Syllabus For Ib People

VIT
UNIVERSITY
(Estd. u/s 3 of UGC Act 1956)
Vellore - 632 014, Tamil Nadu, India
VIT Business School

fostering innovation
M.B.A. (IB) Degree Programme
Regulations 2008 – 09
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M.B.A. (IB) Degree Programmes
Regulations – 2008
(applicable to candidates admitted from the academic year 2008 – 09)
• ‘Programme’ here means PG Degree Programme

• ‘Course’ here means the Theory or Practical Subject
• ‘University’ here means VIT University.
1. Programmes offered in VIT Business School
a) Master of Business Administration - (MBA)

b) Master of Business Administration (International Business) – MBA (IB)
2. Eligibility for Admission to various PG Programmes in VIT Business School

a) Full-Time degree from any recognized University or Institution with a minimum 60 % of Marks and
consistent academic record in terms of scores in matriculation and higher secondary examinations.
b) Scores of the All India Competitive Entrance Examination conducted like CAT / MAT / XAT
c) The selected students will be called for Group Discussion / Interview conducted in major cities of
India
d) Managerial work experience would be an added advantage
3. Duration and Structure of the Programmes

a) Duration of the Programme
The duration of the MBA & MBA (IB) Programmes shall be period of two years spread over
six trimesters. The programme comes to an end as and when the candidate earns a minimum
of 80 credits. The maximum time limit within which the student has to complete the course is
five years from the date of registration for the programme.
b) Structure of the Programme

PG Programme consists of
a) School Core Courses
b) Programme Core Courses for MBA
c) Programme Core Courses for MBA (IB)
d) School Electives
e) Project Work / Summer Internship
f) University Electives
4. Eligibility for the Degree

a) A candidate shall be eligible for the award of the degree if a candidate has earned 80 credits
which includes project / internship.
5. Trimester Pattern (Procedure for Course Registration & Withdrawal)

An academic year will have three terms. Each term will have 50 working days spread over 10 to 12 weeks.
Apart from these Mid Term & End Term Exams exams will be conducted over a period of 2 to 3 weeks.
The school will announce the courses to be offered during the ensuing term, before the close of the current
term. Students have to register for the courses they wish to study. On that basis the final list of students for
each course will be arrived at.
In respect of prerequisite courses, the student will be permitted to take the following course which has the
prerequisite, provided he has completed the prerequisite course. In case a student has failed in the
examination of any prerequisite course, he may be allowed to register for the course which has the
prerequisite, provided he secured a minimum of 50% mark in the internal assessment component. He has
to register for the prerequisite course again as and when it is offered by the school and pass the course to
earn the credits.
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Every term the school announces the courses to be offered, faculty member(s) offering the courses, room
number and the time slots. The students are allowed to register for the courses they want to study during
the first term taking in to account their preference for the particular faculty member.
In case a student wants to withdraw from a registered course, it should be done within 5 working days from
the starting of the course, by means of a written request to the Programme Manager/Dean with the
approval of the concerned Faculty Adviser. In case such student wants to register for any other course
which is being offered by the school and he has not registered for that initially, he is permitted to do so
with in this time, subject to the approval of Dean.
The school will decide the courses to be offered during each term taking into account the availability of
appropriate faculty members.
6. Scheme of Assessment (Evaluation & Examination)

The following are the rules and regulations related to evaluation and examinations
• Learning assessment will have two components
o Mid Term Exam for 50 marks.

o Term End (TE) Examination for 50 marks
a) Mid Term Examinations for Courses

The Mid Term Exams are conducted once in a trimester. Each exam will be conducted for 90
minutes with maximum marks of 50. However the marks scored by students are converted to a
maximum of 20. This apart, continuous assessment component can be any of the following
Assignments / Mini Projects / Seminars / Quizzes(announced and / or unannounced case
analysis and case discussion / Term Paper Class Participation / Assessment of Class Notes etc.
Wherever possible utilization of labs should be ensured.
Mid Term Exam 20

Assignments / Mini Projects / Seminars / Quizzes (announced 30
and / or unannounced case analysis and case discussion / Term
Paper etc.
Total Internal Assessment marks 50
Mid Term examinations are conducted by the School and the marks earned by the students
will be displayed on the notice board.
b) Term End Examination for Courses

There will be a Term End Examination at the end of the each trimester for three hours for
each course for a maximum marks of 100. The detailed dates of the examinations will be
announced by Controller of Examinations (COE) and then these marks will be reduced to 50.
• PASS Criteria
A candidate is declared to have passed in a course (theory / practical), if he/she has secured a
minimum of 20 marks out of 50 in TEE and a total of 50 marks (sum of (Total Internal Assessment
Marks + Term End) out of 100 marks. There is no minimum mark requirement in Mid Term
Examinations for pass in a subject.
7. Project Work / Internship

Students must do a Project / Internship for a period of 6 weeks during the summer vacation.
In case of internship, the students must come up with Innovative Process Improvements (IPIs). The IPIs
should be brought to the notice of the institution in writing. Students will be evaluated for the IPIs
separately. They have to submit a report on the observations made and there will be viva voce for that.
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In respect of Project Work, students need to study an industry oriented problem. A detailed report has to
be submitted to the School and it will be evaluated. There will be also a viva on the project work done.
The total marks for Project / Internship is 250 (5 credits). To earn the MBA / MBA (IB) degree, a student
must earn a minimum of 80 credits including 5 credits.
8. Perusal / Revaluation of Evaluated Answer Scripts:

Mid Term Exam answer scripts will be handed over to students by the respective faculty members after
valuation. Any discrepancy will be corrected then and there. There will not be any retest for Mid Term
Exams.
After the Term End Exam results are published, students desirous of seeing their TEE answer scripts have
to apply for the same within a week from the date of publication of results by paying the prescribed fee.
Similarly for revaluation of answer scripts, they have to apply with prescribed fees within a week from the
date of publication of results. Normally the results of revaluation will be published within one month. As a
standard procedure all answer scripts are checked for correctness of totaling, hence there is no need for
applying for re-totaling.
There is no provision for revaluation in Labs / Practical exams and Project works examinations.
Examination results will be displayed in the respective School and in the University intranet.
9. Grading System
Based on the performance, each student will be awarded a final letter grade at the end of the trimester for
each course. The letter grades and the corresponding grade points are as follows
Letter Grade Grade Point
S 10
A 9
B 8
C 7
D 6
E 5
F (Fail) Zero
AAA -
10. Relative Grading

The letter grade assignment to a student in a course is based on Relative Grading System. In the Relative
Grading System the following two extreme situations which normally upsets the students are nullified. (1)
Majority of students scoring very low marks because of either the question paper is tough or the evaluator
is very strict. (2) Majority of students scoring very high marks because of either the question paper is easy
or the evaluator is very lenient.
In this system the grades are awarded to students according to their performance relative to their peers.
Normally the class average mark is taken as mid point of ‘C’ grade and relative to this, based on the sigma
(standard deviation) value, the other grades are finalized.
11. Calculation of Grade Point Average

The Grade Point Average (GPA) for each trimester and Cumulative Grade Point Average (CGPA) for all
the trimesters are calculated as follows:
For each course passed, the grade point is multiplied by the credit for that subject. The total of all such
credit earned is calculated. This grand total is divided by the credits earned (passed). The result thus
calculated is the trimester Grade Point Average. Similarly
Cumulative Grade Point Average (CGPA) is calculated for more than one trimester or for the programme
(i.e.)
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CGPA =
Σi (Ci x GP)
ΣiCi
Where
Ci is the Credit for the Course
GP is the grade point earned for that course
ΣiCi is the sum of credits of all courses appeared in all trimesters including those in which the
student has ‘F’ grade (if it is the case)
12. Registration of Examinations

All the students who have registered for a particular course in a term will be assumed to be taking the
examination for that course at the end of the term provided he/she is declared not eligible due to
1. Acts of indiscipline
2. Withdrawal of Course
A candidate who is absent in the Term End Examination of a course / project work, after having
registered for the same, will be assumed to have got zero in the examination and entry will be made in the
grade sheet.
13. Award of Degree

After successful completion of the course and earning the required number of credits, a Provisional
Certificate will be issued to the eligible students. Degree will be awarded during the Convocation.
14. Copying / Malpractice

If a student indulges in copying or any malpractice in the Mid term or in the End Term Examinations of
the University, he will not be permitted to write any further examinations during that period and all the
examinations written in that period (i.e. Mid Term or Term End) will deemed to have been cancelled and
zero marks will be awarded. The candidate will not be allowed to write the following supplementary
examinations too.
****
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Master of Business Administration (International Business)
MBA – (IB)
Curriculum & Syllabus
for
2008 – 2010 Batch
School Core Papers

CODE SUBJECTS L T P C
MBA601 Fundamentals of Management & Organizational Behaviour 3 - - 2
MBA602 Economic Analysis for Management 3 - - 2
MBA603 Quantitative Techniques for Managerial Decisions 3 - - 2
MBA604 Accounting for Managers 3 - - 2
MBA605 Information Technology for Business 3 - - 2
MBA606 Situational Analysis and Communications 1.5 - - 1
MBA607 Personal and Interpersonal Relationship 3 - - 2
MBA608 Operations Research 3 - - 2
MBA609 Written Analysis and Communications 1.5 - - 1
MBA610 Human Resource Management 3 - - 2
MBA611 Management Information Systems 3 - - 2
MBA701 Business Ethics 3 - - 2
MBA702 Entrepreneurship 3 - - 2
Total Credits 24
Programme Core Papers
CODE SUBJECTS L T P C
MIB621 Basic French 1.5 - - 1
MIB622 International Business Law 3 - - 2
MIB623 Macro Economics 3 - - 2
MIB624 Foundations to International Finance 3 - - 2
MIB625 Principles of Global Marketing 3 - - 2
MIB626 Operations Management – I 3 - - 2
MIB627 Business French 1.5 - - 1
MIB628 Global Marketing Strategies 3 - - 2
MIB629 International Economics 3 - - 2
MIB630 Operations Management – II 3 - - 2
MIB631 Financial Management for International Business 3 - - 2
MIB632 Research Methods for International Business 3 - - 2
MIB633 Company Law & FEMA 1.5 - - 1
MIB634 International Strategic Management – I 3 - - 2
MIB635 Supply Chain Management for Global Competitiveness 3 - - 2
MIB701 International Strategic Management – II 3 - - 2
MIB702 International Trade Procedures & Documents 3 - - 2
31
MBA700 Project / Internship 5
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School Electives
Student shall take any two areas of specialization from among those offered in the Programme. To claim /
recognize the areas of specialization, a student should take a minimum of 05 courses (10 credits) from that specific
area.
Finance
CODE SUBJECT L T P C
MBA731 Computer Aided Financial Analysis 1 - 3 2.5
MBA732 International Finance 3 - - 2
MBA733 Security Analysis & Portfolio Management 3 - - 2
MBA734 Capital Market and Financial Services 3 - - 2
MBA735 Working Capital Management 1.5 - - 1
MBA736 Corporate Accounting 3 - - 2
MBA737 Corporate Finance 3 - - 2
MBA738 Derivatives Market 3 - - 2
MBA739 Corporate Taxes 3 - - 2
MBA740 Tax Management 3 - - 2
MBA741 Principles of Cost Accounting 3 - - 2
MBA742 Costing – Methods & Resource Allocations 3 - - 2
MBA743 Strategic Cost Accounting & Management Control 3 - - 2
MBA744 Banking 3 - - 2
MBA745 Risk Management in Banks 3 - - 2
Marketing
MBA746 Advertising & Promotion Management 3 - - 2
MBA747 Brand Management 3 - - 2
MBA748 New Product Development 3 - - 2
MBA749 Services Marketing 3 - - 2
MBA750 Strategic Marketing 3 - - 2
MBA751 Retailing 3 - - 2
MBA752 Rural Marketing 3 - - 2
MBA753 Customer Relationship Management 3 - - 2
MBA754 Sales Management 2 - - 2
MBA755 Consumer Behaviour 3 - - 2
MBA756 Marketing Research 3 - - 2
MBA757 Hospitality and Tourism Marketing 3 - - 2
MBA758 Business to Business Marketing 3 - - 2
MBA759 Pricing Policies, Strategies and Tactics 3 - - 2
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Human Resource
MBA760 Leadership and Team Building 3 - - 2
MBA761 Strategic Human Resource Management 3 - - 2
MBA762 Labour Laws and Industrial Relations 3 - - 2
MBA763 Emotional Intelligence & Managerial Effectiveness 3 - - 2
MBA764 Counselling Techniques and Methods 3 - - 2
MBA765 Stress Management and Occupational Health 3 - - 2
MBA766 Human Resources Information System 3 - - 2
MBA767 Knowledge Management 3 - - 2
MBA768 HR & Balanced Score Card 3 - - 2
MBA769 Competency Mapping and Performance 3 - - 2
MBA770 Managing Change in Organisations 3 - - 2
MBA771 Integrated Knowledge Management 3 - - 2
MBA772 HRD & HRP 3 - - 2
MBA773 Creativity & Innovation Management 3 - - 2
Information Systems Electives

MBA774 Database Management Systems 3 - - 2
MBA775 Enterprise Resource Planning 3 - - 2
MBA776 Decision Support Systems 3 - - 2
MBA777 Project Management for Software Development 3 - - 2
MBA778 Data Warehousing & Data Mining 3 - - 2
MBA779 Business Intelligence 3 - - 2
MBA780 Software Quality Management 3 - - 2
MBA781 Analysis & Design of Information Systems 3 - - 2
MBA782 Technology Management 3 - - 2
International Business Electives

MBA783 International Shipping & Transport 3 - - 2
MBA784 Global Sourcing 3 - - 2
MBA785 International Purchase Management 3 - - 2
MBA786 International Joint Ventures and Strategic Alliances 3 - - 2
MBA787 International Organisations, Regional Blocks, And WTO 3 2
MBA788 International Technology Transfer 3 2
MBA789 Globalization And Politics 2 1
MBA790 International Risk Management 3 2
MBA791 Global Organization Structure 2 1
MBA792 International Taxation 3 2
MBA793 Marketing of High – Technology Products and Innovations 3 2
MBA794 Managing Asian Business 3 2
MBA795 Intellectual Property Rights & Management 3 2
MBA796 International Business Negotiations 1.5 1
MBA797 Foreign Exchange Management 3 - - 2
MBA798 Cross Cultural Management 3 2
(matix indicating prerequisites is enclosed)
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Matrix Showing Pre-requisite Courses
Foundations of Management &
Personal & Interpersonal Relationships
Organisational Behaviour
Economic Analysis for Management
Macro Economic Analysis for Management
Quantitative Techniques for Managerial
Operations Management
Decisions
Business Research Methods
Accounting for Managers
Financial Management – I Financial Management – II
Production Management, Operations
Operations Management
Research
Marketing Management – Theory &
Marketing Management – Programme &
Concepts
Strategies
Growth Strategy Formulation
Strategy Implementation & Control
Principles of Cost Accounting Costing – Methods & Resource Allocations
Strategic Cost Accounting &
Management Control
Banking
Risk Management in Banks
Accounting for Managers, Financial Computer aided Financial Analysis

Management – I & Financial
Management - II
International Strategic Management – I
International Strategic Management – II
Operations Management – I
Operations Management – II
Foundations to International Finance
Financial Management for International
Business
Principles of Global Marketing
Global Marketing Strategies
TRIME COURSE WORK MIDTERM END TERM EXAM

