BUSINESS COMMUNICATION Women Changing Lives as an Image Consultant

WOMEN CHANGING LIVES AS IMAGE CONSULTANTS

PREPARED BY DIVISION = I Seat No.

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Women Changing Lives as Image

Presenter Siddharth Kadakia Slide 3 to Slide 8 Interactive Session 1 Guess who is he?

Consultants

What is Image Consulting?

Many people perceive image consulting is personality development, fashion designing, fashion grooming; but Image Consulting is far deeper and bigger. While most people want to project the right image, they are unable to do so effectively. And it takes indepth knowledge of the art and science of Image Management to project the right image that influences others. We can define an image consultant as a person or company hired to advice on improved public presentation or impression especially on media and public relations. We can also say it includes such person or company hired to assist someone in personal appearance or style. The key features that mark them as experts are Knowledge, Practice and Counsel.

Knowledge - They combine the two areas of knowledge.

1. Technical Knowledge because they conduct an in-depth analysis of client in order to position their image. 2. Client Domain because they have deep understanding of the roles that a client performs.

Practice - In practice the image consultants follow a 2- step approach to deliver solutions
1. Observation and Interviews with the client. 2. Evaluation before creating a plan of action.

Counsel - Because of in-depth knowledge and adherence to a process driven framework to

assess, plan and execute the desired image makes them the trusted counsel Presenter Pranam Garg Slide 9 to 12

Who can become an image consultant?

Anyone can become an Image Consultant after the required training in the science and art of Image Consulting. People with the Interest and Readiness in the key areas of Image Management Consulting have great potential to becoming Image Consultants. This requires the desire to help people change their lives for the better and the willingness to undertake the right education, training and mentoring Interactive Session - 2 Having said so much theory about image consultant and consulting let me ask you some questions? Page 1|6

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Women Changing Lives as Image

Consultants
Question 1 Do you believe that image consultants have magic formula to change anyones looks? Answer - People dont always hire an Image Consultant because they seek a fashion makeover, so in these days image consulting is not magic and its not definitely under a static and unchanging formula. It involves tools and strategies to achieve goals. Question - 2 Image consulting is destined to high-class women with specific jobs? Answer - Anyone belonging to any gender, class or age can appoint an image consultant. Fees are adjusted to each persons needs and improving ones image is the best investment anyone can make. Presenter - Ayesha Slide 13 to 15 Question 3 Do you have a perception that you cannot wear fashionable clothes because you dont have enough money? Answer Image consultant teaches you how to wear what you already have in your wardrobe if you have a budget constraints. Image consultants thus in a clever way by organizing and imagining new outfits help you from becoming a fashion victim.

Let's face it! People judge you in a matter of seconds and based on this first impression they decide everything about you

So how does an image consultant help us?

Clothing Communication An image consultant takes the client through the process of lifestyle evaluation, identifying roles and goals and then suggests us the levels of dressing in different situations to create a communication necessary in terms of authority, stability, trustworthiness and approachability. Personal Styling Every individual has a personal style which they are not aware of consciously and an image consultant has the knowledge and tools to identify the personal style of an individual and then suggest a clothing solution which incorporates the same to create an authentic image. Presenter Raksha - Slide 15 to 18 Smart Shopping When it comes to image changing or image transformation, affordability is a big issue and people often buy on an impulse and then regret their purchases. An image consultant guides a client on how to build their wardrobe in a cluster to create a variety in an affordable manner. Image consultant also accompanies the client to but clothes. Page 2|6

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Women Changing Lives as Image

Consultants
Body Language Body Language is the biggest factors in visual communication and an image consultant advices a client on appropriate body language on roles and occasions. Interactive Session 3 Question 1 Does she need a suggestion on Personal Styling? Question 2 Does she need a suggestion on Smart Shopping? Question 3 Is she doing a smart shopping? Presenter Puneet - Slide 19 to 20 Question 4 Identify which body language is optimum?

Benefits of a career in image management?

Growth industry- Many people are not satisfied with their image and dont know where to start to make improvements. People value their time as much as their money. They are willing to pay, for you to save them image anxiety, time, and effort. The sky is the limit. Interesting work - Being an image consultant is fun and a fascinating work offering you incredible variety. You will never be bored as no two clients will ever be the same Personal Fulfilment - Being an image consultant, you have the privilege of helping others, of using your knowledge, skills, and creativity to improve and enhance their lives in a multitude of little ways that bring a big return. Independence and Flexibility - If you decide to start your own image consulting business, you will enjoy the independence and flexibility of being your own boss. Its your own business and you can work full-time or part-time. You set the goals. You can accept work only when you want to, and also refuse to work with difficult people. Home-Based - Operating a home based business is easy to set up and supports your independence and flexibility. You dont have to travel any distance to work Potential to expand - You never have to become bored or get stagnated working in the image field. You can always expand on your work and your target market. If you crave personal and professional growth, this is a field that provides exactly that. Financial Gain - Industry survey in foreign countries lists image consulting incomes that range from $15,000 to $60,000 within the first three to five years of doing business. In India, with the huge population and the resulting demand, it can bring in a much higher earning potential. Added the fact that this is a new career in India the pioneers in this should be able to earn much more once they are established in their business as they will be the most senior consultants available. Some of the established image consultants abroad make over $100,000 a year. Again, it all depends on you, your passion, your preparation, and your perseverance. Respectability - No profession bring as much social respectability as that of teaching, coaching and mentoring. The image consulting profession is all about that. People will look Page 3|6

