M a h i n dr a & M a hi n dr a Company Profile

Founded in 1945 as a steel trading company, we entered automotive manufacturing in

1947 with a license to bring the iconic Willys Jeep onto Indian roads. Over the years, weve diversified into many new businesses in order to better meet the needs of our customers. We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe.

Today, our operations span 18 key industries that form the foundation of every modern economy:aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.

Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Groups competencies. In this way, the diversity of our expertise allows us to bring our customers the best in many fields.
Q ual i t y St andards : Mahindra & Mahindrahas also received ISO:9001(Kandivali Plant), & ISO 9002 QS-9000 (Nagpur Plant) the prestigious international quality certificate from RWTUV Germany for Design, Manufacture, Marketing & Servicing of Tractors. Mahindra Tractors Are at the cutting edge of the Tractor industry determined to be the 'WORLD LEADER BY THE YEAR 2005.M&M has won DEMING ALLPICATION PRIZE in 2003 given by JUSE,JAPAN. It is the only tractor company in world to get this prize for quality Management.

Mahindra & MahindraLimited (BSE: 500520) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai,India. The company was set up in

1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed. After India gained independence

and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister. The company changed its name to Mahindra & Mahindrain 1948. Mahindra & Mahindrawas set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under license of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses. Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also has controlling stake in REVA Electric Car Company and acquired South

Korea's SsangYong Motor Company in 2011. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. Mahindra & Mahindrais a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation USA. M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd. M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA. M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles

like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbo diesel engine. True to their word, Mahindra & Mahindralaunched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 units. Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs Mahindra & Mahindrahas controlling stakes in Reva electric and has submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expects Mahindras small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports suggest that the delays may be due to a Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans In 2010, India's Mahindra & MahindraLimited was named as the preferred bidder to acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to gain a controlling stake in the company by March 2011 and the planned acquisition has been approved by South Korea's Free Trade Commission.
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PRODUCT PORTFOLIO

MN 25 TRIPPER

MN 25

MN 31

MN 40

MN 49

OVERVIEW OF AUTOMOBILE

AUTOMOBILES
An automobile is a wheeled vehicle that carries its own motor. Different types of automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage' and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).

SNIPPETS

The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry. Within two-wheelers, motorcycles contribute 80% of the segment size. Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%). MAHINDRA Motors dominates over 60% of the Indian commercial vehicle market.

2/3rd of auto component production is consumed directly by OEMs. India is the largest three-wheeler market in the world. India is the largest two-wheeler manufacturer in the world. India is the second largest tractor manufacturer in the world.

MAJOR SUB SYSTEMS OF AN AUTOMOBILE

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The major subsystems of an automobile are 1) Engine 2) Transmission 3) Fuel supply system 4) Fuel ignition system 5) Exhaust system 6) Cooling system 7) Braking system 8) Build

ENGINES

Produces some effect from a given input. Automotive production down the ages has required a wide range of energy conversion systems. These include electric, steam, solar, turbine, rotary, and different types of piston-type internal combustion engines. The gasoline internal combustion engine, operating on a four-stroke Otto cycle, has traditionally been the most successful for automobiles, while diesel engines are widely used for trucks and buses. Karl Benz led in the development of new engines. The internal
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combustion engine was originally selected for the automobile due to its flexibility over a wide range of speeds. Also, the power developed for a given weight engine was reasonable; it could be produced by economical mass-production methods; and it used a readily available, moderately priced fuel- petrol.

INTERNAL COMBUSTION ENGINE

The internal combustion engine is a heat engine in which the burning of a fuel occurs in a confined space called a combustion chamber. This creates gases of high temperature and pressure, which are permitted to expand. The defining feature of an internal combustion engine is that useful work is performed by the expanding hot gases acting directly to cause movement, for example by acting on pistons, rotors, or even by pressing on and moving the entire engine itself.

DIESEL ENGINES
The diesel engine is a type of internal combustion engine; more specifically, it is a compression ignition engine, in which the fuel is ignited by being suddenly exposed to the
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high temperature and pressure of a compressed gas, rather than by a separate source of ignition, such as a spark plug, as is the case in the petrol engine. This is known as the diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder in the Power stroke.

The diesel engine is a type of internal combustion engine; more specifically, it is a compression ignition engine, in which the fuel is ignited by being suddenly exposed to the high temperature and pressure of a compressed gas, rather than by a separate source of ignition, such as a spark plug, as is the case in the petrol engine. This is known as the diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder in the Power stroke.

ENGINE BLOCK

The cylinder block is a machined casting (or sometimes an assembly of modules) containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating internal combustion engine, or for a similarly constructed device such as a pump? It is a complicated part at the heart of an engine, with adaptations to attach the cylinder head, crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants and lubricant

PISTON

In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its purpose is either to change the volume enclosed by the cylinder, or to exert a force on a
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fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there are two spring-compression rings that act as a seal between the piston and the cylinder wall, and one or more Oil control rings below the compression rings. As the piston moves inside the cylinder, it transforms the energy from the expansion of a burning gas (usually a mixture of petrol or diesel and air) into mechanical power (in the form of a reciprocating linear motion). From there the power is conveyed through a connecting rod to a crankshaft, which transforms it into a rotary motion, which usually drives a gearbox through a clutch.

