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Acknowledgement
This research would not have been possible without the monumental support from the Beacon Insurance Brokers Pvt. Ltd. Of course, ultimately such help come from people. Therefore, it is a great pleasure to acknowledge Mr. Sanjay Agarwal (Director) for providing the opportunity to work at Beacon Insurance Brokers Pvt. Ltd. and let me understand how the corporate world actually works in insurance industry, the support of Mr. Unnat Patel (Assistant Vice President) as my corporate mentor is invaluable. He was there every step of the way. I have learnt a lot from him about insurance and about life. Thanks to Mr. Divik Rastogi and M/s Shipra Rai for their help. Thanks to all colleagues at Beacon for taking interest in the project. Information provided by Purvi Sharma was invaluable. I would also like to thank M/s Swati Srivastava for her evaluation of the report and end moment editing of the report. I thank Dr. Kamlesh Mishra (VC, Provost, Auro University) for his guidance. This work would not have been possible without the generous support of my faculty mentor Mrs. Jaisree Anand (faculty guide, Auro University). I would like to dedicate this work to people at Beacon Insurance Brokers Pvt. Ltd. for their constant endeavor and cooperation throughout the period of internship.

Aakash Patel

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EXECUTIVE SUMMARY
The primary aim of the study is to get a deep insight into the perception of the customer towards life insurance plans. The very necessity of taking up this case is that life insurance companies are slowly moving away from the usual traditional insurance plan and focusing more on investments plans. This study will help us to get a better picture as to what customers perceive about life insurance plans and their awareness about the same. This study will help us in understanding what the customers prefer really through these life insurance plans. The sample was decided based on random sampling method. The responses were recorded by conducting a survey with the help of a questionnaire. The questionnaire has been designed in such a way so as to bring out the most accurate data, which will enable the study to get the closest vicinity of its objectives. The data collected from the survey has been appropriately analyzed and has been interpreted in a meaningful way to offer some consideration suggestions and recommendations. Yet the study has been done reaching close to the greatest possible extent of its primary objective. First portion is of company study, in that there is brief introduction of insurance in industry. There is discussion related insurance regulatory and development authority. Overview , service and product of beacon insurance is there in first portion. There are many competitors of beacon insurance in market. Second portion is of project information in which there is statement of problem, project introduction and the objectives of the study. Questionnaire is used for data collection during this study. Random convenience sampling method is used for data collection. Data are recorded in excel sheet and from that graph are made.

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TABLE OF CONTENTS

Company Certificate..I Acknowledgement..II Executive summary..III Company study.....1

Industry Introduction....2 Overview of the company....7 Organizational Hierarchy...10 Beacon Business Process and Services......11 Competitors.19 SWOT Analysis.....21

Project Information..22
Project Introduction...23 Statement of Problem24 Objective of Study.....25 Research Methodology..26 Data Analysis.....31

Findings & Conclusion.44 Recommendations.46 Bibliography......48 Appendix

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LIST OF TABLES
Table 1: Occupation32 Table 2: Have a life insurance policy.33 Table 3: Most prefer insurance company...34 Table 4: Reasons for buying life insurance policy.35 Table 5: Important factor while selecting company...37 Table 6: People like to purchase.40 Table 7: Motivate to buy insurance41 Table 8: Average range of insurance premium...42 Table 9: Satisfied with current life insurance company.43