PARTICIPANTS

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re you optimizing your conference
webinars and educational meet/
experience?
tweetups? I like to say that I can "make
When you attend events set
We receive a lot of value from having
money" at any conference. The reason
goals for the kinds of contacts you
me speak at conferences but you dont
why is that I am specifically aware
want to make. Go so far as to make
have to be a speaker to realize a positive
of multiple ways to create value with
a list of people you want to meet if
return from events. Small or large, online
events beyond simply prospecting for
theyre particularly important to
or offlinethere are numerous ways to
new business. Here are 5 key benefits
your goals. Initiate new connections
optimize and maximize your return on
you can create from event participation
with qualified prospects marketing
conference involvement both in the short
and goals you can set for each
partners vendors to outsource to and
and long term.
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job candidates. At the same time
Prospecting for new customers.
If your company is considering
There is no substitute for a quality
reinforce existing connections with
whether to send you to events because
network. It takes time to grow a
contacts in your social networking
of uncertain return or benefits show
personal network and if youre
pipeline. Each day tally them up and
advocating for your company then
plan how you will follow up. Follow on
In fact if I were running a
community development is also
Twitter connected on LinkedIn. Share
conference Id make sure these tips
ongoing. Attending events online and off
useful tips links and info that are
are shared with attendees sponsors
are essential for productive networking
relevant to your interactions with them.
and speakers alike.
that can result in a variety of valuable
Give to get but have a purpose and a
outcomes including
goal for the connection.
them the following list.
The first step in getting more value

out of event attendance is to understand
Recruiting
the "why". What benefit that brings
Collecting competitive intelligence
a purpose to your online and event
value to the business can you get from
Vendor and consultant sourcing
networking. If you leave it to chance
attending conferences workshops
Partner sourcing
youre leaving a LOT of value on the
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PARTICIPANTS3124 : ! 4
Make sure you have goals and
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table for your competition.
make a grid or a plan for which specific
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sessions youll be attending. Often
Curate Use a tool like storify to
There are numerous benefits to
times there is not much time between
curate the buzz of the conference. You
attending conference sessions. The
sessions and the difference between
dont even need to be at the event to
obvious is to hear smart speakers give
getting a good seat and standing room
do this if a conference hashtag is used
presentations on important topics with
only can be a matter of minutes and you
consistently.
useful tips. Sometimes speakers deliver
might miss out on the session entirely
on that promise and sometimes they
because rooms can fill up.
speaking make sure someone from
dont.
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your team is tracking mentions of you
Dont let bad conference content
liveblog posts at the same event.
Track Your Own Buzz If you are
Content Marketing is hotter than
your company and topic on social
ever but sourcing content is probably
streams like Twitter Facebook
Pay attention to how the speaker
one of the biggest challenges for
LinkedIn and Google+. Monitor any
gives their presentation and observe
companies getting into the content
liveblogging of your presentations
how the audience responds. You might
publishing realm. The good news is that
as well. Give people an incentive to
think the information isnt useful to
events from Twitter chats to webinars
liveblog your sessions too. If anyone
you but if the attendees are leaning
to keynote presentations and breakout
liveblogs one of my presentations
forward writing notes and holding up
sessions all provide opportunities to
I will send them a copy of Optimize
their phones and ipads to take pictures
capture curate and even create
(for example). Curate those mentions
of the presentation slides then the
content. Some examples include
into a roundup post on your company
get in the way of getting smarter.
speaker is connecting.
Liveblogging Transcribe what the
newsroom.
You can benefit from understanding
speakers say word for word. Listen for
Think about how you can leverage
how the information is presented
key quotes or pieces of information
your conference experience to create
as much as from the actual tips.
and make a "list post" around a specific
new content for your company blog
The format se q u e n ce d e si g n
topic. Pre-write an article about the
articles or process documentation.
and presentation of information that
session topic and fill in stats and quotes
Set goals for how many content objects
connects is a model you can leverage
from the speakers.
(blog posts articles videos
for your own purposes whether
Interviews Reach out to speakers
tweets images) youll create each
its speaking at a conference or
in advance and collect tips from their
day. Organize what you will capture
event yourself or communicating and
presentations as a way to help boost
with who and with what devices. Plan
persuading people internally.
attendance to their session. Shoot video
where youll publishing this content
Planning your conference session
interviews of speakers or other smarties
and when as well. For curation
attendance is essential. Think of how
at the conference. Record podcast
compile presentations posted to
many sessions will you attend and
interviews with the same people.
Slideshare interviews others have
how will you capture the information
Capture single tips on video from a
posted to YouTube and liveblog posts
presented. Will you take notes on an
large number of people and compile
covering interesting sessions then
iPad laptop or (gasp) on paper?
into one video. Go to exhibitor booths
add your own commentary as the icing
Will you take photos or video (where
and ask them for a 30 second pitch
on the cake.
allowed)? Do you know where to get a
on video and compile them. Survey
The content you capture and create
copy of the speakers presentations?
attendees on what they like best tips
can supply a company blog with
Introduce yourself to speakers and ask
theyve heard etc into a compilation
numerous posts and show clients
them a key question on video so you
video. With video you might want to
staff and prospective clients that you
can review later and share with your
get sign-offs. Also non-speakers may
are on top of whats happening in the
team.
be reluctant.
industry.
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When meeting new people discuss
Journal Keep notes and write a
the sessions with them. Compare notes
summary of key points from the day
its a great way to network and to get
and publish like a journal entry. Link
The explicit purpose of attending
other opinions. Before the conference
to other bloggers that are publishing
conferences is to hear industry experts
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share advice and insights into topics
have a post-conference brown bag
that your business can benefit from.
lunch discussion or a more formal
Announce your event attendance
Collecting actionable tips statistics
presentation. There are many different
through email and your social channels
and other useful information form
options but have them in mind
When you meet people before your
conferences to share with your team
before the conference to increase the
presentation dont be shy about
clients and other groups in your
likelihood they will actually happen
sharing when you are speaking
organization can multiply the value
and in an effective way.
of one person attending an event. If
Knowing you will be required
multiple people attend the value can
to present the information you are
be even greater.
gaining at a conference with the
Create a teaser for your presentation
Create a check-in notice on