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Women Changing Lives as Image

Consultants
at you with renewed respect and will often take your advice in trying to change their lives for the better. Presenter Mrinal Slide 21 to 22

You Can Start Now

Image consulting is a field that anyone with a talent or past exposure in dressing, grooming or understanding human behaviour can enter. People who have worked as cabin crew or hospitality professionals, counsellors, trainers or people having exposure to image related fields on account of their background and upbringing have a definite advantage in this field.

How to be an image consultant?

1. Gain some work experience in a corporate, fashion or entertainment industry. Experience in the following categories is helpful in developing an image consultant career. Work in marketing Work in fashion. Work in business. Work as a job recruiter or human resources professional. These fields will help you give advice to job seekers. 2. Become a member of a professional organization, such as the Association of Image Consultants International (AICI). You will gain access to training, local chapters, conferences and their image consultant database. 3. Enroll a training course. You can begin with online classes provided by image consulting firms and move on to a certification program with AICI or another organization. 4. Find an entry-level job or mentorship. Search listings for image consultants and offer free work to learn the ropes of the business. You may want to go outside of your local area, so that you are not seen as competition to your mentor. 5. Decide who your target audience will be and what services you will offer. You will want to choose whether you will work in the entertainment industry, corporations who train their executives or another niche market. Develop your own "recipe for success" in the profession of your choice to help market yourself to the community. 6. Create a business plan. Any consultant job should be planned out for at least 5 years, so that you can invest in start-up costs, begin marketing and plan for business growth. File applicable business or consulting documents with your Secretary of State. 7. Consider working part-time. It may require 1 to 5 years to build up a client base for full-time work. You can offer image consulting services after work or on weekends until you have enough clientele. Page 4|6

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Women Changing Lives as Image

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8. Start partnerships with cosmetologists, hair-stylists, event planners, fashion designers and other professionals Suggest their services to your clients in exchange for their referrals. Presenter Raju Slide 23

Image Consultancy in India

Image Consulting is reported to be one of the fastest growing businesses in todays service economy. Early entrants are making high gains while establishing themselves within the industry. Reasons for the rapid growth are many. Globalization - India has some of the worlds best talent in technology and business, lack of attention to projecting the right image leaves them behind competitors from other emerging countries. Recognizing this fact, individuals and companies are turning to image consultants to help them project the right image. Competition - India is the youngest country in the world today. Statistics indicate that the average age of an Indian will be 29 by 2020. The result is that competition stiffens, forcing candidates who face campus placements, job interviews or promotions to project an image that exudes competence, capability and confidence. The stiff competition is leading more and more people to image consultants to help enhance their image and meet the requirements of the new role and level of hierarchy. Changing Social and Personal Lives - First Impressions create a lasting impression. At the same time, people realize that they cannot take their personal lives for granted anymore. So, they are looking for image consultants who can give them advice in all the spheres, helping them project the desired image to create the right perception in others. Presenter Sukrit Slide 24 to 26 .

Image Consultants in India

Chetna Mehrotra Chetna Mehrotra Image Consultancys founder Chetna Mehrotras decade -long work experience as a Corporate Trainer at GENPACT, IBM, HP, NIIT, Emirates, Ministry of External Affairs, and American Express has taught Chetna first-hand, how image, branding, training, and HR management impact the public perception of a corporation, its employee performance, customer service confidence, its goal-setting and result-oriented business strategies. This awareness made her recognize how, just like a business, when people too are given the opportunity to uncover their talents and acquire the life skills for enhancing their appearance, behaviour and communication, their confidence soars and opportunities unfold. Impelled by her past corporate experience, and her newly acquired credentials in Image Consultancy, Chetnas dream is to assist, and coach individuals and organizations to help them project the appropriate and the authentic image so they can fully realize their own dreams and potential.

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Chhaya Momaya When you have brands that exclusive coming into the city, you also need a brand consultant of repute who could give it the kind of publicity it deserves. Well, that is where Chhaya Momaya comes in - with the required expertise and a formidable know-how about the nuances of brand building and image consulting, Chhaya makes sure that a particular brand is introduced to the city, in a professional manner. She says When a premium, unique product is introduced in the market, it needs a proper introduction to the specific niche clientele that are the potential buyers. One needs an image consultant then, because you cannot display an expensive product at a general get-together or conference and expect it to sell. One needs an image consultant to project the accurate image to the correct audience, in the right manner. Portraying the right image can make the brand while a wrong image can bring it down and completely break it.

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