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Dainik Bhaskar - Wikipedia, the free encyclopedia

Dainik Bhaskar
From Wikipedia, the free encyclopedia

Dainik Bhaskar (Hindi: ) is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. As of 2012, its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh. Dainik Bhaskar launched Business Bhaskar (http://business.bhaskar.com/), the first business daily in Hindi, on 27 June 2008. As of 2011, Business Bhaskar is the largest Hindi-language business daily and has nine editions (Delhi, Bhopal, Indore, Gwalior, Raipur, Panipat, Jalandar, Ludhiana, Chandigarh and Jaipur). Yatish K Rajawat is its founding editor.

Dainik Bhaskar

Contents
1 History 2 Expansion outside Madhya Pradesh 3 Related ventures 3.1 Newspapers 3.2 Awards 4 See also 5 References 6 External links

Type Format Owner Political alignment

Daily newspaper Broadsheet D B Corp Ltd. Liberal Hindi Bhopal

History

Language Headquarters

Dainik Bhaskar was first published in Bhopal and Gwalior 2,095,241 Circulation of the central province. The newspaper was launched in Official website Bhaskar.com year 1956 to fulfill the need for a Hindi language daily, by (http://www.bhaskar.com) the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010, was the No. 1 daily newspaper in India (and No. 11 worldwide) in terms of circulation.[1]

Expansion outside Madhya Pradesh

By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1 newspaper in Madhya Pradesh (MP).[2] The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.

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Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation) on Day 1, with 50,000 copies. To achieve this target, it did a survey of 200,000 potential newspaper buying households in Jaipur. Instead of outsourcing the task of surveying households, it set up an in-house team of 700 surveyors. The team was highly trained in customer engagement, and was trained by experts in body language, grooming, posture, approach methods, social norms and rules etc. Based on survey feedback, they went back to each of the households surveyed, to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs. 1.50 (as against the newsstand price of Rs. 2) and a refund in case of dissatisfaction. When Dainik Bhaskar's first launch outside MP happened in Jaipur on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.[2] The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in Chandigarh preferred English newspapers because of better quality. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it entered the market as No. 1 with 69,000 copies.[2] In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000 copies.[2] For its fourth launch outside MP, Dainik Bhaskar identified Ahmedabad, Gujarat as the city with highest potential. It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.[2] Dainik Bhaskar's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbitshifting innovation by Erehwon Innovation Consulting. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including IIM Ahmedabad and SPJIMR. In 1996, Dainik Bhaskar had a circulation of 350,000 copies in Madhya Pradesh (MP). By 2004, this figure rose by more than 1000% to become 3.5 million in six states (including 2.5 million in Hindi and 1.2 million copies of Divya Bhaskar in Gujarati).[2] In 2006, it was launched at Amritsar and Jalandhar simultaneously, with 178,000 copies.[3] - Delhi, Madhya Pradesh, Rajasthan, Chhattisgarh, Himachal Pradesh, Punjab, Haryana, Chandigarh, Uttar Pradesh and Gujarat.[4]

Related ventures
Newspapers
Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation), and has the maximum number of editions by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot, Jamnagar, Bhuj, Mehsana, Bhavnagar (Saurashtra Samachar).
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The company launched English newspaper DNA in Mumbai in 2004 in partnership with the Zee Group. DNA is published from Mumbai, Bangalore, Pune, Ahmedabad and Jaipur. DNA is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey ( IRS R2 09).

