Desired Industry: Retail\FMCG\IT Industry Date Posted:

Desired Profile: Brand Management Availability

Date:-

Desired Job Location: No constraints U.S. Work

Authorization: No

Type of Position: Full-Time Permanent Job Level:

Mid Management (Manager)

Desired Wage: As per industry standards willing to Travel: Yes

Highest Degree Attained: MBA-Marketing Willing to

Relocate: Yes

PG in Computer Applications

Snap shot on overall Achievements:

 Creator of strategies that won market-share dominance and top-of-mind

brand awareness

 Leader skilled in budgeting & optimizing budgeted resources to secure a

competitive, a value-added market advantage.

 Master organizer who successfully orchestrated special promotional events.

 Innovative, strategic, goal-driven MBA qualified by 5 years of progressive

management success in all phases of marketing and brand management,
promotions, special events ,Marketing communication, advertising, public
relations, and operations in the consumer goods, IT industry.

 Deep understanding of market needs and consumer behavior. Exceptional

leadership, communication, and relationship building skills across all levels of
staff, customers, vendors, and business units.

 Extensive multi-cultural, international business experience.

 Competitive drive for excellence in every endeavor.

Progressive Work Experience:

ZIME-Zayani Info Systems Middle East - Bahrain (Present)

(IT consulting & Services Industry leading & pioneers in business solutions provider)

Sr. Marketing Coordinator: Hired to develop the marketing department and

create a brand strategy throughout the Middle East market. All aspects pertaining to
Marketing, Branding, Budgeting, trade and strategies were taken care of & also
acting as an advisor/consultant for the other departments. Responsibilities:

 Included Branding ,Brand management, market segmentation, Strategic

Planning, Budgeting, Planning road shows, all ATL ,TTL & BTL activities,
Corporate meet & greet events, Communication ,Advertising, Media planning,
Strategic planning, MR & PR.

 Handling all MDF Budgeting, allocation& claims.

 Constant MIS reporting on new product list, offers & pricing aspect of it.

Achievements:

 Created the advertising strategy, media plan and allocated resources.

 Revamped branding strategy by rebranding the whole organization, creating

a brand vision and identity while redefining the brand communication
strategy and increasing brand awareness and visibility.

 Developed and implemented PR campaigns. Improved exposure through key

industry events such as ‘Network of choice’, ‘EGEX 2009’ by partnering with
world renowned solution providers.

 Worked on the content management aspect of it, redesigned the whole web
site including the web design & content aspect to it.

 Implemented new “Brand & Street” strategy that increased brand

consistency and improved communication with consumers.

Chira IT, 2006-2008

(IT Industry, OEM Manufacturer with strategic alliances across major peripheral
manufacturers.)

---Assistant Marketing Manager: Promoted to manage direct and indirect reports

of various marketing teams spread across. All aspects pertaining to marketing,
branding, promotions, merchandising, and special event strategies for the IT
services channel. Allocated resources & tracked regional budgets.

 Delivered gain in channel contracts by reorganizing channel marketing

structure to focus on customer relationships.

 Achieved a good market share for special events contracts while expending
40% less resource.

 Piloted consumer, trade, and channel marketing campaigns that launched

and achieved rapid market success for new brands.
  Increased brand exposure and awareness while reducing marketing costs

--Brand & Promotions Manager: Directed new branding launches, Budgeting,

strategic Planning, merchandising, and promotion activities for retail, wholesale,
hospitality/entertainment and key accounts channels.

 Increase in sales and growth in total market share through leadership in

rolling out launch campaign for a new brand.

 Played pivotal role in regaining a good market position.

 Executed national and regional trade and consumer promotion campaigns.

Standard Chartered Bank---Management Trainee-Sr. Marketing Executive

(2004-2005):

Promoted and charged with dramatically increased scope of authority, Developed

merchandising guidelines, promotional strategies, and product packaging.

 Heightened core brand market share leading to boosted regional sales.

 Orchestrated special promotions targeted advertising projects, and special

promotional events.

 Managed key accounts and all promotional activities serving the cards
services channel. Coordinated channel sales & product routing. Led team of 7
staff members.

Additional career achievements:

 Marketing analyst during period of rapid expansion. Performed overall

economic evaluations and brand analysis (MTR Foods); prepared reports.
Made recommendations, subsequently implemented, that fine-tuned and
improved marketing strategies in the retail sector.

 Project on Process mapping for materials management-BHEL Bangalore an

ISO certified organization.

Education:

Postgraduate Certificate in Computer Applications, Annamali University, Chennai,

INDIA (December 2007)

M.B.A. in Marketing, PES IT College, Bangalore, INDIA (2005)

Bachelors in Management-Marketing, R V College, University of Bangalore, INDIA

(2002)

Language Proficiency: Fluent in English and Other regional languages.

Vertical Skills:

 Brand Development, Launch & Management

 Marketing, Product & Project Management

 Trade & Consumer Promotions / Merchandising

 Marketing & Business Strategy Planning

 Special Events Management / Public Relations

 Product Positioning & Placement

 Product PLC Management, Design & Development.

 Team Leadership / Training / Supervision

Candidate Contact Information:

Name: Vijay.C.V

Street: P.O.Box 5918

Phone: 973-399-80276

City: Manama Fax: -

Country: Bahrain

E- Mail: cvvj@live.com