Electronic Technologies for Journalism

JOUR232 Spring 2014 Section 001 CRN 32611 Section 002 CRN 32606 Section 003 CRN 32608 Tuesdays/Thursdays 8:009:20AM All sections meet in MMTH166 auditorium for discussion and instruction classes Lab sections meet as assigned in MMTH121, MMTH127 and MMTH227

Instructional Team
Josh Meltzer Photojournalist-in-Residence josh.meltzer@wku.edu +1.270.745-2070 Skype joshmeltzer Lab section meets in MMTH121 Office hours in MMTH130 on M 10:45-11:45AM, T 10:00-11:00AM, F 10:30AM-Noon & by appointment Kerry J. Northrup Turner Multimedia Professor/Professional-in-Residence kerry.northrup@wku.edu +1.270.745-5140 TEXT +1.803.474-3385 Skype newsplexer Lab section meets in MMTH228 Office hours in MMTH215 on TR 1:00-3:00PM, W 10:00AM-12NOON & by appointment Melissa Warp Graphic designer melissa.warp@wku.edu +1.270.799.9831 Lab section meets in MMTH227 Office hours by appointment Make arrangements in class or by phone or email

Course information
Catalog description A hands-on introduction to computer programs and technologies used by journalists and other media practitioners to collect, process, analyze and publish information 3 Must be enrolled in a major in the School of Journalism & Broadcasting Used for multimedia fieldwork and editing, and for classroom equipment This course satisfies a requirement for degrees in the news/editorial, advertising and public relations sequences and for the iMedia Certificate. For other degrees, this course is an elective of interest to students needing expertise in multimedia publishing.

Credit hours Prerequisites Lab fee Why take this course

Objectives & Overview Upon completion of this course, the student shall be able to: 1. Use core software packages (Photoshop, Audacity, InDesign, Illustrator, Premiere, Wordpress) for basic editing and publishing tasks 2. Perform basic editorial processes for creating, writing and publishing a topic-focused, audience-targeted, multimedia editorial product How the student will develop the learning outcomes Mini-lectures & demonstrations, online tutorials, individual media projects, lab sessions Mini-lectures & demonstrations, individual media and web projects, lab sessions How the student will be assessed on these learning outcomes Tutorial practical certifications, media project evaluations, final practical certification Periodic post evaluations, media project evaluations, final project evaluation

3. Apply journalist professionalism, ethics and standards to creating and publishing real-world content

Mini-lectures & demonstrations, class discussions, individual media and web projects

Participation points, media project evaluations, final project evaluation

Objectives by media type Web Understanding the importance of interactivity, linking, navigation and current content Basic HTML and CSS Photo Understanding the power of the still image to communicate the moment, the thought Common formats such as JPEG, TIFF, RAW About compression and resolution as they affect quality and end use Basic software for touchup, sizing, cropping, conversion Knowing cameras Familiarity with memory cards and transferring images Basics of shooting news photos, i.e. moment, light, composition Design Understanding the power of designed presentation to communicate in-depth About PDF and the difference between vector and bitmap Basic software for page production, including placing, grids, frames, layers Basics of page design including central point of interest, fonts, white space, balance, unity, etc Basic Illustrator for creating a graphic logo Audio Understanding the power of audio to communicate through the minds eye Common formats such as MP3, WAV, AIFF, AAC About bitrates and recording levels as they affect quality and end use Basic software for clipping, splicing, leveling, conversion Familiarity with audio recorders, microphones, cables and plugs Basics of audio production and radio voice Video Understanding the power of video to communicate emotion and to transport place/time Common formats such as MPEG, MOV, DV, AVI, WMV, FLV About compression and aspect ratio as they affect quality and end use Basic software for timelines, transitions, titling, conversions Familiarity with video gear: cameras, recording media, transfer connections (USB, Firewire) Basics of shooting video, i.e. motion, zoom/pan, framing Notes All sections of JOUR232 combine into a single class meeting in the MMTH166 auditorium with the entire teaching team for lecture and discussion days, breaking up into their assigned classrooms with individual instructors for media lab days. While students are technically assigned to a particular instructor for administrative purposes, all the instructors are available to all the students, will cooperate in grading all students, and at the end of the semester will be evaluated by all the students. Students will need to work on their media projects outside of class periods either in the SJ&Bs media labs or on their own computers. SJ&B lab hours will be posted a couple of weeks into the semester. Students will be assigned to complete specific tutorials on Lynda.com related to certain professional-level media-editing software. After completing the tutorials, they will be required to complete a practical evaluation to certify minimum competence with the software. Students must satisfactorily complete all the practicals to receive a grade of C or higher in this course regardless of any other work performed. Over the semester, each student will create a personalized website that presents a sample of each media type created during the course. The Ad/PR sequence suggests that major in that area develop this site as