Foursquare inviting people to attend
your session
During the event
To make knowledge transfer from
team back at the office can helps you
Create content the audience can
conference content work its important
focus on takeaways and practical
participate with. I like to take photos of
to create a process for information
interpretations of whats being
the audience and post to our Facebook
capture synthesis and distribution.
presented instead of what you
page so they can tag themselves.
Capture Target specific speakers
dont like or the lacking presentation
and sessions. Write questions you want
skills of the presenter.
answered and if the presentations do
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not contain those answers then pursue
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Use tweetable shareable content

in your presentation
Give something away to motivate
desired behaviors like asking questions
subject matter expert speakers to ask
For nearly all events I like to
them directly. Capture information in
break things up into pre-event during
text audio video and image. No one
and after. You could actually further
Have someone on your team
ever comes back from an event thinking
distinguish near-after and long-after
monitoring tweets and buzz during your
they took too many photos. Maybe the
as well as a recurring component if the
presentation. Interact as appropriate
wrong photos but not to many. Also
event is held at regular intervals like
be aware of conference policies on
many are on an annual basis. Many
video and image capture.
conference speakers rely on the event
Synthesis When you formulate
to do the marketing. Thats a big fail.
questions have specific applications
Here are a few tips before during
for your business in mind. When you
and after the event to gain more
get the answers filter the information
attendees more media coverage and
in a way that will be practical and useful
post-event value
when it is shared vs. all theoretical.
Before the event
D i s c us s t h e i n f o r m a t i o n a n d t i p s
Write headlines descriptions
collected with fellow attendees to filter

out whats most useful.
Distribution Have a plan for
tags and make trackable short URLs

Pre-write tweets updates and
decide on a hashtag
how you will present the useful
Submit your session to event listing
tactics insights statistics and
sites create events on Facebook and
case studies with your co-workers
LinkedIn
Always include a report or fulfillment

piece in your thank you page
After the event

Curate buzz about the presentation
into a blog post and/or newsroom post
Follow up on questions asked and
fulfillment deliverables
Connect with new contacts through
appropriate social channels
Thank the conference for having you
If you were on a panel thank the
panelists and moderator
Thank any livebloggers that covered
your session
Use media coverage from the event
in your newsroom corporate email
and other communications
Follow up!!!!!
clients and other interested parties.
Create a contest or buzz around
Share this list of tips with those in
You could write a report you could
your presentation to inspire others to
your organization that hold the purse
create a presentation to give live
tell their networks
strings for your event attendance. Try
or via webinar you could compile
Issue an optimized press release
one or two of these tips for your next
video clips and images to narration.
Schedule interviews with media
conference and share what youve
Individual tips could be saved on

an internal knowledge base blog
according to category. You could
004
attending the event and/or local media

Connect with other speakers in
advance
done to get more value out of event

attendance.
005
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or the benefits derived by conference
organization? You need to understand

two components to make decisions:
As a manager you may often be
attendees. In this article, Mike Doyle
faced either with your own need to
discusses how to go about justifying the
Expense (the "investment")
attend a professional conference or
expense of attending a conference and
Return on Investment
requests by your team members to
provides some handy worksheets you
attend one. Professional conferences
can use to do so.
can be expensive and not all budget
As a manager, how do you propose
managers understand their importance
any allocation of resources in your
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This article provides some easy-touse tools to help you calculate the
investment and identify your return.
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Conference Registration
Pre & Post-Conference Class
$
Usually optional
Materials Fees (if any)
Books? Software? Media?
Flight
Try a Web travel service to get a quick estimate
Lodging
Conferences usually have special rates with hotel
Transportation: Airport to Hotel
If flying: taxi? Car rental?
Transportation: Hotel to Airport
If flying: taxi? Car rental?
Registration, if applicable
Driving to conference? To the airport for your flight? Use MapQuest to

Mileage Reimbursement
calculate distances, then multiply miles by 48.5 cents/mile (IRS standard
for 2007)
Parking Reimbursement
Food Per Diem
at airport for flight departure, or at hotel where conference is located

