A SUMMER INTERNSHIP PROJECT REPORT ON (A STUDY REPORT ON MARKET POTENTIAL OF RELIANCE INFRASTRUCTURE IN POWER SECTOR MUMBAI) FOR (RELIANCE

INFRASTRUCTURE LTD.)

IN PARTIAL FULFILMENT OF UNIVERSITY OF MUMBAI GUIDELINES FOR AWARD OF DEGREE OF MASTER OF MANAGEMENT STUDIES (MMS) OF UNIVERSITY OF MUMBAI SUBMITTED TO RAJIV GANDHI COLLEGE OF MANAGEMENT STUDIES (PLOT NO.1, SECTOR 8, GHANSOLI, NAVI MUMBAI) UNDER THE GUIDANCE OF (MR. DEBASISH BANERJEE) SUBMITTED BY (VIKAS N TIRMALE) (2013-2014 AND ROLL NO:-74) (SPECIALISATION:- MARKETING)

CERTIFICATE

This is to certify that

VIKAS N TIRMALE

Has successfully completed the SUMMER INTERNSHIP PROJECT work as part of academic fulfillment of Master Of Management Studies in Sem III

________________________________ Name and signature of the project guide Date:

____________ Signature of Director (with Rubber Stamp)

DECLARATION

I, (VIKAS N TIRMALE) of Master Of Management Studies (Semester III) of Rajiv Gandhi College Of Management Studies (RGCMS), hereby declare that I have successfully completed this project on (A STUDY REPORT ON MARKET POTENTIAL OF RELIANCE INFRASTRUCTURE IN POWER SECTOR MUMBAI) in the Academic Year (2013-14). The information

incorporated in this report is true and original to the best of my knowledge.

Date:

------------------------------------Name and Signature of The Student with Roll No.

ACKNOWLEDGEMENT

I have been able to prepare my report successfully and I acknowledge special thanks to all those people without whose support it was impossible for me to make the project report. It has been an enriching experience for my summer training at Reliance Infrastructure Ltd. which would have not been possible without the goodwill and support of the people around. I would hereby take this opportunity to show my gratitude towards all my mentors for what I have learnt during my training. A good response, feedback and co-operation given by whole staff helped me in gaining knowledge and solving my queries. I convey my sincere thanks to all the officials of Reliance Infrastructure Ltd. I would like to thank to Mr. Debasish Banerjee (Business Head), I am also thankful to Mr. Aniket Prabhudesai (Key Account Manager) for guiding me and supporting me in giving complete and comprehensive data required for my project work. Finally I am thankful to all Reliance Infrastructure Family. I am also extremely thankful to our M.M.S Program Management for giving me this opportunity which will be helpful for me in my career ahead. I express my sincere thanks to our Director Dr. Sachin Deshmukh and faculty guide Mrs.Kadu Mam who had guide to me throughout my training.

TABLE OF CONTENTS

Sr.No 1.

Contents About the company Introduction About the Industry. History Mission Vision Reliance Energy- reach in Mumbai Market Potential Demand Forecasting Market Forecasting Potential Analysis

Page No

2.

3. 4.

5.

Analysis SWOT Analysis PEST Analysis

Bibliography

CHAPTER: - 1
ABOUT THE COMPANY :INTRODUCTION
Reliance Infrastructure, formerly known as Reliance Energy and prior to that as Bombay Suburban Electric Supply (BSES), Its India's largest private sector enterprise in power utility and its a company under the Reliance Anil Dhirubhai Ambani Group banner, one of India's largest conglomerates. The company is headed by Anil Ambani. The company's corporate headquarters is situated in Mumbai. The company is the sole distributor of electricity to consumers in the suburbs of Mumbai. It also runs power generation, transmission and distribution businesses in other parts of Maharashtra, Goa and Andhra Pradesh. Reliance Energy plans to increase its power generation capacity by adding 16,000 MW with investments of $13 billion. Reliance Energy Limited, incorporated in 1929, is a fully integrated utility engaged in the generation, transmission and distribution of electricity. It ranks among Indias top listed private companies on all major financial parameters, including assets, sales, profits and market

capitalization. It is Indias foremost private sector utility with aggregate estimated revenues of Rs 9,500 crore (US$ 2.1 billion) and total assets of Rs 10,700 crore (US$ 2.4 billion). Reliance Energy Limited distributes more than 21 billion units of electricity to over 25 million consumers in Mumbai, Delhi, Orissa and Goa, across an area that spans 1,24,300 sq. kms. It generates 941 MW of electricity, through its power stations located in Maharashtra, Andhra Pradesh, Kerala, Karnataka and Goa. The company is currently pursuing several gas, coal, wind and hydro-based power generation projects in Maharashtra, Uttar Pradesh, Arunachal Pradesh and Uttaranchal with aggregate capacity of over 12,500 MW. These projects are at various stages of development. Reliance Energy Limited is vigorously participating in emerging opportunities in the areas of trading and transmission of power. It is also engaged in a portfolio of services in the power sector in Engineering, Procurement and Construction (EPC) through a network of regional offices in India.

