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` Pictured above The Learning Catalyst Team Learning Catalyst brings to you a report on the top new media recruiters in the country. Weve identified these from our experience over the last four years of being in touch with both, the supply and demand side of new media skills. The report also features some quotes from our faculty. This is the PDF version of the report which would also be available on our site. We would be very happy to get any kind of feedback on this. For any such feedback, please mail us on hr@learningcatalyst.in Thanks! Kaushik Mhadeshwar Founder and Chief Catalyst.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Accenture Company Type Strength Location : KPO : 200 : Mumbai
Summary
"Accenture is known for IT services in India but not many know that it has a strong new media employee base. The Mumbai office manages a lot of the P & G global digital outsourcing for the web. In the last six months, SEO Audit & Project Manager profiles have been the most largely recruited profiles. Project Managers would typically be the interface between the client and various vendors. Vendors would range from website content providers to web marketing vendors.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Times Internet Company Type : Diversified Group Strength Location : : Gurgaon
Summary
Times Internet is the parent group for all internet businesses of the Times group. Of late, they have been in the news on account of their new dynamic CEO, 27 year old Satyam Gajwani. They have recently invested in many b2c kind of businesses like Fab.com (said to be the fastest growing e-com company), Zipdial, Instamedia, Affle and Men's XP & also launched gaana.com.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Hungama Company Type Strength Location : Diversified Group : 500+ : Mumbai
Summary
Hungama has a digital marketing arm which was recently bought out by JWT. They are also the largest aggregator & distributor for Bollywood and South Asian titles having access to a huge library. Take any big recent hit like Dabanng 2 or any other hit, you can be sure that Hungama has purchased the mobile rights of the property. They also operate sites like hungama.com which is India's iTunes, raaga.com and dailymotion.com
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name: One97 Company Type : Enterprise Mobile Strength Location : 1000 : New Delhi
Summary
It's one of the very few Indian companies that are listed on Crunchbase. It is the grand daddy when it comes to managing enterprise mobie marketing needs like mobile payments, apps, mCoupons & QR code. It recently acquired Mobivite - a mobile marketing company catering to SMEs.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Games2Win Company Type : Mobile Gaming Strength Location : 50 : Mumbai
Summary
Games2win is one of the top 20 online gaming Online gaming businesses in the world as per Comscore. The company Games2win India Pvt. Ltd. was co-founded by serial entrepreneur Alok Kejriwal and Mahesh Khambadkone, a gaming technocrat. The company is headquartered in Mumbai, India.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Komli Media Company Type : Diversified Group Strength Location : 400+ : Mumbai
Summary
Komli is among the few Indian companies who have had a product orientation right from 2006, which is when they started. It has various kinds of Ad networks; mobile, video & multicultural. In the early days, a lot of people got to know about Komli because of their India specific audience measurement tool called Vizisense. Its Sales partnerships seem to be its key to success. They also resell Facebook, Zynga and Twitter inventory in India.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : India.com Company Type : Portal Strength Location : 500+ : Mumbai
Summary
You can call India.com the dark horse in the Indian portal landscape within a few years. Comscore rates it as the fastest growing Indian portal. Now it runs a slew of portals around the big traffic draws in India; Cricket, Bollywood, News, Health, gadgets & a lot more.