See IRS guidelines for conference locale rates. Remember, most include
breakfast, lunch, & breaks
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$
$
$
total number of employees going

multiply subtotal by total number of employees going = total
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Conference expenses are affected
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your organization? Are there solutions
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youre not aware of?
by a number of factors. Before you
Lets face it: many benefits from
Although networking is undoubtedly
can even begin to justify conference
conference attendance are hard to
the most important aspect of a
expenses, you need to calculate what
quantify. For example, many experts
conference, it is also the toughest for
those expenses are. To do so, use
agree that the top benefit of conference
which to quantify any value.
the following Expenses Worksheet to
attendance is networking value. Where
On the other hand, if an employee
develop a cost estimate for attending
else can you find so many industry
came to you and said, I want you to
your selected conference.
contacts facing the same issues as
fund me for $4,000 and I dont know
006
what itll do for you, then you would
Technologies (XML, DITA, etc.)
the benefits of the conference that
likely scoff at the offerand maybe
Processes (structured writing, single-
interests you, your manager may not.
even mumble a few colorful metaphors

about his/her suggestion.
sourcing, etc.)
Therefore, to be most effective in
Vendor contacts. Will the conference
justifying the conference, you need
When you propose a conference
showcase vendors with tools you use
to clearly articulate the connection
for approvals, dont focus on how
or are evaluating for potential future
between your organizations
much you want to go; focus on what
use? Is this an opportunity during which
knowledge requirements and the
you will specifically bring back to
youll be able to compare competing
conference program. DO NOT
the organization as payback for the
tools?
assume that your manager will be
investment.
Some specific details youll need to
identify include:
Best practices. Will there be training

sessions in areas that will immediately
benefit your group?
able to automatically make those

distinctions.
To support this process, use the
Session content. What sessions
Training. Will there be workshops
following Benefits Worksheet to help
have particular relevance to your
designed to teach attendees a special
you focus on the benefits. Use whatever
organizations work? Specifically
skill and/or help your team overcome
makes sense for your particular
identify:
current or future challenges?
organization and conference, and omit
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the rest.
To o l s ( a u t h o r i n g t o o l s , C o n t e n t
management systems, etc.)
Although you might understand
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Specific Needs and the Conference Sessions & Training that
Your Organizations Benefits
Meet that Meet the Need

This conference will allow [specific team members] to network
with other professionals and vendors in the industry. We
Networking Benefits
will be able to take the pulse of what is happening for tools,

technologies, and processes, and hear ideas we werent
even aware of.
This conference will help build our team, providing a forum for
Teambuilding (if sending a big part of your group)
team members to discuss tools, technologies, and processes

and how we can apply them in our company to improve our
information products, workflow, and processes.
Current Tools
Future Tools Exploration
Current Technologies
Future Technologies Exploration
Current Processes
Future Processes Exploration
Vendors With Tools & Technologies You Are Exploring
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After you have identified the specific
manager needs to decide the value of
what they are selling; they make that
your proposition.
leap for them.
knowledge benefits, youve provided
Salespeople work the same way. They
both the expenses and benefits your
dont let customers infer the value of
Sell your conference proposition!
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should create products that can win
how to work with these designers
sales dropped 50% compared with
the western esthetics masters and
and if designers can understand the
last year, which shows that in fact, the
even whole western identification.
connotation of the brand.
leading domestic luxury enterprises
Because by imitation is difficult to win
Designers need directions, and they
have been gradually approaching the
the applause. We have held two shows
hope that the brand is challenging.
critical point in the market. While their
acclaimed by the world. Both of them
Chinese brands need to give the
brands expand along with the increased
abandoned the imitation, used our own
designer a certain space to let the
visibility, brand value is on the decline.
crafts, combined Chinese aesthetic
designer create; let the designer tell the
What kind of market conditions will the
philosophy with the concept of global
direction of the brands future. As the
high-end brands face? Maybe we can
fashion design, and then presented to
designer, you should try to be familiar
seek clues from the views of some
the world.
with Chinese brands to understand
n 2013, the growth of domestic luxury
enterprises or brand experts in 2013
The second is the ability to build
Chinese high-end brand management
methods. Chinese brand grows in
The successful examples of
week.
single channel and relies on department
international cooperation are in all
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store growth. What we have to do is not
areas, most notably in the construction
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only the product innovation, but also
industry. The well-known SOHO in
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innovation in sales methods including
Beijing has its own definition of luxury,
personalized services.
and invites one Nobel Prize winner
From the second half of 2012, visitor
Chinese consumers.
flow is becoming smaller and smaller.
The third is the ability to gain fame.
in the construction field to participate
Why? Overseas shopping and another
Global luxury attracts the appetite of
in the design. The architectural co-
emerging giant- online business should
Chinese consumers with a fine story,
design brings a unique experience.
pay the bill. In 7 days alone during the
but unfortunately we don't know how to
This demand is a two-way street, also
last Spring Festival, 8.8 billion euro was
tell a story. Besides, the value view of
is a win-win. When the Paris Le Louvre
spent overseas by Chinese consumers.
brand is also very important.
museum wanted to put modernization
This is the worst era, and also will be
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into traditional architecture, they thought
the best era.
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of the Chinese architect Ieoh Ming
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Pei, because he understands tradition,
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history and culture, and knows how to
The age for Chinese brands

to make alliance has come.
From the perspective of entrepreneurs,
The luxury market is a global market.
with the resource integration of Chinese
Some domestic brands want to
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brands, we will have our own piece of
cooperate with international designers
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cake in the global market. In three to
to highlight its brand positioning.
There are two learning methods:
five years China's brand will still have
The reason maybe the lack of
horizontal reference and vertical
a fighting chance; otherwise the global
domestic designers; or they need to
inheritance. We inherit the tradition,
fashion brands will sweep china.
absorb design ideas and concepts
combine with fashion, and this is
from another market designers to
progress.
As to the enterprises ourselves, we