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TRANSMISSION

MANUAL TRANSMISSION

Manual transmissions come in two basic types: a simple unsynchronized system where gears are spinning freely and must be synchronized by the Operator to avoid noisy and damaging "gear clash", and synchronized systems that will automatically "mesh" while changing gears... They are cheaper, lighter; usually give better performance and fuel efficiency

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AUTOMATIC TRANSMISSION

Automatic transmission employs hydraulics to select gears, depending on pressure exerted by fluid within the transmission assembly. Rather than using a clutch to engage the transmission, a torque converter is put in between the engine and transmission. It is possible for the driver to control the number of gears in use or select reverse, though precise control of which gear is in use is usually not possible. Automatic transmissions are easy to use.

GEARS

A gear is a toothed wheel designed to transmit torque to another gear or toothed component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and
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noise, and to maximize the efficiency of power transmission. The larger gear is known as a wheel and the smaller as a pinion. This is the principle of the automobile transmission, allowing selection between various mechanical advantages

CLUTCH

A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged. In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's transmission designed to allow engagement or disengagement of the engine to the gearbox or whatever apparatus is being driven. There are many different vehicle clutch designs, but most are based on one or more friction discs, pressed tightly together or against a flywheel using springs. The spring pressure is released when the clutch pedal is depressed thus either pushing or pulling the diaphragm of the pressure plate, depending on type, and the friction plate is released and allowed to rotate freely. A wet clutch is immersed in a cooling lubricating fluid, which also keeps the surfaces clean and gives improved performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid. No pressure on the pedal means that the clutch plates are engaged (driving), while depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A manual transmission contains cogs for selecting gears. These cogs have matching teeth, called dog teeth, which means that the rotation speeds of the two parts have to match for engagement. This speed matching is achieved by a secondary clutch called a synchromesh, a device that uses frictional contact to bring the two parts to the same speed, and a locking mechanism called a blocker ring to prevent engagement of the teeth (full movement of the shift lever into gear) until the speeds are synchronized.

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FUEL SUPPLY SYSTEM

Fuel Injection is a method or system for metering fuel into an internal combustion engine. The fuel is then burned in air to produce heat, which in turn is converted to mechanical work by the engine. In modern automotive applications, fuel injection is typically only one of several important tasks performed by an engine management system. An engine's air/fuel ratio must be accurately controlled under all operating conditions to achieve the desired engine performance, emissions, driveability and fuel economy

FUEL PUMP

A fuel pump is an essential component on a car or other internal combustion Engine device. Fuel has to be pumped from the fuel tank to the engine and Delivered under low pressure to the carburetor or under high pressure to the Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose: one low pressure/high volume supply pump in the tank and one high pressure/low volume pump on or near the engine.

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IGNITION SYSTEM
The ignition system of an internal-combustion engine is an important part of the overall engine system that provides for the timely burning of the fuel mixture within the engine. All conventional petrol (petrol) engines require an ignition system. The ignition system is usually switched on/off through a lock switch, operated with a key or code patch.

ELECTRONIC IGNITION

The disadvantage of the mechanical system is the use of breaker points to interrupt the low voltage high current through the primary winding of the coil; the points are subject to mechanical wear where they ride the cam to open and shut, as well as oxidation and burning at the contact surfaces from the constant sparking. They require regular adjustment to compensate for wear, and the opening of the contact breakers, which is responsible for spark timing, is subject to mechanical variations. In addition, the spark voltage is also dependent on contact effectiveness, and poor sparking can lead to lower engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts compared with the mechanical system leads to greater reliability and longer service intervals.

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SPARK IGNITION

The term spark-ignition is normally used to refer to internal combustion engines where the fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition engines, where the heat from compression alone ignites the mixture. Spark-ignition engines can be either two-stroke or four stroke, and are commonly referred to as "petrol engines" in US English
and "petrol engines" in British English.

ALTERNATOR

An alternator is an electromechanical device that converts mechanical energy to alternating current electrical energy. Alternators are used in automobiles to charge the battery and to power all the car's electric systems when its engine is running. Modern automotive alternators have a voltage regulator built into them

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BATTERY
An automobile battery is a type of electric battery that supplies electric energy to the starter motor and the ignition system of a vehicles engine. The term is al so used for the main power source of an electric vehicle. They are usually Lead-acid batteries that provide a nominal 12-volt potential difference by serially connecting six cells that each produce About 2 to 2.1 volts.