STER EXAM
I 23-06-2008 to 28-07-2008 to 17-09-2008 to
16-09-2008 05-08-2008 27-09-2008
II 01-10-2008 to 24-10-2008 12-11-2008 to 20-11- 02-01-2009 to 10-01-
Break : Diwali 2008 2009
26-10-2008 to 30-10-2008
01-11-2008 to 10-11-2008
Break 2: Pongal
11-01-2009 to 18-01-2009
III 19-01-2009 to 25-02-2009 26-02-2009 to 06-03- 20-04-2009 to 30-04-
Break Riveira 2009 2009
04-02-2009 to 07-02-2009
Project / Internship – May to June’2009
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School Core Papers
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MBA601: Fundamentals of Management & Organizational Behaviour
L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: To understand management theory & practice, people, structure, processes and behavioral
aspects
Expected Outcome: Will have a clear view of organization and professional inputs to understand people
/ structure & processes
CONTENTS
Unit Description Hours
1 Management- Meaning/Concepts/ Evolution/ Current Status/Prognosis 03
Organisation- Structure- Structural Development- Functionaries- Roles- Role Clarity-
2 07
Staff and Line functionaries- Communication process-KRAs
Organisation Behaviour- Definition- Approaches- Individual Behaviour-
3 Performance factors- Perception- Personality- Dimensions/Concepts-Job Concept- 10
Learning theories and Learning Curves- Work Design and Execution
Group Behaviour- Contributing Factors- Process-Leadership- Styles and
4 Characteristics- Managerial Grid- Decision Making Process- Conflicts- Conflict 05
Resolution process- Collaboration
MBO-Concepts/Steps- Strategic management-SWOT-Organisation Development-
5 05
Change Process-Resistance To Change- Organisational Culture and Ethics.
Text Books
1. Schermerhorn, Huntand Osborn,(2001), Organisational Behaviour, 7th Edition, John Wiley
Reference Books:
2. James AF Stoner A.J, (2004),Management, 6th Edition, Prentice Hall India.
3. Fred Luthans, Organizational Behaviour, 10th Edition, Prentice Hall of India
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects /
Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper
Class Participation / Assessment of Class Notes etc.
Recommended by the Board of Studies on: 09-06-2008 09-06-2008
Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council)
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MBA602: Economic Analysis for Management
L T P C
3 - - 2
Version No.:
Objectives: To understand concepts of demand and demand forecasting techniques. To understand the
elements of cost functions and need for cost control and cost reduction.
Expected Outcome: Apply the concept of demand in finding and analyzing determinants of demand and
forecasting demand; Estimate production and cost functions and thereby control cost of production; Analyze
the type of competition in which the working and can formulate suitable strategy to win the competition;
Formulate appropriate pricing strategies to achieve firm’s objective.
CONTENTS
Introduction: The Scope and Method of Managerial Economics – Fundamental
1 Economics Concepts – Managerial Economics with other subjects – Objectives of the 02
Firm
Demand & Supply analysis: Meaning, Types and Determinants – Demand estimation –
Demand elasticities for decision making – Business and Economics forecasting:
2 08
Qualitative and Quantitative methods – Supply analysis: Meaning, elasticities and
determinants – Market equilibrium and price determination
Production Economics: Production and Production Function – Types – Estimation –
Returns to Scale – Economies and Diseconomies of Scale and Economies of Scope.
3 10
Cost & Revenue Analysis: Meaning and Types – Cost Output Relationship: Short-run and
long-run – Cost functions: Revenue – Meaning and Types – Break-Even Analysis
Market Structure: Perfect Competition – Imperfect Competition: Monopoly –
Monopolistic – Oligopolistic Strategy, Cartels, Cournot, Kinked Demand and Price
4 07
Leadership. Oligopolistic Rivalry & Theory of Games – Measurement of Economic
Concentration – Competition Law
Pricing: Meaning – Objectives – Determinant – Pricing Methods – Price Discrimination
5 03
– Pricing for Multiple product Government Policies and Pricing.
Text Books
1. P.L. Mehta, (2006), Managerial Economics Analysis, Problems and cases., Sultan Chand & Sons, New Delhi
Reference Books:
1. Peterson and Lewis, (2004), Managerial Economics, 4th edition Pearson Education.
2. Mote and Paul, (1999), Managerial Economics: Concepts & Cases, Tata McGraw Hill.
3. Varshney R Land Maheswari K L, (2003), Managerial Economics, 7th Edition, Sultan Chand & Sons.
4. Salvatore D (2003) , Micro Economics: Theory and Applications, 4th Edition, Oxford University Press, New
Delhi.
Mode of Evaluation: : Mid Term, End Term and any of these following components Mini Projects /
Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class
Participation / Assessment of Class Notes etc.
Recommended by the Board of Studies on: 09-06-2008
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MBA603: Quantitative Techniques for Managerial Decisions
L T P C
3 - - 2
Version No.:
Objectives: To under stand utility of quantitative techniques in solving problem of real time nature.
Expected Outcome: To enable the student to understand the importance of quantitative methods to
decision making under real work situations; To have in-depth understanding of Applications of Matrix,
Probability and Statistical Techniques.
CONTENTS
Matrix Algebra: Addition, Subtraction and Multiplication of matrices – Inverse of
1 matrix – Solution of simultaneous equation using Cramer’s rule and inverse of matrix 07
– Application of matrices in business
Measures of central values and dispersion: Mean, Median and Mode - Range,
2 03
Mean Deviation, Standard Deviation and variance
Probability: Probability Definitions- Addition and multiplication properties,
3 06
conditional probability- Baye’s theorem.
Correlation & Regression: Linear correlation, Measures of correlation - Coefficient
4 06
of correlation, Rank correlation - Regression Analysis.
Test of Hypothesis: Student t-test and Z-test, Chi Square test, ANOVA: One way
and Two way classification.
5 08
Non Parametric Test- Sign test, Rank sum test, Run test, Kruskal wallis test, Mann
Whitney U test
Text Books
1. Levin and Rubin, (2003), Statistics for Management – 7th edition, Pearson Education.
2. S.Gupta, (2004), Statiscal Methods, S.Chand publications, New Delhi
Reference Books:
1. Jose Paul, M.J.Johny, P.V.Raphael, (2002), Business Statistics.-Himayalaya Publishing house- New Delhi,
2. Murray.R.Spigel, Theory and Problems of Stastistics – Schaums outline Series – Mcgraw Hill Book Co- New
York
3. Quazi Zameeruddin, V.K. Khanna, S.K. Bhambri (2001), Business Mathematics, Vikas Publication House
Pvt Ltd
Date of Approval by the Academic Council: 16-06-2008 (15th Academic Council) 16-06-2008 (15th
Academic Council)
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MBA604: Accounting for Managers
L T P C
3 - - 2
Version No.:
Objectives: To know the tools of Management Accounting used in the Business Applications.
To prepare and understand the final accounts, cash and funds flow statements, to understand the concepts
of Marginal costing, budgeting etc., in Business applications.
Expected Outcome: Student could read and analyze, financial statements, cash flow and fund flow
statements to take better decisions.
Could apply marginal cost & budgeting techniques in solving business problems.
CONTENTS
Introduction:Basic accounting concepts and concepts – Rules for accounting
1 06
equation – Final accounts with simple adjustments.
Ratio Analysis:Nature – interpretation – use and significance of Ratio Analysis –
2 06
Limitations – classification of Ratios – problems.
Funds flow and cash flow statement: Meaning and definition of Funds Flow
Statement – uses and significance – limitations – schedule of changes in working
3 capital – statement of sources and application of funds. 08
Cash flow statement – comparison between funds flow statement and cash flow
statement - preparation of cash flow statement (Modern Approach
Marginal costing:Characteristics – assumptions – marginal costing vs. variable
4 costing – contribution – P/V ratio – BE analysis – Margin of Safety – Managerial 05
applications.
Budgeting and Budgetary control: Meaning of Budget – nature of Budgetary
control – objectives – characteristics – essential – advantages and limitations –
5 05
classification – production budget – purchase budget – cash budget – flexible budget
– zero base budgeting.
Text Books
1. S.N. Maheswari (2006)– Principles of Management Accounting, Sultan Chand 2006.
2. Khan and Jain, (2007), Management Accounting, Text, Problems and Cases, 4th Edition, Tata McGraw
Hill
Reference Books:
1. Ramachandran N, Kakani Kumar Ram,(2006), Financial Accounting for Management, Tata McGraw Hill
2. Robert N. Anthony, David F Hawkins, Kenneth A. Merchant, (2007), Accounting Text and Cases, 12th
Edition, Tata McGraw Hill.
3. Jain & Narang, (2005), Cost Accounting, Kalyani Publishers.
4. Sharma, Shasi Gupta, (2006), Management Accounting, Kalyani pubishers, Dehi.
5. R.L. Gupta and Radhaswamy, (2007), Advanced Accountancy, Sultan Chand
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MBA605: Information Technology for Business
L T P C
3 - - 2
Version No.:
Objectives: To understand the importance of information and how organizations use it as a tool for
business decision making to understand alignment of information systems in business.
Expected Outcome:
The student will be able to know the methods in developing and managing IT Systems. He will have an
insight into information planning and strategy in organization.
CONTENTS
Introduction to Computer: Components, Classification, Organization, Capabilities
1 Characteristics & Limitations, Operating System, Application of Computer in 08
Business -Computer Languages.
Network fundamentals. Analog & Digital Signals, bandwidth, Network topology,
2 07
Packet Transmission, Long Distance communication, Network Applications.
Introduction to database: Concepts, objective, advantages & limitations, entities
3 05
attributes, schema, subschema
Internet: Internet working, concepts, Internet Protocol Addresses, WWW pages and
4 Browsing Security, Internet Applications, E-Commerce: Fundamentals: framework, 10
Application.
Text Books
1. Rajaraman, (2005), Fundamentals of Computers, Prentice hall of India, New Delhi.
Reference Books:
1. .(2006), Data Communications & Computers Network, Thomson Learning Bombay.
2. (2006), Business Data Communication, Thomson Learning Bombay.B. Ram,
3. (2004), Understanding Data Communication & Networks, Vikas Publishing House,New Delhi.
4. (2004), Understanding Communication and Network. Vikas Publishing House, New Delhi.
5. Douglas E Comer, (2005), Computer Networks & Internet, Pearson Education.
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MBA606: Situational Analysis and Communication
L T P C
- - 2 1
Version No.:
Objectives: To enhance analytical, divergent, cross dimensional rationality based thinking, process and
communication.
Expected Outcome: The participants will learn thinking process as per the objectives
CONTENTS
Situation Analysis – Communication Process - process- forms – Analysis of
1 10
Verbal and non verbal communication-Barriers in communication.
Presentation Skills-planning-writing oral presentations-using visual aids in oral
2 10
communication-communicating across cultures.
Case Analysis –Facts-Assumptions-Hypotheis suggestions process-Magnitude of
3 reliability-Accumulation of data-Information-Relevance identification-Synthesis 10
process-Inference validation process
Text Books
Bovee, Thill, Schatzman, (2005), Business communication Today ,Pearson Education
Reference Books:
Chaturvedi&Chaturvedi, (2006), Business communication, Pearson Education
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MBA607: Personal and Interpersonal Relationship
L T P C
3 - - 2
Version No.:
Course Prerequisite: Foundations of Management & Organizational Behavior
Objectives: To appreciate the behavioral dimensions as self & in a group of its effect an organizational
effectiveness.
Expected Outcome: Participate should identify causes / factors negotiable for various behavioural
patterns and impact on organization.
CONTENTS
1 Behavioural pattern –Individual- Group- Society- Community. 03
2 Perceptual Variations behind different perspectives 03
Group Tasks , Design and Clarity, Role Overlapping. KRAs, Performance measure
3 06
parameters
4 Absenteeism and Deviant behaviour- Causes and Remedial measures 03
5 Sectoral Role analysis and Result area identification with required Skill Sets 05
Personal Growth Laboratories- Mental Blocks- defreezing- Inculcation and
6 04
reinforcement
Globalised operating environment- Cross cultural Impact on work- Expectation level
7 03
variance in the emerging scenario- Strategies to develop self/group and organization.
Personal and Interpersonal behaviour- Adoptations required as applicable to various
8 performing/promising/emerging sectors in India besides manufacturing 03
organizations.
Text Books
1. Fred Luthans, (2007) Organizational Behaviour, 10th Edition, Pearson Educations
Reference Books:
1. Stephen Robbins, (2004), Organisation Behaviour, 10th Edition, Prentice Hall India Pvt.Ltd
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MBA608: Operations Research
L T P C
3 - - 2
Version No.:
Objectives: To understand utility of quantitative techniques in solving problem of real time nature.
Expected Outcome: To enable the student to understand the importance of quantitative methods to
decision making under real work situations; To have in-depth understanding of optimisation techniques
;Use of scheduling techniques; Strategic planning using PERT and CPM techniques.
CONTENTS
Linear Programming: Formulating Linear programming models, graphical solution
1 of linear programming models, the simplex method-outline, computing procedure, 10
use of artificial variables, Big M- method and Two phase method.
Transportation and Assignment Problems: A general linear planning formulation
of the transportation problem - Northwest corner rule – Least cost method. Vogel's
2 approximation method – degeneracy in transportation problem – optimal solution - 09
modified distribution method, unbalanced transportation problems - Hungarian
method of solving assignment problem - unbalanced assignment problems
3 Sequencing: Sequencing of 'n' jobs and '2' machines - 'n' jobs and 'm' machines 09
Net Work Analysis: PERT/CPM networks - project scheduling with uncertain
4 06
activity times - the critical path calculation.
Text Books
1. Hira and Gupta, (2002), Operations Research, Sultan Chand & Sons.
Reference Books:
1 Hamdy Taha, (2003), Operations Research – 7th edition, Prentice Hall India
2 Kanti Swarup, P.K. Gupta & Man mohan, (2005), Operations Research, Sultan Chand & Sons
3 S.D.Sharma & Kedar Nath, (2004), Operations Research, , Ram Nath & Co.
4 V.K.Kapoor, (2002), Operations research Techniques for Management, Sultan Chand & Sons
5 Prof. V. Sunderasen, K.S.Ganapathy Subramanian, K.Ganesan, (2002), Applied Operations Research,
A.R.S. Publications
18 of 109
MBA609: Written Analysis and Communication
L T P C
1.5 - - 1
Version No.:
Objectives: -To enhance the VERBAL / NON- VERBAL, WRITTEN AND ORAL
COMMUNICATION SKILLS
Expected Outcome: To analyse the target audience, structuring the presentation skills to suit to the
audience without distortion.
To adopt and prepare scientific/ Research/ Management reports, Scientific articles, Text book preparation
etc.
To understand and get prepared for communicating within and in between various private/Governmental
organizations.
To enhance the scanning/Reading/Studying/Learning skills of going through a written material like
Book/Novel etc.
CONTENTS
1 Written Communication – Models – Types of reports & purpose 05
2 Research Report Preparation 10
3 Business Communication – Types – Contents – Organising Reports 12
4 Books/Journals Editing Systems 03
Text Books
1. Srinivasa Rao, Communication & Journalism , Prentice Hall of India
Reference Books:
19 of 109
MBA610: Human Resource Management
L T P C
3 - - 2
Version No.:
Objectives: To appreciate HR as a Factor to acquire, own nurture, develop, recognize for Organizational
growth
Expected Outcome: Fully understanding the processes involved in Human Resources Management
CONTENTS
1 Organisation- Structure- Emerging Structure- Skill Set Current /Status Audit 03
Organisational Growth Plans- Skill Sets required for additional Growth- Additional
sets required and time frame- Costs association- Shadow pricing/Direct attribution
2 05
of benefits and manpower costs- Performance Expectation in terms of KRAs-
Programme Evaluation techniques in meeting MP
Recruitment- Means-Concepts- Methods- Costs- time frame- Sectoral specifications
3 04
– Relevancy- Cost Economisation-Media Planning-Criteria fixation- testing- Analysis
Selection- Methods- Limitations- Job factors and Selection methods- Interviews-
4 Types- Preparation- Evaluation- Means to avoid snap shot judgement and Bias- 06
Score balancing- Neutralisation across panels
Induction- Meaning-Preparations- Components- Acclamatisation Process- Job role
5 04
clarity- Smoothening process of relationships- Hygiene factors
Performance- KRAs- Evaluation systems- Frequency- Methods- Parameters-
6 Qualitative and quantitative components- Inter/Intra functional neutralizations- 03
Rewards and Punishments
Compensation- Methods- Fringe Benefit Tax- Income Tax Act and TDS-
7 Components- Benefits of short and long terms- Industry and competitor 03
comparisons- Retentions- Attritions- Deployment- Methods
Mobility-Upward/lateral- Job Rotation- Rotational Skills- Training- Frequency- Fast
8 02
and Slow tracks of performance- Enhancement methods.
Text Books
1. Mirza Sayadin and Arun Monappa, (2001), Human Resource Management, Prentice Hall of India
Reference Books:
Class Participation / Assessment of Class Notes etc
20 of 109
MBA611: Management Information Systems (MIS)
L T P C
3 - - 2
Version No.:
Objectives: To understand the importance of information and how organizations would use it as a tool
for business decision making. To know the methods in developing and managing IT systems. To
understand of information systems in business.
Expected Outcome: Enable the students to have an insight in information planning & strategies and
apply them in developing & managing IT Systems.
CONTENTS
Introduction to Information Systems - Systems Concepts - System Development
1 Life Cycle (SDLC) - Transaction Processing System (TPS) - Tactical and Strategic 05
Level Information Systems - Managing Knowledge in the Organization
Information Management, and Decision Making and Business Processes
2 05
Management of Information Systems - Information Systems and Strategy
Managing Data Resources - Introduction to Networks - E-Business and E-commerce
3 10
Strategies – ERP, SCM & CRM Systems.
Enterprise Information Systems- Decision Support Systems (DSS) - Group Decision
4 05
Support Systems - Executive Support Systems - Overview on Artificial Intelligence
Information Systems Security and Control - Ethical and Social Impact of
5 05
Information Systems - Challenges in Management of Information Systems
Text Books
1. Stephen Haag, Maeve Cummings, (2007), Management Information Systems , Mc Graw Hill Company
Reference Books:
1. O'Brien, James; Marakas, George, (2007), Management Information Systems, 7th Edition , Tata McGraw
Hill, India
2. Jawadekar, W.S, (2008), Management Information Systems, 3/e: Tata McGraw Hill India
21 of 109
MBA701: Business Ethics
L T P C
3 - - 2
Version No.:
Objectives: The purpose of this course is to strengthen the ability to anticipate, critically analyze,
appropriately respond to, and provide leadership regarding, ethical issues you will confront as employees
and eventually as managers of people, projects, and enterprises. Alternative theories about how to act
ethically in global environments are presented. The process of managing global business ethics is
emphasized.
Expected Outcome: Students should be in a position to reflect upon and to critically evaluate managerial
and corporate ethics and also to develop a perspective about the role of ethics in business
CONTENTS
Ethics and Business- Ethics, Economics and Law- Ethical Management-Corporate
1 06
social responsibility-corporate governance-Business functions and ethics
Moral philosophy and Ethical Theories- Utilitarianism-Virtue Ethics- Kant’s theory-
2 Distributive ethics and Egalitarian theory-Libertarianism-Entitlement theory- 07
Prisoner’s dilemma
Whistle blowing- Loyalty agent argument- Developing a company Whistle Blowing
3 policy- Competitor intelligence gathering-Trade secrets and confidentiality-Ethical 08
issues-Managing conflicts of interest
Privacy- employee privacy- Customer privacy-Internet privacy-Discrimination issues-
4 04
Forms of discrimination- Glass ceiling-Equality arguments
Environmental impact- Free market theory and ethics – Neo liberal perspective-
5 BoP theory and sustainable development -International business ethics- New ethical 05
frontiers in emerging markets-Global sourcing and ethical issues
Text Books
1. John R Boatright, (2007), Ethics and the conduct of Business- Dorling Kindersley( India ) Pvt Ltd New
Delhi for Pearson Education,Third Impression
Reference Books:
1. Laura P Hartman, Perspectives in Business Ethics-Tata McGraw Hill, New Delhi
2. O C F errell,John Paul Frederich, Linda Ferrell; Business Ethics –Ethical Decision Making & Cases,-
Biztantra ,New Delhi.
22 of 109
MBA702: Entrepreneurship
L T P C
3 - - 2
Version No.:
Objectives:
Expected Outcome:
CONTENTS
Introduction – Concept and Classification of Entrepreneur and Enterprise –
Definition of Entrepreneurship – Factors – affecting Entrepreneurship, Importance
1 of Entrepreneurship in India – Entrepreneurial Motivation – Entrepreneurial 06
Development Programme in India – Behavioral Foundation of Culture, Family and
Other Influences – Problems of Entrepreneurship.
Projects: identification, formulation, design, project appraisal and its feasibility
2 06
studies- Evaluation methods
Policies and Programmes – Supportive Schemes for Entrepreneurship Development
3 – Policies governing Entrepreneurship – Sources of Finance – Financial Analysis – 06
Project Financing – Central and State Incentives.
Institutional Finance to Entrepreneurs – Institutions for Entrepreneurial
4 06
Development
Choice of Organisation and Ownership – Location – Identification – Evaluation of
5 06
Business Options – Process for Developing Business Plan
Text Books
1. Vasant Desai – Dynamics of Entrepreneurial Development and Management Principles, Projects,
Policies, Programmes – Himalaya Publishing House, Mumbai
Reference Books:
1. Nicholas Sirpolis – Entrepreneurship and Small Business Management – All India Publishers and
Distributors, Educational Publishers, Chennai
2. P. Saravannavel – Entrepreneurial Development, Principles, Policies and Programmes – Ess Pee Kay
Publishing House, Madras
3. Ashis Gupta
23 of 109
Programme Core Papers
24 of 109
MIB621: Basic French
L T P C
1.5 - - 1
Version No.:
Objectives: The course aims at basic written and oral skills (comprehension and expression) in French
which will enable the students to have higher education and job opportunities abroad.
Expected Outcome: The learners will get the required training in the above mentioned language skills
and they will also have the additional advantage of communicating in French which is the second most
commonly used language worldwide.
CONTENTS
1 A l’aéroport : Saluer, présenter quelqu’un, demander et dire le nom/l’identité, 05

souhaiter la bienvenue a quelqu’un, être, s’appeler, les pronoms sujets, interrogation.
A l’université : Demander comment on se porte, présenter quelqu’un, prendre
2 congé, exprimer l’appréciation, les verbes au présent, la négation du verbe, l’article 05
défini et indéfini, les adjectifs.
Au café : Demander/donner des informations sur une personne, parler de soi, de sa
3 famille, exprimer l’admiration, dire ce qu’on aime, l’adjectif possessif, l’adjectif 05
irrégulier, l’article contracte.
Text Books
1.. Synchronie1, Méthode de français, Samhita Publications 2007
Reference Books:
1. La France de toujours, Nelly Mauchamp; CLE international
2. Déclic 1; Jacques Blanc, Jean-Michel Cartier, Pierre Lederlion; CLE International
3. Champion 1 ; Annie Monnerie – Goarin, Evelyne Sirejols; CLE International
4. Campus 1; Jacky Girardet, Jacques Pecheur; CLE International
25 of 109
MIB622: International Business Law
L T P C
3 - - 2
Version No.:
Objectives: To understand the concepts of Indian Laws and International Laws to be complied with in
Business
Expected Outcome: To understand the compliance with reference to different laws and effect of non-
compliance.
CONTENTS
Introduction: The Indian Contract Act, 1872 - The Negotiable Instruments Act,
1 03
1881 – Basic Provisions
International Law: Subjects of International Law: States as International Persons,
2 Consent of State and Sovereignty, Recognition of States and Governments - Rights 06
and Duties of States in International Law
Special Features of International Law: Sources of International Law - United
Nations Commission on International Trade Law (UNCITRAL), - the law
3 08
merchandism (lex mercatoria) - the International Chamber of Commerce (ICC) -
Uniform Custom and Practice on Documents (UCP)
Arbitration and Recognition: Enforcement of Foreign Arbitral Awards - Salient
4 features of the Arbitration and Conciliation Act, 1996 – Recognition and effects of 05
non-recognition
Sale of Goods Act – Indian & International Version: The sale of Goods Act,
5 India - International Sale of Goods - Indian law: New challenges in facing 08
International Trade Scenario
Text Books
1. N D Kapoor, (2007), Elements of Mercantile Law, 26th Edition, Sultan Chand & Sons, Delhi
2. Dr Avtar Singh, (2006), Principles of Mercantile Law, Eastern Book Company, Lucknow.
Reference Books:
1. Martin Dixon M. A, (2002) ,International Law, Blackstone Press Ltd., London
2. J. D. Starke, (1994), Introduction to International Law, 10th Edition, Adithya Books, New Delhi
26 of 109
MIB623 : Macro Economics
L T P C
3 - - 2
Version No.:
Objectives: To make students build a strong conceptual and application framework of macro economic
fundamentals along with an introduction to international economics
Expected Outcome: Towards the end of the course students should be able to appreciate the operations
of the principles of macro and international economics.
CONTENTS
Introduction to Macroeconomics – Circular Flow of Income and Expenditures -
1 Measuring Gross Domestic Product (GDP)- - Components of National Income and 06
its significance
Aggregate Supply and Demand, Consumption, Saving, and Investment - The
2 Keynesian Multiplier Model 06
Inflation and Deflation - Purchasing Power – Types of Inflation - Expected Versus

