Reckitt Benckiser

Company Overview Reckitt Benckiser (India) is branch British multinational consumer goods company. It is the world's largest producer of household cleaning products and a major producer of consumer healthcare and personal products selling a comprehensive range with over 60 operating companies in 180 countries. Its fabric care, surface care and automatic dishwashing divisions, which comprise, respectively, 24 percent, 19 percent and 12 percent of its revenue. In the fabric care segment, Reckitt's brands include stain remover Spray 'n Wash, Woolite fabric wash for delicate clothing and with America's bubble bath but rather a solution for limescale buildup in both washing machines and laundry. Reckitt's surface care leaders include Lysol, America's No. 1 disinfectant, and Neutra Air, introduced in 2003, which provides the pleasant scent of an air freshener as well as acting as a disinfectantit purportedly kills odorcausing airborne germs, thereby freshening a room. The company's washing products are marketed as Calgonit in most of Europe, and as Vanish in India. Formed in 1999 by a merger between the British company Reckitt & Colman and the Dutch Benckiser NV Vision: Passionately deliver household cleaning, health & personal care products to the customers and consumers whenever, they me be, for the ultimate purpose of creating shareholder value Management Adrian Bellamy - Chairman Rakesh Kapoor - CEO Colin Day CFO

Stefan Gaa - Regional Marketing Director, South Asia

Product line: Health Care Fabric Care Surface Care Pest Care Home Care Personal Care Hygiene Food Antiseptics Dishwashing Pharmaceuticals

Business Overview Worldwide Brands includes: Air Wick 3 in 1 Adulfen Nurofen Aerogard Aladdin Allerfre Always Amphyl Anil AVA Bonjela Brasso Brio Bryza d-Con Delsym Dequa Strepsils Derbac Destac Destop Detefon Diana Diocalm Dip It Dispril Disprin Disprin CV Elena Gaviscon Gavilast Gavisconell Gelora Glass Plus Glassex Glen 10/20 Glucolin Bactopur Bademol Baranne Belarom -Harpic Benactiv Gola Strepsils Benagol Strepsils Biactol Clearasil BidexBlack Flag Blanka - Vanish Bleu Blitz Blueclean Harpic Bom Ar Ca-Va-Seul Disprina Disprol Dobendan Strepsils Dolo-Dobendan Dosia Drummer Duraglit E45 Earex Easy Off Easy Off Bam Easy On Elderpryl Griffin Harpic Haze - Airwick HC45 Hemoal Hippo Hoffmann's Hurra - Vanish Hydrafina Burneze Burnol Calgon Cillit Bang Clearasil Calcor Calfort - Calgon Calgofix Calgonit - Finish Calinda Cardeal Cardinal Cardiprin Cattlemen's Espadol - Dettol Eulactol Exit Mould Finish French'sFlor Fogo Frank's RedHot Frend - Vanish Full Marks Fybogel DCold Durex Eryplast Goma Pox Jex Jik Junifen Kalia - Vanish Karinzia Karpex - Vanish Karvol Kerafnia Cepacol Ceraclen Vitroclen Cherie Cherry Cherry Blossom Cillit Citrosan Cleen-O-Pine ClenCling Free Cobra Codis Colin Colman Dettol Colon Colsprin Compound W Contex Coopex Mortein Coppertone Coral Crisp Crown Cruz Verde Cupex Cuprofen Cuprofen Gel Kukident Kwit Lysol/Lizol Mortein Mucinex Maison Verte Male Angel Mansion Marc

Golden Root Complex Goldilocks Nurofen Napisan - Vanish Nenuco Neofenox Neophos - Finish Next Time No Salt Noskito Noxon Nu Clenz Sagrotan - Dettol Resolve Rex Riaderm RID-X Ring Guard Robin Robinsons Rodasol - Mortein Rosetex Strepsils Scholl Teepol Thirsty Hippo Tico Tiga Roda - Mortein Tiger Balm Timodine Timor Tiret

