Shanto-Mariam University of Creative Technology

Faculty of Apparel Manufacturing Management

Course Outline of MBA(FPM)

Course Name: Electronic Commerce(MMBA 705)
Contact hour: 2 hours per week. Hand book: Electronic Commerce Course Instructor: Dr. Mir Mohammad Azad Email:azadrayhan@gmail.com Mobile: 018 45 43 29 79 Reference books: 1. Electronics Commerce by Daniel L.Silver 2. Electronic Commerce by David W. Ley Aim: This module will give the basic concept of Electronic Commerce in the organization in computer based system. From this module, students will able to understand the Merchandising, Electronic business and management aspects of todays world so that they can utilize this in future endeavor in digital world. Objectives: After the completion of this module, students will have the knowledge. -How could be a successful Merchandiser, E businessmen and a top level manager in computer based system? -They will be groomed and develop their professionalism. Assessment method: Mode of Assessment Marks Attendance 10 Assignment / 10 Presentation Midterm 40 Final 40 Total 100 Lecture Plan: Lecture Topics s Week 1 Introduction to Computer Hardware and Software( Review course) Introduction to Electronic Commerce What electronic commerce is and how it is experiencing a second wave of growth with a new focus on profitability Why companies now concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives Week 2 Introduction to Electronic Commerce How economic forces have created a business environment that is fostering the second wave of electronic commerce How businesses use value chains and SWOT analysis to identify electronic commerce opportunities

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Week 6

The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale E-commerce Business Models and Categories - Identify the categories of eCommerce business models. - Describe the major B2C business models. - Describe the major B2B business models. Review business models in other emerging areas of e-commerce. E-commerce Business Models and Concepts Key Ingredients - Value proposition - Revenue model - Market opportunity - Competitive evironment E-commerce Business Models and Concepts Key Ingredients Competitive advantage Market strategy Organizational development Management team Electronic Commerce Technology - Electronic Market - Electronic Data Interchange - Internet Commerce Trade Cycle Genric Trade Cycle E Comm. Trade Cycle Apply trade cycle to ECT Online Shopping and Inter organizational Transaction

Week 7

Week 8 Exam Week Week 9

Mid Term Exam

E-Business - Internet Bookshops - E Banking - Share Dealing Elements of E Commerce E-Shop Online Auctions, Virtual Communities, and Web Portals Origins and key characteristics of the seven major auction types Strategies for Web auction sites and auction-related businesses Virtual communities and Web portals E-Payment Methods To introduce the basic methods of electronic payment E Commerce Security Encryption Algorithms Authentication Protocols Message Integrity Protocols Key Distribution Firewalls XML and EDI an overview What is EDI and XML? Why use it? How does it work?

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What does it take to implement? How much ongoing support is required? Who in Oregon is using it?

Ethics and web business policies 1. Ethics issues that arise for companies conducting electronic commerce 2. Conflicts between companies desire to collect and use data about their customers and the privacy rights of those customers 3. Taxes that are levied on electronic commerce activities

Week 15

Final Term Exam