Enterprise and Entrepreneurial Management & International Business Strategy Assessment Number: One assignment 1

Assuming that you are in the process of engaging in a global entrepreneurial venture of your choice, you are required to produce a report of a business proposal that you intend submitting to potential investors. Tasks The report should encompass: 1. An explanation of each stage of the process involved in the new entrepreneurial venture from idea generation to implementation, while identifying of the possible challenges and opportunities that you may face when going through the above stages. 2. An assessment of Feasibility, Profitability & Resource Allocation of the venture using Financial, Management & Cost Accountancy principles
Structure and Contents: Task 1: Explanation of each stage of the process of the venture: 1.1 Overview of the project 1.2 Mission , vision and goals for the projct 1.3 Steps of Entrepreneurial venture development process 1.3.1. Idea generation 1.3.2. Planning 1.3.2.1. Market choice/Country choice Under country analysis you have to do PEST analysis for justifying country selection. Do the analysis very briefly. Dont discuss any theories or what the PEST analysis is. 1.3.2.2. Production Plan Plan where you will produce the product, the cost, the production process etc 1.3.2.3. Marketing plan You have to choose market segment, target market, how will you reach to customers, Here you can use STP model 1.3.2.4. Operational plan Employee plan, administrative plan 1.3.2.5. Time lime of the projcet

1.3.3. Resource collection Show from where raw materials will be collected. The soureces of financing etc. 1.3.4. Legal Process 1.3.5. Building Facilities 1.3.6. Implementation Plan How the project will be implemented. Identify the challenges that you may face while following the above steps. You can discuss the challenges under each of the step or can discuss challenges under a separate head

Task 2:

In the second part of the assignment you have to assess the project feasibility, profitability & Resource allocation by using financial analysis models and mgt and cost accounting principles. 1. 2. 3. 4. 5. 6. Prepare forecast financial statements for 3 yrs Forecast cash flows of the firm for 3 yrs Calculate NPV, IRR of the project Calculate some financial ratios Calculate the breakeven point. Show resource allocation or investment plan for each of the functions under the project

Finally draw a conclusion about the feasibility and profitability of the project and recommend about the project

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