COOLING SYSTEM
In the process of combustion and friction between the various moving parts of the engine substantial amounts of heat is generated which needs to be dissipated in order to maintain safe temperatures for engine and various systems to work properly. Broadly speaking, the an automobile may be either air cooled or water cooled. In case of an air cooled engine, the engine is mounted such that air passes through it when the automobile is in motion. The passing over of air over the engine block ensures it cooling.. However this type of cooling is effective only for smaller engines like those used in scooters or motorbikes. Bigger engines generally are water cooled. In this System water is circulated through a water jacket in the engine block with an aid of a pump. The water while it passes through the engine block carries with it the heat of combustion. This heat is then dissipated through a radiator placed in front of the vehicle.

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RADIATOR

In automobiles with an internal combustion engine, a radiator is connected to channels running through the engine and cylinder head, through which is pumped a liquid. This liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid moves in a closed system from the radiator to the engine, where it conducts heat away from the engine parts and carries the heat primarily to the radiator. The radiator is typically mounted behind the vehicle's grille, with cold air driven through the radiator to cool the radiator, the fluid inside, and therefore the engine. Between the engine and the radiator lies the thermostat, a temperature operated valve. It remains closed, restricting coolant flow, until the engine reaches the thermostat's activation temperature. This arrangement allows the engine temperature to be maintained in the ideal operating range.

BRAKING SYSTEM
The barking system in an automobile is used to retard the vehicle in order to either come to a stop or control the speed. The main components of the braking system are the brake pedal and brakes which may be of three types discussed below.

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BRAKE PEDAL

The brake pedal is a simple lever. It is attached at one point to the framework of the automobile, a rod extends from a point along its length to the master cylinder, and the pedal is at the end of the lever.

BRAKES

The three types of brakes being used commonly

1) Drum brakes 2) Disc brakes 3) Hydraulic brakes

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DRUM BRAKES
A drum brake is a brake in which the friction is caused by a set of shoes or pads that press against the inner surface of a rotating drum. The drum is connected to a rotating wheel. (Below-left)

DISC BRAKE:
The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc, usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the wheel, friction material in the form of brake pads (mounted in a device called a brake caliper) is forced mechanically, hydraulically or pneumatically against both sides of the disc. (Bottom-right)

HYDRAULIC BRAKES
The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid, typically some type of light-viscosity petroleum oil, to transfer pressure from the controlling unit, which is usually near the operator of the vehicle, to the actual brake mechanism, which is usually at or near the wheel of the vehicle

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MAJOR PLAYERS
The major player in Indian automobile sector who dominates Indian automobile sector is as follows: ASHOK LEYLAND DAIMLER INDIA COMMERCIAL VECHILE PVT LTD FORCE MOTORS LTD VE COMMERCIAL VECHILE (EICHER) HINDUSTAN MOTORS MAHINDRA & MAHINDRA SWARAJ MAZDA LTD MAHINDRA & MAHINDRALTD JCBL ASIA MOTORS WORKS LTD

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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr. Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955. Since then Ashok Leyland has been a major presence in India's commercial vehicle industry with a tradition of technological leadership, achieved through tie-ups with international technology leaders and through vigorous in-house R&D. Access to international technology enabled the Company to set a tradition to be first with technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland pioneered all these concepts. Responding to the operating conditions and practices in the country, the Company made its vehicles strong, over-engineering them with extra metallic muscles. "Designing durable products that make economic sense to the consumer, using appropriate technology", became the design philosophy of the Company, which in turn has moulded consumer attitudes and the brand personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The 5,00,000 vehicles we have put on the roads have considerably eased the additional pressure placed on road transportation in independent India. In the populous Indian metros, four out of the five State Transport Undertaking (STU) buses come from Ashok Leyland. Some of them like the double-decker and vestibule buses are unique models from Ashok Leyland, tailor-made for high-density routes.

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PRODUCT PORTFOLIO

4x2 Haulage model

1616il

1616XL

1616XP

4x2 Multi- axle Vehicle

2516 il

2516 xl

2518 xp

3116il

3116 xl
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4x2 Multi- axles Tripper

U1616T

1616xl

U1618T

U-1616T

U- 2516 il

2518T

2518 xp

U 2523T

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U- 3123T Multi axle trucks & Tractors Trailers

U-3518T

U-4023TT

U-4923

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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG. Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in the Indian market, under which the company will sell its medium and heavy commercial vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that it will introduce a range of trucks in 6-49 tonnes category under a completely new brand for its proposed entry into India's commercial vehicle market in 2012. The company is planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in the next two years. Initially, the company will introduce vehicles in the 25 tonne category during the second quarter of 2012, and within 18 months of the launch, it will introduce vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15 platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. The company is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt. Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73 locations and to have 25 service points by 2014.

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Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a strong presence in the Light Commercial Vehicles (LCV) field with the MATADOR, the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with a major product development effort, Force Motors has introduced new Light Commercial Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.