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(1) What makes your current organization a good place for New media talent to apply? India.Com runs the 4th largest Indian Portal and brings together partners in ZEE Entertainment - One of the largest Indian Entertainment Company and PMC - a leading digital media company in US. India.com owns and operates successful content brands and distribution businesses across television, print and the internet. Its the fastest growing Internet Portal in India according to comScore. (2) One tip that you would give the Freshers in the industry. In this field till the time you dont learn things from own experiences you will not get success. If you are learning strategies from someone else than you are learning an outdated one! Try to be the first mover here; rather than a follower. No one is a Guru here; we all are students of this ever evolving art of marketing. Keep learning to achieve success. Learn from experience & never hesitate to experiment new things.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Rediff.com Company Type : Portal Strength Location : 350+ : Mumbai
Summary
It was the first web portal in India. Started in 1996, its online news content is majorly consumed by NRI's along with domestic audienecs as well. Its community products include Rediffmail, Moneyviz, ishare and product share. Rediff's products have not yet created the impact in the market. They are also into E-commerce with Rediff shopping & Books.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Shaadi Group Company Type : Matrimonial Portal Strength Location : 1000+ : Mumbai
Summary
Shaadi.com is an Indian matrimonial website and the worlds largest matrimonial service. Shaadi.com was a recipient of the Best Designed Matrimonial Website award given by the PC World Web Awards in 2007 and 2008 and in September 2007 Business Today cited the company as one of the Top 10 Marketers in India.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Sapient Company Type : Diversified Group Strength Location : 4000+ : Gurgoan
Summary
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Zomato Company Type : Portal Strength Location : 200 : Gurgoan
Summary
Zomato, founded in 2008, is a revolutionary restaurant guide providing in-depth information for over 52,300 restaurants across various countries of its presence. Zomato's core content features include menus, photos and geocoded coordinates for restaurants. Other community features include reviews, ratings and ability to follow other users' recommendations on Zomato.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : iProspect Communicate2 Company Type : Digital Marketing Agency Strength Location : 150+ : Mumbai
Summary
Company
: International
iProspect Communicate2 has Recently been acquired. It is one of the oldies in the digital marketing space. Started off majorly as an offshoring base for SEM, it works with some of the top notch companies in the financial services space.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Pinstorm Company Type : Digital Marketing Agency Strength Location : 130 : Mumbai
Summary
Pinstorm was well known in the market for adword campaigns. Currently it offers pretty much of the entire slate of digital marketing services. Led by Mahesh Murthy who's among the most visible new media folks in mainstream media, this agency has produced some great new media talent in its eight year history.
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What advice you would like to give to people who want to get into digital marketing? The key to be successful in this industry is; First thing, have a strong hold on two key areas; Industry Vertical, which you would want to work on and second is the digital marketing domain. As digital marketing has many channels or areas, it is important to have very good understanding of each area. Second is on the platform and key result areas. Many individuals would have strong acumen of understanding platform or technology knowledge (like Adobe Online Marketing Suite, Google Analytics, Coremetrics, etc) however they would not understand how the KPIs are derived or what they mean. It is also important to understand the applicability of the KPIs as some KPIs would matter to many and some may not.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : 123Greetings Company Type : Greetings Portal Strength Location : 200+ : Kolkata
Summary
Kolkatta and dot coms dont go together except this one- 123Greetings is the world's leading online destination for human expressions reaching over 120 million unique users annually. 123Greetings.com is a website for sending free E-cards, the cards covers a mix of over 3,000 seasonal & everyday categories including Birthdays, Anniversary, Love, Christmas, Father's Day etc.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Deloitte Company Type : Greetings Poral Strength Location : 5000+ : Kolkata
Summary
Deloitte is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, and tax services to selected clients. In India, Deloitte offers a range of Audit & Enterprise risk, Tax, Consulting and Financial advisory services across thirteen cities. It has its existence for over a century in the Indian professional arena. Deloitte has always supplemented the technical proficiency of the client service teams to create powerful business solution tailored to the client's need.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Firstcry Company Type : Baby Products Portal Strength Location : 100+ : Pune
Summary
Firstcry is an Indian company & Asia's Largest Online Portal for Baby & Kids Products. It has top International & Indian brands like Mattel, Ben10, Funskool & so on. It would easily be the biggest e-com story out of the relatively quiet environments of Pune. Also, it's among the few e-commerce companies to have the financial muscle to have ads on television.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Flipkart Company Type : Shopping Portal Strength Location : 4500+ : Bangalore
Summary