3 Unexpected Inflation - Measuring Inflation with Price Indexes-Consumer Price 06
Index (CPI) -Causes of Inflation
Characteristics of Business Cycles - Definitions - Unemployment – Inflation &
4 Business Cycle Relationships-Phillips Curve: Unemployment and Inflation- Public 06
debt, fiscal deficit and their macro implications
Foreign Exchange markets: Exchange rate mechanisms – Balance of Payments –
5 06
Measure to correct BoP
Text Books
1. Dwivedi D. N. (2005), Macro Economics : Theory & Policy, II Edition, Tata McGraw Hill, New Delhi
Reference Books:
1. Richard T. Foreyn, Macro Economics: Theories & Policies, Pearson Education, New Delhi
2. Soderston B and Reed G, International Economics, McMillan
27 of 109
MIB624: Foundations to International Finance
L T P C
3 - - 2
Version No.:
Objectives: To make students understand the basics of financial management and its implications on
multi national companies.
Expected Outcome: The students will be able to understand and appreciate the basic financial
management theories and practices and apply them in a multinational business context.
CONTENTS
Pedagogy: Introduction to Financial Management-functions, goals and roles,
Multinational companies- multinational finance and corporate governance-Concepts
1 08
of value and return, problems on time value of money –discounting and
compounding.
International Monetary systems –currency terminology- contemporary currency
2 05
regimes-and balance of payments –India’s Balance of payments.
Cost of Capital- basics-components of cost of capital -weighted average cost of
3 04
capital , Domestic Vs MNEs cost of capital
Capital Budgeting-basics-methods- comparisons-Complexities of capital budgeting
4 05
for a foreign project
Capital Structure, Theory and policy, Financial Structure –short term and long term
5 sources of funds- International Debt Financial and Operating Leverage- Sourcing 08
equity globally.
Text Books
1. Eiteman, D., K.; Stonehill, A., I.; Moffett, M., H. and Pandey, A., (2007), Multinational Business Finance,
10th Edition, Pearson Education, New Delhi.
2. Pandey, I., M., (2005), Financial Management, 9th Edition, Vikas Publishing House Pvt. Ltd. , New Delhi.
Reference Books:
1. Khan and Jain, (2001), Financial Management , 3rd Edition, Tata McGraw-Hill Publishing Company Ltd.,
New Delhi .
2. Apte, P., G., (2006) International Financial Management, 4th Edition , Tata McGraw-Hill Publishing
Company Ltd., New Delhi .
28 of 109
MIB625: Principles of Global Marketing
L T P C
3 - - 2
Version No.:
Objectives: To understand the principles in Global Marketing Concepts.
Expected Outcome: Able to understand the social and cultural environments globally and their
Marketing Strategies
CONTENTS
Introduction & Scope: Nature & Scope of Marketing – Evolution of Marketing -
The Marketing Concepts – Philosophies. Importance of Marketing.
1 Introduction to Global Marketing - The Global Economic Environment - Social and 07
Cultural Environment - the Political Legal, and Regulatory Environments of Global
Marketing
Global Customers: Future of Global Marketing – Global E- Marketing –– Global
2 05
Marketing Information Systems and Research.
Global Marketing Planning: Marketing Plans, Global Market Segmentation,
3 06
Global Targeting
Positioning: Global Product Positioning Strategies – Product Decision –Product -
4 06
PLC – GPLC – Branding Decisions – Marketing Mix
Text Book
1. Warren J. Keegan, (2007), Global Marketing Management, 8th Edition, Pearson Education
Reference Books:
1. Philip Kotler,(2008), Marketing Management- The South Aisan Perspective, Pearson Education
2. Michael R. Czinkota & Masaaki Kotabe,(2003), Marketing Management, Vikas Thomson Learning
3. Boyd Walker,(2002), Marketing Management, McGraw Hill.
29 of 109
MIB626: Operations Management - I
L T P C
3 - - 2
Version No.:
Objectives: Understand the importance of operations and its relationship to strategy.
Expected Outcome: Understanding the role of the operations function and its impact on the
competitiveness of the firm is an important part of any manager's training. Operational issues include
designing, acquiring, operating, and maintaining the facilities and processes; controlling and maintaining
inventories to produce a good or service so that customers' expectations are met.
CONTENTS
Operations Management: Introduction, Operations Management Decision,
1 Historical Evolution of Operations Management, Basics of Computers & Advanced 02
Operations Technology.
Operations Strategy: Introduction, Operations Strategy as a Competitive Weapon,
Elements of Operations Strategy: Designing the Production System, Finished Goods
2 Inventory Policy, Product / Service Design and Development, Technology Selection 07
and Process Development, Allocating Resources to Strategic Alternatives, Facility
Planning, Developing an Operations Strategy
Design of Production Processes: Introduction, Process Planning and Design,
Major Factors Affecting Process Decisions: Nature of Demand, Degree Of Vertical
3 Integration, Flexibility, Degree Of Automation, Quality Level And Degree of 07
Customer Contact, Type of Process Designs, Group Technology, Process Planning
Aids, Selecting The Type of Process Design.
Facility Location And Layout: Introduction, Importance of Location, Factors
Affecting The Location Decisions, General Steps in Location Selecting and Location
Decision Process, Location Evaluation Methods, Basic Layout Formats, Developing
4 08
a Process Layout, Product Layout, Assembly Line Balancing, Mixed Model Line
Balancing, Cellular Manufacturing Layout, Japanese Approaches and Trends in
Manufacturing Layouts, Service Facility Layouts.
Fundamentals of Inventory Control: Introduction, Purpose of Inventories,
5 Inventory Costs, Inventory Systems, Economic Order Quantity Model, Inventory 06
Classification Models: ABC, VED, FSND Classifications.
Text Books
1. Russel & Taylor, (2004), “Operatinos Management – III, 4th Edition, Pearson Education
2. Barry Render and Jay Heizer (1997), Principles of Operations Management (second edition), Prentice Hall,
Reference Books:
1. Chase, Jacobs and Aquilano, “Operations Management for Competitive Advantage”, 10th Edition, Tata McGraw
Hill
2. E.S. Buffa, (1997), “Modern Production / Operations Management”, 7th Edition, Wiley Eastern Publications.
3. T.G. Monks, (1997), “Operations Management”,3rd Edition, Tata McGraw Hill.
4. S. N. Chari, (1988), “Production and Operations Management”, Tata-McGraw Hill.
30 of 109
MIB627: Business French
L T P C
1.5 - - 1
Version No.:
Course Prerequisite: Basic French
Objectives: The course aims at basic written and oral skills (comprehension and expression) in French
which will enable the students to have higher education and job opportunities abroad.
Expected Outcome: The learners will get the required training in the above mentioned language skills
and they will also have the additional advantage of communicating in French which is the second most
commonly used language worldwide.
CONTENTS
A la plage: Proposer une sortie, accepter, refuser la proposition, l’adjectif
1 interrogatif, l’adjectif demonstratif, les phrases au pluriel et au singulier, le present de 05
l’indicatif : aller, faire, sortir, connaitre.
Un concert : Inviter, accepter, exprimer son incapacité d’accepter, complimenter,
2 parler au téléphone, Le présent de l’indicatif le verbe en –er, venir, pouvoir, vouloir, 05
l’article contracte, le futur, les adverbes interrogatifs.
Chez Nalli : Demander le prix, protester contre le prix, adjectifs possessifs, accord
3 05
de l’adjectif, adjectif exclamatif, très/trop, l’impératif
Text Books
1. Synchronie1, Méthode de français, Samhita Publications 2007.
Reference Books:
1. La France de toujours, Nelly Mauchamp; CLE international
2. Déclic 1; Jacques Blanc, Jean-Michel Cartier, Pierre Lederlion; CLE International
3. Champion 1 ; Annie Monnerie – Goarin, Evelyne Sirejols; CLE International
4. Campus 1; Jacky Girardet, Jacques Pecheur; CLE International
Mode of Evaluation : Mid Term, End Term and any of these following components Mini Projects /
31 of 109
MIB628: Global Marketing Strategies
L T P C
3 - - 2
Version No.:
Course Prerequisite: Principles of Global Marketing
Objectives: To understand the Strategies in Global Marketing.
Expected Outcome: Able to understand the social and cultural environments globally and their
Marketing Strategies
CONTENTS
Marketing Strategies: Marketing Strategies Models - Entry and Expansion
1 Strategies: Marketing and Sourcing - Cooperative Strategies and Global Strategic 07
Partnerships.
Global Marketing Mix Decision: Competitive Analysis and Strategy – Designing
2 Marketing Mix – Pricing Decisions – Promotion Decisions and Physical 08
Distribution Decisions - Global Marketing Channels.
Promotional Mix Strategy: Global Advertising - Global Promotion: Public
3 Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and 07
Sponsorship
Global e-Marketing : Communications- Relationship Marketing- Components of
4 04
the Electronic Value Chain
Managing Global Marketing Program: Leading, Organizing and Monitoring the
5 04
Global Marketing Effort- The Future of World Marketing.
Text Books
1. Warren J. Keegan, (2007), Global Marketing Management, 8th Edition, Pearson Education
Reference Books:
1. Philip Kotler,(2008), Marketing Management- The South Aisan Perspective, Pearson Education
2. Michael R. Czinkota & Masaaki Kotabe,(2003), Marketing Management, Vikas Thomson Learning
3. Boyd Walker,(2002), Marketing Management, McGraw Hill.
32 of 109
MIB629: International Economics
L T P C
3 - - 2
Version No.:
Objectives: To develop an understanding of basic international economics and financial markets.
To analyse risks that exist in international business, including foreign exchange, foreign trade and
investment risks, and to select and use appropriate techniques to manage such risks.
To develop and evaluate macroeconomic perspectives of international business activities
Expected Outcome:
Students should be able to appreciate the international macroeconomic and financial environment and the
basics of foreign financial markets and risks which affect the international business.
CONTENTS
Introduction to international economics- Trade theory- absolute advantage and the
1 comparative advantage of nations-Classical theory- Ricardian theory and 05
specialization
Introduction – Global Financial Management- The International Monetary
2 Environment-Currency terminology – Exchange Rate Regimes- The Balance of 05
Payments-Accounts of the BoP- Capital Mobility
International Parity Conditions – Prices, interest rates and exchange rates-
3 Determination of Exchange Rate-BoP and asset market approach - The Foreign 06
Exchange Market.
Theories of FDI- FDI trends-direction and source of FDI- the forms of FDI-
horizontal and vertical FDI- Political economy of FDI- political ideology- Benefits
4 06
and costs of FDI to host and home countries-Government policy instruments and
FDI - International Joint Ventures and Technology transfers
Interest Rate and Currency Swaps –management of interest rate risk- - Multinational
Tax Management- Multinational Working Capital Management-international cash
5 06
management- Corporate governance and social responsibility of MNEs- rules and
regulations
Text Books
1. Kurgman , P.,R. & Obstfeld M., International Economics. Theory and Policy, Pearson Education.,2006.
2. I.M.Pandey, ‘Financial Management’, Vikas Publishing House Pvt., Ltd., 8th Edition, 2004.
3. Eiteman, D.K., A.I. Stonehill & M.H. Moffett (2007) Multinational Business Finance (11th ed.) Pearson
Addison Wesley.
Reference Books:
1. A.C.Shapiro, Multinational Financial Management, 7th ed., Wiley, 2003 .
2. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th ed) Tata McGraw-Hill.
3. Dunning, J. (1993), Multinational Enterprises and the Global Economy, Addison Wesley, UK.
4. World Investment Report 1999,2004 and 2005 of UNCTAD available on www.unctad.org
33 of 109
MIB630: Operations Management - II
L T P C
3 - - 2
Version No.:
Course Prerequisite: Operations Management - I
Objectives: Provide a knowledge base for conversing with operations personnel. Build both quantitative
and qualitative analysis skills, especially those needed for managing operating systems. Provide common-
sense modeling concepts which can be used to help managers evaluate various management problems.
Expected Outcome: Understand the important role played by the Production/Operations function in a
business and its relation to the other functional areas, and the student should be able to analyze a range of
Operations decision situations and apply the appropriate decision-making techniques.
CONTENTS
Aggregate Planning and Capacity Planning: Overview of Planning Activities,
Business Planning, Operations Planning, Aggregate Planning Techniques, Graphical
1 Model for Aggregate Output Planning, Optimal Models for Aggregate Planning, 07
Computer Search Models, Master Production Scheduling, Master Schedule Formation,
Implementing Aggregate Plans and Master Schedules, Capacity Planning
Materials Requirement Planning: Fundamentals of Materials Requirement
Planning, Components of an MRP System, MRP Systems Inputs and Outputs,
2 06
Advantages and Disadvantages of MRP Systems. Problems in implementing MRP
Systems, Manufacturing Resource Planning (MRPII)
Materials Management and JIT: Necessity of Materials Management, Functions Of
Materials Management: Production Control, Inventory Control, Materials Handling,
3 Materials Management Technology. 06
Concept of the JIT System, Advantages of JIT Systems, Characteristics of JIT
Systems.
Productivity and Quality Management:Components of Productivity, Factors
Affecting Productivity, Measuring Productivity, Productivity and Quality, The
4 Strategic Role of Quality and Inspection in Quality Control, The Cost of Quality, 05
Statistical Concepts in Quality Control, Acceptance Plans, Concept of TQM, Six
Sigma and Kaizen
Facilities and Maintenance Management: Facilities Management, Nature of
Facilities Management, Facilities Management and Maintenance, Necessity of
5 03
Maintenance Management, Impact of Poor Maintenance, Areas of Maintenance,
Types of Maintenance
Recent Trends In Operations- Technology: Automation, Advantages and
Disadvantages of Automation, Overview of Manufacturing Activities, Automation in
6 controlling Processing Equipment, Flexible Manufacturing System, Computer 03
Integrated Manufacturing(CIM), AI, Expert Systems, Robotics, Electronic Data
Interchange
Text Books
1. Russel & Taylor, (2004), “Operatinos Management – III, 4th Edition, Pearson Education
2. Barry Render and Jay Heizer, (1997), Principles of Operations Management (second edition), Prentice Hall
Reference Books:
1. Chase, Jacobs and Aquilano, “Operations Management for Competitive Advantage”, 10th Ed. Tata McGraw Hil
2. E.S. Buffa, (1997), “Modern Production / Operations Management”, 7th Edition, Wiley Eastern Publications.
3. T.G. Monks, (1997), “Operations Management”,3rd Edition, Tata McGraw Hill.
34 of 109
4. S. N. Chari, (1988), “Production and Operations Management”, Tata-McGraw Hill.
35 of 109
MIB631: Financial Management for International Business
L T P C
3 - - 2
Version No.:
Course Prerequisite: Foundations of International Finance
Objectives: To make students understand the international environment of financial management and its
implications on multi national organisations.
Expected Outcome: The students will be able to understand and appreciate the advanced financial
management theories and practices and apply them in a multinational business decision making
CONTENTS
1 Dividend theory and policy-issues –models and considerations 06
The foreign exchange market-International parity conditions and foreign exchange
2 rate determination –Foreign exchange exposure –Transaction, Operating and 07
Accounting Exposure.
Foreign Direct Investment-Theory and Strategy, Political risk assessment and
3 07
Management.-Financing International Operations-International Trade Finance
4 Working Capital Management-International Cash Management-multinational netting. 05
Derivatives for managing financial risk-futures, options and swaps.-Foreign currency
5 05
derivatives
Text Books
1. Eiteman, D., K.; Stonehill, A., I.; Moffett, M., H. and Pandey, A., (2007), Multinational Business Finance,
10th Edition, Pearson Education, New Delhi.
2. Pandey, I., M., (2005), Financial Management, 9th Edition, Vikas Publishing House Pvt. Ltd. , New Delhi
Reference Books:
1. Khan and Jain (2001), Financial Management, 3rd Edition, Tata McGraw-Hill Publishing Company Ltd.,
New Delhi.
2. Apte, P., G., (2006) International Financial Management, 4th Edition, Tata McGraw-Hill Publishing
Company Ltd., New Delhi.
3. Cherunilam F., (2005) International Trade and Export Management, Himalaya Publishing House, Mumbai.
4. Hill, C., & Jain, A., K., (2006) International Business: Competing in the Global Market Place, 5th Edition,
Special Indian Edition, Tata McGraw Hill, New Delhi
36 of 109
MIB632: Research Methods for International Business
L T P C
3 - - 2
Version No.:
Objectives: This course enables the student to identify the real business problem of a company of
multinational and /or transnational and how he/she can scientifically and logically study the problem and
provide the solution for the business problem by using his/her knowledge in functional areas of
management
Expected Outcome: To understand and using the various techniques to analyse the business problems
and to provide the feasible solution to the business problems
CONTENTS
Decision making and Research Approaches: Manager and Researcher
Relationship - Basics of Research: Scientific and Business Research – Research:
1 meaning, characteristics and objective- Types of research – Research Process: 08
Problem definition – operationalising the research problem and formulation of
hypothesis. Choosing the appropriate Research
Data Sources and Data Collection Methods: Market Entry – Demand Estimation
– Assessing Market Interconnectedness - Structuring Primary Data Collection –
Establishing the Comparability of Multicountry Data – Establishing Comparability:
The Emic / Etic Dilemma – Establishing Data Equivalence – Determining
Construct Validity – Establishing Construct Reliability – Nonsurvey Data Collection
Techniques – Different Qualititative Techniques – Observational and Quasi –
2 observational data – Projective Techniques – In-depth Interviews. – Questionnaire 12
Design and Question formulation – Type of question – Use of Nonverbal Stimuli –
Instrument Translation – Potential sources of Bias Associated with the Research
Instrument. Sampling and Data Collection – Sampling – Achieving Comparability in
Sampling- Data Collection Procedures – Field Staff Organization and Training.
Multicountry Scales – General Issues in Scale Development – Using Multi-item scales
in Cross-cultural research – Developing Cross-Cultural scales.
Analysis of Multicountry data and Report Preparation: Data Analysis –
Assessing the Differences in the level of Variables between Countries. Assessing
differences in the Structure of Variables – Correlation analysis – Means-End
3 10
Hierarchies- cluster Analysis – Multi dimensional Scaling – Factor analysis –
Covariance structure models- Advances in Data Analysis – Presentation of Research
results.
Text Books
1. Donald R. Cooper and Pamela S. Schindler, (2006), Business Research Methods, Tata McGraw Hill.
2. C Samuel Craig and Susan P. Douglas (2005), International Marketing Research, 3rd Edition, John Wiley
Publishers.
Reference Books:
1. Thomas C. Kinnear & James R. Taylor, (1996), Marketing Research: An Applied
Approach, 5th Edition, McGraw Hill.
2. Donald R Cooper & Pamela S.Schindler, (2003), Business Research Methods, 8th Edition, McGraw Hill
International Editions
3. Carl, McDaniel Jr. and Roger Gates, (2005) Marketing Research Essentials, 5th Edition, John Wiley.
37 of 109
MIB633: Company Law & FEMA
L T P C
1.5 - - 1
Version No.:
Objectives: To make the student understand the essentials of Company Law.
Expected Outcome: To understand the application of Company Law in practical applications in the
Corporate Sector.
CONTENTS
Introduction: Definition of company – Characteristics of a company – Types of
1 05
Companies – Incorporation of Company – Effects of Non-incorporation.
Memorandum of Association and Articles of Association: Contents of
Memorandum of Association and Articles of Association - Alteration of contents of
2 Memorandum of Association – Doctrine of ultra vies – Difference between 05
memorandum and articles – Doctrine of Constructive Notice - Doctrine of Indoor
Management - Prospectus - Contents of Prospectus.
Share Capital & Company Management: Defintion of Share Capital - Kinds of
3 Share Capital – Appointment of directors – Powers, duties, and liabilities of directors 03
-Meetings – Quorum – Resolutions – Winding up- Modes of Winding up.
4 FEMA : Provisions – FERA– Provisions Differences between FEMA & FERA 02
Text Books
1. N. K. Jain, (2007), Company Law, Law & Practice, Deep & Deep Publications Pvt. Ltd., New Delhi
2. N.D. Kapoor, (2004), Company law , 28th Edition, Sultan Chand & Sons.
Reference Books:
1. P. C. Tulsian, (2005), Business & Corporate Law, Tata McGrawHill, New Delhi
38 of 109
MIB634: International Strategic Management – I
L T P C
3 - - 2
Version No.:
Objectives: To instill the core concepts and developments in the strategic management discipline in to
students in the globalised business environment.
Expected Outcome: At the end of the course students should be in a position to appreciate the
importance of strategy for global business and also to learn the rudiments behind the purpose of strategic
maneuvering as employed by global corporations.
CONTENTS
Strategic management - Need for strategy - 5 Ps for strategy- Strategic management
1 models- Evolution- Different schools of thought- Strategic management models- 06
Steiner’s model-Scenario planning-
Strategic Vision & mission – Establishing objectives-– Corporate social
responsibility& governance -Industry structure and policy life cycle model-Impact of
2 06
globalization on strategy- Globalization Triangle and Yip’s framework-organizational
adaptation
External environment analysis – -Environmental variables- design school techniques-
3 External analysis of global markets-Identifying potential global markets-country risk 07
analysis-Industry &competitive analysis-comparative advantage of nations-
Internal analysis-value chain analysis- functional analysis-core competence analysis-
4 05
sustainable competitive advantage& global markets –
Modification by positioning school & learning school- strategic venturing-
5 Burgelman’s process model of ICV-Strategic intent in global markets-Strategic 06
learning-Stake holder behaviour analysis
Text Books
1. Thomas L Wheelen, David Hunger, (2004), Concepts in Strategic Management and Business Policy , Pearson
Education
Reference Books:
1. Philippe Lasserre, (2003), Global Strategic Management, Palgrave, MacMillan
2.Henry Mintzberg, Bruce Ahlstrand,Joseph Lampel, Startegy Safari, (2006), The complete Guide through the
wilds of Strategic Management, Pearson Education
3. Arthur A Thompson Jr,AJ Strickland III, Crafting & Implementing Strategy, 10th Edition, Irwin
McGrawHill,
4 .George S. Yip, (2003), Total Global Strategy II, Pearson Education International, Prentice Hall,
5. Charles WL Hill, (2003), International Business ,- Competing in the Global Market Place, Tata Mc Graw Hill
6. Thomas P Lyon & John W Maxwell, (2004), Corporate Environmentalism &Public Policy Cambridge University
Press
39 of 109
MIB635: Supply Chain Management for Global Competitiveness
L T P C
3 - - 2
Version No.:
Objectives: To make the students to understand the link between the backward and forward soucing of
materials and final goods.
Expected Outcome: To have the knowledge and significance of logistics in Production Planning and
Distribution.
CONTENTS
Organisational Structure / Functions / KRA’s / Communication processes and
Channels / Manufacturing Systems
Basic Terminologies involved in SCM and definition, Perspectives as applicable to
1 manufacturing and Service sectors. 08
Management Processes in SCM - Concepts of Value Chain and Price Spread / Small
Fry’s Product Specifications freezing methods - Creation of competition between
vendors
Product Development - Vendor Identification and Evaluation process- Purchasing
2 Organisation structure – Webster / Jagdish Seth /Holistic BAK models of Buying 04
orgnaisations and processes
Demand estimation / forecasting - Nodal specific demand - demand patterns -
3 Emerging Demands - Lead time and Inventory levels - Stock out and effects -Multi 07
locale demand and single or multi local mfg / sourcing and scheduling.
Product packaging – Primary / Secondary – Collation – unitization / Sealing /
Strapping / Skin wrapping / Shrink Wrapping / Vacuum Packing / Stretch
Wrapping – Palletisation / Material Handling Systems - bar coding - FG inventory
4 locale upgradation process- transportation methods – Containerisation 08
Sea / Air / Road logistics – Documentation – Inland / Export – Lloyds shipping