RELIANCE INFRASTRUCTURE:Reliance Infrastructure Ltd is a part of the Reliance-Anil Dhirubhai Ambani Group (ADAG). It is not only Indias largest private sector enterprise in power utility but also the largest private sector player in many other infrastructure sectors of India. The companys current EPC order book stands at Rs.190bn. And it is in a good liquidity position, with cash & cash equivalent of more than Rs.78bn. The company continues to bag further projects in the infrastructure space with road (9 projects) and metro (3 projects) being the leading sectors. The company is also the lead bidder for the Mumbai sea link project. Reliance Infra led consortium has signed a concession agreement with the govt of Maharashtra for the second line of Mumbai Metro Rail Project on BOT) basis. The top line and bottom line of the company are expected to grow at a CAGR of 21.25% and 10.79% FY08 to FY11E. Reliance Infrastructure Ltd is not only Indias largest private sector enterprise in power utility but also the largest private sector player in many other infrastructure sectors of India. In the power sector we are involved in generation, transmission, distribution and trading of electricity and constructing power plants as EPC partners. In the infrastructure space the company is focused on roads, Urban infrastructure which includes MRTS, Sealink and Airports, Specialty Real Estate which includes business districts, trade towers, convention centre and SEZ which includes IT & ITES SEZ and non IT SEZ as well as free trade zones. Indias second largest business house. The Company generates over 940 MW of electricity through its power stations located in Maharashtra, Andhra

Pradesh, Kerala, Karnataka and Goa. Its companies distribute more than 25 billion units of electricity to over 25 million consumers across an area that spans over 1,24,300 sq kms and includes Indias two premier cities, Mumbai and Delhi. Global Markets Direct, the leading business information provider, presents an indepth business, strategic and financial analysis of Reliance Infrastructure Limited. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Directs views on the company.

CHAPTER: - 2
ABOUT THE INDUSRTY .
2.1 HISTORY
Reliance Energy came into existence when it took over BSES in 2002. In April 2008, Reliance Energy changed its name to Reliance Infrastructure. 2002 BSES Ltd has informed that Shri R V Shahi Chairman & ManagingDirector of the Company has relinquished the Office of Chairman &Managing Director.The Board of Directors has appointed Shri S S Duaas acting Chairman & Managing Director.BSES appointed J P Chalsani as chief executive officer of theouthwest Delhi electricity distribution company and the central-eastelhi electricity distribution company, in which BSES has aontrolling stake.Reliance Industries Ltd. increases the stake in the company to31.54% Signs confidentiality agreement for buying out Enron's stake inDabhol Power CompanyIssues Non Covertible Debentures (NCD) for Rs 100 crore-Company's 500-mw Dahanu thermal power station achieves anavailability of 100 per cent and a plant load factor (PLF) of 98.92per cent during March. Power Ventures increases the holding in the company to 23.88%.Acquires 51% stake in two Delhi Vidyut Board's power distributioncompanies (Central East Delhi Electricity Distribution Company Ltd and South West Delhi Electricity Distribution Company Ltd.) Delhi government signs a share-holding agreement with Bombay Suburban Electric Supplies (BSES) and Tata Power for power distribution in Delhi. Changed names of its two power distribution companies in Delhi. While the South West Delhi electricity Distribution Company was renamed as BSES Rajdhani Power Ltd, the Central East Delhi Electricity Distribution Company was christened BSES Yamuna Power Ltd. Pulls out of 250 MW power project in Tamil Nadu Reliance group

increases stake in the company from 38% to 40.29% through creeping acquisition route Reliance Power Ventures acquires 28,28,545 shares of BSES Ltd, increases the stake to 28.30% Completes US$ 120 million Foreign Currency Convertible Bond issue. 2003 Company becomes part of the Reliance Group, with Mr Anil D Ambani, Vice Chairman and Managing Director of Reliance Industries Ltd. unanimously being appointed by the Board as Chairman of BSES. The name of BSES Ltd changed to Reliance Energy Ltd. BSES Andhra Power Ltd, BSES Kerala Power Ltd, BSES Rajdhani Power Ltd, BSES Yamuna Power Ltd, North Eastern Electricity Supply Company of Orissa Ltd, Southern Electricity Supply Company of Orissa Ltd, Tamil Nadu Industries Captive Power Company Ltd and Western Electricity Supply Company of Orissa Ltd cease to be subsidiaries of the Company with effect from March 29, 2003 Members approve delisting of company's shares from the following stock exchanges: 1. Ahmedabad Share & Stock Brokers Association. 2. Bangalore Stock Exchange Ltd. 3. Calcutta Stock Exchange Association Ltd 4. Delhi Stock Exchange Association Ltd 5. Inter Connected Stock Exchange of India Ltd.