Immulia Inox Nureflex - Nurofen O'Cedar Old English Once Optrex Oxyclean - Vanish Oxy-giftset Oxysaksak Repelex Repsil Resolv Sani - Dettol Sanpic Sapoderm Savlon - Dettol SBP Scale Away Scalpicin Sea Legs Seboskin Senokot Shieldtox - Mortein Trix Tru/Vanish Tussils Vanish Veet Vani-Sol Veja Versal

K.Laus Krack Paramol Passe Bem Pea Beu Perla - Woolite Pif Paf - Mortein Pine O Cleen Pinolin Poliflor Polycera Polycrol Sidol Sinus Sipuro Smile Sole Solprin Sportslife St Marc Steelo Steradent Stopache Strepfen Vicks Vitroclen Vivid Woolite Waspeze Waxeeze Windolene Woodwards

Marigold Nugget Pop Powerclean Pr Preen - Vanish Procenex Ralgex Realcheck Reckitts Reflex Remegel Silvo Streptuss Sugarine Sunbeam Superdent Super Voxe Sweetex Syndol Transact Vial Xau - Woolite Viaspan Xeramance Zatak Zeb Zebo Zebra Zero - Woolite Zip

CLASSIFICATION OF RB SEGMENTS IN INDIA o Household Care Products Fabric wash laundry soaps synthetic detergents

Household cleaners dish/utensil cleaners floor cleaners toilet cleaners air fresheners insecticides and mosquito repellents metal polish furniture polish

Personal Care Products Skin care Personal wash Toiletries Hygiene Paper floor Wash Shoe polish Hand wash products

Product Offerings in INDIA and the Marketing Campaign Reckitt Benckiser has multiple brands that are sold in various countries under different names. The brands that are offered in India include: LIZOL o o o o o o o o o o LIZOL is dish washing liquid introduced to India in 1998 It was the first product which was in liquid format Category: Home Care Brands Tagline/ Slogan: Eliminates odors. Kills viruses, bacteria, mold, and mildew USP: A variety of household cleaning products that provide a wholesome cleaning package Segment: Disinfectant cleaner and kitchen cleaner Target Group: Modern families - targeting cleanliness purposes for women & children Positioning: Cleans the surfaces removing the germs and keep them fresh Lizol in has about 25% market share AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1263&cc=GB Mortein was introduced in India in 1999 It is an anti mosquito Liquid vaporizer

MORTEIN o o

o o o o o o o o

Category: Home Care brands Tagline/ Slogan: Care for your family USP: Natural way of control from pest. Segment: Pest control segment Target Group: Urban households- Middle class and above Positioning: Range of pest control products with natural ingredients which are safe and effective 45% of total market share of Mosquito repellents AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1267&cc=GB Dettol is a disinfectant Category: Personal care brand Tagline/ Slogan: Be 100% sure USP: The first of its kind in anti-bacterial segment. Segment: Anti-bacterial Target Group: All age groups Positioning: Dettol have always been positioned as a 100% germ fighter with germ fighting and protection as the core value Total market share of dettol is 86% This product has a monopoly in the product AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1256&cc=GB Its a freshener used cars and room Category: Home Care brands Tagline/ Slogan: Brightening the air USP: Room freshener with various types and flavours Segment: Room Freshener Target Group: Urban and semi-urban households Positioning: To transform your home to a great environment making it happy and joyous Launched in India in 2006 Its having 40 % of market share AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1257&cc=GB Category: Personal Care brands - Skin care Tagline/ Slogan: Feel the difference; Dont just look awesome; The science of looking awesome USP: Clear skin in just three days Segment: Personal care-Acne treatment Target Group: Adolescents and college youth Positioning: Feel improvement in skin problems right from first

DETTOL o o o o o o o o o o

AIRWICK o o o o o o o o o o

CLEARSIL o o o o o o

o o o o o o o o o

application Clearasil is a world famous product of the company and having 56% market share in India It is one of its kind and very famous in UK Stain washer used for cleaning of steal and other articles Category: Home Care brands detergents Tagline/ Slogan: Cleans Round The Bend USP: Detergent specifically meant to remove stains from utensils Segment: Detergent powder Target Group: Housewives, working woman Positioning: Removes even tough dried in stains. Ensuring that you are left with stain free