must have three kinds of abilities:
The first is the ability to create. We
008
interpret them in a modern way.
understand customer needs. Of course,
I found out through communications
Chinese brands must also think about
with European, they like the Rose
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Square couture, because I use the fashion expressions they can
understand.
I think luxury at first is boutique. I define the high-end custom as
service, not the work. I think, from small standard to big ideal, the
most important thing for Chinese brand is to have a standard to
build and follow, rather than merely billed as luxury.
Chinese traditional culture respects the dragon while the western
think dragon is evil. But in the animated film Shrek, dragon is not
killed, but falls in love with a donkey. This is the current culture,
and the fashion. What we need to see is the change of young
people's attitudes and also lifestyles. Correspondingly, we also
need to change our expressions.
In the inheritance and eternal exhibition, I understand a new
attitude. Almost every piece of European classical furniture has a
bronze sculpture in the corner, for decoration and protection. I can
feel the ideas the designers want to inherit. In fact, high cost and
good material cannot necessarily make a boutique while brand
life is most valuable. Westerners pay more attention to design
and craft, and then raw materials; and the Oriental people totally
in turn, the value of work most easily overlooked. We have been
talking about the spirit and culture, in fact, we are talking about the
present carrier and we call it art. So we think the real art should
carry the spirit, culture, ideology and spiritual things, and fine
products in a certain sense are true artworks.
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ova is an Italian caf with a history
In recent years, LVMH has purchased
perfume, and to develop the initial
of nearly 200 years. However, it
famous brands such as Fendi, Pucci
formation of scale business of wine and
is this old-line caf that sets off a new
and Bulgari from Italian founding
perfume department. From that, LVMH
wave of recombination and merger in
families.
could not stop, continuing to buy heavily
the whole Europe luxury market. The
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in other luxury goods industries.
king in luxury world LVMH claimed
XU[ZK
According to LVMHs earnings report
it had bought Cova and 80% shares
In 1987, Moet Hennessy and Louis
in 2010, its total revenue was 20.3
of Pasticceria Confetteria Cova from
Vuitton merged into LVMH. Since
billion euro, setting a record of two digit
Faccioli, after beating its rival Prada
then, LVMH began to lead the world
growth, achieving a profit of 4.32 billion
Group.
in champagne, cognac brandy and
euro. The outstanding performance of
009
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Handbag and Champagne Departments
First of all, reduce the purchase price
successful experience to other brands
contributed a lot to the above figures:
by the economic cycle, so that the
is an important task in LVMH. LVMH
t h e p r o f i t s o f L o u i s Vu i t t o n ( LV )
purchase interest can be maximized.
creatively uses internal job transfer, and
accounted for half of the total profit
Two large merger and acquisition tides
all business departments have asked
of the group; Champagne King (Dom
through the history of LVMH occurred
managers to have the ability to adapt to
Prignon) and Krug also rose sharply in
in the economic downturn, one in 1987-
cross- brand management, through this
sales. So far, LVMH has about 59 luxury
1988, another in 2000. As a result, the
to spread experience.
brands. From 1987 to the beginning of
economic downturn pushed down many
At present, LVMH's wine, clothing,
21st Century, it takes LVMH 15 years to
luxury brands valuation, LVMHs
cosmetics, jewelry and watches,
build this luxury group giant.
acquisition price greatly reduced.
these four major business lines
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Secondly, use LV integration rule.
are particularly rich. Through the
Bernard Arnault deserves the king
Luxury brands originally in plight (such
acquisition of the new brands, design
of luxury goods empire. Through a
as Celine, Zenith, Pucci and Ruinart),
of new products, to ensure that there
series of acquisitions, LVMH becomes
often thoroughly remoulded themselves
are different species of new products
the luxury giant of almost all major
after in the LVMH business. The rule
to the market in different seasons.
segments including wine, leather goods,
is mining brand historyoutlining
Through developing focus markets and
clothing, perfume, cosmetics, jewelry,
brand characteristicsseeking right
differentiated products with different
watches, clocks and retail.
designers to express brand gene
tastes and different images, to meet
Arnault never seemed to be afraid.
finding sales channelsmolding
the different needs of different people
Since the Dior brand integration in
market image. LV integration rule also
in different stages, different time and
1987, Arnault has become famous
works on champagne and Swiss brand
different spaces.
for capital operation and continuous
Zenith.
LV M H e x e c u t i v e s h a v e a n o b l e
purchase of luxury brands. After more
Third, seek common ground while
geographical luxury distribution pattern.
than 60 acquisitions Arnault finally
reserving differences group management
These top brands scattering all over the
establishes the present kingdom.
gives full play to the synergy. In order
world are their dreams: the perfume,
For most of the acquisitions, Arnault
to maintain the brands unique
champagne and cognac in France;
seemed to drive a light carriage on a
characteristics, LVMH keeps the family
original wine distributed in France, the
familiar road , and in the face of the
management of subsidiaries, allowed
United States, Argentina, New Zealand
king's ambition, most targeted luxury
independent brand autonomous and to
and other places; Scotland whisky,
brands have chosen to compromise.
give full play to their creativity. Under
Swiss watches, Italy leather goods,
In the face of the future market,
such a corporate structure, group has
clothing and car racing, prominent
Arnault is constantly expanding his
no chief designer, while more than 60
Cuban cigars; Chinese liquor, porcelain,
territory, absorbing strong opponents
sub brands have their souls self-
silk, tea and jade are also their targets.
to fill the lack of its own team, in order
owned designers.
In LVMH's view, American fashion
to consolidate the position of king in
But this does not mean that the group
brands with shorter history choose
the luxury goods market -- true motives
operation of LVMH has no significance
boutique route by creating a new image
why it has long coveted on Hermes and
to the subsidiary brands. In fact,
of the new era. But China in the rise of
made the decision to buy Bvlgari.
LVMH's brands can share the retail
economy, the original world cultural and
Groupe Arnault has indirect 29.38%
channels. LVMH build strong retail
economic heart, has a history of 5000
stake in LVMH. With the income of
network from the entity to the internet.
years, imperial power of 2000 years
Louis Vuitton group making an all-time
The function of sharing cyber source is
and rich culture treasure. As history,
record in 2010, Arnaults net assets
obvious in improving profit.
imperial power and culture are the
reached $41 billion, jumping to 4th in
Fourth, share human resources.
core elements for the birth and growth
Forbes list of billionaires worldwide.
L e a t h e r b r a n d LV ' s s u c c e s s i s a
of luxury, China is becoming a giant
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great wealth of group. How to apply
producer and consumer of luxury.
010
011
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ime management is like building
Time management is one of the
blocks. The building of each
core competences for successful
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block is very important if you want
business. Work of top managers is
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to build the strongest castle in the
various and changes a lot like the
Everyone has his best time each
least time. Everyone has equal 24
times. Time decides efficiency and
day. This most energetic time should
hours. Different people divided it
effectiveness. How can a successful
be kept for the most challenging work.
into different periods: sleep, work,
manager find his own way of efficient
As early as the 18th century, famous
amusement, leisure, and study...How
time management? How can they deal
thinker Matthew Henry concluded
you spend each hour and each day
with emergencies? Lets explore the
Great men usually get up very early.
decides who you are.
secrets of senior managers time
Most people also believe so. Some
012
management.
9KIXKZYULYKTOUXSGTGMKXYZOSKSGTGMKSKTZ
others, however, guess afternoon is
Winston, the writer of Organized for
which cities I have been to and times
their best time.
Success. This can enable your brain
of my business to check if my time is
to make use of odd moments such as
best distributed. To manage time is to
ten minutes to keep image memory.
manage efficiency.
President of Disneyland Robert