-BSES Andhra Power Ltd. becomes 100-pc subsidiary of Reliance Energ. Allots equity shares to Bank of New York on options exercised by it. Anil Ambani, vice-chairman and managing director, Reliance Industries Ltd, and chairman, BSES Ltd, voted as the MTV Youth Icon of the Year by young Indians across the country Maharashtra Govt. took back its nominee from the company board Reliance Salgaocar Power becomes Wholly Owned Subsidiary of the company BSES signs an agreement with US bank for GDR conversion. 2004 Reliance decides to revamp Hirma mega thermal power project. Easy Bill, a Hero group company, inks pact with BSES for bill collection. Promoters' holding in BSES has dropped by

5.67 per cent to 52.55 percent. BSES Andhra Power Ltd. & Reliance Salgaocar Power Company Ltd (RSPCL) merged with the Company Janus acquires 4-pc stake in Reliace Energy. The name of BSES Limited shall be changed to Reliance Energy Limited and the trading symbol of BSES Limited be changed from BSES to REL. March 12, 2004. Mops up 8 million (Rs 805 cr) through a five-year zero-coupon foreign currency convertible bond (FCCB) issue. Enters into two foreign currency facility agreements pursuant to which the Company was required to create security over certain of its assets by certain specified times after the respective dates of the Facilities Life Insurance Corporation of India has informed that they have acquired 55,00,000 equity shares of Reliance Energy Limited. Reliance Power Ventures Limited acquires 91,95,622 shares representing 4.99% of voting rights of Reliance Energy Limited via preferential allotment and the date of acquisition is April 03, 2004. Reliance Energy, Govt of UP and Reliance sign the State Support Agreement Reliance wins Koldam project over Essar Reliance join hands with Temasek to establish first power VFM launches multilingual power bills on September 16, 2004 2005 Dahanu of REL's bags CII`s National Award of Excellence 2005. 2006 Reliance Energy join hands with Bajaj for CFL bulbs. The Company along with its consortium on November 07, 2006 signed Contract with Ministry of Petroleum and Natural Gas (MoPNG) for exploration and production of four Coal Bed Methane (CBM) blocks.

2007 Reliance Energy Ltd has appointed Shri. Lalit Jalan as Whole-time Director on the Board. CRISIL has reaffirmed its outstanding ratings of 'AAA/Stable/P1+' on Reliance Energy Ltd's (Reliance Energy's) debt programmes. Reliance Energy Ltd bagged an Engineering, Procurement and Construction (EPC) contract from Damodar Valley Corporation (DVC) to set up the 2 x 600 MW coal based power station at Raghunathpur in West Bengal. 2008 Reliance Infrastructure has bagged the contract for four-laning of the Gurgoan-Faridabad road and along with this the upgradation of the Ballabgarh-Sohana road on a build-operate and transfer (BOT) basis. This project involves the construction of 66 km of road on high density

traffic zone and the project is expected to be completed in two years from the date of commencement with a concession period of 17 years. Company name has been changed from Reliance Energy Ltd to Reliance Infrastructure Ltd. 2009 Reliance Infra to enter into cement sector. Reliance Infra agrees to pay marketing margin to RIL RInfra gets Kandla-Mundra road project in Gujarat ,Reliance Infrastructure Wins Rs 11,000 cr Mumbai Metro-II Project, RInfra wins Jaipur-Reengus Road Project from NHAI 2010 The Anil Dhirubhai Ambani Group (ADAG) firm Reliance Infrastructure(R-Infra) has inked an agreement with NHAI for developing the Rs 3,000crore Delhi-Agra highway project.

Mission: Excellence in Infrastructure

To attain global best practices and become a world-class utility

To create world-class assets and infrastructure to provide the platform for faster, consistent growth for India to become a major world economic power

To achieve excellence in service, quality, reliability, safety and customer care

To earn the trust and confidence of all customers and stakeholders, exceeding their expectations and make the Company a respected household name

To work with vigour, dedication and innovation with total customer satisfaction as the ultimate goal

To consistently achieve high growth with the highest levels of productivity

To be a technology driven, efficient and financially sound organisation

To be a responsible corporate citizen nurturing human values and concern for society, the environment and above all people

To contribute towards community development and nation building

To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals

To encourage ideas, talent and value systems

To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealings

Vision

"Growth has no limit. I keep revising my vision. Only when you dream it, you can do it."
- Dhirubhai

H. Ambani

Vision statement:
To be amongst the most admired and most trusted integrated utility companies in the world, delivering reliable and quality products and services to all customers at competitive costs, with international standards of customer care thereby creating superior value for all stakeholders. To set new benchmarks in standards of corporate performance and governance through the pursuit of operational and financial excellence, responsible citizenship and profitable growth.