DIP IT

DISPRIN o o o o o o o o Medical product for headache Category: Personal Care Brands- Health Tagline/ Slogan: Fast and effective pain relief USP: Easily available tablets that gives you instant relief for all kinds of pains. Segment: Paracetamol pain relief segment Target Group: All age group above 5yrs Positioning: Global expert in pain relief Has 40 % market share in India Harpic is a disinfectant and a toilet cleaner Category: Home Care brands Tagline/ Slogan: Cleans round the bend USP: Number one toilet cleaner since more than 80yrs. Segment: Homecare- Toilet cleaner segment Target Group: Urban households, restaurants, hotels, corporate etc Positioning: Powerful cleaning; Expert in lavoratory care Has 67% market share in India AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1253&cc=GB Strepsils is a sore throat lozenges Category: Personal Care Brands- Health Tagline/ Slogan: First aid for sore throats USP: A complete range of products to treat sore throats, cough, cold. Segment: Throat lozenge segment Target Group: Urban middle class adults Positioning: A palatable, comfortable, reliable and very effective way to

HARPIC o o o o o o o o o

STREPSILS o o o o o o o

soothe a sore throat VANISH o o o o o o o o Vanish is a stain remover on clothes Category: Home Care brands detergents Tagline/ Slogan: Trust pink- Forget stains USP: Detergent specifically meant to remove stains from clothes. Segment: Detergent powder Target Group: Housewives, working woman Positioning: Removes even tough dried in stains. Ensuring that you are left with stain free laundry 1st time every time AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1262&cc=GB EASY OFF BANG is a stain remover Category: Home Care brands detergents Tagline/ Slogan: Bang matlab gayab USP: Detergent specifically meant to remove stains from house hold articles and house cleaning Segment: Detergent powder Target Group: Housewives, working woman Positioning: Removes even tough dried in stains from the floor and articles Has about 41% of market share Veet was introduced in India in 2001 and in 2003 this product was relaunched after some correction in the products quality Category: Personal Care brands - Skin care Tagline/ Slogan: What beauty feels like? USP: Innovative hair removal cream which also comes in roll-on, Dry waxing form. Segment: Hair Removal cream segment Target Group: Urban women of middle class and above Positioning: Beauty brand among women Product is having 39% of the total market share AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1251&cc=GB Category: Shoe care brand Tagline/ Slogan: Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today? USP: One of the Oldest and most popular boot polish brand Segment: Shoe care segment Target Group: Students, working professionals Positioning: Round the clock shoes protection

EASY OFF & EASY OFF BANG o o o o o o o o

VEET o o o o o o o o o

CHERRY o o o o o o

o o

CHERRY Shoe polish was introduced in Indian in 1988 The market share of the product is 44% in liquid format and 65% in paste format Category: Home Care brands - Metal Polish Tagline/ Slogan: The new liquid metal polish USP: Works well on Brass, Copper, Stainless, Chrome, Aluminum, pewter and bronze Segment: House Care - Metal Polish Target Group: Urban & Semi-urban population; Commercial users Positioning: Multi -purpose metal polish for cleaning and polishing brass, pewter, chrome, copper and stainless steel Category: Home Care brands Tagline/ Slogan: Power to wow USP: Complete solution for removing all kind of stain Segment: Cleaning segment Target Group: Urban middle class households AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1255&cc=GB

BRASSO o o o o o o

CILLIT BANG o o o o o o

COLLIN o o o o o o Category: Home Care brands Tagline/ Slogan: Invisible glass with Colin USP: One of the top player in glass cleaner category Segment: Glass and household cleaner Target Group: Urban Households, restaurants and hospitality industry Positioning: Cleans your glass making it spotless Category: Home Care brands Tagline/ Slogan: Washing machines live longer with Calgon; Calgon, take me away! USP: The most trusted water purifier Segment: Water softener segment Target Group: Urban middle class Housewives, industrialists Positioning: Maximum lime scale protection AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1083&cc=GB Category: Personal care brands- Health Tagline/ Slogan: Feeling is Everything; For a hundred million reasons USP: Worlds most popular male contraceptive brand Segment: Contraceptives