Flipkart is the Amazon of India. It's founded by Sachin Bansal and Binny Bansal who were the ex-employees of Amazon. In its initial years, Flipkart focused on online sales of books. Later, it expanded to electronic goods and a variety of other products. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since the credit card and net banking penetration is very low in India. On an average, Flipkart does more than 200 transactions a minute.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Inkfruit Company Type : Shopping Portal Strength Location : 75 : Mumbai
Summary
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Inmobi Company Type : Mobile Advertising Strength Location : 800+ : Bangalore
Summary
InMobi was founded in India in 2007 and has business set up in the Asia Pacific region, Africa, US, Europe, and Japan. InMobi is a performance based mobile ad network, which helps publishers monetize their inventory and helps advertisers reach their audience
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(1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply? Organization (GroupM) I am working with now offers 360 degree media solutions to brand managers therefore, one will get all possible opportunities to explore and learn each aspect of advertising holistically, which would eventually help in shaping his/her ideas which are most relevant to market dynamics and client's needs. (2) One tip that you would give the Freshers in the industry. Digital advertising industry in particular is so dynamic in nature that a person may find himself totally irrelevant if he does not keep himself abreast with latest developments. Hence, my suggestion for a beginner would be to read as much relevant stuff as you can. This will help you in becoming a better human being personally and professionally in New Media.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Interactive Avenues Company Type : Digital Marketing Agency Strength Location : 140+ : Mumbai
Summary
Interactive Avenues is one of the oldies in the list of Digital Marketing Agencies. This company has a robust management team and has developed a very strong ad network platform in Ad Magnet.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Interactive Avenues Company Type : Local Search Portal Strength Location : 4000 : Mumbai
Summary
JustDial is an Indian company providing local search services over the Phone, Web, Mobile and SMS. It is headquartered in Mumbai, Maharashtra. Users are required to call a common number and simply tell the human operator what service they are looking for. Text and email alerts are then sent to users listing the best options around them.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Makemytrip Company Type : Online Travel Portal Strength Location : 380 : Gurgoan
Summary
MakeMyTrip Limited is an Indian online travel agency. The travel services & products offered by MakeMyTrip.com are international & domestic airlines tickets, Indian Railways tickets, domestic bus tickets, international & domestic hotel reservations, car rentals, international & domestic holiday packages, MICE (Meetings, Incentives, Conferencing and Exhibitions), visa services, B2B services, and more.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Myntra Company Type : Online Shopping Portal Strength Location : 500+ : Bangalore
Summary
Myntra was established by Mukesh Bansal, Ashutosh Lawania & Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Naukri.com Company Type : Job Portal Strength Location : 1,700+ : Noida
Summary
Naukri.com is an Indian job search engine founded by Sanjeev Bikhchandani in March 1997. Parent company is Info Edge which is a listed company on the Bombay Stock Exchange and National Stock Exchange.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Onmobile Company Type : VAS Strength Location : 1300+ : Bangalore
Summary
OnMobile Global Limited is worlds largest value-added service (VAS) company. The company offers content management, content aggregation and distribution, voice short codes, mCommerce solutions, missed call alerts, multimedia push services, mobile advertising, mobile search, ringtones, ringback tones, personalized music greetings, mobile media portals, phone backup, voiceportals, and voice SMS.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Paper Plane Solutions Company Type : Digital Marketing Agency Strength Location : 50 : Mumbai
Summary
Paper Plane Solutions evolved from a boutique design consultancy into a full-service, design house with a sharp focus on User Experience Design, Usability & Digital Marketing. Its client base consists of Fortune 500 firms, the largest Hedge Funds, leading financial institutions their own customers. At the same time, they help top rung Indian firms fulfill their pledge to customers by enhancing their online presence, services and product interfaces to make them more stunning, usable and intuitive.
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(1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply? Amazon, Walmartlabs, eBay/Paypal, Flipkart, AOL India, Accenture, Infosys, Google & Yahoo, WorldBizExpress, WNS, vmWare, IBM are few companies who can offer wide variety of roles suiting digital marketing, digital operations/merchandising, digital analytics and digital sales. If you are looking for purely digital analytics based roles then DELL, HP, muSigma, 24/7 & Altisource is the place to be in. If you are looking to explore digital consultant roles then Adobe, Accenture, & Infosys can be ideal place. And if you are very interested in client servicing in the digital space then you might want to explore opportunities with NEO@Ogilvy, Google, SapientNitro, Accenture and Infosys is an ideal place. Apart from these domains, if you are someone who likes working on cutting edge web3.0 technologies which includes digital management(website management, apps development, product management, design and creation) then there are opportunities with every company who are establishing their digital space or who have already established a digital presence. (2) One tip that you would give the Freshers in the industry. Your entry into 'Digital marketing and analytics' can only be through campus recruitment or by pursuing a course and being certified. Thus, go ahead and explore the relevant options and you will be proud to be in the 'digital marketing and analytics' domain.