BACKGROUND:-

Company Background - Reliance Infrastructure

Industry Name Power House Name Collaborative Country Name Joint Sector Name Year Of Incorporation Year Of Commercial Production

Generation/Distribution ADA Group N.A. N.A. 1929 N.A.

Regd. Office

Address

Reliance Infrastructure Limited H Block, 1st floor Dhirubhai Ambani Knowledge City Mumbai Maharashtra 400 710 022-303 86290 022-303 76633 rel.investor@relianceada.com http://www.rinfra.com/

District State Pin Code Tel. No Fax No Email Internet

CHAPTER:-3
OPERATION IN MUMBAI
Reliance Energys distribution network spreads across almost 384 sq. kms, and serves a customer base of more than 2.8 million customers panning across Suburban Mumbai from Bandra to Bahyander on the western side and Sion to Mankhurd on the eastern Side. To facilitate the excellent customer service and high network efficiency, the area has been divided into five divisions: 1. South Division This covers the areas from Bandra to Vile Parle 2. South Central Division This takes care of areas that lie between Andheri and Jogeshwari 3. Central Division Gorgaon to Kandivali comes under this division 4. North Division Borivali to Bhayander are the areas that get serviced 5. East Division Sion to Mankhurd is covered under this particular division

Load Diversity -Our Balancing Act

Mumbai, being the financial capital of India, has been at the helm of widespread and rapid developments. Particularly, in our supply area, Mumbai Suburbs, commercial developments are on increasing pace. Furthermore, Suburbs, being the home for most of the Mumbaikars, residential growth is also very much a part of this development. The dual growth of commercial and residential energy requirements has led to a significant increase in load as well. The key, in such a situation, is to balance the power distribution to ensure a stable power supply at all times.

More About the Peak Demands

The power system in Mumbai experiences peak demands twice in a year- Firstly during MayJune (summer season) and second during October-November (humid climatic conditions). Within a normal course of a day, the system experiences two peaks. The first one is usually during morning hours due to industrial and commercial load. The second peak is due to overlapping of residential load along with commercial and industrial loads. Within the area of supply, the load pockets vary in their nature with diversities like commercial, industrial and residential. Commercial & industrial pockets usually witness Morning Peak, while predominantly Evening Peaks seem to be the norm in Residential pockets. In general, the overall System Peak occurs during evening hours for most of the months. Developing, operating & maintaining the optimum network to supply peak power demand of these pockets has always been very challenging. Reliance Energy continually faces up to this challenge and provide good quality reliable power to Mumbai.

System Details
Have a look at some of our important considerations:1. 2. 3. 4. 5. 6. 7. No. of Customers Population Covered Peak Demand Catered MUs Catered Load Factor Annual Load Growth Power Factor (Average) 2700230 (May-2009) 9.0 Million 1516 MW 9150 MUs (2008) 0.7 4% 0.97

Our Power System - From Origin to Destination

The journey of electricity from the power plants where it is produced right down to your home is quite interesting. Let us take you through this entire process along with a self-explanatory diagram.

GENERATION
The electricity that powers your home is generated at Dahanu Thermal Power Station (DTPS) with 2 units of 250 MW Each.

TRANSMISSION
This electricity is then transmitted at 220 kV via transmission lines terminating at 3 Bulk Supply Receiving Stations Viz Versova, Ghodbunder & Aarey. At these 3 nos. of Bulk Supply Receiving Stations, power at 220 kV is stepped down to 33 kV. Reliance Energy is also connected to the western Grid via 220 kV interconnections.

PRIMARY DISTRIBUTION
Electricity is also procured from TATA Power at 22 or 33 kV from their 7 nos. of Bulk Supply receiving stations. This electricity at 33 kV from Reliance Energy & 22 or 33 kV from TATA Power is distributed to various 33 or 22 / 11 kV Receiving Stations via underground cable network. At Such 33 or 22 / 11 kV Receiving Stations, power is stepped down to 11 kV and distributed as outgoing feeders with DT Substations forming an Open Ring System

SECONDARY DISTRIBUTION
Power then at 11 kV, at such 5101 DT Substations, is stepped down to 400 Volts (3 Phase) & 230 Volts (1 Phase) to reach your doorstep via LT Mains, LT Panels & LT Pillars.

The following diagrams would give you an insight of how the electricity travels from power station to your door:Schematic diagram of the flow of power:

Transmission:The Transmission Department is an intermediary between Generation & Distribution and is responsible for transmission of power at 220 kV from DTPS to the Companys area of supply in Mumbai Suburbs. It is operating three modern 220/33 kV receiving stations at Versova, Aarey and Ghodbunder.