CALGON o o o o o o o

DUREX o o o o

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Target Group: Urban couples 18 years and above Positioning: Not just about protection from unplanned pregnancy but designed for pleasure AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1260&cc=GB Category: Home Care brands Tagline/ Slogan: Finish - The Diamond standard of dishwashing ; Join the Finish revolution USP: Powerful solution for dish washing problems. Segment: Dishwasher/home care segment Target Group: Housewives from urban households Positioning: A powerful dishwasher solution that saves water, energy and time AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1272&cc=GB Category: Personal Care Brand- health Sector: Health Tagline/ Slogan: Burning? Take Gaviscon; Keeps acid down to where it belongs; What a feeling USP: It is used to help stabilize the stomach contents and reduce reflux and regurgitation, but is not an antacid. Segment: Heartburn/Antacid Target Group: Person suffering from heartburn Positioning: Non antacid & non- prescription medicine Category: Personal Care Brands- Health Tagline/ Slogan: Targeted relief from pain USP: Nerofen targets pain right on its source. Segment: Pain Relief Target Group: All age group Positioning: Nurofen is targeted to only act at the site of pain AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1264&cc=GB Category: Home Care brands - detergents Tagline/ Slogan: Dazzling bright clothes USP: It imparts whiteness by optical illusion and being an inert material neither harms the cloth or skin Segment: Fabric care range Target Group: Housewives from urban households Positioning: A cloth whitener that protects the clothes and also gives it desired shining

FINISH o o o o o o o

GAVISCON o o o o o o o

NUROFEN o o o o o o o

ROBIN o o o o o o

SCHOLL o o o o o o Category: Personal Care Brands- Health Tagline/ Slogan: Great feet feeling USP: One of the biggest brands in Foot care market sector Segment: Foot care Segment Target Group: Females demographic 18-50yrs Positioning: Good product specially for women who are looking for foot care Category: Home Care brand Tagline/ Slogan: Cleans polishes protects USP: Silvo All Purpose Metal Polish Segment: House care- metal care Target Group: Urban households, hotels and industries Positioning: Gently cleans & polishes silver, gold and chrome Category: Home Care brands - detergents Tagline/ Slogan: Dont take a chance trust Woolite. USP: Complete package to take care of your fabrics. Segment: Fabric care segment. Target Group: Urban middle class households Positioning: With Woolite you can keep all your clothes looking like new AD: https://www.rb.com/site/RKBR/Templates/OurBrandsSmartList.aspx? pageid=1275&cc=GB Harpic door to door ad campaign Vanish Live demonstrations Scholl foot care focuses on consumer-led innovation challenges

SILVO o o o o o o

WOOLITE o o o o o o o

SERVICES AND CAMPAIGNS o o o

MAJOR COMPETITORS TO THE COMPANY o o o o o Colgate-Palmolive India Hindustan Lever Ltd (HLL) Procter & Gamble Hygiene and Health Care Limited Nirma Limited J&J

Financials SNO 1 2 3 4 METRIC Net Revenue Total Income Operating Profit Gross Profit VALUE 9485 5662 2487 2395

5 6 7 8

Net Profit Dividend EPS Equity

1754 125 247.1p 5781

2011 figures in million Euros STRATEGY OF THE COMPANY Our strategy for profitable growth involves: 1. Focusing on our strong brands in the categories with highest growth potential. 2. Innovative product and brand development. 3. Geographic roll out of our key brands and categories. 4. Above-average investment in brand building. 5. Tight cost control to fund reinvestment in core brands and grow shareholder returns. 6. Selective add-on acquisitions. Awards/Recognitions 1. RB triumphs again in Product of the Year award 2012 RB has once more achieved success in the UK's prestigious Product of the Year award, with FOUR of our innovations getting a mention. The awards, voted for by consumers, reward manufacturers for quality and innovation. Winning products: Strepsils Sore Throat & Cough Vanish Sensitive Finish Quantum with Baking Soda Nuromol pain relief 2. RB One of the most Innovative Companies says Forbes RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes. According to the Forbes managing editor Tom Post, RB and the other innovative companies on the list "exploit new ideas, products and services to produce dynamic and lucrative new businesses" 3. RB scoops Best Overall Company at SMaRT Awards RB has experienced success once again at the SMaRT Awards for sales, marketing and retail training. Reckitt Benckiser walked away with Best Overall Company, a fantastic achievement and an improvement on a runner-up placing in 2010. RB also won for Best Sales Force and Best Support Package. RB grabbed the top spot thanks to votes from readers of Communication International Group's pharmacy titles 4. RB and Save the Children global partnership wins GOLD - 2011 Our global partnership with Save the Children has been recognised int he Corporate Engagement Awards, held in London in July 2011. RB won Gold for Most effective long-term philanthropic scheme and Silver for Best charitycentred sponsorship activity. Recent News/Events