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Summary
RedBus, also known as redBus.in, is an online travel agency offering bus tickets in India. It has offices in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Visakhapatnam. RedBus' CEO, Phanindra Sama was recently selected by Endeavor as a high impact entrepreneur. Also, Businessworld voted Phanindra Sama as one of the top 5 most promising entrepreneurs in India. One thing that stands out is the fantastic user experience on this site.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Resultrix Company Type : Digital Marketing Agency Strength Location : 50 : Mumbai
Summary
Resultrix is an end-to-end interactive agency with a pay-for-performance search model supported by an award winning creative team. Resultrix is headquartered in Bellevue, USA. It has offices in Mumbai & Singapore. Resultrixs interactive services include - search engine marketing (SEM), search engine optimization (SEO), affiliate and social media marketing.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Snapdeal Company Type : Shopping Portal Strength Location : 500+ : New Delhi
Summary
Snapdeal.com is a leading Online market place, headquartered in New Delhi, India. Snapdeal features products across categories like Mobiles, Electronics, Fashion accessories, Apparel, Footwear, Kids, Home and Kitchen, Sports, Books; and services like Restaurants, Spas & Entertainment amongst others. The company was started by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Sokrati Company Type : Digital Marketing Agency Strength Location : 40 : Pune
Summary
Sokrati, registered in India as Bogolik Software Solutions Pvt Ltd, is a Digital Marketing Agency, founded by ex-Amazonians to address existing challenges in managing Paid Search Marketing campaigns for Advertisers in Online Retail & Travel Sectors. It has now grown & expanded its services to offer an integrated platform to effectively manage paid Search Campaigns across multiple Digital Marketing Channels like Search, Social Media & Display Networks.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Sulekha Company Type : Ecommerce Portal Strength Location : 1300+ : Chennai
Summary
Sulekha.com is an Indian web & mobile company offering a digital commerce platform of marketplaces anchored around multiple consumer needs. Chosen by Internet & Mobile Association of India (IAMAI) in 2012 as Indias best multi-utility website, Sulekha integrates Local Search & Ecommerce services, enhanced by member blogs, answers, reviews and ratings in marketplaces like Property, Movies, Lifestyle, cars and a lot more.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Tyroo Company Type : Online Advertising Strength Location : : Delhi
Summary
Tyroo is an online media company that provides both, branding as well as Performance campaigns. Tyroo has undergone various revolutions and is now serving different segments of the market, right from the Brand advertisers to the Performance and Lead based advertisers.
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One tip that you would give the Freshers in the industry. - I come across a lot of people today who are talented and bright but have money, designation and post as their priority right from early stages in their career. Of course money & post is important but in the early stages of one's career, the priority should ideally be on doing absolutely amazing work & learning as much as possible. Running behind money mostly leads you to take career decisions which are irreversible and at times impede your creative and professional growth in the long term. As it was said in a recent bollywood block buster, "Success ke peeche mat bhago, kabil bano, Success to jhak marke aayega!" There are numerous researches, books and articles in this area, Malcolm Gladwell, one of my favorite authors has proposed a theory which he calls the 10,000 hours' rule (Although there are proponents who falsify this theory as well). It basically states that to acquire really world class skills in any field of work, one has to put in at-least 10,000 hours of practice. As per this theory, 8 hours a day, working for 5 days a week means, it on an average would take a single minded, focused person, a little less than 5 years to achieve this. While these numbers may look and sound impractical, the best one can do is to be humble and open to new learning. Try and have ideals and stick to them. If one can earn respect, one sure would earn the monies.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Indiagames.com Company Type : Gaming Strength Location : 300+ : Mumbai
Summary
UTV Indiagames is an integrated game developer-publisher across mobile, online & the Interactive Television. Two successful IPs developed & published by UTV Indiagames include the IPL cricket franchise for mobile, iPhone, iPad and online as well as Bruce Lee on all mobile, iPhone, iPad & other gaming platforms. In India, the Company runs a subscription based PC games service called "Games on Demand" across all major broadband operators
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Web18 Company Type : Diversified Group Strength Location : : Mumbai
Summary