A. Iger, gets up to work out in gym at
4:45, does reading in office at 6:00,
Mary Ban, president of Delaware
The former president of Hewlett-
then holds the first daily conference
Retirement Fund, shares her secret
Packard Goulart knows clearly
until at 7:00. People have their own
of how to use mosaic time is to use
how to spend his time- 20% on his
circadian rhythms, he said, but for me,
public trafficOne hour and 20
customers, 35% on conferences, 10%
morning is the peak moment and I am
minutes in the subway every morning
on the phone, 5% on the documents
more peaceful at that time.
is my best time to deal with files.
and the left on activities good for HP
Compared with cars, metro might be a
such as accepting interview, preparing
better choice in saving mosaic time.
technical project for common business
Vice president of the board of

Estee Lauder, Jeanette Wagner once
said, Whenever I have to do some big
The secret of Luo Zhi, president
development or being called on by
decisions for things from complicated
of Charriol Beijing General Agent, to
president to participate in consultative
personnel to conferences for mid-
save time is to make full use of odd
committee.
level managers, I will consider a
moments including meals, sleep and
Nowadays more and more senior
personal time on weekends or in the
conferences. I can finish a meal in 5
supervisors ask others to arrange
early morning. Sometimes, 3 oclock
minutes, walk fast, and sometimes
their time. This does not mean losing
in the morning is the most creative
sleep in the car and even in bus when
self-control but sparing more time into
moment.
in Hong Kong.
broader and deeper consideration
3GQKGVRGTUTKJG_KGXROKX
about aims and strategies. This can
Li Xihuan, president of SK
Telecom investment (China) Co.,
Schedule is the king. Time
be achieved on one condition that
Ltd, always comes to the office one
management is the key to winning the
you have a right-hand assistant. The
and a half hour earlier than his staff.
fierce business competitions. A good
highest executive of the United States
He explained, Only that period is
schedule makes work half done. If
Southeast Airlines Kelleher authorizes
my personal time and work quality
you form the habit of making plans,
one deputy executive (also his legal
is twice better than normal without
gradually maybe you can accomplish
secretary) to manage his schedule
various disturbance once office hours
five years work of other people in
wholly. Every day he receives a list
begin.
only one year.
from his assistant. The effect of this
4K\KXRKZMU3UYGOIZOSK
President of Chengquan Institution
kind of time management is amazing.
Every day, a department manager
Quan Zhong, is always on business
of GM Food slips into an empty office
due to real estate. He makes weekly
Ti m e m a n a g e m e n t i s a c t u a l l y
nearby to avoid being disturbed when
plans a week earlier including daily
making decisions- to decide the
thinking. A lawyer in New York goes
agenda from 9 in the morning to 2
importance of things and to decide
downstairs thinking hard the whole
or 3 in the next morning. I will make
how time should be divided and
hour in Starbucks after greeting his
the daily plan a day earlier and make
arranged according to degrees of
colleagues upstairs.
a list according to the subsequence
importance. All superb managers
Conclusion:
For superb managers, one of the
of importance from A to B to C...,
know deeply that balancing personal
biggest challenges is to adapt at
from A1 to A2 to A3...As to my staff,
time and rigid office hours cannot be
any time his habit of concentration
I also ask them to make plans like
avoided. The art of time management
on one work for smaller work units,
me and write daily report. Besides,
is also the reason why they become
also called mosaic time by Stephanie
I do monthly report myself such as
the top managers.
013
014
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(_@ORO
nfluenced by financial crisis in 2008, the global economy is
luncheon and training). Energy, infrastructure and mining
in great depression as well as domestic economy. Although
are among their focuses. 2) Prepare next annual conference
Chinese government has always been sending the reform
budget in October and November every year. Industrial
signal Turn the dependence of economy from on investment
sector leader makes the plan, trying best to make the budget
and credit to consumption and innovation, the recent
for expanded businesses, including economic and trade
situation remains dismal. The State Council has published
exchanges, exhibitions, seminars and sponsorship; 3
many incentives to stimulate the growth of economy,
Apply for the expanded business budget according to annual
including temporarily reducing or remitting the added-value
business plan; 4Each business sector has its own budget.
taxes and sales taxes of middle and small business. For any
Take interviewees for example, its budget for business
enterprise, this is a good chance, especially for B2B. How to
conferences, exhibitions and activities accounts for 50%
make budgets in economic winter is the key to winning in the
plus in the whole budget. In financial crisis, at some point
future, as the incentives from government are encouraging
Gowlings has already cut down its next annual budget of all
business. Lets see how world top corporations make their
businesses and has made a complete budget plan.
budgets.
-[GTMJUTM ?[K^OT UIKGT KTMOTKKXOTM 2OSOZKJ H_
-U]ROTMY
9NGXK2ZJ
As one of the largest law offices in Canada, Gowlings
As one of the top ocean engineering companies, Yuexin has
has an international reputation, with over 750 professional
become the leader of privately operated manufacturers by its
lawyers globally and solid operation strength in financing,
professional technologies. Yuexin has always devoted itself
mergers & acquisitions and government relations, winning
to exploring and researching automatic control technologies,
extensive recognition and trust from clients in various energy
green technologies and advanced construction techniques.
industries including mining, oil & gas, oil sand, renewable
So far, Yuexin has built its own research center, had over 60
energy and nuclear power.
senior engineers, delivered a total of 100 plus types of ocean
As for future budgets, Gowlings already has a clear plan,
engineering ships and become the real giant in this industry.
perfecting the structure from 4 sectors.1) Participate in 70
The business budget is planned according to the 9 cores
plus conferences and exhibitions, and sponsor or organize
1, emphasize conferences and offshore engineering
40 plus of them (including seminars, receptions, business
summitsand seminars and exhibitions are preferred; 2,