stipulations
Emerging trends – ERP / SAP – E.Com- Warner- Lambert’s Integrated supply
5 03
chain.
Text Books
1. Suhay B. S. (2006), Supply Chain Management for Global Competitiveness, Macmillan India Pvt. Ltd. New
Delhi
2. Jeremy F Shapiro, (2001), Modeling and Supply Chain Management, Thompson Learning.
Reference Books:
1. David Taylor and David Brunt, Manufacturing Operations and Supply chain Management, Thompson
Learning.
2.. Robert B.Handfield/ Ernest L.Nichols Jr, Introduction to Supply Chain Management,Prentice Hall India
3. Sunil Chopra and Peter Meindl, Supply Chain Management Strategy, Planning & Operation, III Edition,
Prentice Hall of India Pvt. Ltd.
4. David Simchi, Levi & Philip Kaminsk & Edith Simchi-Levi, (2004) Designing and Managing the Supply
Chain: Concepts, Strategies & Case Studies, Tata Mc Graw Hill Companies
40 of 109
MIB701: International Strategic Management - II
L T P C
3 - - 2
Version No.:
Course Prerequisite: International Strategic Management - I
Objectives: To make students understands the applications of strategic management, implementation
issues and challenges as seen across international business arena with a steady focus on process
Expected Outcome: At the end of the course students should be in a position undertake an incisive
analysis on the success and failures of strategy formulation , implementation and control as executed by
global corporations .
CONTENTS
Strategic choice - levels of strategy- Corporate strategy- alternative strategies-
portfolio analysis tools- BCG growth share matrix- New BCG approach- GE
1 08
business screen- Grand strategies- International portfolio analysis- Strategic fit
analysis& globally diversified firms- Blue ocean strategy
Business strategy- Five Generic competitive strategies- Functional strategies-Types of
2 06
international strategies-International marketing-HR-finance-operations-
R&D and technology management strategies- international product life cycle-
3 Innovation strategies- Prahlad’s frame work-Global entry strategies- global strategic 06
alliances-Cross border acquisition &performance –critical assessment
Implementation issues- Configuration of global organizational structure-transnational
4 05
model-implementation systems-Cultural issues- strategic leadership
Evaluation & control- Establishing strategic controls-management control systems-
5 05
Balanced score card- strategic audit
Text Books
1. Thomas L Wheelen, J. David Hunger, Concepts in Strategic Management and Business policy, Pearson
Education.
Reference Books:
1.Michael A Hatt, Fuane Ireland,Rober E Hoskisson, Strategic Management competitiveness and Globalisation,
Latest edition Thompson Publishers
2.Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel, (2006), Strategy Safari – The complete guide through the
wilds of strategic Management, Pearson Education
3. George S. Yip, Total Global Strategy II, Pearson Education International, Prentice Hall.
41 of 109
MIB702: International Trade Procedures & Documents
L T P C
3 - - 2
Version No.:
Objectives: To understand the specific procedural and documentation requirements in respect of
International Business
Expected Outcome: Knowledge of specific procedural and documentation requirement of India as well
as other countries with whom business dealings are done: To do business complying with a policy
guidelines issues by Government
CONTENTS
Introduction to International Trade: Introduction to Trade- The emerging
Global Scenario- International developments- Theories of International Trade &
1 05
Economic development - Terms of trade - Balance of payments - foreign trade and
economic growth – Globalization
Regional Grouping and Trade Agreement: Balance of Payments- Trade Barriers-
Counter trade – Trade in Services- Foreign Exchange - Economic Integration &
2 07
Regional Groupings- International Cartels and Commodity Agreements-International
Economic Organisations and Forums- Trading Partners- - ADB, UNCTAD
International Trade in India: Historical Perspective – Five years plans- Golden
3 Era of India’s International Trade- Crisis & Challenges- Weaknesses in India’s 04
Export Sector
Institutional Support for Exports: Ministry of Commerce- Commodity
Specialization- Public Sector Corporation- Service Support Organisations - Role of
4 08
State Govt.’s. - Procurement for export of goods - Quality control and pre-shipment
inspection- Excise clearance - Customs clearance
Exim Policy: Overview of Export- Import Policy- Export Payment & LOC- Marine
5 Insurance and Overseas Marketing - Management of risks in export trade, - Import 06
management, procedures - World Trade and India
Text Book
1. Francis Cherunilam,(2005), International Trade & Export Management, Himalaya Publication
Reference Books:
1. Annual Report of Ministry of Commerce, Government of India (nic.in)
2. India's Foreign Trade Statistics published by CMIE (Database)
3. Dr. Subba Rao, (2004), International Business Himalaya Publishing Group
4. Francis Chernilum,(2002), International Trade and Export Management, Himalaya Publishing Group
3. Yoffie. David .B, (2000), International Trade & Competition , McGraw Hill Publishers
4. TAS Balagopal,(2000), For export Procedure & Documentation: Export Management ,Himalaya Publishing
House, Mumbai
7. wto.org
42 of 109
School Elective Papers
43 of 109
Finance Electives
44 of 109
MBA731: Computer Aided Financial Analysis
L T P C
1 - 3 2
Version No.:
Course Prerequisite: Accounting for Managers, Financial Management – I & Financial Management -II
Objectives: To enable the students to develop spreadsheet building skills on financial analysis.
Expected Outcome: Building complex financial model for real life situation.
CONTENTS
1 Spread sheet basics Usage of Excel built-in functions and macro functions 1+2
2 The Basic Financial Statements Preparation of Cash Budget using Excel 1+3
3 The Cash Budget Preparation of Cash Budget using Excel 1+2
Financial Statement Analysis Tools Calculation of Financial Ratios, Assessing
4 1+3
firms past performance using financial ratios through Excel
Financial forecasting Using ‘Per cent of Sales’ method to develop pro forma
5 financial statement and its construction using Excel using Trend function for Sales 1+3
forecasting – regression analysis through Excel
Break – Even and Leverage Analysis Calculating operating and Cash Break –
6 1+3
Even Points – DOL, DFL, and DCL using Excel
The Time Value of Money Calculation of Present Value & Future value of stream
7 of cash flows using Excel – using Excel to compare present and future values under 1+3
different compounding schemes
Valuations and Rates of Return Calculation of intrinsic value of cash flows –
8 calculating “required rate of return” using CAPM – valuation of securities ( Stocks, 1+3
Bonds, etc.) with excel
9 The cost of Capital: Calculation of components of cost of capital, WACC 1+3
Capital Budgeting: Comparing and contrasting six major capital budgeting decision
techniques ( pay back period, discounted pay back, NPV, PI, IRR, and MIRR)-
10 1+5
scenario analysis using Excel – determining the firms optimal capital budget under
capital rationing
Text Books
1. Timothy R. Mayes and Todd M. Shank, (2006), “Financial Analysis with Microsoft Excel”, Thomson
South – Western, 4th Edition
Reference Books:
1. Prasanna Chandra, Financial Management, Theory and Practice, Tata Mc Graw Hill publishing company ltd.,
New Delhi.
2. Westerfield, Jordan , (2006), Fundamentals of Corporate Finance, Ross Tata Mc Graw-Hill Publishing
company ltd., New Delhi.
45 of 109
MBA732: International Finance
L T P C
3 - - 2
Version No.:
Objectives: To introduce the simple aspects of financial theories and its applications in multi-national
business operation. To understand the use of foreign exchange and trade theories.
Expected Outcome: Students are expected to understand the intricacy of the international financial
techniques and should be able to apply in a practical banking and business environment.
CONTENTS
The Balance of Payment System: Principles of BOP – different approaches and
1
synthesis – imports, exports & deriving currency supply and demand curve.
Modern Theories of Forex Rate: Stock & Flow Theories – The monetary theory of
2 Exchange Rates – Asset Approach to Exchange rate – portfolio balance approach to
exchange rate – Dornbusch Sticky price theory – Theories of overshooting.
Economic Development: Growth, Crisis & Reforms: Growth Strategies –
Inward issuing Vs Outward looking growth orientation – Exchange rate variability –
3 Effects on trade and growth – international commodity agreements and cartels – the
Dutch disease – trade reform and structural adjustments – FDI and international
capital flows.
International Investment and Financing: Investment and borrowing with
4
transaction costs – portfolio investment – ICAPM – capital budgeting for FDI.
Institutional Structure of International Finance: The Euro dollar , Euro
5 Currency markets – multinational Banking – Financing international trade –
international trader with LOC – WTO.
Text Books
1. Pilbeam K. (1994), “International Finance”. Macmillan
2. Maurice D. Levi,(1996), “International Finance: The Markets and Financial Management of Multinational
Business”, (3rd edition), McGraw Hill International Editions, Finance Series
Reference Books:
1. Krugman, Paul & Mautice Obstfeed, , (2003),“International Economics”,6th ed. Addison Wesley
46 of 109
MBA733: Security Analysis & Portfolio Management
L T P C
3 - - 2
Version No.:
Objectives: To Understand the need of Security Analysis and Portfolio Management
Expected Outcome: To understand the role of risk perception; Methods of Building portfolios
CONTENTS
Introduction: Introduction to security analysis – Equity Share returns and analysis –
1 02
investments in the capital market and money market – debt market.
Tools of Security Analysis: Fundamental analysis – Economic analysis, industry
2 08
analysis, capital analysis – Technical analysis, Efficient Theory.
Portfolio Analysis: Portfolio analysis – risk and return – portfolio choice – utility
3 08
theory and indifference curve.
Portfolio Selection Process: Markowitz portfolio selection model and Sharpe’s
4 single index model – CAPM analysis – Uses & limitations – Capital asset pricing 06
model, capital market line and security market line.
Portfolio Revision: Portfolio investment process – how to build an optimal
5 06
portfolio – portfolio revision – portfolio evaluation
Text Books
1. Fischer and Jordan,(2005) Security Analysis & Portfolio Management – Pearson Education.
Reference Books:
1. V.K.Bhalla, (2001), Security Analysis & Portfolio Management, Sultan Chand & Sons Co., 2001
2. V A Avadharni, (2001) Security Analysis & Portfolio Management, V Revised Edition – Himalaya
Publications.
3. Punithavathi Pandian, (2001), Security Analysis and Portfolio Management, Vihas Publishing
47 of 109
MBA734: Capital Market and Financial Services
L T P C
3 - - 2
Version No.:
Objectives: To understand the working of various financial services and their scope of application.
Expected Outcome: To understand the working of Stock markets & other related Organizations offering
financial services
CONTENTS
Investment of Legal Framework: Companies Act (Relevant Provisions) – Security
1 Contract (Regulation) Act – SEBI – Savings – Investments – Objectives – Risk – 04
Return relationship.
Capital Market: Stock Exchange System – Primary Market – Secondary Market –
2 Administration of Stock Exchange – Free Markets Pricing – Book building – Share 08
Indices – Risk Management system in Stock Exchanges – Depository Demat System
Mutual Funds: Organizational Structure – Advantages – Schemes of Mutual Funds
3 06
– Offer Letter – Accounting Policies – Calculation of NAV, SEBI guidelines.
Intermediaries: Merchant Banking – credit Rating – Investment Banking – Money
4 12
Market.
Text Books
1. Khan and Jain (2005), Indian Financial System, Tata McGraw Hill
Reference Books:
1. V.A. Avadhani, (2004), Investment Management, Himalayas Publications.
48 of 109
MBA735: Working Capital Management
L T P C
1.5 - - 1
Version No.:
Objectives: To understand thoroughly about Working Capital
Expected Outcome: Will be able to manage the Working Capital of a Company
CONTENTS
Meaning – Concept – Kinds of Working Capital – importance of adequate Working
Capital – Factors Determining the Working Capital requiremens – management of
1 05
Working Capital – Estimate of WC requirements – Financing of WC – Determining
the WC financing mix.
New trends in financing WC by banks – Dahejia Committee, Tandon Committee –
2 Chore Committee – Marathe Committee - Kannan committee – WC Analysis – 05
Management of Cash – Dimensions of Receivables Management.
3 Inventory management – Tools and Techniques – valuation of inventories 05
Text Books
1. Financial Management , I.M. Pandey, Ninth Edition., 2005, Vikas publishing house Pvt ltd., New
Delhi.
Reference Books:
1. Shashi K. Gupta, R.K. Sharma, (2006), Financial Management , Kalyani Publishers, Mumbai
2. Khan and Jain , (2006), Financial Management, Tata McGraw Hill, New Delhi
49 of 109
MBA736: Corporate Accounting
L T P C
3 - - 2
Version No.:
Objectives: To know the accounting procedures to be followed in raising the capital, amalgamation,
absorption, liquidation of the companies.
Expected Outcome: Will enable the students to raise the capital by issue of shares and make use of the
procedures to be followed in amalgamation, absorption and liquidation of companies in real situations.
CONTENTS
1 Company Accounts – Issue of Shares – Forfeiture – Reissue 05
2 Amalgamation, Absorption, External Reconstruction and Internal Reconstruction 10
3 Banking Company Accounts 07
Liquidation –– liquidators final statement of account – Statement of Affairs –
3 08
Deficiency or Surplus A/c
Text Books
1. R.L. Guta and M. Radhaswamy,(2005), Advanced Accountancy – II , Sultan Chand & Sons,New Delhi
Reference Books:
1. Jain & Narang, (2005), Advanced Accountancy, Kalyani Publishers, New Delhi
2. M.C. Shukla, (2006), Advanced Accountancy, S.Chand, New Delhi
3. T.S. Reddy and A. Murthy (2006), Advanced Accountancy, Nargham Publications, Chennai
50 of 109
MBA737: Corporate Finance
L T P C
3 - - 2
Version No.:
Objectives: To understand the key aspects of corporate finance. To discuss the most important financial
decisions of a firm, covering the recent developments in the finance and
Expected Outcome: Students should be able to understand and appreciate the advanced financial
management concepts with fundamentals of finance and its management.
CONTENTS
Overview of Corporate Finance: Introduction to Corporate Finance, Financial
1 03
statements
Valuation of Future Cash Flows: Introduction to valuation: The time value of
2 money; Discounted Cash Flow Valuations; Interest Rates and Bond Valuations; 08
Stock Valuation
Capital Budgeting: NPV and other investment criteria; Making Capital investment
3 06
decisions; Project analysis and evaluation
Risk and Return: Return, Risk and the security market line; options and corporate
4 06
finance
Cost of Capital and Long Term Financial Policy: Raising Capital; Financial
5 07
leverage and Capital structure policy; dividends and dividend policy
Text Books
1. Ross, S.A, Westerfield,R.W, and Jordan, B.D,(2006), “Fundamentals of Corporate Finance”, Tata
McGraw Hill Publishing company ltd., New Delhi.
Reference Books:
1. Brealey Richard, Myers, Stewart, Mcgraw, Alan (2007), Fundamentals of Corporate Finance, Tata
McGraw Hill, Publishing Company Ltd., New Delhi
2. Damodaran. A(2006), “Corporate Finance: Theory and Practice”, John Wiley & Sons.
51 of 109
MBA738: Derivatives Market
L T P C
3 - - 2
Version No.:
Objectives: To introduce the use of derivatives financial instruments for risk management.To understand
the valuation modules for derivative securities and the markets in which derivates are traded.
Expected Outcome: The students are expected to develop an understanding of the importance of
financial derivatives and the important structure of markets on which they are traded as well as a familiarity
with the analytical tools and necessary such instruments.
CONTENTS
Introduction to Derivatives: Definition, Derivative Instruments, Participants and
functions, Types of derivatives, Exchange-traded vs. OTC derivatives markets,
1 04
Global Derivatives market, NSE and BSE markets, Commodity Derivative Markets
in India
Risk Management using Derivatives: Forwards and futures- futures prices for
2 commodities- hedging with futures-stock index futures- interest rate futures- 07
currency futures- design of futures contracts
Swaps and Options: Basic properties of options- binomial option pricing- Black
3 09
Scholes Option Pricing- using the Black Scholes option pricing formula.
Interest Rate Options: Trading strategies using options- hedging positions using
options, synthetic options and portfolio insurance- Regulatory framework for
4 derivative markets in India- Securities Contracts(Regulation) Act- Securities and 07
Exchange Board of India Act, 1992 - Regulation for derivatives trading –Gupta and
Varma Committee Reports
Accounting and administration of derivatives: Derivatives in Indian markets-
5 03
trading infrastructure - issues in regulating of derivatives activities.
Text Books
1) Hull, J.,C.,(2007) ,‘Options, Futures and other Derivative Securities’,6th Edn., Prentice Hall of India
Pvt., Ltd., New Delhi.
Reference Books:
1. Keith Redhead, (2005) ‘Financial Derivatives – An Introduction to Futures, Forwards, Options and
SWAPs’- Prentice Hall India Pvt., Ltd..
2. P.Vijaya Bhaskar and B.Mahapatra,(2004) ‘Derivatives simplified – An Introduction to Risk
Management’, Response Books, Sage Publication Pvt., Ltd.,
3. Edward Franklin R & Cindy W., (2005)“Futures and Options, McGraw Hill, NY
4. Bernestein , J.,(2002) Profits in the futures markets, insights and strategies for futures options trading ,
Vision Books, New Delhi.
5. Mahajan, R,(2004), Furtres and Optiins , Introduction to Equity derivatives, Vision Books, New Delhi.
6. NSE Derivatives Markets Dealers Module Documents, BSE Derivatives Study Materials, 2007.
52 of 109
Corporate Taxes
L T P C
3 - - 2
Version No.:
Objectives: To provide basic knowledge of framework of taxation system in India
To provide knowledge of various concepts and their application relating to direct tax laws with a view to
integrating the relevance of these laws with financial planning and management decisions.
Expected Outcome:
Will be able to compute the income from business including calculation of depreciation.
CONTENTS
Income- tax as applicable to Companies: Basic concepts- Assessment year –
previous year – person – Assessee – Income exempted from tax – determine the
residential status of a company – incidence of tax of different tax payers – Tax
1 08
liability – Tax on distributed profits (Dividend) of domestic companies – Provisions
of carry forward and setoff of losses in the cases of companies – Minimum
Alternative Tax.
Computing Business Income of the Company: Income under the head profit and
gains of business and its computation ; Basic principles for arriving at business
2 10
income – Problems on computation of income from business (simple problems
only).
Depreciation: Meaning – Conditions for charge of depreciation – un-absorbed
3 depreciation – Assets used for business – Block of assets – Rate of depreciation – 05
Written down value of assets – Computation of depreciation (simple problems only)
Corporate Tax Planning: Tax planning with reference to setting up of a new
business; location aspects; nature of business; planning for holiday benefits – Tax
4 planning with reference to financial management decisions such as capital structure 07
of company and tax incidence, employees remuneration – tax planning with respect
to corporate organization – Fringe Benefit Tax.
Text Books
1. Dr. Girish Ahuja – Corporate Tax Planning & Management, Bharat Law House Pvt. Ltd.
2. B.P. Kaur and D. P. Naren – Income Tax Law and Practice, Kalyani Publishers
Reference Books:
1. Dr. Vindo K. Singhania- Students’ Guide to Income- tax, Taxmann
53 of 109
MBA740: Tax Management
L T P C
3 - - 2
Version No.:
Objectives: To impart knowledge of the basic principles underlying the substantive provisions of income-
tax to the students.
To equip students with application of principles and provisions of Income -tax laws in computation of
income and taxation of a ‘person’ excluding companies under various heads of income.
Expected Outcome: Will be able to compute the salary income, House Property Income, Income from
profession, Capital Gains and Income from Other Sources.
CONTENTS
Introduction: Definitions and Basic concepts; determine the residential status of
1 02
individual
Income under the head “Salaries” and its computation: Different forms of
2 salary – How taxed; Different forms of allowance – How taxed; Perquisites – How 10
valued; Deduction under section 88; Problems on computation of salary income.
Income under the head “Income from house property” & “Profit and gains of
profession” and its computation: Basis of charge; computing income from a let
3 08
out property and self-occupied property; problems on computation of property;
Basis of charge; problems on computation of “profit and gains of profession”.
Income under the head “ capital gains” & ”Income form other sources” and
its Computation: Capital gains – Transfer – short- term/long- term capital gains –
4 How charged to tax – Problems on computation of capital gains; Basis of charge; 10
winning from lotteries, crossword puzzles, horse race etc… how to compute;
problems on computation of income from other sources.
Text Books
1. V.P. Gaur & D.B. Narang – Income-Tax Law and Practice, Kalyani Publishers
2. Satyaprasad – Income Tax, Himalaya Publishing House
Reference Books:
1. Dr. Vinod K. Singhania, Studens guide to Income Tax ; Taxmann
54 of 109
MBA741: Principles of Cost Accounting
L T P C
3 - - 2
Version No.:
Objectives: To understand the key aspects in cost accounting and material, labour and overhead costing.
Expected Outcome: Will enable the students to prepare the cost sheets and material, labor and overhead
costing in real situations.
CONTENTS
Definition of Cost & Accounting – Installation of Cost Accounting System –
1 Classification of Cost – Definitions of Cost Centre & Cost Unit – Elements of Cost 04
– Preparation of Cost Sheet – Absorption Costing System.
Materials – Purchasing Practices – Requisition – Vendor Rating – Purchase Order –
GRN – Codification of Materials – Receipt and Issue of Materials – Methods of
Issues – Preparation of Stores Ledger using FIFO, Simple/Weighted Average –
2 Pricing of Issues (Method recognized by Indian Accounting Standards) – Bin Card 06
System – ABC Analysis – Perpectual Inventory System – Inventory Levels –
Minimum, Maximum, Reorder Levels – EOQ – Material Losses – Waste, Scrap,
Spoilage and Defectives
Labour – Labour Turnover – Causes and Cost – Methods of Job time booking –
Piece Workers, Casual Workers and Outworkers – Work Study, Time Study, Job
3 06
Evaluation and Merit Rating – Idle Time – Normal and abnormal – Remuneration
Systems – Incentive Schemes – Time Rates / Piece Rates.
Overheads – Allocation, Apportionment and absorption – Primary and Secondary
Distribution – Reciprocal and Non-reciprocal apportionment methods – Overhead
4 06
Absorption Rates – Machine hour rate – Actual Vs. Predetermined overhead rates –
Under or Over absorption of overheads
Preparation of Cost Control Accounts – Reconciliation of Results from Cost and
5 08
Financial Accounts – Integral Accounts
Text Books
1. B.M. Lall Nigam and I.C. Jain,(2002), Cost Accounting Principles and Practice”, 2nd Edition, Prentice
Hall of India
Reference Books:
1. Dr. S. N. Maheshwari, Advanced Problems and Solutions in Cost Accounting, Sultan Chand & Sons
2. Manesh Dutta, (2004), Cost Accounting – Principles and Practice, I Edition, Pearson Education
3. Thukaram Rao, (2001), Cost Accounting 2nd Edition, New Age International Publishers, New Delhi
4. P.C. Tulsian, (2006), Cost Accounting 4th Edition, Vikas Publishing House.
5. BK Bhar ,Cost Accounting – Methods and Problems Academic Publishers
6. M.Y. Khan and P.K. Jain, (2005), Cost Accounting, 5th Edition, Tata McGraw Hill Publishing Company
Ltd. New Delhi.
55 of 109
MBA742: Costing Methods & Resource Allocation
L T P C
3 - - 2
Version No.:
Course Prerequisite: Principles of Cost Accounting
Objectives: To impart in-depth knowledge in different methods in Costing.
Expected Outcome: Will be able to apply the different methods of costing in different industries
according to the needs to arrive the manufacturing cost.
CONTENTS
Job Costing – Estimation of Job Costs – Preparation of Cost Sheet – Batch Costing
1 – EBQ – Contract Costing – Work certified – Profit from uncompleted Contracts – 05
Cost Plus Contract, Target Price – Contract and Escalation Clause
Process Costing – With Normal / Abnormal Losses and Abnormal Gain – Processes
2 having WIP at different stages – Equivalent Production (FIFO Method only) – 07
Internal Process Profits – Operation Costing.
Joint Products and By-Products – Accounting of Joint Products – Appointment by
Physical Measurement – Apportionment on Market Value basis at the point of
3 05
Separation – Apportionment on Market Value basis after – Further Processing –
Method of Working back from Sales – Accounting of By-Products.
Service Costing – Costing in different undertakings – Transport Costing – Boiler
4 House Costing – Power House Costing – Canteen Costing – Hotel Costing – 04
Hospital Costing.
Resource Allocation in Cost Management – Linear Programming – Graphical
5 Method – Simplex Method – Transportation Problem – Assignment Problems – 09
PERT & CPM
Text Books
1. Jawahar Lal, (2006), Cost Accounting, 6th Edition, Tata McGraw Hill Publishing Company Ltd.
Reference Books:
1. R. S. N. Pillai and V. Bagavathi, (2006), Cost Accounting, S.Chand, New Delhi
2. Horngren, Data and Foster, (2006), Cost Accounting- A Managerial Emphasis, Pearson Education, New
Delhi.
3. J. MadeGowda, (2001), – Advanced Cost Accounting, I Edition, Himalaya Publishing House
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MBA743: Strategic Cost Accounting and Management Control
L T P C
3 - - 2
Version No.:
Course Prerequisite: Costing – Methods & Resource Allocations
Objectives: To impart the knowledge on preparation of budget, standard costing, marginal costing.
Expected Outcome: By applying the above concept students could able to make strategic decisions in
real situations.
CONTENTS
Budgetary Control (Excluding Cash Budgets) – Separation of Semi Variable expenses
into Fixed and variabl;e elements – Types of Budgets – Functional Budgets and
1 06
Master Budgets – Flexible Budgets – Budget Committees – ZBB – Performance
Budgeting
Standard Costing – Variance Analysis – Material, Labour, Overhead (Fixed and
2 08
variable) and Sales Variances - Reconciliation
Marginal Costing – Break Even Analysis – Cost Volume Profit Relationship –
Profitability and Optimum Resource Allocation – Key factor – Break Even Chart –
3 Profit Chart – Marginal Vs. Absorption Costing – Variable, Fixed and Semi Variable 06
Costs – Semi Variable Step Costs and Multiple BEPs – Advantages and limitations of
Marginal Costing
Decision Making – under certainty – Types of decisions – Make or buy Decisions –
Accepting or rejecting an order - Extra Shift decisions – Cost Indifference point –
4 Profit Planning – Differential Cost Analysis – Adding or Deleting Departments or 06
Products – Exploring Foreign Markets – Shut down Decisions – Prevention vs Break
down Maintenance – Basics of Decision Making under uncertainities.
Developments in cost management – Cost Control and reduction – Total Quality
Management (TQM) – Activity based costing – Back Flush Accounting – Balanced
5 04
Scorecard – Throughout Accounting – Target Costing – Computerised
Manufacturing (CAD/CAM/CIM)- Flexible Manufacturing System
Text Books
1. S. P. Jain and K. L. Narang, (2006) “Cost Accounting Principles and Practice”, 18th Edition, Kalyani
Publishers, New Delhi,
Reference Books:
1. N. Arora, (2006), Cost and Management Accounting”, 08th Edition, Vikas Publishing House Pvt. Ltd.,
