters degree 8% 58% 4% 24% 6% 4. What is your current primary occupation? Student | Faculty/staff | No response | Other_____________ 100% of respondents self-identified as students; for analysis, we calculated only student responses and discarded others. 5. What is your major or field of study?_____________ Click to view answers... 6. Do you use or own a smartphone as your primary mobile phone? Yes | No (No = exit survey) Yes No 54% 45% Note: All data below this point is calculated from self-identified smartphone users only

7. What brand of smartphone do you use? (select your primary mobile phone if you have more than one) iPhone RIM/Blackberry Android OS Windows OS Palm 40% 26% 22% 8% 4% 8. EXCLUDING VOICE CALLS, how often do you use your smartphone in these situations? Often Sometimes Seldom Never

Idle time at work or school (during breaks, lunch, boring meetings/classes, etc.) Riding the bus, train, or in car as passenger (commute) Waiting in line (examples: coffee shop, grocery store, for movie to start, picking up kids, etc.) In bed when you wake up (weekend leisure time. before you get out of bed for work, etc.) In bed before you go to sleep For school related tasks For work related tasks In the bathroom While exercising (running, cycling, skiing, at the gym) While you are driving, waiting for light to turn green (not moving) While you are driving (wheels moving)

75% 17% 74% 19% 55% 30% 52% 25% 46% 45% 39% 19% 17% 26% 37% 35% 28% 22%

7% 5% 14% 14% 17% 14% 17% 28% 26% 30% 37%

1% 2% 1.8% 9% 11% 4% 9% 25% 35% 19% 34%

16% 35% 10% 19%

9. Under what other scenarios do you commonly use your smartphone? (Please list, one per line)_____________ Click to view answers... 10. Multitasking: EXCLUDING VOICE CALLS, how often do you use your smartphone while simultaneously doing these activities? Often Sometimes Seldom Never 52% 33% 11% 4% 45% 38% 14% 3% 42% 40% 9% 9% 33% 42% 17% 8% 22% 27% 23% 28% 17% 18% 25% 40% 14% 17% 38% 31% 13% 29% 37% 21%

Listening to music Walking Watching TV Shopping Using the toilet Playing computer games Playing sports, exercising While talking on the phone (i.e., using apps, advanced features)

11. Under what other situations do you use your smartphone and multitask? _____________ Click to view answers... 12. How often are you consuming different types of information on your smartphone?

Often Sometimes Seldom Never Text messaging (SMS) 81% 12% 5% 2% Reading e-mail 77% 16% 2% 5% Searching for specific information 67% 25% 6% 2% Talking on the phone 64% 29% 6% 1% Viewing content on social networks 52% 22% 14% 11% Weather forecasts 48% 30% 15% 7% Maps, GPS 47% 34% 12% 7% Communicating with friends on social networks 42% 25% 18% 14% News 41% 36% 13% 10% Listening to music 41% 27% 16% 16% Chatting (AIM, GoogleTalk, Skype Chat, etc.) 14% 18% 30% 38% Solo video games 12% 21% 22% 45% Watching video (ex. video podcasts, Youtube, etc.) 9% 31% 34% 27% Listening to audio podcasts 9% 14% 26% 51% Video games across networks with multiple players 4% 7% 15% 74% Reading books (ex. Kindle Reader app; B&N Reader app, etc.) 3% 7% 18% 72% 13. Are there additional ways you consume information on your smartphone that are not covered in the above question? _____________ Click to view answers... 14. How often do you create different types of content on your smartphone? Often Sometimes Seldom Never Text messaging (SMS) 88% 5% 5% 2% Writing or responding to e-mail 52% 31% 11% 7% Taking photos 49% 36% 12% 3% Maps/GPS 47% 34% 12% 7% Recording calendar events 47% 26% 16% 10% Updating Facebook status 27% 25% 24% 25% Taking video 14% 25% 29% 32% Tweeting 10% 8% 14% 68% Audio recording, creating podcasts 6% 7% 20% 67% 15. Are there other types of content that you create using your smartphone not listed in the above question? _____________ Click to view answers...

16. How do you consume news on a smartphone? Often Sometimes Seldom Never Read articles on individual news sites (ex. NYTimes.com, WSJ.com) Skim news articles and content from multiple sources View news at Google News, Yahoo News, etc. (multi-source news aggregators) Search for news Use sources like Twitter and Facebook to find news content Receive news alerts on your smartphone View news from friends recommendations sent to you on your smartphone Listen to audio news (podcasts or streaming audio) Search for news using Twitter Watch news video 33% 32% 24% 29% 21% 31% 18% 31% 14% 15% 14% 13% 9% 7% 5% 4% 17% 10% 8% 13% 16% 22% 21% 26% 22% 21% 24% 25% 14% 25% 19% 25% 27% 25% 49% 52% 50% 58% 73% 58%

17. What are your preferences for consuming news on your smartphone? Favorite Like Neutral Dislike Hate News in the form of text 58% 26% 13% 2% 2% News in the form of photos 12% 51% 27% 8% 2% News in the form of video 10% 24% 39% 21% 6% News in the form of audio 5% 18% 42% 30% 5% 18. Are there additional ways you prefer to consume news on your smartphone that were not mentioned in the above question? _____________ Click to view answers... 19. What types of news do you typically read, listen to, view, or seek out on your smartphone? Often Sometimes Seldom Never 56% 27% 11% 6% 52% 32% 8% 8% 40% 36% 13% 11% 30% 34% 20% 16% 29% 36% 20% 15% 21% 23% 25% 31% 19% 26% 33% 22%

Weather Breaking news National news International news Local or state news Sports news Business/technology news

Personalized news 13% 25 Specific columnists or bloggers 9% 16% Investigative reports 7% 26%

28% 29% 36%

34% 46% 31%

20. Are there additional types of news you seek out on your smartphone that were not mentioned in the above question? _____________ Click to view answers... 21. Do you prefer to go to individual news sites using your smartphones Web browser or use a news-specific app? News sites Apps No preference 27% 40% 34% 22. If you have a preference from the above question, please explain. _____________ Click to view answers... 23. What percentage of a news article do you typically read on your smartphone? Headline only 3 paragraphs or less 25% of article 50% of article 100% of article 9% 47% 16% 15% 13% 24. How long do you typically spend listening to an audio news story on your smartphone? 30 seconds or less 31-59 seconds 1:00-1:30 1:31-2:00 2:01-3:00 More than 3:00 No response 31% 3% 5% 3% 2% 6% 50% 25. How much time do you typically spend watching a news video on your smartphone? 30 seconds or less 31-59 seconds 1:00-1:30 1:31-2:00 2:01-3:00 More than 3:00 No response 31% 3% 5% 3% 2% 6% 50%