There are two 220kV Lines also connected to Tata Borivili at Aarey R/S from where extra power flows as and when required. Transmission Lines Details The Details of Reliance Energy Ltd. 220 kV Lines are as below: Length in kms. 1. Dahanu Versova 2. Dahanu Versova 3. Dahanu Ghodbunder 4. Dahanu Ghodbunder 5. Ghodbunder Versova 6. Ghodbunder Versova 7. Versova Aarey 8. Versova Aarey 9. Aarey Tata Borivali 10. Aarey Tata Borivali Line No-1 Line No-2 Line No-1 Line No-2 Line No-1 Line No-2 Line No-1 Line No-2 Line No-1 Line No-2 121.99 106.11 84.61 84.61 20.65 20.65 08.98 08.98 11.95 11.97

Total number of transmission towers 805 towers

The total route length of the 220 kV Network system is 480.50 Kms. Optical fibres (OPGW) are installed on the transmission line network for high speed data communication. The end section of interconnection with TPC Borivali is with 220kV UG Cables 1200 sq.mm. with current carrying capacity 750Amps.

M/S Reliance Energy Limited has several Multi Circuit towers and Narrow base towers in its transmission line network to save the Right Of Way where ever needed in addition to the conventional towers. Receiving Station Details Details of 220kV Receiving Stations

Aarey Receiving station:

o

The Aarey Receiving station is located at Aarey Milk Colony, Dinkarrao Desai Road, Goregaon (East).

There are 4 No of 220/33kV, 100 MVA Transformers in the Station to distribute the power at 33kV level. There are 27 No of 33/11kV 20MVA transformers connected to various 33kV feeders. These 33kV feeders supplies power to the following areas.

Santacruz Saki Airport Kurla Seepz Vile Parle Nirlon Kalina Local area near the station Vikhroli Hiranandani MMRDA Chedanagar(chembur) Meghawadi / Mafco

Versova Receiving station:

o

The Versova Receiving station is situated on the reclaimed and developed land at Versova creek, west of Andheri Railway Station in Shri Swami Samarth Nagar Area.

There are 4 No of 220/33kV, 100 MVA Transformers in the Station to distribute the power at 33kV level. There are 22 No off 33/11kV 20MVA transformers connected to various 33kV feeders. These 33kV feeders supplies power to the following areas.

Erangal Ambivili Juhu North Andheri Goregaon Malad Chinchbunder Local area near the station Bandra Dindoshi / Poisar Juhu

Ghodbunder Receiving Station:

o

The Ghodbunder Receiving station is situated on the reclaimed and developed land at Ghodbunder village, west of Western Express Highway..

There are 3 No of 220/33kV, 100 MVA Transformers in the Station to distribute the power at 33kV level. There are 15 No of 33/11kV 20MVA transformers connected to various 33kV feeders. These 33kV feeders supplies power to the following areas.

Bhayender Dahisar Mira Road Gorai / Kandivili Indl. Estate Local area near the station Devidas Lane Bhayender (W)

Distribution
Distribution is the key to efficient and reliable power supply. Seven decades of experience and continuous investment in modernizing its distribution infrastructure have helped the company achieve the enviable distinction of operating its network with 99.93% reliability! The efforts made towards achieving higher levels of efficiency have reduced distribution losses to 12.01% The lowest in the country! Today the company caters to 5 million satisfied customers! Reliance Energy Limiteds Mumbai operations cover a population of 9.0 million within an area of about 384 sq. kilometers. The Distribution network handled and sold 6881 MUs in the year 2005-2006. Reliance Energy Limited continually upgrades its distribution network. This is accomplished through a process of decentralized operation in supply management to maintain very high on-line reliability

Supply Network-incorporated in 1929 as the Bombay Suburban Electric Supply Limited, the Companys initial task was to distribute electricity in the suburbs of Mumbai. From about 1000 consumers in 1929, to over 2 million consumers with an annual consumption of 6 billion units, RELs Supply network covers a population of 9.0 million and an area of about 384 sq. kilometers within the city of Mumbai.Reliance Energy Ltd. has established 4002 distribution sub-stations, 3114 km of high tension (HT), 3116 kms of low tension (LT) cable and 2538 kms of streetlight cable. The company has an installed distribution transformer capacity of about 2874 MVA. During the last five years (20012006) the installed capacity of power transformers has increased from 1632 MVA to 2022 MVA. The present maximum demand for the area is around 1331 MVA. The ratio of installed capacity to maximum demand is 1.52. The ratio of distribution transformer capacity to the maximum demand has gone up from 1.96 to 2.16.Reliance Energy Ltds continual efforts to achieve higher levels of efficiency have resulted in a reduction in the distribution losses to 12.01%, which is among the lowest in the country.