Trump m40

Force treveller

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VE Commercial Vehicles Limited owes its inception to the compelling intent of driving modernization in commercial transportation, in India and other developing markets. As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited (EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do so. The organization brings together global leadership in technology along with deep knowledge and experience of the Indian commercial vehicle (CV) market. As a company, VECV includes the complete range of Eichers commercial vehicles, components and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus, each of its business units is already well-established and backed by a sizable customer base. VECVs portfolio of commercial vehicles includes two product brands with absolutely different market positions yet complementing segment synergies. Eicher Trucks& Buses have a wide offering in the mass market, 5T40T range while Volvo Trucks command a strong presence in the premium, high performance, and heavy duty segments from 25T49T. With a formidable presence in the existing light and medium duty segments, VECVs main focus is on increasing the penetration and market share of its heavy duty products. Thus, its investments in design, development, manufacturing, systems, distribution and services are largely oriented towards creating a stronger position in the heavy duty market. VECV is going all out to gear itself in becoming a proactive solutions and service provider meeting all customer needs. This it will do by strengthening each of its product brands as leaders in their respective segments. In the near course, VECV will offer an even more innovative lineup of technologically advanced and ergonomically aesthetic products. Volvos widespread distribution network will facilitate the export of these products to countries world over and will help VECV bolster its presence in more than 26 countries to where it currently exports. With an improved thrust on retail network development and after sales service, VECV will soon come to be recognized as a lean organization capable of setting new benchmarks in response times.

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It is important for VECV, that its growth must also have a positive influence on the industry it serves; ensuring that the industry becomes more efficient, environment friendly, offers safer products and manufactures products that are driver friendly. And this dictum of being the differentiator not only reflects in VECVs approach in the market place but also in its internal workplace moving it to becoming a preferred employer in the industry. VE Commercial Vehicles has over 4000 customers with a sales & support network that spreads across more than 300 points across the country. The companys industrial base includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks & buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear boxes and gear box assemblies. VECV is jointly managed by Volvo and EML with shared management and equal representation rights on the board of Directors. All management positions are appointed by the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECVs chairperson while Mr. Siddhartha Lal is the Managing Director and CEO. Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi. Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date back to 1948, when Good earth Company was established for the distribution and service of imported tractors. In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor produced in India was put on the market. Since 1965 Eicher in India has been completely owned by Indian shareholders. The German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they bought 30 per cent. Massey-Ferguson bought out the German company in 1973. In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey Ferguson tractors. The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US 424 million) in 200506.

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Eicher 10.59 Eicher 10.50

Eicher 10.90 Eicher 10.75

Eicher 11.10 EIcher 20.16

Eicher 35.31 Eicher 30.25 XP

Eicher 30.25 FE

Eicher 15.16

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Hindustan Motors is an automobile manufacturer from India. It is part of the Birla Technical Services industrial group. The company was the largest car manufacturer in India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely used as a taxicab and as a company limousine. This car is based on the Morris Oxford, a British car that dates back to 1954. One of the original three car manufacturers in India, founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the industry was opened up from protection. Manoj Jha is the Managing Director. It began in Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now Called Hind motor.

History
Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company and Flagship Company of the C.K. Birla Group was established just before Indian independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing operations in a small assembly plant in Port Okha near Gujarat, the manufacturing facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of - the Ambassador.

General Motors Joint Venture

Hindustan and General Motors have had several tie-ups in the post independence era to produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and offroad equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat plant from Hindustan in 1999.

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Earthmoving Equipment Division (HMEED)

Hindustan motors used to make earthmovers initially in collaboration with Terex, USA and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit the earthmover business. HML continue to be a joint venture partner with Caterpillar in Hindustan Power Plus which manufactures diesel engines and generator sets.

Hindustan Tractors
The company began in 1959 as Tractors and Bulldozers Private Ltd and imported tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor) of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the Gujarat; Indian company formed Gujarat Tractors from the ailing company. In

1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd

Isuzu Joint Venture

Hindustan formed collaboration with Isuzu to manufacture engines and transmission for the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later, a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant has since expanded to manufacture engines for a number of other manufacturers like Opel and Mahindra. HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the early 1990s. These trucks came from the factory with a fully built metal cabin which was not common with MAHINDRA and Ashok Leyland trucks at the time. They were well known for their reliability and fuel consumption, but were discontinued since HML could not sell them for an affordable price.
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Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009 by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production began in 1985.

The company manufactures light commercial vehicles like trucks, buses, ambulances, police personnel carriers, water tankers and special vehicles. The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a dealer network of about 128 dealers spread throughout India. Swaraj

Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda entered a new Technical agreement with Isuzu Motors, Japan. In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor units and refrigerated trucks within the next three years. They are currently marketed under the Swaraj Mazda Isuzu brand. In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate company Punjab Tractors manufactured agricultural tractors and combine harvesters under the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj Mazda to continue using the name for only two more years. Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the Company held on October 01, 2010, the Board of Directors have decided to change the name of the Company from Swaraj Mazda Limited to SML ISUZU Limited

34

PRODUCT PORFOLIO

SWARAJ SARTAJ

SARTAJ TC

SMARAT

35

TRUCK SUPER LONG

4 WD

36

Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components, fully built vehicles and forged components. Founded in 2005, AMW has increased its presence in an increasingly competitive market place through its products and service network spread across the country. It has won the coveted CV of the year 2008 from NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV Magazine & Zee Business News.