refer to market information to decide which conferences to
attend to and get the first-hand references. We hope there
will be market information report by OSV consultantancy.3,
there is no special limit for the participation of conferences,
6-8 exhibitions with over 3 million budget yearly, 5-10
thousand budgets per conference. 4, the budget is not
reduced but flexibly adjusted usually. 5, beyond the budget,
we can also arrange our meetings, mainly on the basis of
market information and specific planning of the business
development.6, Annual marketing budget is as much as 8
million, over 3 million for exhibitions and the rest for public
relation, interview and advertisement; 7, the participations
016
8KIUSSKTJKJ+\KTZY
have no special time and place preference, the main purpose
is to understand the market information and intelligence,
ZN'TT[GR-XKKT3UHOROZ_
business development, brand promotion and the contact
Date: 9-11 October, 2013
of different industries; 8, the participations mainly consider
Location: Beijing
contents, date and location, and also consider sponsoring
Organizer: CDMC EVENTS
conferences based on the budget. Arrange contacts half a
Website: http://www.cdmc.org.cn/2013/gm/cn/
year in advance. 9, we are more interested in one- to- one

meetings and meeting more foreign clients because most
Highlights
of the domestic market has been occupied by state-owned
This conference focuses on Chinas energy-saving and
enterprises.
new-energy automobiles, whose theme is New 5 years, new
2RU_J Y8KMOYZKXUL9NOVVOTM
responsibility& new appeal. Over 300 decision makers and
As the earliest classification society in the world, Lloyd's
70 enterprises from 16 countries and districts will attend this
Register of Shipping enjoys an international reputation in the
event. There will be 6 special reports and 3 preconference
shipping industry. It has large agencies and its businesses
workshops covering upstream and downstream of the industry
cover from the establishment and publishing of shipping
chain. Besides, 12 plus hours face-to-face communication
standards, ship survey and classification to the publishing of
is throughout cocktail party, one-on-one business meeting,
shipbuilding rules. Besides, Lloyd's Register of Shipping is
open answering etc.
internationally recognized certification authority in the Ship
Phone: +86 21 68407631
industry, very well known in military industry, engineering and
Email: HYPERLINK mailto:gm@cdmc.org.cngm@cdmc.org.
other aspects. Up to now, the company already has more
cn
than 30 offices around the world, and recruits local auditors

engaged in certification.
In the budget arrangement, Lloyd's Register of Shipping
TJ,UUJGTJ(K\KXGMK9[SSOZ
Date: October 31th November 1st, 2013
mainly makes plans from five aspects 1) every year to
Location: Shanghai
participate in the 4-5 high- quality Industry Summits (oil and
Organizer: CDMC EVENTS
gas, shipbuilding and so on); 2) in the years October-
Website: http://www.cdmc.org.cn/2013/cfbes/cn/
December do next year's budget for meetings, floating,