2. Bhabatosh Banerjee, (2006), Cost Accounting Theory and Practice, 12th Edition, Prentice Hall of India
57 of 109
MBA744: Banking
L T P C
3 - - 2
Version No.:
Objectives: The focus of the course is to provide a comprehensive understanding of the various activities
performed by Banks.
Expected Outcome: Knowledge of all the basic banking operations is essential to manage and run the
banks as well as to further specialise in special niche areas of banking
CONTENTS
1 Indian Financial System – Origin and Growth of Banking in India. 03
Fund based activities of Bank – Deposits and Lending – Regulations - Types of
2 products under Deposits – Nature of Lending, Govt. Policies, Components of Credit 07
Policy– Changes.
Corporate Banking – Consortium Advance, Loan Syndication – Financing SMEs,
3 06
Developments and changes in Govt. Policies
Retail Banking – Emerging Issues – Rural Banking and Micro Finance – Credit
4 06
Delivery Mechanism
5 Securitisation – Recovery of Loans – Non-Fund based / Fee based services 04
6 Regulatory Framework – Internal Control. 04
Text Books
1. Sundaram and Varshney, Banking Theory Law and Practice (2004), Sultan Chand & Sons
2. L. M. Bhole, Financial Institutions and Markets (2004), 4th Edition, Tata McGraw Hill
Reference Books:
1. Vasanth C. Joshi & Vinay Joshi, Sage Publications, 2nd Edition
2. M.Y. Khan, Indian Financial System, (2004), 4th Edition, Theory & Practice
58 of 109
MBA745: Risk Management in Banks
L T P C
3 - - 2
Version No.:
Course Prerequisite: Banking
Objectives: To understand the different types of risks in Banking and to identify, measure and control
risks and also the regulatory frame work in this regard.
Expected Outcome: To understand the level of risk which needs to be taken for achieving profitability in
tune with regulatory framework and institutioanl objectives.
CONTENTS
Introduction to Risk Management in Banks – Different types of risks, purpose of risk
1 02
management, process of risk management.
Managing of Liquidity Risk in the Long Run – Short Run – Factors concerning
2 02
investment, Borrowing decisions– Cash Management in Banks
Managing Market Risk in Banks – Sources of Risk – Types of Risk – Measuring Risk
3 03
– Approaches to risk management – Process of Risk Management
Managing Credit risks in Banks – Drivers of Credit Risk, Capital Adequacy norms –
4 Risk Based capital requirements frame work, Approaches to manage credit risk – 04
Credit Appraisal and Monitoring as a tool for managing credit risk.
Managing Interest Rate Risk – Nature and Types of Interest Rate Risks – Duration
5 03
Analysis
Managing Forex Risk – Nature and Magnitude of Exchange Risk – Tools
6 03
andTechniques available in Managing Currency Risks – Futures, Options, Swaps
Operational Risk Management – Sources, Measurement and Management of
7 04
Operational Risks
Asset – Liability Management in Banks – Need and role of ALM – Process of ALM
8 04
– Purpose of ALM – Regulatory Framework
9 Risk Management Framework in Banks – Strategies of Risk Management 05
Text Books
1. Joel Besin, Risk management in Books, John Wiley and Sons
2. Michel Crouchy and others – Risk Management, Tata McGraw Hill
Reference Books:
1. Risk Management – Indian Institute of Banking and Finance, Mumbai
59 of 109
Marketing Electives
60 of 109
MBA746: Advertising & Promotion Management
L T P C
3 - - 2
Version No.:
Objectives: The objective of this course is to instill students with knowledge on concepts and practice in
advertising and promotion management
Expected Outcome: This course gives students an opportunity to strengthen their knowledge and skills
in the field through a profound understanding of the theory and practice of integrated communication
strategies. Students will learn how to improve corporate and product image and position through
advertising and promotion activities and they will develop skills through the preparation of an integrated
marketing communication plan
CONTENTS
Advertising Foundations & Environment: Concept and definition of
1 advertisement – Advertising and the Marketing Process – The Role of Ad agencies 06
and other marketing Communication Organizations. Advertising and society.
Advertising Communications Process: An introduction to Integrated Marketing
Communications –– Analyzing the Communication Process – the Consumer
2 06
Audience – Account Planning & Research – How Advertising Works – Advertising
Planning & Strategy
Creative Communications: The importance of Creativity in Advertising – Planning
3 Creative Strategy – Creative Process – Creative Strategy Development – Appeals and 06
Execution Styles – Creative Tactics – Copy Writing – Direct & Response Marketing
Advertising Media: Media Planning & Buying – Setting Media Objectives –
4 Developing Media Strategies –Media Plan – Print Media – Out – of – Home 06
Advertising – Directories – Broadcast & Interactive online Media
Promotion Management::Scope and Role of Sale Promotion – Definition –
Objective of Sales Promotion – Sales Promotion Techniques – Trade Oriented and
5 06
Consumer Oriented – Sales Promotion Campaign – Requirement identification –
designing of sales promotion campaign.
Text Books
1. Wells, Burnett, Morairty, (2006), “Advertising Principles & Practices”, 6th Edition – Pearson Education.
Reference Books:
1.Jaishri Jethwaney , Shruti Jain “ Advertising Management “ (2007) OXFORD University Press.
2.Belch & Belch (2006), “Advertising and Promotion” - 6th Edition – Tata McGraw Hill.
3. Kenneth Clow, Donald Baack, (2003), “Integrated Advertisements, Promotion and Marketing Communication”,
Prentice Hall of India, New Delhi.
4. S. H. H. Kazmi, Satish K. Batra, (2001), “Advertising & Sales Promotion”, Excel Books, New Delhi.
61 of 109
MBA747: Brand Management
L T P C
3 - - 2
Version No.:
Objectives: To understand the importance of Brands and Branding in business
Expected Outcome: To understand about Brand Equity Methods, Customer Preferences, Brand
Personality and Branding on NET.
CONTENTS
Introduction to Brand: What is a brand - Value of bands – Strongest Brands –
1 Branding Challenges and Opportunities – Product – Product vs. Brand – Brand 06
Success & Failure
Brand Equity: Brand Equity – Cost based methods – Price based methods –
2 Customer based Brand Equity – Building a Strong Brand – Brand Positioning & 05
Values
Brand Extension: Brand Extension – Types, Need – Category – Unrelated
3 Extension – Choosing brand elements to build Brand Equity – Designing Marketing 07
Programme to build Brand Equity
Brand Personality: Brand Personality – Brand Image – Building Brand Image -
4 Integrating Marketing Communications to Build Brand Equity – Advertising and 08
Promotion of the brand
Brand Positioning & Branding on Net: Brand Positioning – Repositioning of
Brand – Designing and Implementing Branding Strategies – Managing Brands
5 04
Overtime – Conditions for Global brands – Branding on Net – Future Brand
Priorities
Text Books
1. Kevin Lane Keller, (2003), Strategic Brand Management, 2nd Edition,Pearson Education.
2. YLR Moorthi, (2002), “Brand Management – The Indian Context” , Vikas Publication
Reference Books:
1. Geoffrey Randell (2003), “Branding – A practical guide to Planning your strategy” –Crest Publishing House,
2. Ries, Al and Trout, “Jack Positioning : The battle of our mind” , Mc Graw Hill Publishing.
2. Sen Gupta, Subrato, (1994), “Brand Positioning- Strategies for Competitive Advantage”, Tata Mc Graw Hill
Publishing.,
4. Ramesh Kumar.S, (2004), “Managing Indian Brand”, 2nd Edition, Vikas Publishing group.
62 of 109
MBA748: New Product Development
L T P C
3 - - 2
Version No.:
Objectives: To impart knowledge on stages of new product development process , its analysis and
evaluation
Expected Outcome: Students should be able to appreciate the International Logistics, especially shipping
and air transportation in Indian Context.
CONTENTS
Introduction: Competition and product strategy. What is a new product, Factors
contributing to NPD, Product life cycle in theory and practice, New product
1 07
development process, Strategic Planning for New Product, Invention Vs Innovation,
Theory of diffusion of an Innovation
Concept Generation & Evaluation: Sources of new product ideas, Generation of
2 06
New Product ideas, Criteria for screening, - Concept testing – purpose & procedure.
Product Development: Business Analysis – Purpose, Stages of Business analysis.
3 Product Testing .Market potential and Demand, Estimating first time sales, 07
Replacement Sales, Repeat Sales, Estimating costs, Sales & Profits
Test Marketing & Commercialisation: Test Marketing, Advantages &
4 disadvantages, Test marketing strategies. Launch cycle. Managing Growth. Managing 06
Maturity
Organizing & Control of the New Product Function: Managing the New
5 product development process, Managing R & D, The future of New Product 04
management
Text Books
1. Ramanuj Manjumdar, (2002), “Product Management in India”, 2nd Edition, Prentice Hall Publication
Reference Books:
1. C. Merle Crawford, (2003), “New Product Management”, Tata McGraw Hill.
2. Edgar A. Pressemier, “Product Management Strategy & Organization”- John Wiley & Sons, Hamilton
Publications
3. Oswald A.J. Mascarenhan S. J. Oxford – “New Product Development”- IBH Publishing Co (P) Ltd, New
Delhi.
4. William L. Moore & Edgar, (1993) “Product Planning & Management”, A Pressemier McGraw Hill Inc.
Publication
63 of 109
MBA749: Services Marketing
L T P C
3 - - 2
Version No.:
Objectives: To understand the role of services in economic development of the country.
Expected Outcome: To be able to differentiate marketing of goods and services and apply various
concepts models and principles in various service industries
CONTENTS
Services & Services Sector: Introduction of services and Services Sector - Concept
of services and Services Marketing – Characteristics of services – Classification of
1 07
services – Challenges in Services Marketing – Growth of the services sector in Indian
Economy and World Economies
Services Marketing Mix: Key ‘P’ of Services Marketing Services - Services Product
– Pricing Designing Services Marketing Communications Mix – Place and
2 09
distributing services – Physical Evidence and the services cape – services process and
designing strategy – people
Managing and Demand Capacity: Managing Demand and Capacity- Managing
3 Queues – Customer role in services delivery – Building Customer Relationships – 06
Services Recovery
Service Quality: Defining and Measuring customer satisfaction – Service Quality :
Quality Gaps – Measurement of Quality SERVQUAL & SERVPERF – Factors and
4 08
Techniques to closing the gaps – Programs for organizational Quality Improvement
– Services Productivity
Text Books
1. Chrisopher lovelock and Jochen Wirtz, (2004), Services Marketing; People, Technology Strategy, 5th
Edition, Pearson Education
Reference Books:
1. Valarie A. Zeithaml and Mary Jo Bitner, Services Marketing; Integrating Customer Focus across the firm,
3rd Edition, Tata McGraw Hill, New Delhi
2. James A. Fitzsimmons and Monaj. Filzsimmons,(2004), Services Management; Operations, Strategy and
Information Technology, 3rd Edition, McGraw Hill, International Edition, Boston.
3. K. Douglas Hoftman and John G. Bateson, (2002), Essentials of Services Marketing : Concepts, Strategy and
Cases; 2nd Edition, Thomson – South western, Singapore.
4. Jha S.M.,(2000), Services Marketing, Himalaya Publishing House, Bangalore
5. Conference Proceedings,(2005), International Conference on Services Management, IIMT, Gurgaon, India
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MBA750: Strategic Marketing
L T P C
3 - - 2
Version No.:
Objectives: Understanding the market – driven strategies to satisfy the customer
Expected Outcome: Able to develop and implement the strategies for acquiring and retaining the
customer.
CONTENTS
Introduction and Overview on Strategic Marketing: Business Strategy: The
1 Concept and Trends in Its Management - Strategic Market Management: An 04
Overview
Strategic Analysis: External and Customer Analysis - Competitor Analysis -
2 Market/Submarket Analysis - Environmental Analysis and Strategic Uncertainty - 08
Internal Analysis
Alternative Business Strategies: Creating Advantage - Synergy and Vision versus
3 Opportunism Strategic Options: Value, Focus, and Innovation - Global Strategies - 08
Strategic Positioning
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration,
4 06
and the Big Idea - Diversification – Strategies in Declining and Hostile Markets
5 Issues: Implementation – Control - Organizational Issues 04
Text Books
1. David A. Aaker, (2007) Strategic Market Management, 8th edition - Publisher: John Wiley & Sons, 2007
Reference Books:
1. David W. Cravens, Charles W. Lamb, & Victoria L. Crittenden. (2002) Strategic Marketing Management –
Cases, 7th Edition. McGraw- Hill / Irwin.
2. Frank Bradley, (2003), Strategic Marketing: In the Customer Driven Organization, John Wiley & Sons
3. Kern, R. and R. Peterson (2004), Strategic Marketing, New Jersey: Pearson Education, Inc., 10th ed.
4. Orville c. Walker, Harper E. Boyd, Jr., John W. Mullins, Walker Mullins, (2005) Marketing Strategy: A
Decision-Focused Approach, Irwin Professional Publishers
65 of 109
MBA751: Retailing
L T P C
3 - - 2
Version No.:
Objectives: Course is designed to provide students with a comprehensive understanding of retailing, an
in-depth analysis of retail environments and an exposure to issues and developments in the industry.
Expected Outcome: Thoroughly understand the impact of retailing industry on the economy.
Understand the basic composition, structure as well as the dynamic name of the retail market place.
Understand the role played by retail managers as members in the channels of marketing.
Recognise and understand the operations, methods and procedures used by successful retailers in the
today’s global economy.
To be in a position of a well-developed professional with required capabilities and shape him / her as an
expert portfolio in the present retail organisation
CONTENTS
An overview of Retailing environment: Retailing, Role, relevance and trends in
1 retail formats. Types of Retailing, Multichannel Retailing, Strategic Planning, Market
structure, planning and developments.
Retail strategy and situational analysis: Institutions by ownership, store-based
strategy mix, Web, Non-store based, traditional and non-traditional forms of
2 retailing. Targeting and understanding customers, retailing process, Retail promotion
strategy, aspects in retailing, location strategies, store management, store design,
layout and display.
Managing a Retail Business: Retail organization and HRM, Operations
3 Management, Financial dimensions- Retail audit, Retail customer, Customer
Relationship Management
Merchandise Management and Pricing: Merchandise plans, pricing in Retailing,
4 Retail information systems, Establishing and Maintaining a Retail Image, Store loyalty
and visual merchandising.
Global Retailing: Globalisation, Going international Process, culture, woes in
5
retailing, Franchising, Brand and Hall Management, careers in retailing.
Text Books
1. Barry Berman, Joel Evans (Apr 2006), Retail Management, Pearson Education.
Reference Books:
1. Michael Levy M and Weitz B W Retailing Management, Tata McGraw-Hill.
2. Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava (2008), Oxford University Press
3. Newman A J and Cullen P, (2002), Retailing: Environment and Operations (Vikas
4. Varley R and Rafiq M, (2004), Principles of Retail Management, Palgrave
5. Lamba, (2001),The Art of Retailing, Tata McGraw-Hill
6. Michael Levy, Borton A. Weitz,(2005), Irwin MC Graw- Hill
66 of 109
MBA752: Rural Marketing
L T P C
3 - - 2
Version No.:
Objectives: To lay an emphasis on the incorporation of Rural Marketing and Social Marketing concepts to
facilitate the students to update their knowledge with regard to diversified range of issues and problems on
marketing strategies to manage the real world situation
Expected Outcome: To master in the area of marketing approaches and advance techniques for
developing rural and social marketing programmes
CONTENTS
Rural Markets in India – An overview: Nature, definition, scope, importance and
trends & future of rural marketing in India- Factors that influence Rural Markets –
1 6
demographic - economic - Socio-cultural and psychological factors, other factors like
population, land distribution & use, infrastructure.
Understanding the rural consumer: Aspects of Buying Behaviour – Major influenctial
2 Buyer Behaviour - Reference Groups and trends in consumer behaviour – aspects 4
relating to Rural Marketing Research
Marketing Strategies & Tactics adopted/ needed to rural markets factors affecting
marketable surplus, regulated markets, co-operative marketing, role of government
3 5
and statutory mechanisms and its impact on rural marketing. Product marketing &
Service marketing in rural India. Marketing of Rural & cottage industry products
Product and pricing decisions for rural markets – Product developments, product
4 adoptions, modification decisions (including packaging) branding, decisions of 6
product augmentation for rural marketing and rural pricing elements and decisions.
Managing the rural promotions – understanding rural communication media
5 (Traditional Vs. Current Opportunities) Desigining & Developing Rural Market 4
promotions, build relationsip & Events.
Accessing Rural Indian Markets: Distribution, dynamics of distribution process,
6 Participants in the channel, types of intermediaries, Role of IT in Rural Marketing (e- 5
choupals) – Understanding the rural marketing process.
Text Books
1. Krishnamacharyulu, C.S.G. and Ramakrishnan, Lalitha, (2002), "Rural Marketing - Text and cases",lst
edition, Pearson Education (Singapore) pte. Ltd., Indian Branch, Delhi
Reference Books:
1. R.L.Varshney & S.L.Gupta, (2000), Marketing Management, An Indian Perspective, Sultan Chand.
2. V.S.Ramasamy & Namakumari, (1999), Marketing Management, Planning Implementing and Control, An
Indian Context, Macmillan.
67 of 109
MBA753: Customer Relationship Management
L T P C
3 - - 2
Version No.:
Objectives: To understand the role and relevance of relationship marketing.
Expected Outcome: To be able to understand data bank marketing and its applications in relationship
building, customer driven organisations, learning organisations
CONTENTS
Introduction to CRM: Concept of Relationship Management: Defines the
relationships among market, employees, process and technology in a competitive
market – Relationship Marketing in Context: Customer vs. consumer, Mass
1 marketing vs. mass customization, market share vs. customer share, product - driven
vs. customer-driven strategies. CRM Building Blocks : CRM Vision, CRM Strategy,
Valued Customer experience, Organizational Collaboration, CRM Processes, CRM
Information, CRM Technology and CRM Metrics
Database Management: Direct Marketing vs. Data Base Marketing. Customer Data
Base Marketing : Typical Marketing Data Base - Basic concepts in data management:
2
Data warehouse, Data mart and Data mining, customer identification and
differentiation, whole lifetime value, customization of products & services
Interaction Management: Customer Interaction management (CIM) – Meaning,
3 Routes followed in CIM, Factors influencing CIM, the methods of CIM, interaction
optimization.
Process of CRM: Building Customer relationship Management: Basic steps to
introduce CRM - Customer Acquisition & Retention processes. Customer retention
4 centered organization: meaning, features. Customer Loyalty: Meaning, Building
Customer loyalty, Elements of Loyalty, Customer life cycle, Loyalty cycle, Types of
Loyalty, Loyalty ladder & Grid.
CRM Technology: Relationship Technology - Technologies in CRM, CRM vs. e-
5
CRM, Call center functions.– Levels of CRM application.
Text Books
1. S. Shah Jahan, (2004), Relationship Marketing – Text & Cases, Tata McGraw Hill
2. H.Peeru Mohamed and A. Sagadevan, (2002), CRM – A step by step approach, Vikas Publishing House
Reference Books:
1. Ken Burnett, (2004), key Customer Relationship management, Pearson Education
2. Jill Dyche, (2004), The CRM Hand Book, Pearson Education
3. Jagadish N.Sheth and Atul Parvatiyar, (2002), Hand book of Relationship Marketing, Response Book
4. Gosney, (2000), Customer relationship Managem,ent essentials, Prentice Hall
68 of 109
MBA754: Sales Management
L T P C
3 - - 2
Version No.:
Objectives: To comprehend the basic concepts in Sales Management
Expected Outcome: Develop skills required for sales and managing a sales force
CONTENTS
Meaning & Objectives: Sales Management Objectives – Sales Execuitves as
Coordinator. Theories of Selling prospecting. Personal Selleing Objectives-
1 07
Analyzing market potential Sales Potential and Sales Forecasting – Determining
Sales related marketing policies. Personal Selling Strategy.
Organizing The Sales Effort: The Effective Sales Executive. Field Sales Manager –
2 his Tasks and Responsibilities. Sales Department Relations. Distributive Network 06
Relation
Personal Management in the Selling Field: Sales Force Mgmt. Job Analysis.
3 Recruiting Sources and Effort- Selection. Planning Sales Training Program. 06
Executing and Evaluating the training program.
Motivating the Sales Personnel: Compensating Sales Personnel - Managing
4 Expenses of Sales personnel - Sales Meeting and Sales Contests - Controlling Sales 05
Personnel
Sales Quotas Sales Territories: Sales Control and Cost Analysis. Marketing Cost
5 05
Analysis. A brief Introduction to International Sales Management
Text Books
1. Richard.R.Still and Edward.W.Condiff Norman.A.Govoni, (2003), “Sales Management, Decisions Strategies
And Cases, Prentice Hall of India, DELHI
Reference Books:
1. Eugene M. Johnson, David L Kurtz & /Eberhard E.Schelling, (1995), Sales Management, McGraw Hill
Book Co. Singapore.
2. Stanton Spiro, (1999) Management of a Sales Force, Irvin McGraw Hill, Singapore
3. Thomas N Ingram, Raymond W. Laforge & Ramon A Avilla et al, (2001), Sales Management, Thomson
Learning, USA,
4. Richard H. Buskirk & Bruce D. Buskirk, Selling,(2004), McGraw Hill International Edition Patrck
Forsyth, Marketing and Selling Professional Service,Kogan Page
69 of 109
MBA755: Consumer Behaviour
L T P C
3 - - 2
Version No.:
Objectives: To learn the ways of understanding consumers
Expected Outcome: Ability to identify and target customers
CONTENTS
Introduction: Need for consumer behaviour study, Relationship of consumer
1 04
behaviour to strategy, Consumer behaviour models
Environmental Issues: Internal Influences - Psychographics: Consumer life styles,
2 06
values and personality-cultures and subcultures.
Consumer decision making: Purchase decisions-problem recognition and
information search-judgement and decision making-high and low consumer effort,
Alternative evaluvation and selection, outlet selection and purchase - post purchase
3 08
behaviour -situational influences-opinion leadership.
Consumer behaviour outcomes: symbolic consumer behaviour. Adoption, resistance
to and diffusion of innovation.
Buying Behaviour: Organisational buying behaviour - Socio-Economic & Cultural
4 Aspects of Indian Consumer market . The changing Indian society and the global 06
village. Cross cultural variation in consumer behaviour.
Consumer Welfare: Consumerism and public policy issues – consumer protection
5 06
Act -the dark side of consumer behaviour and marketing.
Text Books
1. Leon G .Schiffman, Leslie Lazar Kanuck, (2004), "Consumer behaviour", 8th Edition, Prentice Hall
Reference Books:
1. David L.Loudan & Albert J. Della Bitta, (1993), " Consumer behaviour", 4th Edition, Tata McGraw Hill
2. Margaret Craig Lees, Sally Joy, Beverley Brownie, (1995), "Consumer behaviour" , John Wiley &Sons,
USA.
3. Michael R. Solomon, (2004), “Consumer Behaviour” -6th Edition, Pearson Education
70 of 109
MBA756: Marketing Research
L T P C
3 - - 2
Version No.:
Objectives: To enable in conducting marketing research
Expected Outcome: Ability to independently identify a problem and recommend possible solutions
through marketing research
CONTENTS
Research in Marketing: A Decision Making Perspective on Marketing Intelligence:
1 Marketing Research in Practice – The Marketing Research Process – Research 04
Design and Implementation
Data Sources and Collection : Secondary Sources of Marketing Data –
Standardized Sources of Marketing Data – Marketing Research on the Internet –
Information Collection : Qualitative and Observational Methods – Information from
2 Respondents: Issues in Data Collection – Information from Respondents: Survey 08
Methods: Instrument Design and Sampling: Attitude Measurement – Designing the
Questionnaire – Experimentation – Sampling Fundamentals – Sample Size and
Statistical Theory
Fundamentals of Data Analysis : Hypothesis Testing: Basic Concepts and Tests of
Associations – Hypothesis Testing : Means and Proportions – Correlation Analysis
3 10
and Regression Analysis – Discriminant and Canonical Analysis – Factor and Cluster
Analysis – Multidimensional Scaling and Conjoint Analysis
Presenting the Results: Traditional Applications: Product, Price, Distribution and
4 08
Promotion – Contemporary Applications – Emerging Applications
Text Books
1. Aaker, David A., V. Kumar & George S. Day, (2007), Marketing Research, 8th Edition, John Wiley & Sons,
Inc., Newyork
Reference Books:
1. Naresh K. Malhotra, (2007), Marketing Research: An Applied Orientation, Pearson Education.
2. Donald R Cooper & Pamela S.Schindler, (2003), Business Research Methods, 8th Edition, McGraw Hill
International Editions
3. Carl, McDaniel Jr. and Roger Gates (2005) Marketing Research Essentials, 5th Edition, John Wiley.
71 of 109
MBA757: Hospitality And Tourism Marketing
L T P C
3 - - 2
Version No.:
Objectives: To introduce the finer aspects of hospitality and tourism marketing
Expected Outcome: Better understanding of hospitality and tourism industry
CONTENTS
Understanding the Hospitality and Tourism Marketing Process: Introduction:
1 Marketing for Hospitality and Tourism – Service Characteristics of Hospitality and 05
Tourism Marketing – the Role of Marketing in Strategic Planning (
Developing Hospitality and Tourism Marketing Opportunities and Strategies:
The Marketing Environment – Marketing Information Systems and Marketing
2 Research – consumer Markets and Consumer Buying Behaviour – Organisational 08
Buyer Behaviour and Group Markets – Market Segmentation, Targeting and
Positioning
Developing the Hospitality and Tourism Marketing Mix: Desigining and
Managing Products – Internal Marketing – Builiding Customer Loyalty through
Quality – Pricing Products: Pricing Considerations – Approaches and Strategy –
3 12
Distribution Channels – Promoting Products: Communication and Promotion Policy
and Advertising – Promoting Products: Public Relations and Sales Promotion –
Professional Sales
Managing Hospitality and Tourism Marketing: Electronic Marketing: Internet
4 05
Marketing, Database Marketing and Direct Marketing – Destination Marketing
Text Books
1. Philip Kotler, John Bowen & James Makens, (2005), “Marketing for Hospitality and Tourism” – 4th
Edition, Pearson Education
Reference Books:
1. Abbey, J.R. (2003), “Hospitality Sales and Marketing” Lansing, Michigan: Educational Institute AH & LA.
2. Stowe Shoemaker, Margaret Shaw (2007), “Marketing Essentials in Hospatility and Tourism” – Foundations
and Practices, Pearson Education.
Mode of Evaluation Mid Term, End Term and any of these following components Mini Projects /
72 of 109
MBA758: Business to Business Marketing
L T P C
3 - - 2
Version No.:
Objectives: To present fundamental concepts and application of Business to Business marketing in
modern organization.
Expected Outcome: To understand Business Marketing concepts, Environments , Elements of
Marketing and segmentation, Market Research and its application
CONTENTS
Nature and Scope: Nature and scope, difference between consumer marketing and
industrial marketing, Distinctive characteristics of industrial marketing –
1
Understanding industrial marketing environment – Inter relationship with other
functions.
Industrial Buyer Behaviour: Industrial Buyer behaviour – different buying
situations – organizational procedures and polity aspects in industrial buying
2