AMW 2523

AMW 2518 The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the western region of India. The capacity for commercial vehicles is at 50,000 annually. In addition the Company has installed capacity for tipper bodies, fabricated components,
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pressed metal and frames for chassis production. The Company recently acquired a forging unit in Mysore in Southern India, which produces axles and other forged components. AMW also manufactures components for the Automotive and general engineering industries. AMWs capacity of 15 million wheel rims makes it the largest single location plant in Asia and the company supplies pressed metal components to some of the worlds most renowned auto and white goods manufacturers. AMW has a network of over 60 touch points across India. Products AMWs product portfolio includes its best seller, the 49 Tonner - Indias First vehicle in this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles.

AMW 2518 (Medium truck) (6X4) AMW 3118 (Heavy truck) (8X2) AMW 4018 (Heavy truck) (4X2) AMW 4923 (Ultra-Heavy truck) (6X4)

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LCV PRODUCTS OF MAHINDRA MOTORS

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Variants

Mahindra CabKing 576 Mahindra DI 3200 Mahindra Cab King 576 DI Mahindra Load King DI Maxx Maxi Truck

Mahindra Cabking 576

Mahindra Cabking 576 from Mahindra Motors is a truck operated with 4 cylindered engine with maximum net torque 134 Nm @1800 RPM. It has 5 speed synchromesh gear box, 4 stroke IDI, capacity is 2488 cc.

It has a power steering with dual line vacuum assisted hydraulic brakes. This vehicle has speedometer, voltmeter, temperature gauge, oil pressure gauge instruments with fuel tank capacity 58 litres and seating capacity 2 plus

driver.

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Mahindra DI 3200
Mahindra DI 3200 truck from Mahindra Motors is equipped with 4 cylinders, and powered by 2523 cc and direct injection 4 stroke diesel engine. This vehicle has maximum horse power 40 KW @ 3200 RPM and maximum torque 162.4 Nm @ 1500 RPM.

Mahindra DI 3200 has vacuum assisted hydraulic dual circuit brakes with rear anti-roll bar at front shock absorbers and hydraulically operating double suspension acting at front and

rear.

Mahindra Cabking 576 DI

Mahindra Cabking 576 DI from Mahindra Motors is best suited for the metro cities for transportation of goods. This model has a 4 cylindered engine operating on turbo charged inter cooled diesel with a maximum net torque 15.4 kgm @ 2000 RPM and the capacity 2488 cc.

This vehicle has a vacuum assisted hydraulic dual circuit brakes with turning radius of 5.3mts. It has speedometer, voltmeter, temperature gauge, oil pressure gauge with fuel tank capacity 58 litres and seating capacity 2 plus

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driver.

Mahindra LoadKing DI
Mahindra LoadKing DI operates on 6 cylindered turbo charged inter cooled diesel engine with a maximum net engine output 62.3 2% @ 3600 RPM and maximum net torque15.4 kgm @ 2000 RPM with a 5 speed synchromesh gear box.

This Mahindra Motors model has a recirculating ball and nut type manual steering with a variable ratio of 24.4 to 26.8 and has vacuum assisted hydraulic dual circuit brakes. This truck has a turning radius of 5.3mts and seating capacity 2 plus

Driver.

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Maxx Maxi Truck

Mahindra and Mahindra launched a new variant, Maxx Maxi Truck, with a payload of 900 kg which can carry load of 1.5 tonnes. This small cargo mini truck will move the market in the future and has been designed to deliver better power, speed upto 100 km as per other trucks. Its fuel efficiency of 16 km/liter along with mobility on any terrain, load-carrying

capacity.

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SWOT ANALYSIS
A SWOT analysis is a strategic planning tool used to evaluate the Weaknesses, Opportunities & Threats involved in a project strengths,

or in a business

venture or in any other situation requiring a decision.

STRENGTHS
MAHINDRA & MAHINDRA is market leader In automobile industry with high market share. MAHINDRA & MAHINDRA company have hugr employee base. MAHINDRA & MAHINDRA employee productivity percentage is higher. MAHINDRA & MAHINDRA produce low price Trucks with low fuel consumption. MAHINDRA & MAHINDRA is the reputable brand in Indian industry MAHINDRA & MAHINDRA limited is indias largest automobile company with revenues of Rs. 35651.48 crores (8.8 billion) The companys dealership. Sales. Service and spare parts network comprises over 3500 touch points. MAHINDRA & MAHINDRA has been aggressively acquiring foreign brands to increase its global presence. The research and development department of MAHINDRA & MAHINDRAis very strong. MAHINDRA & MAHINDRA posses high corporate responsibility.