Web 18 is the Internet & Mobile arm of Network 18, India's leading Media conglomerate. It has a variety of leading information & transactional services online. Web 18's offerings include; In.com, Moneycontrol.com, Cricketnext.com, CommoditiesControl.com, PowerYourTrade.com, Tech2.com, Biztech2.com, IBNLive.com, Compareindia.com, Storeguru.com, Indiaearnings.com, JobStreet.com, Indiwo.com, Buzz18.com, Josh18.com, Yatra.com & BookMyShow.com
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What makes Times Internet a unique destination for new media talent? Times Internet main focus is on Cloud computing and mobile apps. Gaana.com (Online music streaming site) and Boxtv.com (Online movie streaming site) are the two such examples which are already out & plenty more inline. We have Sites Across Almost all the verticals. A List of our sites can be seen on www.indiatimes.com One tip for job seekers who are looking forward to get into Times Internet. Online Marketing, Online Analytics, Mobile App developers, if you are good in any of the three then you have a good future. There are Different openings form time to time in some or the other businesses of Times Internet. If you have expertise in any particular industry e.g telecom, e-com, etc and have been managing media buying, SEM, SEO or Social campaigns, that is all you need. If you have a technical background and have a good experience in PHP or Mobile app development( ios, blackberry, android) then also you have a good scope in any new age media company. And if someone has expertise in both then that person has a great future. A tip for freshers & newbies who are planning to get into New Media as a career option. If you are a developer, get into mobile app development. If you are not, get in to Online marketing & Analytics. Mobile is huge. More and more companies are getting their mobile apps developed. Mobile Apps promotion and Mobile analytics is the next Big Thing.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Webchutney Company Type : Digital Marketing Agency Strength Location : 200 : Mumbai
Summary
Webchutney works with leading companies in India by developing award winning & memorable experiences for brands to connect, engage and build sustained relationships with their consumers online. It has offices in Mumbai, Delhi and Bangalore. It is one of the leading companies in the interactive marketing industry. The recent claim to fame has been that they were recognized by Brand Equity as the top digital agency.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Ebay Company Type : Auction Portal Strength Location : 1000 : Mumbai
Summary
In India, Ebay has developed a brand name for auction listings, but most people dont know that it sells a lot of new items as well. It has offices in Chennai, Bangalore and Mumbai. With the acquisition of Paypal, the job opportunities in Ebay have increased than before.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Facebook Company Type : Social Networking site Strength Location : 4,331(Global) : Mumbai
Summary
Facebook is undoubtedly one of the grand daddies when it comes to social networking websites across the world. Its Operations team in India is based in Hyderabad and an Inside sales team in Mumbai.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Google Company Type : Search Engine Strength Location : 2000 : Mumbai
Summary
Google without any hesitation is the Search Engine Giant. Its Bangalore office works on engineering projects. Some of the products that they have worked on include Map Maker, Finance, Adwords keywords suggestions. The Hyderabad office works on products like Gmail, Calendar, Docs and Chrome. Mumbai and Delhi have sales offices.
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I am working more than 11 Yrs. with different digital business domain Companies. Currently, I am working for AOL Search product with Mindtree Ltd. and I have been working with them for more than four years now. Its a really good learning environment which teaches you how to handle a big data set, a large audience and how to tackle many other types of challenges. These elements make my job interesting and encourage me for new learning every day. AOL is equally a great learning place for both, freshers and experienced candidates. One thing I would like to suggest to the freshers is, focus on basics and have passion towards the industry. This will help you to acquire good knowledge. The success key to Digital Marketing domain is Passion and continuous learning So try to think out of the box, come up with new thoughts & dont be afraid to try new things.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Linkedin Company Type : Professional Networking Website Strength Location : : Mumbai
Summary
LinkedIn Corporation is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million registered users in more than 200 countries and territories.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Tribal Fusion Company Type : Digital Marketing Agency Strength Location : 250+ : Noida
Summary
Tribal Fusion is a global online advertising provider that drives sales for the worlds top brands by helping them learn about, reach and engage their online audiences more effectively. Tribal Fusion is a division of Exponential Interactive, Inc., a global digital advertising company headquartered in Emeryville, California, which offers its solution to brand advertisers in 25 countries worldwide.