15/02/12 Sale of Paras Personal Care Reckitt Benckiser Group plc announces that it has agreed to sell the personal care brands acquired as part of the Paras Pharmaceuticals Limited acquisition in April 2011 to Marico Limited, one of India's leading consumer products companies. The consideration has not been disclosed. The transaction is expected to conclude by the end of the second quarter of 2012.

14/07/11 - Reckitt Benckiser Group PLC appoints new Investor Relations Director Reckitt Benckiser Group plc (RB) is pleased to announce the appointment of Richard Joyce as the new RB investor relations director, effective 1 September 2011. In this role Richard will report to Liz Doherty, chief financial officer. To facilitate Richards transition into his new role, Tom Corran, who retired from the RB investor relations role in 2008, will be returning to RB as a part-time consultant for the period of a year, effective August 2011. Richard Joyce is well qualified to take on this new role as he is currently director financial reporting for the Group, a role he has held for 3 years. Previously he was finance director RB Nordic region, and prior to that senior manager internal audit at RB. Richard joined RB in 2002 from PriceWaterhouse Coopers where he worked in both the Sydney, Australia and London, UK offices

11/04/11- Acquisition of Indias Paras Pharmaceuticals Completed Further to the announcement on 13th December 2010, Reckitt Benckiser Group plc (RB) confirms that it has received the necessary regulatory clearances and has completed the acquisition of Paras Pharmaceuticals Limited (Paras). The acquisition of Paras represents another step forward in RBs growth strategy in consumer health care. It creates a material health care business in India, one of the most promising health care markets in the world with the addition of a number of strong and leading brands.

Career and Desired Qualities Achievement Achievement makes RB what it is. RB dont just aim high, aims to outperform. RB recognise people in this. RB supports to outperform wherever it focus, be it products, profits or Corporate Responsibility. Entrepreneurship RB encourage bold thinking, initiative and commercial drive. RB allow daring ideas to thrive. RB value the passion that people bring internationally in turning ideas into great execution. RB takes calculated risks, balancing needs of the business with needs of people. Team Spirit RB drives success by pulling together. As individual, people at RB like to win and are high achievers. RB rapidly bring our international strengths together when needed to work as one, united by common principles and attitudes. RB treats differences

with a high degree of respect, sharing ideas, failures and successes. Ownership RB takes full responsibility for, and the initiative to do what's needed in business and in developing and engaging our teams. It attracts people with this deep sense of ownership. RB is rigorous in following the few but important rules and processes. Mostly, however, people are given the latitude to do what they want to, within a framework for success.

Graduate Trainee Programme at RB India RB presents an opportunity to 'learn while you earn' by introducing the RB Graduate Trainee Programme. We are now visiting your campus to select the finest graduate trainees in the country! We offer you the chance to work with global brands in the most vibrant and dynamic environment. The selected students will be put on a specially designed training programme, having a mix of 'on-the-job experience' and 'academic inputs ' with an accelerated growth opportunity lying ahead. We are linking up with IMT, Ghaziabad, to develop a course curriculum equivalent to an MBA program. The students will be awarded a completion certificate by IMT at the end of the training programme. Sources: http://www.rb.com http://www.rb.com/online-annual-report-2011 http://www.investopedia.com/ http://www.investorguide.com/ http://www.indianjournalofmarketing.com/