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Weaknesses
Shareholders of MAHINDRA & MAHINDRA are not getting much from their investments due to low ROI on shares. The thing which customer not like about MAHINDRA & MAHINDRA vehicles is weak safety standards. Domestic sales are not impressive. MAHINDRA always followed the low cost advantage strategy although the other segment such as Trucks are still untapped.

Opportunities
As it is low cost vehicle product so it can take the advantage of this strength to exploit the opportunity by entering into the third world countries. Incorporate safety features in the vehicles to gain more customer satisfaction and allow the safety cautious people to become the customer of MAHINDRA motors. Manufacturing luxury vehicles to attract corporate segment Joint venture and acquisition in other countries.

Threats
The prices of material such as steel, plastic, rubber is rising which also raise the total production cost of vehicle. MAHINDRA & MAHINDRA has cost advantage over its competitors.If the competitors will follow the same strategy then it may reduce the sales of MAHINDRA motors. Low safety standards Fluctuation in the economic condition Rising prices of petrol, diesel and CNG

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GENERAL INTRODUCTION

1) PROBLEM DEFINITION DEFINITION:-

In order to carry out the research programmed, the researcher should know the basic problem. A competent researcher will not accept a research, until he understands the problem definition is the core of research process. As such it denotes the particular most important step to be performed. According to researchers viewpoint problem identification represents conversion of the management problem in to research problem.

In the case, the topic is to know the customer satisfaction towards MAHINDRA MOTORS the basic problem is to know the satisfaction of the consumer is at present towards the MAHINDRA MOTORS. What people think about it? The main problem is to know how many people are interested in purchasing the MAHINDRA & MAHINDRA vehicle.

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2) OBJECTIVES OF THE STUDY:-

The main objective of the study can be explained as below: To know how many persons are willing to buy the MAHINDRA & MAHINDRATRUCK? To know the different criteria that the customer undertakes while purchasing the Truks. Through customer satisfaction, we can know the current position of MAHINDRA & MAHINDRAin the market. Also the study will provide detail about the automobile sectors and the position of the company will be known.

3) SCOPE OF THE STUDY:Scope of the study is to know the customer satisfaction about MAHINDRA & MAHINDRAthrough of different areas. I.e. different areas. In Agra city.

4) RESEARCH METHODOLOGY
Research is an organi zed inquiry designed and carried out to provide information for solving problems. Fred Kerlinger.

Research is careful inquiry or examination to discover new information or relationships and to existing knowledge. - Francis Rammel.

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RESEARCH COMPONENTS:-

Research design:Research design is the plan for collecting the information related to the study. Research design explains the methods that are used for collecting the information. The research design will focus attention on the d ifferent methods that are used for collection of the data. Also it will help to solve the problem. Different forms of collecting the data will be tasted in the research design.

In this case, survey method is used to collect the necessary data in the survey method, the personal interview is used to collect the information from the respondents, and questionnaires are used. The respondents are visited personally, and the detail information is collected related to the study. The question mainly focuses attention on the consumer behavior to fulfill the objective of the study DATA COLLECTION METHOD:-

There are two types of methods used data collection i.e secondary data & primary data. I collect primary data. (1) Primary Data:Primary data are those, which are collected for the first time and they are original in character. The researcher he to study a particular problem collects there.

Questionnaire carrying various questions regarding research method. Researchers personally visited to the consumer and ask the questions and sub questions to him and recorded the answer in the questionnaire.

48

During the visit to consumer the researcher observe that the consumers are frightened to disclose of information due to the income tax and sales tax authority. For this study the researcher did not simply relied on the questionnaire but also adopted the observation method for collecting real facts. SAMPLING PLAN:-

Sampling plan includes. (A) Sampling unit (B) Sample size (C) Sampling method

(A) Sampling Unit:In my study the market survey was conducted in Agra city. Conducted I have covered different areas under my study. Different areas like Transport nagar & other areas of the city are covered by researchers during the study.

(B) Sample Size:One of the most important parts for the research is to decide sample size. I have taken 100 samples. The sample size explains how many consumers are covered in the study?

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5) LIMITATION OF THE STUDY:-

The time period of the survey being only two months it was not possible to conduct a highly in depth and details study.

Different people have a different thought, process and different attitudes. As a result their manner of answering the questions of the study differs the answers received sometimes good while sometimes they where negative.

A census survey is not possible due to time period so I have selected sample surve

E) ANALYSIS & INTERPRETATION:TABLE NO:-1

Table showing the genders of the respondents

Category Male Female Total

Percentage 85 15 100

percentage
100 50 percentage 0 male female percentage

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ANALYSIS:
85% of the respondents are male 15% of the respondents are female

TABLE NO:-2
Table showing distribution on the basis of the occupation

Occupation Professional Govt. employer Private employer Businessman Other Total

Percent 35 15 10 35 05 100

Other 5%

Percent

Businessman 35%

Professinonal 35%

Private Employee 10%

Govt. Employee 15%

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ANALYSIS:
35% are Professionals , 15% are Govt. Employee,10% are private Employee 35% are Businessman and 05% are other.