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(1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply? A perfect mix of experienced and relatively newer workforce is what makes working for indiaplaza.com fun for me. I believe it's very important for new media talent to also learn from people who have been in media/marketing business for a while rather than just following the next shiny object. When you get right down to it, every business exists to make profits and profits are made on margins - spend too much and you'll never recover the cost, spend too little and you'll not get enough scale. The entire profitability game is about what happens between those two extremes. At indiaplaza.com, you'll learn to play this game. (2) One tip that you would give the Freshers in the industry. If you are just starting a career in new media, spend some time and learn to measure the impact of your marketing activities. Seriously, it's very important. In the new media, your creative choices and marketing decisions are all numbers-driven.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Eclerx Services Ltd. Company Type : KPO Strength Location : 3000 : Mumbai
Summary
Not many know that Eclerx was the first Indian KPO to get listed on the stock market. They have two divisions - The one which is more associated with New media is the Sales and Marketing services. Apart from web marketing and content,they also help companies in areas like competitive pricing, ecom cat Salog analysis, CRM, etc. so they are into fairly high-end sales and marketing processes. Started in 2000, the company today has 3000 employees. Mumbai and Pune are the main delivery centers.
They are among the few new media companies who believe in hiring directly from the campus including premier B-schools and then training them.
SEO Executive (Mumbai) - The person has to analyse internal & external search performance, provide suggestions for improving results, generating reports using tools like Omniture or google analytics & do Link submission. Know more about job opportunities in Eclerx.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Logicserve Company Type : Digital Marketing Agency Strength Location : 150 : Mumbai
Summary
They have close to 250 people, 150 in India & 100 in Europe. The India center is purely into delivery although they are trying to be active in the domestic market as well. The interesting thing about Logicserve is that they own and operate some fairly large sites mostly in the comparison and review domain. In UK, they have also acquired some established agencies.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Social Wavelength Company Type : Digital Marketing Agency Strength Location : 150 : Mumbai
Summary
Social wavelength is an agency in the news, whether it is the new large clients they have signed up for or their recent partnership with Radian 6 - a high end social media listening tool. As a Social Media communication agency,they offer 360 support to brands including application development, media buy, video creation etc. They were among the earliest digital agencies to say - "We will do only social media"" and that still continues. Otherwise there is the obvious temptation to diversify into other tactics like SEO & SEM.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Huawei Company Type : Networking Company Strength Location : 6,500 : Gurgoan
Summary
Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong, China. It is the largest telecommunications equipment maker in the world, after having overtaken Ericsson. It has offices in India at Gurgaon.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Ebrands Company Type : Digital Marketing Agency Strength Location : 300 : Mumbai
Summary
Ebrandz is an SEO specialist which has a team of 250 marketing experts. This means it has one of the largest SEO teams in the country. Their site says - "Due to very competitive prices, eBrandz has been able to partner with more than 80 agencies in US, UK, Canada, Australia and few other countries". This implies that they do a lot of work through partners in western markets.
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(1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply? I would highly recommend Sokrati.com as it is one of the top agencies specializing in search paid advertising. Using Google Adwords as advertising platform, its clientele ranges from top Indian brands of real estate, finance, travel and especially catering to e-commerce. In a nutshell, a very good place for freshers to start here.
(2) One tip that you would give the Freshers in the industry. My career wasn't created due to any university degree program nor directly created for me by an employer. Obsessively self taught and experimented until I was blue in the face and at the same time delivering expected results. So just I will say, just do it! Trial and error is the way to learn.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Amazon.com Company Type : Ecommerce Portal Strength Location : 11,000 : Bangalore
Summary
Amazon of course is the original e-commerce big daddy of the industry. Recently it has entered the domestic e-com scene through Junglee.com. The Hyderabad development center has functions like the E-com platfform group, a lot of development around Kindle is in Chennai and payment services team is in Bangalore.
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THE CATALYST VERDICT TOP NEW MEDIA EMPLOYERS IN 2013 Company Name : Yahoo Company Type : Search Engine Strength Location : 2000 : Bangalore
Summary
2000 out of Yahoo's 14000 employee force sit in Bangalore. Also this centre alone accounts for over 20% of Yahoo's patent filings. Yahoo's vertical search internt technology has been built by this centre. This is the technology that puts together a module of information when you run a vertical query like one for camera model. The internal divisions seem to be around the following: Sceince, Engineering, Product and ESP (Editorial, Search and Platform). Aslo other products like Podcasts, Audio Search, Hotjobs, Spamguard is also developed here.
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