their BrandWKU digital portfolio; see your Ad/PR adviser for details on BrandWKU. For journalism majors, the site should be topical in some way that demonstrates storytelling. For non J-school students, it can be either. A written website concept outline will be required at the start of the semester. A number of media projects will be assigned through the semester in different formats. Students are required to use the designated professional-level software applications related to the Lynda.com tutorials in creating these media projects. The completed media projects must be embedded in or linked from the students website and publicly accessible by the assigned deadline to be evaluated and receive a grade. Otherwise they will receive zero points. Deadlines are absolute. A written media content plan will be required to be submitted in advance. Students must write and post regularly and significantly to their sites throughout the semester according to a schedule to be provided. The deadline for each post is 7AM on the due date. Posts must appear publicly on the students site by the assigned deadline to be evaluated and receive a grade. Otherwise they will receive zero points. Deadlines are absolute. Students must enhance each post with links, images and other media as appropriate to their posts. The quality of writing is a major factor in the evaluation of your posts. The final project for the semester will be a collaborative, multi-format assignment designed to allow students to showcase the skills and media types they have learned during the course in production of a compelling editorial package. Textbook/Course Materials Lynda.com online subscription to a prearranged set of software tutorial courses. Credit card required. Wait until subscription information is distributed in class to be sure to get the correct package at the best price. Estimated cost is around $40. This subscription takes the place of a required textbook. Accounts on Wordpress.com, Google, Scribd, SoundCloud, Dropbox and other free online services Digital still and video cameras, audio recorders and other content-gathering equipment Available from SJ&B Multimedia Equipment Pool (MMTH219) and the WKU Technology Resource Center (MMTH 257) Optional resources and texts Flash drive, 4GB or larger recommended, or a cloud-drive account for saving/transferring files; an external hard drive for saving video projects Journalism 2.0 by Mark Brigg http://journalism.wku.edu/knorthrup/J232/Journalism_2point0.pdf SPJ Digital Media Handbook V3 http://journalism.wku.edu/knorthrup/J232/SPJDigitalMediaHandbookV3.pdf Adobe Creative Suite https://www.adobe.com/downloads/ Trial versions of the software used in this course can be download directly from Adobe as an alternative to using the software provided in the SJ&B media labs. The trial versions are fully functional for 30 days after installation, so wait to install the software until it is needed in the course. Evaluation methods Software practical certifications 3@ multi-attempt until passed (all must be completed for C or higher) Class participation and professionalism 140 points (5@ for 28 class sessions) Post articles 60 points (max 10@ for 6 assigned posts) Post comments 60 points (max 10@ for 6 groups of three comments of assigned site feedback) Media projects 350 points (max 100@ for photo and for interactive projects; max 50 for audio sub-project; max 100 for video project; automatic minus-10 points@ if related software practicals not completed by media due date) Final collaborative project TBD points Grade scale A 100-90% plus all software practicals satisfactorily completed B 89-80% plus all software practicals satisfactorily completed C 79-70% plus all software practicals satisfactorily completed

D 69-60%; the highest grade possible without all software practicals satisfactorily completed F 59-00% Consider the online grade book as a courtesy to you, subject to errors given various upgrades and shifts in the software. Instructors reserve the right to make corrections to keep it consistent with the syllabus so that your grade reflects true performance, not software or user error. If something doesnt make sense, please alert us!