TABLE NO:-3
This table showing SOURCE OF FINANCE

Percentage
Model Of Purchase

Loan Cash Total

85 15 100

Percent
100 80 60 40 20 0 Loan Cash Percent

ANALYSIS: In source of finance 85% respondent are buy trucks by loan which is very high & then by cash which is15%, deference between this is very hig

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TABLE NO:-4
Table showing the reasons of purchase from (authorized dealer).
Reason Of Purchase Quick Delivery Customer Care After Sales service All

Percentage 20 35 40 05 100

Total

All 5%

Percent
Quick Delivery 20%

After Sales service 40%

Customer Care 35%

ANALYSIS: 20% respondent are satisfactory with Quick delivery 30% respondent are satisfactory with Customer care 40% respondent are satisfactory with After sales service 05% respondent are satisfactory with All

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TABLE NO:-5
This table showing about price of Mahindra trucks when compared with its facility
Facility High Normal Low

Percentage 10 80 10 100

Total

Percent
90 80 70 60 50 40 30 20 10 0 High Normal Low 10 10 Percent 80

ANALYSIS: Here we can see that 80% respondent give normal, and then second high which is
10% , so performance of Mahindra trucks is best.

TABLE NO:-6
This table showing satisfaction with Mahindra trucks
Satisfaction

Percentage 60

Yes

54

No Total

40 100

Percent
70 60 50 40 30 20 10 0 Yes No Percent

ANALYSIS: 60% respondent are satisfied with Mahindra trucks 40% respondent are unsatisfied with Mahindra trucks

TABLE NO:-7
MOST TWO FEATURES OF MAHINDRA TRUCKS

Attribute New model & design Mileage Pick-up Other

Percentages 30 40 20 10 100

Total

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Other Pick-up Mileage New model & design 0 10

10 20 40 30 20 Percent 30 40

ANALYSIS: In most features that in first is mileage which is 40%, then on second is new model and design which is 30% & on third pick up which is 20%, out of 100 respondents. So mileage is most features selected by respondents.

TABLE NO:-8
This table showing the maintenance cost of Mahindra trucks
Maintenance Cost Medium Cost Low Cost High Cost

Percentages 60 35 05 100

Total

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TABLE NO:-9
This table showing performance of Mahindra trucks

Performance
Excellent Good Poor

Percentages 30 55 15 100

Total

Percent
60 50 40 30 20 10 0 Excellent Good Poor Percent

ANALYSIS: Out of 100 responders 30% are feel its excellent performance and 55% responders are feel its good performance and remaining 15% feel its poor performance.

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TABLE NO:-10
Table showing the satisfied with service provide by (authorized dealer)

Service Yes No Total

Percentages 71 29 100

ANALYSIS: 71% Are satisfied with service provide by (authorized dealer) and 29% not satisfied

TABLE NO:-11
This table showing satisfaction with MAHINDRA & MAHINDRAresponding to customers needs

Satisfaction with company Yes No Total

Percentages 67 33 100

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Percent
70 60 50 40 30 20 10 0 Yes No Percent

ANALYSIS: This chart shows that 33% customers are unsatisfied with Trucks, 67% customers are satisfied.

TABLE NO:-12
Table showing, satisfy the quality of workmanship of (authorized dealer)

Quality of workmanship
Highly Satisfied Satisfied Not Satisfied

Percentages 10 65 25 100

Total

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Percent
70 60 50 40 30 20 10 0 Highly Satisfied Satisfied Not Satisfied Percent

ANALYSIS: 10% responders are highly satisfied with service quality provide by 65% responders are satisfied and 25% responders unsatisfied with service quality

provide by Ashok workshop.

TABLE NO:-13
Table showing the reasons to go for Mahindra trucks
Category Price fual efficiency traveling comfort brand name Other

Percentages 00 25 54 17 04 100

Total

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percentage
60 40 20 0 percentage percentage

ANALYSIS:
25% of responders prefer MAHINDRA for fuel efficiency 54% of responders prefer MAHINDRA for Traveling comfort 17% of responders prefer MAHINDRA for brand name From the above statement it is clear that maximum no of responders chose MAHINDRA for traveling comfort.

TABLE NO:-14
Table showing opinion on the information given by sales representative

Category Satisfactory Convincing Unsatisfactory Bad Total

Percentages 45 29 16 10 100

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Percentage
60 40 20 0 Percentage Percentage

ANALYSIS: 45% of responders are satisfactory on the information and demonstration givan by sales representative. 29% of respondent are convincing on the information and demonstration givan by sales representative. Maximum no of responders are satisfactory on the information and demonstration givan by sales representative.

TABLE NO:-15
Table showing whether MAHINDRA has to increase its services centers both in Rural and URBAN AREAS?

Category Yes No Total

Percentages 89 11 100

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percentage

100 50 percentage 0 yes no percentage

ANALYSIS: 89% respondent say YES regarding whether MAHINDRA has to increase its services centers both in rural and urban areas. Maximum no of responders say YES regarding wther MAHINDRA has to increase its services centers both in rural and urban areas.

