1.

BIBICA CORPORATION Vision and mission: Recognizing that "Customer Focus Is In Our Activities" Bibica commitment: Supply for customers with products with nutritional value, safety and hygiene, beautiful design, attractive, all because of health and customers preference. Continuously improved management, improved quality and service of product to get the best products and services with the best price. Maintenance and continuous improvement of quality management system as standard of ISO 9001:2008 and HACCP Code:2003 1. Trademark positioning Leading company in providing food products, ensure food safety, beautiful and attractive design. 2. Trademark visibility: "To become the leading confectionery company in Vietnam" 3. Trademark protection Bibica already registered brands such as: Hura, EXKOOL, VOCANO, LOTTE PIE, mooncakes product

Reasons for considering Bibica as the competitor: Bibica has signed a contract with the Vietnam National Institute of Nutrition to coordinate on research and producing the nutritionious products that meet the desire of using the best products for health of the consumers. For example:
a)

Manufacturing nutritious cake, trend of caring consumer health In early 2005, with the advice of the Vietnam National Institute of Nutrition, the company launched line of nutritional products: Nutritious Cake Growsure for children at weaning age from above 6 months, nutritious cake Mumsure for pregnant and lactating women, nutritional Mooncake used for diet and diabetes.

b)

Light product

These products are adviced and clinicaly tested by the Vietnam National Institute of Nutrition. The difference in these products is that the common sugar component is replaced by the special sugar Isomalt. In addition, the product is also supplemented many kinds of vitamins and other minerals. Cake line light includes Hura cake light, nutritious cereal powder Netsure light, Choco Bella Light, Yelo candy for the diet and diabetes.
c)

Hard and soft candy products Hard and soft candy products are produced by the continuous production lines with the equipments origin Eroupe. With the capacity: 10,000 tons / year, Bibica is one of the largest confectionery manufacturers in Vietnam. Due to being manufactured from high quality materials, especially glusoce syrup, hard candy products have superior taste compared to other similar products.

d)

Layer cake (cream clamped cake) Layer cake (cream clamped cake) is manufactured on Italian equipment lines: synchronized, closed and apply the principles to ensure food safety seriously. In addition to the above products, they also have other products: biscuits (produced on British equipment line); cookies (produced on American equipment line); chocolate covered wafer; snacks, jelly

2. KINH DO CORPORATION Kinh Do Corporation is Vietnams largest confectionary company by both sales and production value. Over the last two decades, the company has developed and commercialized numerous snack products, resulting in market leading positions in categories, including biscuits, buns, cakes, moon cakes, ice cream, snacks and chocolates. Core brand, Kinh Do is one of the most known brands in Vietnam and product brands expanded to include well known brands such as AFC, Cosy, Moon Cake, Solite, Scotti, Merino, Celano Vision: Flavor Your Life Kinh Do creates lifes flavor through wholesome, healthy, nutritious and convenient foods. Brands

From cookies to buns, from crackers to ice creams, yogurts, to moon cakes, Kinh Dos brands, namely COSY, AFC, MERINO, TRANG VANG, etc., have been fulfilling consumers daily nutritious needs to be present in everyday meals, adding flavors to life. Especially, AFC salted crackers are made from the best imported ingredients using advanced technology from Europe. Our crackers come in multiple flavors and are supplemented with Calcium, Vitamin D and E, and fibers, making them the smart choice of todays consumers, who demand not only good taste, but also balanced and healthy diet. 3. BEL VIETNAM Bel Vietnam Ltd. is the HCMC-based subsidiary of the Bel Group, specializing in producing world renowned cheese brands such as the Laughing Cow( Con Bo Cuoi), Kiri, BabyBel and Regal Picon Con Bo Cuoi: A delicious and nutritious cheese spread, always very tasty whether its spead on bread for breakfast, in a sandwich or eaten on its own. Easy to store and eat anywhere, anytime: at school, at work, or on a picnic. Original Con Bo Cuoi does not need to be stored in a fridge. Con Bo Cuoi is the only cheese that has Calcivit ( formulation of calcium and Vitamins, especially Vitamin D - the crucial ingredient help to boost the efficiency of Calcium). It is excellent for height development.