Supply Area Map Supply System Data Supply Area No. of Consumers Population covered Maximum Demand Power Transformer Installed Capacity No. of Distribution sub-stations Distribution Transformer Installed Capacity Power Factor (Average) 33 kV Capacitors 11 kV Capacitors 384 sq. kms. 24.95 lakhs Above 99 lakhs 1331 MVA 2022 MVA 4002 2874 MVA 0.97 192.50 MVAR 452 MVAR

HT Mains LT Mains System Loss Street Light Poles Units sold in the year 2005-2006 No Supply Complaint Attending Centers

3114 kms 3116 kms 12.01% 72804 6881 MUs 37

SCADA-Reliance Energy Limited has installed a state of the art Integrated Control system called the Supervisory Control and Data Acquisition (SCADA) for its Transmission and Distribution network. REL has laid down 200 kms of 24 F ADSS Optical Fiber Cable in the licensed area connecting 54, 33/22/11 KV receiving stations and 3 No of 220 kV bulk receiving stations. These are used as communication media for the Transmission and Distribution system. The newly commissioned integrated SCADA contains enhanced version for better control and monitoring of Generation, Transmission

and Distribution system.

EPC Division (Engineering, Procurement and Construction Division)
The EPC division of REL was set up in 1966 and was undertaking engineering, procurement and construction contracts on a turnkey basis and other value added services for major public and private sector projects both in India and Abroad. The Division has 10 regional offices in major cities of India and Overseas offices in Dubai, Nepal and Bhutan. The Division has to-date undertaken the total engineering, supply of electrical and mechanical equipment, installation and commissioning services and civil works for the following range of projects. REL has significant presence in the field of execution of the Power projects on EPC basis with a strong track record of the execution and commissioning of projects on time. REL has received wide acclaim for the initiatives in corporate governance. These awards and recognitions greatly motivates and encourage the REL team to set fresh benchmarks in corporate governance, particularly in the Indian Power Sector.

Reliance Energy with its affiliates and sister companies in the Reliance group, own and operate over 2,000 MW of Generating capacity in the country. These comprise conventional thermal plants, gas turbine based combined cycle power plants, Cogeneration plants and wind electric generators. Most of its Projects have been executed by Reliance Energy through its EPC division. The EPC division of REL was set up in 1966 and was undertaking engineering, procurement and construction contracts on a turnkey basis and other value added services for major public and private sector projects both in India and Abroad. The Division has 10 regional offices in major cities of India and Overseas offices in Dubai, Nepal and Bhutan. The Division has to-date undertaken the total engineering, supply of electrical and mechanical equipment, installation and commissioning services and civil works for the following range of projects:

thermal, hydro, Co-generation and gas based power generating stations; 400/132 KV transmission lines and switch yards; overhead and underground electrical networks; industrial electrification works for petrochemicals, fertilizers, steel, cement plants, refineries, ports and hotels;

indoor and outdoor illumination works; pre-moulded accessories for extra high voltage electrical cables; Renovation and Modernization of Delhi distribution network; and Other civil works

Experience and Achievements of EPC Division: The Divisions EPC turnkey services were originally developed for internal purposes, and it was instrumental in construction of the 2 x 250 MW Dahanu Thermal Power Station. Following the completion of the project, EPC Division consolidated its internal resources and began offering single point solution to the execution of the Power Plants such as project engineering, procurement, construction & commissioning for external customers. EPC division has undertaken and successfully commissioned the following major projects:

Its first ever IPP, 2 x 250 MW Coal based Thermal Power Station at Dahanu, Maharashtra.

Reliance Energy Limited-Samalkot Power Station: 220 MW Dual Fuel based (Natural gas & Liquid Fuel) Combined Cycle Power Plant at Samalkot, Andhra Pradesh. The Power Plant is already operational and supplying power to the State Grid of Andhra Pradesh.

165 MW liquid-fuel based combined cycle power project for its subsidiary, Reliance Energy Limited Kochi Power Station at Kochi in Kerala with an aero-derivative unit of 40 MW along GEs LM6000 module, completed on 15 June 2001. .

106 MW Combined Cycle Power Plant of Gujarat State Electricity Corporation Ltd. at Dhuvaran, Gujarat

24 MW Bagassed based Co-generation Power Plant for Godavari Sugar Mills Limited at Sameerwadi, Karnataka.

20 MW Diesel based D.G.Sets for Surya Chakra Power Ltd. at Islands of Andaman and Nicobar.

2250 MW Tau Devilal Thermal Power Station for Haryana Power Generation Corporation Haryana- Balance of Plant, Civil and Structural works12.5 MW Lignite Based Power Project for Grasim Industries Limited at Ariyalur, Tamil Nadu

10.5 MW (5 x 2 MW + 1 x 0.5 MW) Diesel based captive power project for IT-Park for TIDEL- Chennai.

7.5 MW Thermal Power Plant for Monnet Power Ltd. at Raipur, Madhya Pradesh. 3 x 2.5 M DG based Power Plant for National Institute of Biologicals, Noida. 5 MW Bagasse based Thermal Power Plant for Global Energy Ltd., Belgundi, Karnataka, 3 MW Captive Power Project for Alok Industries Limited at Vapi, Gujarat. 2.5 MW D.G. set based Captive Power Plant for ITC, Bangalore.