decisions – industrial buying practices – buying center – models of industrial buyer
behaviors
Industrial Products: Industrial products – Development – product life cycle –
3 Segmentation experience curve positioning strategy - Personal selling – industrial
sales force management – sales force selection – training and control – evaluation.
Selection of Vendors: Selection of Vendors – Evaluation – industrial product and
4
service pricing methods – Competitive bidding – Negotiation skills.
Distribution: Industrial Products distribution channels – Physical Distribution –
5
Logistics – Communicating with industrial customers.
Text Books
1. P. K. Ghosh, (2006), Industrial Marketing, Oxford University Press
Reference Books:
1. James C. Anderson & James A. Narus, (2004), Business Market Management Understanding, Creating and
Delivering Value, Pearson Education.
2. Krishna K. Havaldar, (2001), Industrial Marketing, McGraw Hill
3. Reeder, (2001), Industrial Marketing, Prentice Hall.
4. Micahel H Morris, (1999), Industrial & Organization Marketing, MacMillan.
5. Fobert Dwyer, John F. Tanner,(2001), Business Marketing, McGraw Hill
73 of 109
MBA759: Pricing Policies, Strategies and Tactics
L T P C
3 - - 2
Version No.:
Objectives:
Expected Outcome:
CONTENTS
Introduction: Basic Approach to Pricing New Products - Tactical Pricing, Basic
Pricing Theory: Cost-Plus Pricing - Classical Approach and Relevant Costs - Iso-
1 06
Profit Analysis Estimation – Basic Demand Models: SPSS Review - Log-Log
Estimation
Pricing Theory and Estimation: New Products: Economic Value to Customers -
Price Elasticity and Estimation. Application—Price Elasticity: Introduction to Price
Optimization Pricing Theory—Impact of CompetitionEstimating Competitive
2 Effects - Nash Equilibrium Prices 12
Pricing Theory—Channel Interaction- Manufacturer/Retailer Interaction and Pricing
Implications. Estimation—The Logit Model, Reference Effects- Logit model for
demand optimization - Price Psychology.Estimating Reference Price Effects
Pricing Theory—Dynamic Pricing: Dynamic Programming - Backward Induction
3 Pricing Theory—Competition and Dynamic Pricing: Value Pricing - Predicting 04
Competitive Response
Pricing Theory—New Products : Conjoint Analysis for Pricing New
4 ProductsApplication—Elasticity Estimation & Price Optimization: Application— 04
Price Optimization in Practice
Pricing Theory—Price Discrimination: Price Customization Price Bundling -
5 Yield Management Application—Pricing Services -Markdown Pricing and 04
Promotions - Pricing Practice at Consumer Packaged Goods
Text Books
1. Nagle, Thomas T. & Hogan, John E. (2006), The Strategy and Tactics of Pricing: A Guide to Growing More
Profitably, Fourth Edition, Prentice-Hall, Upper Saddle River, NJ
Reference Books:
1. Monroe, Kent B. (2003), Pricing: Making Profitable Decisions, Third Edition, McGraw Hill, Boston: MA.
2. Dolan, Robert J. and Hermann Simon (1996), Power Pricing: How Managing Price Transforms the Bottom Line,
Free Press, New York: NY.
3.Wilson, Robert (1993), Nonlinear Pricing, Oxford University Press, New York: NY.
Engelson, Morris (1995), Pricing Strategy: An Interdisciplinary Approach, Joint Management Strategy, Portland,
OR.
4. Simon, Hermann (1989), Price Management, Elsevier Science Publishers, Amsterdam: Netherlands.
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Human Resource Electives
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MBA760: Leadership and Team Building
L T P C
3 - - 2
Version No.:
Course Prerequisite: Fundamentals of Management & Organisational Behaviour
Objectives:
The participants particularly young managers are not going to function as an individual. They are part of
the team and over a period of time should form and lead a team. They should NOT lead just a team BUT
A WINNING TEAM. This calls for deeper understanding of interpersonal behaviour, leadership styles,
communication process, proper understanding of the external & Internal environmental elements.
Expected Outcome: To become a successful leader by creating and balance better task and people
CONTENTS
Considerations for Team Building- Criteria to be followed in team formation-
1 Creation of win-win Situation- Selection of team members and cautions to be 10
exercised.
Participation of External personalities as Directors/ Advisors/ Board members-
2 05
Precautions- Image Vs accountability
Structuring the team- Basic Principles- Networking models and Styles based
concepts- Personality implications- Guidelines—Team Performance Design/ Model
3 15
and performance Reward systems- DEFT Model- Total team domain strength vs
Diversity, Potential fault lines- Summary.
Text Books
1. Udaipareek (2004), Instruments for HR Development –– Tata McGrawHill
Reference Books:
1. K. Aswathappa, (2007), Human Resource Management –Tata McGrawHill, 2007 Edition
2. Stephen Robbins, (2004), Essentials of Organisational Behaviour, Prentice Hall
3. Fred Luthans,(1998), Organizational Behaviour, 8th Edition, Irwin
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MBA761: Strategic Human Resource Management
L T P C
3 - - 2
Version No.:
Course Prerequisite: Human Resource Management
Objectives: Every organization and activity has got the influence of competitive forces on them.
Successful organizations thrive and emerge victorious. Such an outcome warrants competitive advantages
in all spheres. All along commercial and Research& Development functions were considered to be the
areas contributing to competitive advantage to a significant extent whereas, of late, it has been recognized
that irrespective of the product/technology/ processes etc, the critical element involved in all these aspects
is Human Being. Hence, study of this course would provide in depth inter functional linkages by
function/ by structure/ by systems/ by processes/ by end results and by evaluation aspects of Human
resources with a strategic perspective.
Expected Outcome: To synchronize with corporate strategy in growth and development process and
make HR as an integral part
CONTENTS
Success factors for any organization- Globally conceived and proven concepts of
1 05
success- Role of Human resources in bringing out such an out come.
Strategic Human Resource management- Perspectives/ Scope and Limitations-
2 10
Dynamic modeling- Two way vertical and Horizontal Fits.
Strategic organizational and HR objectives- Level of Congruency- Structural
3 Implications- Implementation impediments—Competency pre requisites- Enabler 10
and deterrent factors-
Implementation phases/manner/communication/ feedback frequency- Feedback
4 05
segregation of personal bias from group bias.
Text Books
Reference Books:
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MBA762: Labour Laws and Industrial Relations
L T P C
3 - - 2
Version No.:
Objectives: To introduce factors that have influence on Industrial Relations and to give exposure on
various acts governing the same.
Expected Outcome: Participant should be a compliant of Stipulations and Regulatory Acts
CONTENTS
Industrial Relations- Factors affecting harmony of employee and employer –
1 Constitution of India on Industrial Relations - Causes for Industrial disputes - 05
Arbitration and Conciliation – Principles and Objectives of Industrial Relations
Trade unions- Registration of Trade Unions – Membership in Trade unions –
2 Previleges of Trade Unions – Amalgamation of Trade Unions – Colective Bargaining 10
– Unfair labour practices - ILO – Objectives of ILO.
Factories Act-Working conditions of Adult, Female and Child Workers – Health
3 Safety & Welfare Provisions – Industrial Disputes Act – Concepts – Payments of 05
Wages Act – Minimum Wages Act – Workmen Compensation Act.
4 Payment of Gratuity Act-Payment of Bonus Act-Provident Fund Act- -ESI Act. 05
Apprentice Act - Equal Remuneration Act- Maternity Benefit Act- Industrial
5 05
Employment and Standing Orders Act
Text Books
1. Bare Acts
2. N. D. Kapoor:, (2007), Elements of Industrial Law Sultan Chand Publications, New Delhi
3. H. L. Kumar,(2007) Labour & Industrial Law, Eastern Book Company, Lucknow
Reference Books:
1. O.P. Srivatsava, (2007), Labour & Industrail Relations
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MBA763: Emotional Intelligence & Managerial Effectiveness
L T P C
3 - - 2
Version No.:
Objectives: To understand, appreciate and realize the factors that would contribute to the success and
maximizing the efficiency levels of individuals and groups in the organization.
Expected Outcome: Must become a practioner to use EI for enhancing effectiveness
CONTENTS
Emotional Intelligence- Concepts- Origin- Evolution-Different types of Abilities and
1 05
Measurement
Goleman Model- Bar-On Model of Emotional social Intelligence(ESI), Trait EI
2 10
Model- Applications- Measurement- Inferences- Actions
Alexithymia and Emotional Intelligence- Limitations of the concept- Precautions that
3 05
need to be taken
Collaborative Intelligence- Consensus based Assessment(CBA),Emotional Capital
4 10
and Emotional Competence.
Text Books
1. Daniel Goleman, Emotional Intelligence
Reference Books:
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MBA764: Counselling Techniques and Methods
L T P C
3 - - 2
Version No.:
Objectives: The participant should be well conversant with the processes of counseling needs, methods,
content to his/ her team members , so that proper goal orientation and achievement motivation
equilibrium can be attained.
Expected Outcome: Participant should become a collaborative trend setter to leader through counseling
for performance excellence
CONTENTS
Economic Revolution-Globalisation impact on Industry –Changing mindset and
1 attitudes with employees and employers-TQM & Productivity with counseling mode 08
appreciation
Supervisor Planning process- Activities and Time bound Goals- Tactical and
2 06
Operational Plans and Operating Guidelines
Roles- Objective setting-MBO-SMART_Action Planning- Problem Solving
3 08
framework
Performance Reviews- Task groups-Task Allocations- Delegation of Authority-
4 Consensus building- Training and Motivation-Controls and Audits- Discipline- 08
evaluation and Termination
Text Books
1. Compilation of RA from various journals
Reference Books:
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MBA765: Stress Management and Occupational Health
L T P C
3 - - 2
Version No.:
Objectives: Irrespective of the position in the organization, External and internal environmental systems
PUSH the individuals to attain excellency which most of the times lead to Executive Burn Out and
succumbing to Stress which sometimes may be fatal. The participants of the course should be aware of the
magnitude of stress level they do undergo and take suitable preventive steps to avoid undesirable health
hazards.
Expected Outcome: Must be able to recognize and cope with executive stress
CONTENTS
Stress- Meaning- Classification- Causal Factors Genetic/ Physical/Physiological
1 /Financial/ Environmental/Psychological/Economic/ Phobias and various root 10
causes-Executive Stress in different time frames and analysis of Stress
Job Analysis- Performance Analysis- Peer Group Analyis- Structural Analysis- Burn
2 05
Out Self Evaluation Tests
Performance Planning- Emotionally oriented skills enhancement- Imagery Skills
3 development- Physical Relaxation Methods- PMR/Relaxation Response rates- 15
Rational and Positive Thinking- Anger Management- Redford Williams Theraphy
Text Book
1. S. N. Chitale, Industrial Organisation and Management, Himalaya Publishing House, Recent Edition
Reference Books:
1 Saxena A. N., S. Heleker S.A., S. G. Patil, V. P. Raxanjpe, A.M. Behnde, Industrial Safety, NPC,
NewDelhi
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MBA766: Human Resources Information System
L T P C
3 - - 2
Version No.:
Objectives: To have structured data storage and analytical systems for processing to derive meaningful
information for managerial decision making in HR Function.
Expected Outcome: Database & Data mining activities pertaining to HR function should be familiar
CONTENTS
Need for HR Information- Data sources for HR- Dimensions of Data classification-
1 Demographic- Economic- Financial- Psychological Scales Ratings and Storage- Roles 15
assigned- Performance Evaluation
Compensation – Value addition- Relationship between Value added and
2 Compensation- Potential- Exploited Potential- Scope for job enlargement and 06
enrichment
Discipline- Attendance- Health Status- Peer Group Rating- Inter disciplinary Rating-
3 09
Rating by all stake Holders- Motivational areas- Stress threshold levels
Text Books
2. Composition of RA for various journals
3. J. M. Dewan & K.N. Sudharshan,(1996), Human Systems Management, Discove Publishing House, New
Delhi
Reference Books:
4. Annette J. Crech, Modernising your Personnel Management System, Vanity Books, Deep & Deep
Publications
5. M.C. Khandelwal & Sugan Lu Jain, (1993), HRA, Pointer Publishers, Jaipur.
82 of 109
MBA767: Knowledge Management
L T P C
3 - - 2
Version No.:
Objectives: Learning goals: Students realize the changed requirements of knowledge workers with respect
to information and communication technologies that can support their work. They know concepts and
approaches to knowledge management and can compare them with other approaches in the disciplines of
organization science and information systems. Students have a profound understanding of the strategic
importance of knowledge management and know how to develop a knowledge strategy. They have an
overview of the most important concepts for the integrated modeling of processes, contents, persons and
knowledge management instruments and have hands-on experience with modeling tools, e.g., knowledge-
oriented business process modeling and ontology modeling. Students know a variety of cases of successful
implementations of knowledge management and realize important success factors and barriers. They
realize the challenges of measuring success of knowledge management initiatives and are aware of
approaches how to cope with these challenges
Expected Outcome: Participant should be a successful performed in the KMS function.
CONTENTS
Role & Meaning: Knowledge – Knowledge work – Knowledge Myths –
1 Knowledge Management Life Cycle – Understanding Knowledge – Cognition and 07
K.M. – Data information and Knowledge
Types & Process: Types of knowledge – Expert Knowledge – Human Thinking
and Learning – Knowledge Mangement life cycle –Knowledge creation – Capturing
2 15
tacit knowledge – Evaluating the expert – Developing a relationship with experts –
Developing a relationship with experts – Fuzzy reasoning and quality of knowledge.
Knowledge Transfer Process: Knowledge Transfer – Knowledge sharing – The
knowledge doing Gap – Prerequisites for transfer – Transfer Methods – Transfer
3 08
Strategies- Inhibitors of knowledge transfer – Role of the internet in Knowledge
Transfer – Knowledge Transfer in E-World.
Text Books
1. Elias M. Awad Hassan & M. Ghaziri, (2004), Knowledge Management, Pearson Education
Reference Books:
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MBA768: HR & Balanced Score Card
L T P C
3 - - 2
Version No.:
Objectives: Accountability of the organization to various stake holders has become highly significant.
Such an accountability through performance processes and results are ensured through Human resources
with the Organisations. The integral part among various elements in the score card is Human element.
Understanding the concept and working with it would ensure the attainment of stated mission and vision
of the organizations.
Expected Outcome: The participant should understand and appreciate the internal processes in the
organization as a part of balanced score card of the organization with human resources as the focal point
for enabling and enhancing the stakeholders value perceptions of the organizations.
CONTENTS
Balanced Score Card- Concept- Purpose- Need For it- The Framework developed by
1 15
Drs. Robert Kaplan and David Norton(HBS).
Organisation- Long Term Strategy- Mission and Vision- Stake Holders- Financial
Publics- Learning and Growth processes and Methods- Inhouse business processes-
2 15
Customers and regulatory Environment- Role of Human Element in the above-
Baldrige Criteria in Learning and evaluation
Text Books
1. Directory Scorecard, Edward, E: Hubbard.
Reference Books:
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MBA769: Competency Mapping and Performance
L T P C
3 - - 2
Version No.:
Objectives: To understand and estimate the human competencies required in the organization to meet
the current and future needs and to conduct competency audit of the existing human resource in order to
arrive at the gap for providing inputs to Manpower planning/ Training and Development/ Counselling &
Feedback etc.
Expected Outcome: Participant should be able to focus sharply in competency gaps of required and
available human resource
CONTENTS
1 Competency- Concept-Task Competencies- Behavioural indicators 10
Application of Competency mapping and assessment techniques- Recruitment
2 appraisal/Potential appraisal/Training Need appraisal/Performance diagnosis and 06
self development initiatives.
Job factors- Description-Information system-Competency model for various groups/
roles in the structure- Competency attributes/ elements- Attribution of element
3 weightage to functions-Competency assessment instruments-element Rating- 14
Grading- Factoring- statistical Distribution-Feedback & counseling- Manpower
planning and attritions/outplacement
Text Books
1. Performance Appraisal of Compensation on, Goel Dewaker, 2008, Prentice Hall of India
Reference Books:
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MBA770: Managing Change in Organisations
L T P C
3 - - 2
Version No.:
Objectives: To understand and appreciate the need for interventions and needs for change by proper
auditing of the organizations and working out the strategies to introduce and stabilize changes envisaged.
Expected Outcome: Participant should be able to function as a successful change initiator of agent.
CONTENTS
Process of Change- Key roles in Organisational Change-Culture- managing the
1 10
resistances to change- effective implementation of change
Diagnosis and Intervention-Organisational diagnosis-Issues and concepts-Diagnostic
2 10
methods – evaluation of change
Consulting approach- Change Agents-Internal and external change agents-
3 10
Rationalised change strategies-implementation and control
Text Books
4. D. E. Hussey, Managing Change in Organisations, Kohen Page India Pvt. Ltd., Recent Edition, New Delhi
Reference Books:
6. John Spencer, How to implement change in your company so everyone is happy with the results, Adrian Press, Judy
Piatkus, Publications, London
7. Andrew Leigh, (1996), Effective Change – Twenty ways to make it happen
8. Theon Wilkinson,(1989), All Change at work – The Human Dimension – Institute of Personnel Management
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MBA771: Integrated Knowledge Management
L T P C
3 - - 2
Version No.:
Objectives: Students know about architectures, contents and functions of knowledge management
systems and the potentials of using such systems in business organizations. They have an overview of
selected tools and systems that can support the implementation of particular knowledge management
instruments presented in the lecture “Knowledge Management I”. Students are able to select and/or
design a knowledge management system that is appropriate for a defined application scenario. They are
also aware of integration technologies that allow for a combined use of a number of tools and systems that
offer knowledge services, e.g., for collaboration, learning and the management of documented knowledge.
Students get hands-on experiences with the development of KMS, their combination and extension to
integrated platforms for knowledge work: enterprise knowledge infrastructures.
Expected Outcome: The participant should be able to understand and appreciate the Human Interface
involved in environmental changes with respect to technology through the human knowledge process
CONTENTS
Domain Definition: Work space of a knowledge worker – Business roles in learning
organization – work adjust on and the knowledge worker – Lent technology and
1 09
knowledge worker – Profile of vocational needs and reinforces of knowledge worker
– Role of Ergonomics – role of CEO
Methods of Acquirement Knowledge architecture – people core – identifying
knowledge centres – technical core – build in home buy or outsource – knowledge
2 condification – diagnosis – interpretation – planning – scheduling- codifying tacit 12
knowledge – codification tools and procedures – the knowledge developer skill test
skill requirements.
Knowledge Tools & Methods: Knowledge Management System tools and portals
– Learning from data visualization neural networks as a learning models – Market
3 basket analysis PETCO – classification trees – Data mining and Business Intelligence 09
– Data Management – Taxonomy – Data preparation – Model Building – Parameter
settings and tuning – Model testing – Analysis of results.
Text Books
1. Elias M. Awad Hassan & M. Ghaziri, (2004), Knowledge Management, Pearson Education
Reference Books:
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MBA772: HRD & HRP
L T P C
3 - - 2
Version No.:
Objectives: To recapitulate all the accumulated skills and knowledge in Human resources function in
various courses and apply the same to Indian Organisational situation and to identify the emerging trends
Expected Outcome: To Integrate Development & Planning functions of HR effectively
CONTENTS
HRD-Significance/ processes/outcome/ Quality and competence requirements of
1 06
HRD functionaries
Functional adaptabilities required to perform in private/public sector/ MNC and
2 Transnational Organisations. Also, the adaptabilities required to perform in 10
Manufacturing and service sectors of the economy.
Interdisciplinary activities of HRD as enablement agents in Total Quality
management programmes, Competency derivation activities of the organization,
3 14
Quantification by shadow pricing of all qualitative support functionaries and
performance by numbers as far as possible and reduce anamolies.
Text Books
1. Investment for HRD – Udai Pareek, Tata McGraw Hill, 2004
Reference Books:
5. P.L. Rao, (2001), HRD through inhouse training, Vikas Publications, Chennai
6. T. V. Rao, HRD Missionary, Oxford India Book House Publishing Company, New Delhi
7. Uddesh Urohli and Dharai P. Sinha, HRD Global Challenges and Strategies in 2000 A.D. – Allied
Publishers, New Delhi
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MBA773: Creativity and Innovation Management
L T P C
3 - - 2
Version No.:
Objectives:
To understand techniques of being creative and inculcating creative culture in the organization.
To know the different types and forms of innovation and techniques adopted for effective innovation.
To apply the knowledge gained in a practical situation and prepare a case..
Expected Outcome:
Students will be aware of various creative problem solving methodologies and be able to apply the same
in day to day life.
Students will know the factors influencing innovation and be able to suitably apply to create an
innovative culture in an organization.
Students will be equipped to demonstrate process innovation.
CONTENTS
Creativity for Managers : Creativity - Creative thinking – Theories of creativity –
1 Creativity Map – Creative Environment – Blocks to creativity – Techniques of 10
creativity – Creative problem solving process – Case Study.
Innovation in Management : Innovation – Types of Innovation – Application in
Management – Different Models of innovation – Role of knowledge Management in
2 10
Innovation – Strategic Innovation – Building Innovative Culture – Leadership for
innovation – Case Studies.
Managing Innovation in Organization : Product Innovation – Process
Innovation – Market Innovation Strategies -
3 Sustaining Innovation in organization – Organizational Structure for Managing 10
Innovation – Change Management Models – Models of Technology Transfer – Role
of Technology Transfer in Innovation – Case Studies.
Text Books
1. Tony Proctor , (2005), Creative Problem Solving for Managers, II Edition, Routledge Publishers, UK
2. Paul Trott , (2002), Innovation Management and New Product Development, II Edition, Prentice Hall,UK
3. Edward B Roberts, (2002), Innovation Driving Product, Process and Market Change, Edition : MIT Sloan
Management Review Jossey Bass; John Wiley & Sons Inc, USA
Reference Books:
1. Pradip N.Khandwalla,(1992), Fourth eye, Excellence thro’ creativity, II Edition, Wheeler Publishing,
New Delhi
2. Jeff Degraft & Katherine A. Lawrence, (2006), Creativity at Work; Developing the right practices to make
Innovation happen, University of Michigan Business School, Johnailey , USA
3. John Adair, (2002), Effective Innovation, Rupa.Co, New Delhi, 2002
4. W.R. Spence, (1994), Innovation, Chapman & Hall, UK
89 of 109
System Electives
90 of 109
MBA774: Database Management Systems
L T P C
3 - - 2
Version No.:
Objectives: To understand the basic concepts that DBMS will be able to store, recive, analyse and
manipulate the data.
Expected Outcome: The student will be able to develop Business Database Systems
CONTENTS
Introduction – Data base environment – file processing – Data base Models -
1 05
Database development process
Entity – Relationship Model (ER) – enhanced ER Models – Database Design –
2 05
Physical database – logical database
Relational Database Models – Design & Development - Normalization – 1NF, 2NF,
3 10
3NF, 4NF, BCNF
4 SQL Queries – SQL wrap up – Database security & Administration 05
Object Oriented Data Model – Client / Server Database – Distributed database –
5 05
Advanced databases.
Text Books
1. Jeffrey A. Hoffer, Mary B. Prescott and Fred R. Mcfadden, Modern Database Management, 6th Edition..
Published by Prentice Hall. ISBN 0-13-061183-2.
Reference Books:
1. A Silberchatz, F Korth, S Sudershan, Database System Concepts, 5th edition Tata Mc Graw Hill
2. Elmasri R Navathe, Fundamentals of Database Systems, Pearson Education
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MBA775: Enterprise Resource Planning
L T P C
3 - - 2
Version No.:
Objectives: The course aims to provide an understanding of the issues involved in design and
implementation of ERP Systems. It focuses on the cross functional processes and integration of
events/transactions across different functional areas in organizations.
Expected Outcome: To equip the students, how to align IT for Business Process.
CONTENTS
ERP Concepts – Evolution of ERP – Benefits – Emerging Trends in ERP adoption
1 03
– ERP Architecture - Limitations – case studies
Business Process Reengineering Concepts – Reengineering and Process
2 Improvement – BPR Steps – AS-IS and TO – BE Analysis – Modeling Business 06
Process –Organizational Readiness – Implementation Approaches – case studies
ERP Implementation life Cycle – Various methodologies – costs involved in ERP
3 07
Implementation – ERP Project Management – case studies
ERP Modules in commercial packages - Finance, Sales , Human Resources , Plant
4 Maintenance, Materials , Quality – ERP Industries verticals – Major ERP Vendors – 08
Selection of Vendors and consultants and their roles – case studies
ERP Post Implementation phases - Extended ERP – Nest wave of ERP –
5 Integrating ERP with Supply Chain Management (SCM) & Customer Relation ship 06
Management (CRM) – case studies
Text Books
1. Mahadeo Jaiswal and Ganesh Vanapalli, (2005), Text Book of Enterprise Resource Planning, Macmillan
India Ltd., Chennai
Reference Books:
1. Alexis Leon, (2004), Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd.,
New Delhi, 2004.
2. Vinod Kumar Grag and N.K. Venkitakrishnan, (1998), Enterprise Resource Planning – Concepts and Practice,
Prentice Hall of India, New Delhi.
3. Brady, Monk, and Wagner, (2001), Concepts in Enterprise Resource Planning, Course Technology, Inc.,
4. Wallace and Kremzar, (2001), ERP: Making it Happen – The Implementers’ Guide to Success with Enterprise
Resource Planning, John Wiley & Sons, Inc
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MBA776: Decision Support Systems
L T P C