retaining the tiny degrees of freedom; 3) participations need
Highlights
to be reported to headquarters, arranged after the approval of
This event is devoted to providing a high profile
the head office; 4) conference budget and marketing budget
communication platform for 280 plus participants including
will be emphatically considered; 5) Apart from the Spring
specialists and senior managers home and abroad. Through
Festival, Christmas ,June and August and other holiday time,
two days keynote speech, roundtable discussions, one-
the other time can be considered by exhibition arrangement.
on-one meetings and other interactive sessions, participants
For the B2B enterprises, exhibition arrangement is an
together explore the market development trend, analyze
important aspect of daily marketing budget, according to the
newest industry policies, learn most advanced technologies
traditional distribution within the industry, the general accounts
and seize the development opportunities.
for about 33%, and the above three large enterprises also
Phone: +86 21 68407631
focus on participating in the exhibition marketing budget,
Email: HYPERLINK mailto:cfbes@cdmc.org.cncfbes@cdmc.
eager to be witnessed the ego strength by industry and
org.cn
more and more enterprises through self- marketing and

self-showing. But the enterprise should think twice before
3/6/3'YOG8KGR+YZGZK2KGJKXY9[SSOZ
making the budget, following certain rules and according to
Date: 5-6 November, 2013
the strength of the enterprise, and must not act arbitrarily
Location:Hong Kong
according to their own ideas. Only in this way, can let the
Sponsor: Reed MIDEM
enterprise get through the economic winter safe and sound,
Official Website:http://www.mipim-asia.com/en/the-event/
even soldier on and become the industry leader.
chinese/
017
8KIUSSKTJKJ+\KTZY
Highlights
Highlights
MIPIM Asia Real Estate Leaders Summit will bring together
Created by WEVA in 1964, the EVS is widely recognized as
the top real estate experts from all areas to world -class
the premier global forum for the electric transport industry.
activities through a focus on investment in real estate and
Targeting mainly professionals, EVS27 will showcase the
retail partnerships, to obtain insights about the industry
latest technical advances and products developed in this
and find out the most outstanding real estate projects.
field. It will also feature an exhibition area and the Ride, Drive
It is expected that 600 CEOs or general managers, 250
and Charge zone in which the public will be able to test all
investors and 150 estate retailers will attend the meeting.
kind of different electric vehicles.
Contact:Claire Chaussidiere
Contact: Xue Liang Jing Xue
Phone:+33 (0)1 79 71 95 26
Email:claire.chaussidiere@reedmidem.com
Tel: 010-84600572/0554
Email: jingxue@ciec.com.cn
(/: YXJ'TT[GR9_SVUYO[SUL*X[M*KRO\KX_9_YZKS
:NKZN'TT[GR-6)',UX[S
9**9
Date:19 to 21 November, 2013
Date:13-16 November, 2013
Location: Dubai
Location:Hainan International Conference and Exhibition
Organizer: Gulf Petrochemicals and Chemicals Association
Center
(GPCA)
Sponsor: State Bureau of foreign experts and foreign
Official Website: http://gpcaforum.net/2013/
talent information research center; China Association of

Pharmaceutical Biotechnology
Highlights
Organizer: International Conference on bit (Dalian) Co. Ltd.
Meet key contacts at the largest gathering of petrochemical

executives in the Middle East; Hear from CEOs and other
Highlights
opinion leaders on strategies for maintaining competitiveness;
SDDS-2013 is a parallel event of BIT's 5th Annual World
Obtain market intelligence by attending the Forum seminars;
of Gene Convention-2013.The SDDS-2013 aims at
Enlarge your business network at the extensive Forum
bringing together today's worldwide leaders in DDS fields,
exhibition; Capitalize on three days of invaluable content and
from Innovative DDS Technology to the latest Business
networking.
Development. With ONE PASS CARD, you can access the
Contact: Jill Raine
9 Newly Launched Symposia along with the 4 con-current
Tel: +44 (0) 20 8652 3233
meetings
Email: GPCA.registrations@rbi.co.uk
Contact:Qu Wenhua; Hu Ying

Phone:0535-2129305/2129193
Email:expo@foodmate.net
:NK;TOZKJ9ZGZKY/TZKXTGZOUTGR)UTY[SKX+RKIZXUTOIY
9NU])+9
Date: January 7th-10th, 2014
:NK ZN /TZKXTGZOUTGR +RKIZXOI <KNOIRK 9_SVUYO[S
Location: LVCCVenetian Ballroom
+^NOHOZOUT+<9
Sponsor: CEA
Date:17 -20 November, 2013
Highlights
Location: Barcelona
CES2014 dating from 1967, is the world's largest,
Organizer: World Electric Vehicle Association (WEVA) AVERE
most influential consumer electronics exhibition, and
EDTA AVELE
also the world's largest industrial technology consumer
Official Website: http://www.evs27.org/
event. The exhibition enjoys a good reputation in
018
8KIUSSKTJKJ+\KTZY
the world for its profession and good trade effect.
Fax:010-84415311-5350/5339
The CES exhibition has gathered the most excellent
Email:linhaixia@ceiec.com.cn
traditional consumer electronics manufacturers

and the IT core firms to show their most advanced
technology concepts and products.
6).O
Contact:Sisi
Date: 19 -21 February, 2014
Phone:0755-83579301-811
Location:Shanghai
Email: lumpssugar@163.com
Sponsor: Reed Sinopharm