Awards
Dainik Bhaskar in the year 2011, announced Bhaskar Bollywood Awards to honour the excellence in Bollywood selected through Public Votes. Following are its Categories: Heres a list of Bollywood Bhaskar Award winners:
Category Superstar of the Year (Male)
Abhineta No. 1

Winner (For) 2011 Ajay Devgan

(Once Upon a Time in M umbaai)

2012 Ajay Devgan

(Singham)

Superstar of the Year (Female)

Abhinetri No. 1

Katrina Kaif
(Tees M aar Khan)

Vidya Balan
(The Dirty Picture)

Action Hero of the Year

Dabanng/Macho Man of The Year

Salman Khan
(Dabanng)

Akshay Kumar
(Rowdy Rathore)

Film of The Year Filmmaker (Director) of the Year Most Dramatic Newcomer (Male) Most Dramatic Newcomer (Female) Best Actor in Comic Role Most Creative Film Most Extraordinary Performance
Character of The Year

Arbaaz Khan
(Dabanng)

Ekta Kapoor
(The Dirty Picture)

Abhinav Kashyap
(Dabanng)

Rohit Shetty
(Singham)

Ranveer Singh
(Band Baaja Baaraat)

Ayushmann Khurrana
(Vicky Donor)

Sonakshi Sinha
(Dabanng)

Parineeti Chopra
(Ladies vs Ricky Bahl)

Not Awarded Udaan Salman Khan

Dabanng

Riteish Deshmukh Vicky Donor Irrfan Khan

(Paan Singh Tomar)

Song of the year Item Number of The Year Singer of the Year (Male) Singer of the Year (Female)

Rahat Fateh Ali Khan Malaika Arora Khan

M unni Badnaam Hui,(Dabanng)

Himesh Reshammiya Katrina Kaif

Chikni Chameli,(Agneepath)

(Tere M ast M ast Do Nain,(Dabanng) (Teri M eri Prem Kahaani,(Bodyguard)

Not Awarded Not Awarded Ajay Devgan

Bas Dua Mein Yaad Rakhna (Once Upon a Time in M umbaai)

Mohit Chauhan
Naadaan Parindey,(Rockstar)

Shreya Ghoshal
(Teri M eri Prem Kahaani,(Bodyguard)

Vidya Balan
Filmein sirf 3 chizon se chalti hain entertainment,entertainment,entertainment (The Dirty Picture)

Best Dialogue of the Year

Bole Toh Jhakaas

Anti-Social Character of The Year

Not Awarded

Sanjay Dutt
(Agneepath)
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Best Bollywood Host Best Hollywood Film in Hindi Most Seductive Body (Male) Most Seductive Body (Female) Special Award
Contribution to 100 Years of Indian cinema

Not Awarded Not Awarded Not Awarded Not Awarded ---------

Amitabh Bachchan
(Kaun Banega Crorepati)

Titanic 3D Salman Khan Katrina Kaif Amitabh Bachchan

See also
DNA (newspaper), a joint venture between Dainik Bhaskar Group and Essel Group Divya Bhaskar

References
1. ^ Neyazi, Taberez Ahmed (2010). Cultural Imperialism or Vernacular Modernity? Hindi Newspapers in a Globalizing India, Media, Culture and Society, Vol.26, No.6, pp.907-924, Sage, London. 2. ^ a b c d e f Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 1633. ISBN 978-81-7223-774-5. 3. ^ "Medium for the Masses: How India's Local Newspapers Are Winning Rural Readers - India Knowledge@Wharton" (http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4439). Knowledge.wharton.upenn.edu. Retrieved 2012-03-09. 4. ^ "News Hindi News India News - News in Hindi News Headlines Breaking News - Daily News - Hindi News Papers - Local News" (http://www.bhaskar.com/). Bhaskar.com. Retrieved 2012-03-09.

External links
Photo guide: Round the clock at Dainik Bhaskar (http://www.printweek.com/india/news/1009865/PhotoGuide-Round-clock-Dainik-Bhaskar/) Dainik Bhaskar(Hindi) (http://www.bhaskar.com/) Divya Bhaskar(Gujarati) (http://www.divyabhaskar.co.in/) DNA(English) (http://www.dnaindia.com/) Prospectus (http://www.sebi.gov.in/dp/dbfinal.pdf) Retrieved from "http://en.wikipedia.org/w/index.php?title=Dainik_Bhaskar&oldid=567749943" Categories: Hindi-language newspapers Media in Bhopal Media of Rajasthan Newspapers published in India Publications established in 1958 Media of Madhya Pradesh This page was last modified on 8 August 2013 at 23:57. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

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