Emerging New Media

The speed of rotation of Earth around Sun has not changed in last 10000 years. Speed of Life has become faster 10000 times in last just 1000 years. Change is the only thing constant . Change. Change. Change !!!

Outbound Marketing

Outbound Marketing is Broken

800-555-1234 Annoying Salesperson

Marketing Has Changed

1950 - 2000 2000 - 2050

Herald the Inbound Marketing

Blog SEO Social Media

Inbound Marketing
Process
Get Found Publish Promote Optimize
Convert Test Target Nurture

Tools
Get Found Content Mgmt Blogging Social Media SEO Analytics Convert Offers Landing Pages Email Lead Intelligence Lead Mgmt Analytics

Get Found
Convert

Social Media
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social Media
An ongoing conversation thats happening RIGHT NOW A promotional channel for content distribution A long term return on efforts A steady stream of information for: Research Feedback Building Relationships

Current Statistics
3 out of 4 people use social networks regularly Social media has overtaken email as the #1 activity on the web, Social media occupies 17% of all web usage There are over 200 million blogs

Current Statistics
900,000 blog posts every day 34% post opinions about companies, brands, and products 93% of social media users believe companies should have a presence in social media.

Social Media Platforms Facebook

Of 400 Million users, 20 Million join fan pages every day 5 Billion links, photos, and videos are shared on Facebook every day Average user has 130 friends on the site

 Average user visits the site 40 times per month Average user spends an 23 minutes (23:20 to be precise) on each visit Average user is connected to 80 community pages, groups and events

 Average user creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users than access Facebook on mobile devices are twice as active on Facebook compared to nonmobile users

 Facebook generates a staggering 770 billion page views per month Fastest growing segment on Facebook is 35 years and older Average user sends 8 friend requests per month Average user spends an average 15 hours and 33 minutes on Facebook per month

Social Media Platforms: Twitter

Over 80 Million users 80% of Twitter usage happens off of twitter.com Over 10 Million updates per day

Social Media Platforms

2nd largest search engine on the web 4th largest site on the web 13 hours of video uploaded to YouTube every minute 9.5 Billion videos streamed online in April, 2011, YouTube made up 58% Over 1 Billion views per day

How is Social Media used?

Customer Service Product/Service Feedback Industry Networking Promotions/Contests News, company updates Internal Collaboration

DSK Builders, reverting to social media

Some Statistics
1. 20 percent of searches on Google each day have NEVER been searched for before. 2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. 3. 43 percent of all online consumers are social media fans or followers

Some Statistics
4. 53 percent of people on Twitter recommend companies or their products in their tweets. 5. The average American internet user watches 30 minutes of video online per day.

Some Statistics
6. 35 hours of video footage is uploaded to YouTube every minute 7. 56 percent of LinkedIn's 100 million users are outside of the United States. 8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors

Some Statistics
9. 1.4 million new blog posts are created every day 10. 200 million Facebook users access the service from a mobile device. 11. There are more than 5 billion photos on Flickr 12. 45 million people view SlideShare presentations each month. 13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010

Social Media -Reach

Social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility.

Social Media Accessibility

Social media tools are generally available to the public at little or no cost.

Social Media Usability

Most social media production does not require specialized skills and training, or requires only modest reinterpretation of existing skills; In theory, anyone with access can operate the means of social media production.

Social Media -Immediacy

Production is instant, and response is as well instant

Social Media - Permanence

Industrial media, once created, cannot be altered Whereas social media can be altered almost instantaneously by comments or editing.

About

50 % of worlds population is under 30yrs. old.

In 10 years over

40%
of the Fortune 500 will

No

longer be there.

Social media has overtaken

pornography as the no. on the web.

1 activity

Facebook tops Google for weekly traffic in the US.

1 in 5 couples meet online. 1 in 5 divorces are blamed on Facebook

What is cooked in an American home stays on

Facebook Twitter Flickr You tube

An education study revealed that online students outperformed those receiving face to face instruction

Will classrooms be extinct ?

KG students prefer and enjoy

iPads
than Chalk and board.

Usage
Facebook community has worlds third largest population. Social media is one more method of segmenting the market. And yet China does not welcome
Facebook Twitter Youtube Google

Usage
95 % of companies using social media for recruitment use LinkedIn. A new member joins LinkedIn every second.

Usage
50 % of the mobile Internet traffic in the UK is for Facebook.

One bad consumer experience means loss of huge business

Usage
Generation Y and Z consider e-mail behind the times. Some colleges and Universities have stopped distributing email accounts.

Usage
eReaders have surpassed tradional book sales. You Tube is the 2nd largest search engine in the world. Every minute 24 hours of Video are uploaded to You Tube

If Wkipedia were made into a book, it would be 2.25 million pages long,

And would require 123 years to read.

Word of mouth has become

WORLD
OF MOUTH

WoM is now Viral Marketing Everybody is invited to get afflicted.

 34% of bloggers post opinion about products and brands 90% of consumers trust peer recommendations. Only 14% trust advertisements. 93% of US marketers use social media for business.

The ROI of Social Media is

Your business will still exist after 5 years

No. of years to reach 50 million users

Radio TV Internet iPOD Facebook 38 years 13 yrs 4 yrs. 3 yrs. ????

 Facebook added over users in less than

200 m.

a year

iPOD apps. Downloads hit

1 billion In

9 m.

Babies in Egypt have been named Facebook

This is the baby of revolution.

Without social media, Campaign against Corruption in India would not have been fiercer.

Welcome to the Social Media Revolution !!

Has Social media arrived in India ? Keep on asking the question

and

Get obsolete.

Thank you.

Dr. Vishram Rajhans 9225536397