Supporter:China Pharmaceutical Group; Reed Exhibitions
Official Website:http://www.pchi-china.com/new/2014/
/9+
Date: February4th-6th, 2014
Highlights
Location:Amsterdam, Holland
PCHi is the professional top event designed for China,
Sponsor:InfoComm International; the Custom Electronic
for the cosmetics, personal and home care products raw
Design & Installation Association
materials manufacturers to join the China and Asia Pacific

market to meet the needs and rapid development of the
Highlights
The ISE is by far the most successful organizing audio-visual
industry. In China it is the only event to focus on helping
and systems integration in Europe. ISE can attract large
care products manufacturer to meet the growing demand of
audience admission and professional audience is even more
industry production, promoting mutual trade, and mining more
impressive, which is also one of the main reasons for its
cooperation opportunities.
success.
Phone:+86-10-8455-6677
Contact:Liang Peiwen
Fax:+86-10-6235-8292
Phone:+86 20 87658975 +86.13826165914
Email:pchi@reedsinopharm.com
suppliers of raw materials for cosmetics, personal and home
Email:Mann.Liang@baobab-tree-event.com
5:)
+[XU9NUV
Date: May 5th -8th, 2014
Date:February 16th-20th, 2014
Location: Huston, America
Location:Dusseldorf, Germany
Sponsor: SPE
Holding Period:Every three years

Abstract
Highlights
Once a- year OTC in Houston of the United States is the
Euro Shop held every three years, is the world's largest,
world's most important professional Expo in oil and gas
highest- quality, most diverse and internationalized top
exploration, mining, production and environmental protection
event in the retail industry and exhibition industry. In this
.It brings together the world's major oil companies, many
event, you can contact more than 2000 exhibitors from 50
excellent international petroleum equipment suppliers and
countries and over 100000 professional audience from
buyers from around the world. It is the best platform for all the
90 countries in 200,000 square meters of exhibition, the
exhibitors and industry recognized products into the United
development trend of the future comprehensive experience
States, Canada and the European market.
and solutions.
Contact:Liu Sirui
Contact:Lin Haixia
Phone:010-51141756 13121113380
Phone:010-84415350 13621097214
Email:liu_expo@126.com
019
001

MMA
2013
B2B
WIN
002
9VKIOGR'J\OYKXY

Chief Adviser of China Petroleum & Petrochemical Equipment Industry
Association Zhao Zhiming

President of Digital Branch of China Periodicals Association Qian
Pengyu

/
/ 016
/ 022
/ 012
040
Vice President of China High-Tech Industrialization Association

Ji Hengkuan

Deputy Secretary General of China Luxury Industry Association
Morgan Ji

Please Read English Articles From The Back>>>
Executive Vice President of China Convention&Exhibition Society

Chen Zeyan

Chairman of European Union, Zhao Junhao
Meeting General EditorWang Qingdao
6XKYOJKTZ
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-[OJKJH_
Credit Office of Commerce Ministry
)USVORKJH_
)*3)-85;6
Participants Editorial Department
CN11-3456/G0
ISSN1006-4117
82-42
BM1414
=KHYOZK
www.participants.org.cn
Weibo(Sina)
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Contact us
tinazh@participants.org.cn
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02163931899-2088
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004
+JOZUX)KTZKX
General Editor William

Vice General EditorGavin
Chief PlannerTina
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Chief Reporter Bela
Chinese & English Editor: Blair

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Advertising ManagerTheresaMichaelDorisAlexPeggy
AdamsOlivia

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2013
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046

**
20122013
20122013
20+
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2.2M-4.0M
1.3M-2.4M
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1.5M-2.5M
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20+
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15+
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20+
2.2M-4.0M
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20+
1.3M-2.4M
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8-10
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400 k+
300k-400k
180K-300k
450 k+
500 k+
300k-400k
180K-250k
450 k+
250 k+
150k-250k
120K-150k
280 k+
200 k+
150k-250k
120K-150k
280 k+
5-8
300k-450k
300k-450k
150k-250k
150k-250k
15-25
15-25
8-15
5-10
15-25
590K-1.5M
400K-1.0M
250K-650K
130K-250K
500K-900K
700K-1.5M
600K-1.5M
250K-700K
150K-300K
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6GXZOIOVGZK

re you optimizing your conference

webinars and educational meet/

tweetups? I like to say that I can "make

When you attend events set

We receive a lot of value from having

money" at any conference. The reason

goals for the kinds of contacts you

me speak at conferences but you dont

why is that I am specifically aware

want to make. Go so far as to make

have to be a speaker to realize a positive

of multiple ways to create value with

a list of people you want to meet if

return from events. Small or large, online

events beyond simply prospecting for

theyre particularly important to

or offlinethere are numerous ways to

new business. Here are 5 key benefits

your goals. Initiate new connections

optimize and maximize your return on

you can create from event participation

with qualified prospects marketing

conference involvement both in the short

and goals you can set for each

partners vendors to outsource to and

and long term.

job candidates. At the same time

Prospecting for new customers.

If your company is considering

There is no substitute for a quality

reinforce existing connections with

whether to send you to events because

network. It takes time to grow a

contacts in your social networking

of uncertain return or benefits show

personal network and if youre

pipeline. Each day tally them up and

advocating for your company then

plan how you will follow up. Follow on

In fact if I were running a

community development is also

Twitter connected on LinkedIn. Share

conference Id make sure these tips

ongoing. Attending events online and off

useful tips links and info that are

are shared with attendees sponsors

are essential for productive networking

relevant to your interactions with them.

and speakers alike.

that can result in a variety of valuable

Give to get but have a purpose and a

goal for the connection.

them the following list.

The first step in getting more value

the "why". What benefit that brings

Collecting competitive intelligence

a purpose to your online and event

value to the business can you get from

Vendor and consultant sourcing

networking. If you leave it to chance

attending conferences workshops

youre leaving a LOT of value on the

Make sure you have goals and