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B) FINDING:Based on the data gathered by administrating schedules to customer the following observations are made. Maximum number of respondent have chose Mahindra trucks, as it is well suited for traveling both in rural and urban areas. The maximum no of people are very much satisfied with the overall performance of Mahindra trucks. Most of the customer has the opinion that looks of Mahindra trucks leads to their satisfaction. Customers are dissatisfied with the fuel consumption. Some customers are extremely satisfied with safety and comfort & some are neutral in their opinion. Most of the customers are using the vehicle for their own purpose. Customers are not much with the maintenance cost. Customers are of the neutral opinion regarding the design. Maximum no... Of customers are of the wish that not to recommend MAHINDRA Truks to others. Customers are much satisfied with the information and demo given by sales representative. Most of customers are of opinion that MAHINDRA should increases its service centers in rural and urban areas.

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C) SUGGESTIONS
The study is aimed at analyzing customer satisfaction with sample 100 members, which has helped in getting an overall view of customer satisfaction toward MAHINDRA & MAHINDRAconsidering different criteria. Recommendation MAHINDRA company has to implement good customer relationship management strategy that enhances customer satisfaction level.

The company can undertake R&D to improve the existing feature which field helps increase in the customer satisfaction. The company should promote about the entire feature offered by it. As majority of the customer give opinion that they are satisfied is the factors, services and design of the product of the company should taken not only maintain the existing standard but also enhance them. To increase the mileage efficiency. To provide mobile services where one should be able to reach the spot in case of any break down. To bring down the cost of spares and improve. Customer care is the best way to build long term relation, because they also have emotional and psychological needs when they purchase a Trucks

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D) CONCULUSION

MAHINDRA is one of the best companies because of its good environment. The experience in the organization was great because I have learnt many practical concept and came to know how actually an organization works. This study is done to know the customers satisfaction towards Mahindra trucks, with the help of data collected from customers through questionnaires. By this study we also knew that customers have mixed opinion about Mahindra trucks. The result of the survey conducted showed that most of the customers purchase Trucks based on mileage followed by price. This study also shows that customers prefer looks of the Trucks

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BIBLOGRAPHY

Referred books
Consumer behavior Marketing research Internet http://www.siamindia.com/ - homepage of the Society of Indian Automobile Manufacturers. http://www.MAHINDRA.com/0_products_services/companies_industries/automotive /commercial_vehicles.htm - page hosted by the MAHINDRA & MAHINDRAlimited homepage showcasing the MAHINDRA portfolio. http://www.keveney.com This site hosts animated engine cycles namely Otto cycle and diesel cycles in addition to other engines as well.

Some other important links www.MAHINDRAmotors.com www.eichermotors/trucks.com www.forcemotors.com www.MAHINDRAartcles.com www.amw.com www.swarajmazda.com www.diamler.com www.autoreview.com www.crisil.com www.autoworld.com

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QUESTIONNAIRE
STUDY ON CUSTOMER SATISFACTION TOWARD MAHINDRA MAHINDRA(LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO AGRA &

Customer name: Address: Vehicle number: Model: 1. Occupation: a) Professional b) Govt. employee c) Private employee d) student e) Business f) Others 2. Family income: a) Below Rs-75000 b) Rs 75000 to Rs 125000 c) Rs 125000 to 150000 d) above Rs 150000

3. Model of purchase: a) Loan b) cash 4. Mention reason to purchase the vehicle from (MAHINDRA & MAHINDRAAUTHORISED DEALER) a) Quick delivery b) Customer care c) After sales service d) All

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5. What do you feel about the price of MAHINDRA TRUCK when compared with its facilities? a) High b) Normal c) Low

6. Do you satisfied with your MAHINDRA MOTORS? a) Yes b) No 7. What attribute made you to purchase? a) New model & design b) Mileage c) Pick-up d) Others

8. What is the maintains cost of your MAHINDRA TRUCKS? a) Medium cost b) Low cost c) High cost 9. Please specify the overall performance of your MAHINDRA TRUCKS? a)Excellent b) Good c)poor 10. Do you satisfied with the services provide (MAHINDRA & MAHINDRAAUTHORISED DEALER)? a) Yes b) No 11. Do you satisfied with (MAHINDRA & MAHINDRAAUTHORISED DEALER) responding to your needs? a) Yes b) No
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12. Do you prior appointment for your service and maintenance? a)All the time b)Sometime c)Never 13. Are you satisfied with the workshop service? a) All the time b) Sometime c) Never

14. Are the opening and closing time of our workshop convenient? a) Yes b) No

15. Do you satisfy the quality of workmanship of our workshop? a) Highly satisfied b) Satisfied c) Not satisfied 16. Do you think MAHINDRA & MAHINDRAhas to increase its services center both in Rural and Urban areas ? a) YES b) NO

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