(Unit-8 of Tau Devilal thermal Power Project of HPGCL has been awarded the Best Thermal Power Project of the Year 2004-05)

Renovation and Modernization of Delhi Distribution System.

Projects under Commissioning /Execution

2600 MW Hisar Thermal Power Station for Haryana Power Generation Corporation Limited

2 x 300 MW Yamunanagar Thermal Power Station for Haryana power generatuion Corporation.

More than 7000 Village Electrification, commissioning of new 52 GSS & Augmentation of 82 GSS under RGGVY UPRE Project

4 x 70 MW Urthing Sobla Hydro Electric Project in Uttaranchal 2210 MW Parichha Thermal Power Station for Uttar Pradesh Rajya Vidyut Utpadan Nigam -Civil works

2250 MW Parichha Thermal Power Station for Uttar Pradesh Rajya Vidyut Utpadan Nigam Balance of Plant , Civil and Structural works

Main Electrical System Packages for 2 x 220 MW Nuclear Power Plant at Kaiga, Karnataka and 2 x 220 MW Nuclear Power Plant at Kota, Rajasthan for Nuclear Power Corporation of India Limited.

Changeover from overhead to underground Transmission Lines under Ranchi beautification scheme for Jharkhand State Electricity Board

110 KV Switchyard and Revamping of Electrical System in the State of Tamil Nadu for Chennai Petroleum Corporation.

220 kV d/c transmission lines Project from Panarsa to Nalagarh for AD Hydro Power Ltd.

The Division provides a full service project advisory capability. It can manage a power plant on a turnkey basis or it can provide one or more industry specialist services such as fuel management advice or fiscal advice. The Division also undertakes commercial commissioning, operation and maintenance and environmental monitoring services.

CHAPTER: - 4
MARKET POTENTIAL:
Decisions related to products and services - where to offer them, how to set revenue targets for them, how much to spend in support of them - all start with a realistic, accurate and confident understanding of Market Potential. A Market Potential is an estimate of the maximum possible sales opportunities present in a particular market segment and open to all sellers of a good or service during a stated future period. A market potential indicates how much of a particular product can be sold to a particular market segment over some future period assuming the application of appropriate marketing methods. Market Potential data measures the likely demand for a product or service in a county, ZIP Code, or any other defined trade area. Businesses and other organizations use Market Potential data to make decisions about where to offer products and services. A Market Potential is an estimate of the maximum possible sales opportunities present in a particular market segment and open to all sellers of goods or services during a stated future period. Thus, a market potential indicates how much of a particular product can be sold to a particular market segment over some future period, assuming the application of appropriate marketing methods.

Sales potential:
A sales potential is an estimate of the maximum possible sales opportunities present in a particular market segment and open to a specified company selling a good or service during a stated future period. Thus, sales potential represents sales opportunities available to a particular manufacturer, while market potential indicates sales opportunities available to entire industry. With Market Potential Data One Can Optimize organization merchandise mix Develop successful advertising and marketing plans

Decide which expansions are most profitable Increasing Share of Wallet/Untapped Potential

Increasing market share requires an understanding of "Untapped Potential," which is different than simply taking the difference between Total Potential and your current market share. Maximize Marketing Budgets & Efficiencies

With a realistic picture of Market Potential you can focus resources intelligently, maintaining a presence where you're strong and investing heavily where opportunity is greatest i.e., investing marketing budget more effectively. Set Aggressive & Attainable Revenue Targets

The best way to establish revenue goals and sales quotas for products, territories or stores/branches is to base them on the true consumer demand/market potential within the area. Sales Forecast:A sales forecasting is an estimate of sales in physical units in a future period under a particular marketing program and assumed set of economic and other factors outside the unit for an entire product line. It may be for a manufacturers entire marketing area or for any sub -division of it. Such forecasts are short term or operating it is important to the sales executive.

ANALYZING THE MARKET POTENTIAL

Market Identification:The first step in analyzing a products market potential is to identify its market. Market identification required finding out Who buys the product? Who use it? Who are the prospective buyers and users? Some companies find answer to these questions in their internal records but most of the companies especially those that use long marketing channels, in consumer- good marketing, Buyers, user, and prospectus are identified and classified according to such characteristics as age, sex, income, and social

class. In Industrial goods marketing, buyers, users, and prospectus are identified and classified by size of firm, geographical location, type of industry and the like. Market identification studies reveal the characteristics that differentiate the market segments making up the products market potential. market identification studies provides, as a side result, customer data on such factors as purchase frequency, searching time expended unit of purchase, and seasonal buying habits. When assembled and analyzed, these data help in estimating market potential.