3 - - 2
Version No.:
Objectives: Provide knowledge about computer based information systems that support managerial
decision making
Expected Outcome: Create simple models using computer software and concepts learnt in this course.
CONTENTS
Decision Concept-steps-Decision Support System-Components-Characteristics-
1 04
Classification & Application.
Model Management - Models – Modeling Process – Types of Models – Optimization
– Simulation – Heuristic – Descriptive – Predictive – Model base – Modeling
2 10
Languages – Model Directory – Model Base Management System – Model
Execution, Integration and command processing – Model Packages.
User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural
3 Language Processing – Speech Recognition and under standing – Issues in user 08
interface
DSS Classification - Development process – Software and Hardware and Data
4 Acquisition – Model Acquisition – Dialog Development – Integration – Testing and 08
Validation – Training and Implementation.
Text Books
1. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent Systems’, Prentice Hall
International, 1998.
Reference Books:
1 Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall of India, 1999.
2. Lofti, ‘Decision Support System and Management’, McGraw Hill Inc., International Edition, New
Delhi, 1996.
3. Marakas, ‘Decision Support System’, Prentice Hall International Paper back Edition, Delhi, 1998.
93 of 109
MBA777: Project Management for Software Development
L T P C
3 - - 2
Version No.:
Objectives: To equip the student with project management skills and their applications in the software
industry
Expected Outcome: The student will be able to conceive, plan, execute, monitor and benchmark
software projects
CONTENTS
Overview of software development life cycles – software engineering Process
1 paradigms – Comparison between Process and Product –Metrics – Software project 07
management – Planning – estimation – Risk analysis – Software project scheduling.
Requirement Analysis – Definition – Specification - tools – Formal Specification –
2 06
Prototyping Specification.
3 Software design – testing phases – Fundamentals of coding - Software Maintenance 05
Software Quality Assurance – Review, Walkthrough, and inspection- Quality metrics
4 06
– Software Reliability
Implementation activities - Software Configuration Management – Implementation
5 06
of various types of Models - CMM, PCMM, ISO 9000 series
Text Books
1. Ali Behforooz and Frederick J. Hudson, ‘Software Engineering Fundamentals, Oxford publications.
Reference Books:
1. Roger Pressman. S., ‘Software Engineering’, A Practitioner’s Approach, Tata McGraw Hill, New
Delhi.
2. Pfleeger, ‘Software Engineering’, Prentice Hall, 1999.
3. Carlo Ghezzi, Mehdi Jazayari, Dino Mandrioli, ‘Fundamentals of Software Engineering, Prentice Hall
of India, 1991.
4. Richard Fairley, ‘Software Engineering’, II Edition, Tata McGraw Hill, New Delhi.
94 of 109
MBA778: Data Warehousing & Data Mining
L T P C
3 - - 2
Version No.:
Objectives: To identify the use of data warehousing and data mining in different business applications,
warehouse architectures and data warehouse models and recognize the various data mining techniques
Expected Outcome: Could be able to use various datamining techniques according to the needs of
Business.
CONTENTS
Introduction to Data Warehousing – Meaning & Characteristics – Online
1 07
Transaction Processing Systems (OLTPs) – Data warehousing models – case studies
Data Warehousing and Operational systems – Building Data Warehousing –
2 06
Technical and Business considerations – case studies
3 Data preprocessing – Data Integration and Transformation – data reduction 05
Data Mining concepts – Elements & Usage – Data Mining tools & techniques – Data
4 mining query languages – Data mining Models – OLAP – various analytical models – 12
Issues and challenges in DM – DM Application Areas – case studies
Text Books
1.Building the Data Warehouse by Inmon WH , 2005 , wiley Drem tech India Pvt Ltd
Reference Books:
1. Jiawei Han and Micehlin Kamber, (2006), Data Mining Concepts and techniques, Elsevier Publications
2. Anahory S Murray, Data warehousing in the real world , Pearson Education
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MBA779: Business Intelligence
L T P C
3 - - 2
Version No.:
Objectives: The major objectives of the course are for the student to develop a strong understanding for
the role of computers in direct support of managerial decision making(business intelligence)
Expected Outcome: Could effectively use computers in Mangerial Decision Making.
CONTENTS
1 Introduction BI – History – Impact of BI 03
Content Management – Unstructured Data – End user Segmentation – Attributes –
2 08
Elements of BI Tools
Business Intelligence Solutions – Justification – Corporate Performance Management
3 08
(CPM) – Platform Selection – BI traps
4 End user support – Internal support and vendor Support – Issues 06
5 Implementation for BI Solutions – Next wave of BI 05
Text Books
1. Mike Biere, (2003), Business Intelligence for the Enterprise, IBM Press,
Reference Books:
1. David Loshin, Business Intelligence the Savy Managers Guide, published by Morgan Kauf Mann
2. Michael Luckevich & Stacia Misner, Business Intelligence by Elizabeth Vitt, Microsoft Press
96 of 109
MBA780: Software Quality Management
L T P C
3 - - 2
Version No.:
Objectives: To impart quality and its relevance and importance in software industry
Expected Outcome: The student shall be able to perform quality assessments and guide quality assurance
programs in software decisions
CONTENTS
Software Product vs. Software process - Quality Assurance vs. Quality Control -
1 07
Quality Management Process - Quality Cost
Types of Software Development Processes - Configuration Management
2 Software Quality Audits - Software Quality Attributes - Software Quality Metrics - 10
Software Product Metrics – Process Metrics
Software Testing Techniques - Software Testing Strategies - Software Reviews -
3 08
Software Reliability, Reliability Models - Software Quality Improvement
4 Statistical Software quality Assurance - SEI's Capability Maturity Model - ISO 9000 05
Text Books
9. S. Kan, Software Quality engineering, Addison-Wesley.
Reference Books:
1. Michel G Jenner , Software Quality Management and ISO 9001, Wiley Publications
2. John W Horch, Practical Guide to Software Quality Management, Artech House
97 of 109
MBA781: Analysis & Design of Information Systems
L T P C
3 - - 2
Version No.:
Objectives: To make students understand the concept of systems analysis and enable them to work as
systems analyst by imparting knowledge on various tools, design techniques and system maintenance
Expected Outcome: The student will be able to fit in any organization as a system analyst,
preparing/identifying pitfalls, assessing designs and maintaining systems.
CONTENTS
Systems Analysis and Design Methods - Information Systems Development -
1 06
Project Management
Systems Analysis Methods - Systems Analysis Techniques - Modeling System
2 Requirements with Use Cases - Data Modeling - Process Modeling - Object- 08
Oriented Analysis and Modeling
Systems Design Methods - Systems Design - Database Design - Output Design and
3 12
Input Design and Prototyping - User Interface Design - Object-Oriented Design
4 Systems Construction and Implementation 04
Text Books
1. Jeffrey L Whitten, Lonnie D. Bentley, (2008), Introduction to System Analysis & Design –Mc Graw Hill
Reference Books:
1. Alan Dennis, Barbara Haley Wixom (2000), System Analysis & Design Methods, Wiley
2. Donald Yeates & Tony Wakefield, System Analysis & Design, Tony Wakefield
98 of 109
MBA782: Technology Management
L T P C
3 - - 2
Version No.:
Objectives: Understand the concepts underlying analysis and identification of technology
Expected Outcome: Capable of applying the concepts learnt in this course at justifying the choice of
technology
CONTENTS
Technology Management’s Role and Effects: Technology: Basic concepts, Role
& Importance of Technology Management, Aspects & Issues. Technology life cycle,
Technological alternatives and appropriate technology. Technology development
1
options and strategies. Implications of technological change – Information
Technology revolution, change in products, services, processes and organisation,
Macro effects of technological change.
Technology Forecasting: Technology forecasting, necessity and role of technology
forecasting, Technological forecasting methods – Brain storming, Delphi technique,
2
Technology monitoring, Relevance trees etc. Technology strategy, Technology
generation & Technology development.
Process of Technology Transfer: Technology transfer, models of technology
transfer, transfer modes, technology search strategy, Routes of technology transfer,
3
pricing of technology, Commonly used Intellectual pricing methods, Technology
transfer agreements.
Technology Absorption: Technology Absorption _ Basic concepts, Management of
technology absorption, Technology absorption efforts : Indian experience, Govt.
4
initiatives, Benefits of technology absorption, Future thrust for technology
absorption.
Technology Assessment: Technology assessment - concepts, methodology of
assessment, technology evaluation, diffusion of technology – concept, perspective of
5
diffusion. Major diffusion activities, developing a diffusion strategy. Technology
support systems, Development & training of human resources.
Text Books
1. Brian C.Twiss, Managing technological innovation, 4thedition, Pitman publishing.
Reference Books:
1. Hawthorne E.P. The management of technology, McGraw Hill.
2. Twiss B.C. and Goodridge M. Managing technology for competitive advantage, Pitman Publishing.
3. Albert E. Muir, The technology transfer systems : Inventions, Marketing, Licensing, Patenting, Setting
practices and management policy, McGraw Hill.
4. Daniel P. Petrozzo, The fast forward MBA in Technology Management McGraw Hill.
99 of 109
International Business Electives
100 of 109
MBA783: International Shipping & Transport
L T P C
3 - - 2
Version No.:
Objectives:
To provide an understanding about International Transportation & Shipping including basic logistics
environment.
To introduce the students about the Shipping and Transportation Procedures in an Indian Context
Expected Outcome: Students should be able to appreciate the International Logistics, especially shipping
and air transportation in Indian Context.
CONTENTS
International Logistics: Importance of Logistics in International Business . Modes
of Transport of goods – Rail, Road, Air, Pipeline, Inland water. Multimodal
1 06
Transport – International Transport System Shipping Practice – The Shipping
Company – Merchant Shipping
Shipping Freight and Chartering: Ship Broking and chartering practices the
Freight Market – Ship owning conditions and Market – Sales Contract, Carriage and
bill of landing – Freight calculations – Chartering Principles and Practices – Types –
2 06
Voyage Charter, Time Charter – Charter Party Clauses – Exercises on calculation of
Lay time, Demurrage Despatch – Bare Boat Charter – Bills of lading and other
Documents.
Shipping Intermediaries: Role of Ship and cargo intermediaries – Shipping
agencies – Ship brokers – Freight forwareers – stevedores. Port organization of
3 06
containersied cargoes- Containerisation in India – Private Sector Participation –
Cargo Consolidation in India.
Shipping Terms: Containerization and mult-modal transport operations – INCO
Term selection of container for Trade – Freightining of containersied cargoes –
4 06
Containerisation in India – Private Sector Participation – Cargo Consolidation in
India.
Air Transportation: Air Transport – Air Freight Practices and Ari Cargo Rates –
Importance of Ari Transport in India’s Foreign Trade Problems and Prospects –
5 06
Foreign Trade Law relating to carriage of goods – International Conventions and
National Laws : Sea, Air, Multi Modal, Road and Rail – Maritime Trade Fraud.
Text Books
1. Dr. K. V. Hariharan - A text book on container and Multimodel Transport Management
Reference Books:
1. Annual Report of Ministry of Commerce, Government of India (nic.in)
2. India's Foreign Trade Statistics published by CMIE (Database)
3. Dr. Subba Rao, (2004), International Business Himalaya Publishing Group
4. Francis Chernilum,(2002), International Trade and Export Management, Himalaya Publishing Group
1. Yoffie. David .B, (2000), International Trade & Competition , McGraw Hill Publishers
2. TAS Balagopal,(2000), For export Procedure & Documentation: Export Management ,Himalaya Publishing
House, Mumbai
7. R. L. Varshney & B. Battacharya (2000), “International Foreign Trade”, Himalaya Publishing.
101 of 109
MBA784: Global Sourcing
L T P C
1.5 - - 1
Version No.:
Objectives:
Expected Outcome:
CONTENTS
Definition – The outsourced global procurement model – The Internal Central
1 Purchasing model – Electronic sourcing (EI & E – Procurement) – The distributed
procurement model.
2 Logistics – Functions – Allocation – Distribution & Transportation.
Global sourcing – HR – introduction – Staffing policy – the Ethnocentric Approach
3 – The polycentric Approach – The Geocentric Approach – Advantages of
Disadvantages - Expatriate Managers – Expatriate Selection.
Technology – Technology as a strategic asset – Technology Strategy – Information
4 and Communication Technologies – effect AICT and developed in ICT -
Configuring ICT for transnational strategy.
5
Text Books
2. David Campbell, Jim Hamill & Jony Purdie, (2004), Global and Transnational Business, Strategy and
Management, John Wilex & Sons Ltd. II Edition George store house
3. Charles W. L. Hill, International Business, Fourth Edition, Competing in the Global Market Place, Tata
McGraw Hill Edition., 2003
4. Philippe Lasserre, Global Strategic Management ,2003, Palgrave Macmillan
Reference Books:
2. Dr. M. Mahmoudi Maymand, (2005), Global Strategic Management, Deep & Deep Publications Ltd.
2. Doughlas M. Lambel James R.Stock, (1993), Strategic Logistic Management, III Edition, IRWIN
102 of 109
MBA793: Marketing of High-Technology Products and Innovations
L T P C
3 - - 2
Version No.:
Objectives: Understand the concept of High Technology Products, High Technology Customers,
Advertising in High – Tech markets, Distribution Channels and Uses of Internet in Marketing.
Expected Outcome: End of the Course the student should appreciate the conceptual framework behind
the Marketing of High – Tech Products and also to apply in Global markets.
CONTENTS
Introduction to High Technology - Defining High Technology – A Supply chain
1 Perspective on Technology – A Continuum of Innovations – Marketing Need for 06
High-Technology Products and Innovations
Understanding High-Tech Customers - Customer Purchase Decisions – The Choice
2 of Customer: Segmenting Markets and Selecting – Customer Strategies to Avoid 06
Obsolescence.
Advertising and Promotion in High-Tech Markets - Tools to Build and Maintain
Customer Relationships – Advertising and Promotion Mix: An Overview – The
3 06
importance of Branding in High-Tech Markets – New Product Preannouncements –
The role of Marketing Communications in Customer Relationships.
E-Business, E-Commerce and the Internet - Lessons from the Dotcom Boom and
4 Bust – Effective Website Design and Management – Consumer Behavior and the 06
Internet – E-Business and Organizational (Business) Behavior
Distribution Channels and Supply Chain Management in High-Tech Markets - Issue
in Distribution Channel Design and Management Channel Considerations in High-
Tech Markets – Adding New Channels: The Internet – Expanding the view: From
Distribution Channels to Supply Chains.
5 06
Realizing the Promise of Technology: Societal, Ethical, and Regulatory
Considerations - The Paradoxes of Technology and Unintended Consequences –
Ethical Controversies Surrounding Technological Advances – Social Responsibility
and Business Decisions
Text Books
1. Jakki Mohr, Sanjit Sengupta, Stanley Slater, Marketing of High – Technology Products and innovations, Second
Edition, Pearson Education.
Reference Books:
1. Geoffery A. Moore, Crossing the Chasm, Marketing and selling High-Tech Products to Mainstream Customers,
Harper Business
2. Michael E. McGrath, Product Strategy for High Technology Companies, Mc Graw Hill, Second Edition
103 of 109
MBA794: Managing Asian Business
L T P C
3 - - 2
Version No.:
Objectives: To introduce the basic management models in Asia especially the influence of Chinese and
Japanese management.
The trace the pattern and processes of industrial management and business structure in Asia, in the context
of the social and cultural dimensions in which the models are embedded.
Expected Outcome: Towards the end of the course, students should be able to understand and
appreciate the economic, cultural and social environment in which Asian business operates.
CONTENTS
Asian Business: Asian Management Models-Political and Economic History of
1 06
Asia –the Asian tigers and the south east Asian crisis.
Asian Culture: Chinese culture, business and society-culture and values in the
development of Chinese business organization-History and characters of Chinese
2 06
culture- The People’s Republic of China and communism-Reform and open-door
policy- Market economy and red capitalism
Chinese Business Model: Segmentation in Chinese business and social
development –reform and restructuring in the state owned enterprises- Centre vis-à-
3 06
vis regions- East/Coast regions vis-à-vis the West- Diversity and commonality-
Management in China during the age of reforms
Japanese Business Models: Japanese culture and society- key factors in Japan’s
4 post war success- the Japanese business environment- Japanese management model- 06
post bubble Japan and the management model in transition
Arab & Middle East Business Models: Doing business with Arab countries- the
5 middle east- The ASEAN economics and management models- emerging Asia – 06
implications for Indian business.
Text Books
1. Helen Deresky , International Management: Managing across borders and cutures, 5th Edition, Pearson Education
2. Harvard Business on Doing Business in Asia , (2004) Harvard Business School Press, MA.
3. Hodgetts ,R.,M.,& Luthans F, (2005), International Management , Tata McGraw Hill Publications, New
Delhi.
Reference Books:
3. Murray, G.(1994), Doing Business in China: The last great Market, China Library.
4. Fishman, Ted.C.,(2005), China Inc., Scribner International , New York.
5. Wee, Lee and Hidajat, (2004),Sun Tzu – War and Management , Pearson Education, Singapore
6. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th edTata McGraw-Hill.
5. Graham, J.L; Sano, Y.(1989), Smart Bargaining; Doing Business with Japan, Harper Business, NY.
104 of 109
MBA795: Intellectual Property Rights & Management
L T P C
3 - - 2
Version No.:
Objectives: To Understand the rural relevance of various IPR tools
Expected Outcome: To be able to understand the implications of patent, copyright, trademark etc. to an
inventor and / or business organisations
CONTENTS
Introduction: Trade related intellectual property rights – The evolutionary past and
1 unfolding future – Technology – Intellectual Assets – Knowledge Canopy -
Balancing Act.
Patents: IPR Toolkit – Treaties in IPR – Patents – Global Patent Ownership –
Patent Global Index – Patenting Process – Inventor’s Homework prior to discussion
2 with Patent Attorney – Patenting Process in US PTO – JPO – EPO – PCT – Issues 06
relating to turmeric, basmathi, neem – Inventions not patentable – Rights of Patentee
– current developments – Infringement of Patents
Trade Marks & Copy Rights: Trademarks – Essentials of a Trademark – Reasons
for illegal protection – Registerability – Procedure for registration – Infringement of
3 Registered Trademarks, Assignments of Trade Marks 06
Copy Rights – Introduction - Characteristics – Items covered under copyright –
Rights of Copyright owner – Infringement - Remedies for Infringement.
Industrial Design & Trade Secrets: Industrial design – Essentials necessary for a
design – Eligibility for registration – Infringement
Geographical Indications – Eligibility for Registration – Infringement Protection of
Plant varieties and farmer’s rights – Rights of plant breeders and farmers and
4 06
agreement of TRIPS
UPOV international conventions – refresher – registerability of plant varieties –
effect of registration – infringement thereof Trade Secrets – Essentials of a Trade
Secret – What can be a Trade Secret.
Challenges Ahead: Controlling overuse of IPR, Exhaustion Principle, Parallel
5 imports – Challenges ahead – Emerging IPR Management imperatives – Group 06
Intellectual Property Services (GRIPS)
Text Books
1. Prof. A. Chandrasekaran - Intellectual Property Rights
Reference Books:
1. Prabuddha Ganguli, (2003), Intellectual Property Rights - Unleashing Knowledge Economy, Tata McGraw Hill
105 of 109
MBA796: International Business Negotiations
L T P C
1.5 - - 1
Version No.:
Course Prerequisite: Must have studied International Business Environment
Objectives: This subject is designed to develop International Business Negotiation Skills. Students will
learn to develop pre-negotiation, negotiation and post negotiation skills.
Expected Outcome:
To understand how to create positive environments conducive to conduct effective negotiations to
Understand to create value added trust relationship throught. Understanding diverse environments,
histories, cultures symbols, processes and logic that helps students to become effective global negotiator
facilitator and mediator.
CONTENTS
International Negotiations: Science and art of negotiation – Process, data and
cultures – Mapping critical & analytical questions – From data to facts – suspending
1 05
disbelief – Critical thinking process – clarity – illustrating issues – understanding logic
of individuals, groups and organizations.
Negotiation Processes: Everything is negotiable – Goals, Aims and requirements –
Time – Power to take decisions – Information – Winning at all costs. Pre-
Negotiation – Negotiation – Post – Negotiation – Win-Win Negotiation Techniques
2 05
– Making the first move developing a negotiating style – Establishing Trust and
Building – Communication – Persuasion and Ethics in Negotiation. Negotiations
with multiple parties, coalitions and teams.
Cross Cultural Negotiations: Role of Cultures in cross border negotiations – Tacit
negotiations and Social dilemmas – negotiating via information Technology –
3 05
negotiating on the Internet – Comparative negotiations in China, France and US.-
International Negotiation Strategies – Cases.
Text Books
1. Cellich & Jain, (2004), Global Business Negotians – A practical Guide, Thomson / South Western Prentice
Hall
2. Thompson L, 2002, The mind and heart of the negotiator 3rd Edition, Upper Saddle, River, New Jersy
Reference Books:
1. Fisher and Ury, Getting to yes, 4th Edition, Penguin Books.
2. Lewieki, R. J. , Saunder, D. M. And Minto J.W., (2001), Essentials of Negotiation, Irwin Publishers
106 of 109
MBA797: Foreign Exchange Management
L T P C
3 - - 2
Version No.:
Objectives: To analyze the nature and functioning of foreign exchange markets, determination of
exchange rates and interest rates and their forecasting.
To define and measure foreign exchange risks and to identify risk management strategies.
To integrate the global developments with the changing business environment of India.
Expected Outcome: Towards the end of the course, students should be able to understand and
appreciate the foreign exchange market mechanism and risk management.
CONTENTS
International Monetary System: Introduction- the concept of Foreign Exchange-
basics- international monetary system-currency terminology- contemporary currency
1 06
regimes- emerging markets and regime choices- the euro- the future of exchange rate
regimes
Foreign Exchange Market: The Market for Foreign Exchange- geographical extent
of the Foreign Exchange market- functions-the spot and forward market-market
2 06
participants- transactions in the interbank market-size of the market-foreign
exchange rates and quotations- foreign exchange market in India.
Foreign Exchange Management: International Parity Conditions- prices , interest
rates and exchange rates- foreign exchange rate determination- balance of payments
3 06
and asset market approach- disequilibrium- exchange rates in emerging markets-
foreign exchange rate forecasting
Foreign Exchange Exposure: Foreign Exchange Exposure-types of exposure-
hedging-measurement of Transaction , Operating and Accounting exposure-
4 06
strategic and proactive management of operating exposure- managing translation
exposure
Foreign Exchange / Derivatives: Foreign Currency Derivatives-foreign currency
5 futures- currency options- option pricing and valuation- currency option pricing 06
sensitivity-prudence in practice.
Text Books
2. Eiteman, D.K., A.I. Stonehill & M.H. Moffett ,(2007), Multinational Business Finance (11th ed.) Pearson
Education, New Delhi.
2. Apte,Prakash.G, (2006), Global Business Finance , Tata McGraw-Hill Publishing Co. Ltd, New Delhi
Reference Books:
3. Eun, S.,C & Resnick B.,G,(2006), International Financial Management, 3rd Edn. Tata McGraw-Hill Publishing
Co. Ltd, New Delhi.
4. Rajwade, A.V, (2004), Foreign Exchange , International Finance and Risk Management,4th Edn. Academy of
Business Studies , New Delhi.
5. A.C.Shapiro,(2003), Multinational Financial Management, 7th ed., Wiley, New Delhi.
6. Kurgman , P.,R. & Obstfeld M, (2005), International Economics. Theory and Policy, Pearson Education.
New Delhi.
107 of 109
MBA798: Cross Cultural Management
L T P C
3 - - 2
Version No.:
Objectives: To provide a thorough understanding of the impact of an international context on
management practices based on culture.
To explain and evaluate frameworks for guiding cultural and managerial practice in international business.
Expected Outcome: Towards the end of the course students should be able to understand and appreciate
the cultural and managerial practice in international business.
CONTENTS
Basic framework of Cross Cultural Management: Factors influencing Decision
Making – Using Culture – Cross Cultural and International Management –
1 Implications for the Manager. Comparing Cultures. Shifts in the Culture – 06
Organizational Culture – Culture and Communication – Needs and Incentives –
Dispute Resolution and Negotiation.
Structure of Cross Cultural Management: Formal Structures – Functions –
Bureaucracy – Culture and Bureaucracy – Implications. Informal Systems – Informal
2 06
Relationships – Patronage, Society and Culture – Government-Business Patronage –
Guanxi – Managing Informal Systems – Implications.
Globalization & Cross Cultural Management: Planning Change: Meaning –
Planning for Change – Planning in Different Culture – Planning in an Unstable
3 Environment – Implications. International Strategies – Globalization and 06
Localization – Defining Globalization – Roots – Global-Local Contradictions –
Implications.
Models of Cross Cultural Management: Family Companies: The Anglo Model:
Environment, Culture and Management. The Chinese Model: Environment and
4 06
Culture. The Chinese Model: Management. Changes in the Chinese model –
Implications.
Strategy of Cross Cultural Management: Designing and Implementing Strategy:
Formal Strategy Planning – Analyzing Resources and the Competition – Positioning
5 06
the Company – Implementation – Emergent Strategy – Implications. Head Quarters
and Subsidiary: Risk for the Multinational – Control – Implications.
Text Books
1. Helen Deresky , International Management: Managing across Borders and Cultures, 5th Edition, Pearson
Education
2. Richard M. Hodgetts & Fred Luthans, (2005), International Management, 3rd Edition, Tata McGraw Hill
Publications, New Delhi,
Reference Books:
1. Hodgetts ,R.,M.,& Luthans F, (2005), International Management , Tata McGraw Hill Publications, New
Delhi.
2. Hill, C. (2007) International Business: Competing in the Global Marketplace. (6th ed) Tata McGraw-Hill.
3. Daniels, J.,D; Radebaugh Lee H.,and Sullivan D.P,(2006), International Business , Environment and Operations
,10th edn, Pearson Education , NY.
108 of 109
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VIT