Course schedule & assignments

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Course policies
Professionalism and attendance policy Members of this class are treated as a team of professional journalists and commercial communicators in training. The team member receives training, experience, opportunities to excel, and payment in the form of a grade and course credit. In return, the enterprise expects professional behavior and collegiality from the team member, including attendance at and constructive participation in all training and work assignments. Participation points are docked for lapses in professionalism such as tardiness or absence from meetings, lateness or incompleteness with assigned work, failure to keep instructors informed about issues pertinent to the course, and less than respectful, constructive interaction with the rest of the class. This class is scheduled to meet twice each week during the semester except for official published holidays and breaks. Class starts precisely at 8AM so be early to be on time. No food or drink is allowed in any classroom. Since this is largely a hands-on technology course involving a team of instructors and a wide range of media formats and editing tasks, it is nearly impossible to make up for missed instruction and work sessions. Ours is a deadline-based business. So deadlines are absolutely firm. Projects and articles posted late receive zero points. Lost participation points from missed classes cannot be recovered. In the event that the university cancels classes, such as for severe weather, students will be expected to continue with out-of-class work as originally scheduled. Any assignments scheduled during those missed classes are due at the next class meeting unless instructors provide other instructions. Drop 26-March is the last day to drop this course with a grade of W (withdrew) or to switch to audit. Diversity It is both appropriate and urgent that all of us acknowledge and represent appropriately the global community in which we live. You are required in your content-based assignments to include, as appropriate to the assignment, topics, information, opinions and images of those who dont look, act or think as you do. These sources will add breadth, depth and insight to your content. These sources should include all genders and abilities, a variety of ages, races and ethnicities, various views and belief systems, and various socioeconomic and educational backgrounds. The manner and extent to which the content you create reflects this essential diversity will directly affect your grade for that work. ACEJMC Professional Values and Competencies The Accrediting Council on Education in Journalism and Mass Communication requires that, irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to: Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of

Exam

12-May M

Auditorium

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systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances; Demonstrate an understanding of the history and role of professionals and institutions in shaping communications; Demonstrate an understanding of the diversity of groups in a global society in relationship to communications; Understand concepts and apply theories in the use and presentation of images and information; Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity; Think critically, creatively and independently; Conduct research and evaluate information by methods appropriate to the communications professions in which they work; Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve; Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness; Apply basic numerical and statistical concepts; Apply tools and technologies appropriate for the communications professions in which they work. Highlighted values and competencies are focused on in this course. Americans with Disabilities Act In compliance with university policy, students with disabilities who require academic and/or auxiliary accommodations for this course must contact the Office for Student Disability Services in Downing University Center, A-200. The phone number is 270-745-5004. Please do not request accommodations directly from the professor or instructor without a letter of accommodation from the Office for Student Disability Services. Plagiarism and academic dishonesty To represent ideas or interpretations taken from another source as ones own is plagiarism. Plagiarism is a serious offense. The academic work of a student must be his or her own. Students must give the author(s) credit for any source material used. To lift content directly from a source without giving credit is a flagrant act. To present a borrowed passage after having changed a few words, even if the source is cited, is also plagiarism. Disposition of Offenses: Students who commit any act of academic dishonesty may receive from the instructor a failing grade in that portion of the course work in which the act is detected or a failing grade in the course without possibility of withdrawal. Student work may be checked using plagiarism detection software. Version date: 2014.03.06 This syllabus is subject to change until the first class. Be sure to check the date for the latest version.

Student Affirmation
After you have studied the syllabus and other course materials, please read, sign, and date the following statement. This gives you another prompt to ask questions about any unclear issues and will save us both time and you confusion about course requirements. I have a copy of the JOUR232 course syllabus and materials. I understand and accept their contents. I also understand that work in this course must be my work, and all required assignments, projects, and tests must be completed on time to receive a passing grade for this course.

_______________________________________________ Print name

______________________________ 800 number

_______________________________________________ Signature

______________________________ Date

Discussing Grades You will be able to check your grades in an online grade book. You can ask us about grades via e-mail, but we are not allowed by law to reply in any detail using e-mail, unless I have your written signature. This is to protect your privacy. E-mail is not a private form of communication. Read and initial EITHER A or B: A OR B I prefer the following method for discussing course grades (e.g., phone call, wait for registrar's notice at end of term; Choice is subject to negotiation of a mutually acceptable method). ____ (initial) Method: _________________________________________ I give my consent to the instructor to discuss my course grades with me via e-mail. ____ (initial)

I will promptly notify the instructor in writing (via postal mail AND receipted e-mail) of any change in my wishes.

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______________________________ Date