VIT Business School

M.B.A. (IB) Degree Programme

(applicable to candidates admitted from the academic year 2008 – 09)

• ‘Programme’ here means PG Degree Programme

1. Programmes offered in VIT Business School

a) Master of Business Administration - (MBA)

2. Eligibility for Admission to various PG Programmes in VIT Business School

3. Duration and Structure of the Programmes

b) Structure of the Programme

4. Eligibility for the Degree

5. Trimester Pattern (Procedure for Course Registration & Withdrawal)

6. Scheme of Assessment (Evaluation & Examination)

• Learning assessment will have two components

o Mid Term Exam for 50 marks.

a) Mid Term Examinations for Courses

Mid Term Exam 20

b) Term End Examination for Courses

7. Project Work / Internship

8. Perusal / Revaluation of Evaluated Answer Scripts:

10. Relative Grading

11. Calculation of Grade Point Average

12. Registration of Examinations

13. Award of Degree

14. Copying / Malpractice

School Core Papers

Programme Core Papers

MBA700 Project / Internship 5

Information Systems Electives

International Business Electives

Accounting for Managers, Financial Computer aided Financial Analysis

TRIME COURSE WORK MIDTERM END TERM EXAM

Project / Internship – May to June’2009

1 A l’aéroport : Saluer, présenter quelqu’un, demander et dire le nom/l’identité, 05

Inflation and Deflation - Purchasing Power – Types of Inflation - Expected Versus

Sea / Air / Road logistics – Documentation – Inland / Export – Lloyds shipping

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