Market Motivation:The second step in analyzing market potential is to detect the reasons why customers buy the product and the reasons why potential customers might buy it. Market motivation studies answer twin questions: why do people buy? & why dont buy? The answer helps not only in estimating market potential but assist the sales executive to increase the effectiveness of promotional programs. Motivation research techniques vary, but the most widely used are the projective techniques, in which respondents projects themselves, their attitudes interests and opinions into interpretation of special materials presented by the researcher. Analysis of results by trained specialist lays bare what goes on in buyers minds, including, importantly, the real reasons for buying or not buying the product. Most motivation studies are directed towards explaining the buying behaviour of ultimate consumers rather than industrial users. Information from motivation studies helps not only in estimating a products market potential but also assists in deciding 1. How best to present the product in sales talks 2. The relative effectiveness of different selling appeals 3. The relative appropriateness of various promotional methods Analysis of Market Potential:-

Third Step is to analyze the market potential. Market potential can not be analyze directly, so analysis make use of market factors (Market factor is a market feature or characteristics related to the products demand) using market factor for analyzing market potential is a two step process 1. Select the market factor associated with the products demand 2. Eliminate those market segments that do not contain prospective buyers of the product

Why Use Market Potential Data

Market Potential data helps companies to understand, predict, and influence consumer behavior by providing insight into areas with the highest growth potential. This allows you to make informed decisions about products and services based on the latest trends and consumer demand.

Demand Forecasting

Sr. No 1. 2. 3. 4.

Load Type RESIDENTIAL INDUSTRIAL / COMMERCIAL HOSPITAL MALL

Demand Expected/ per Square meter buildup Area. 40 Watt/sq.mtr 120 Watt/ sq.mtr 100 Watt/ sq.mtr 150 Watt/ sq.mtr

Diversity factor 0.25 0.66 0.66 0.66

F.S.I 2.71 2.71 2.71 2.71

MARKET FORCASTING P-WARD (Plot Area more than 3000 sq.mtr)

Expected Load

Sr. Locatio N n o.

Load Type

B.A = Plot Area *F.S.I

Buildu p Area

Dema nd Exp./ per sq.mt r (a) 40 Watt

Divers ity Factor (b)

Load Calculation B.A*(a)*(b)*24 1000 Watt

Per day Sale

Annual Sale (*365)

1.

2.

3.

4.

Wester n Expres s Highw ay, Malad (East) village Pahadi Gorega on off W.E.H. Gorega on (East) Nagari Niwara Parisha d layout Malad (East) Laxmi Industr ial Estate Village Pahadi, Gorega on (West) Mumb ai-90

RESIDENTI AL

51457.5* 2.71

13944 9.8

0.25

139449.8*40*0. 25*24 1000 Watt

3346 8

1221582 0

HOSPITAL

5061.2*2. 71

13715. 8

100 Watt

0.66

13715.8*100*0. 66*24 1000 Watt

2172 6

7929990

HOSPITAL

4600*2.7 1

12466

100 Watt

0.66

12466*100*0.66 *24 1000 Watt

1974 6.1

7207326 .5

INDUSTRI AL/ COMMER CIAL

11082.9* 2.71

30035

120 Watt

0.66

30035*120*0.66 *24 1000 Watt

5709 0.5

2083803 2.5

5.

6.

7.

8.

9.

Village Pahadi Goregao n (East), Mumbai village Malvani at Malad (West village Dindoshi , Goregao n (East) Mumbai -63 village Marol Maroshi Goregao n (East) Mumbai village Marol Maroshi Goregao n (East) Mumbai

INDUSTRI AL/ COMMER CIAL RESIDENT IAL

847760.7* 2.71

229743 1.4

12 0 Wa tt 40 Wa tt

0.6 6

2297431.4*120*0 .66*24 1000 Watt

436695 7.6

1593939 524

9494.1*2. 71

25729

0.2 5

25729*40*0.25*2 4 1000 Watt

6175

2253875

INDUSTRI AL/ COMMER CIAL

210576.4* 2.71

570662

12 0 Wa tt

0.6 6

570662*120*0.66 *24 ______________ 1000 Watt

108471 4.3

3959207 19.5

INDUSTRI AL/ COMMER CIAL

847760.7* 2.71

229743 1

12 0 Wa tt

0.6 6

2297431*120*0.6 6*24 ______________ 1000 Watt -

436695 6.8

1593932 32

INDUSTRI AL/ COMMER CIAL

847761.7* 2.71

229743 4.2

12 0 Wa tt

0.6 6

2297434.2*120*0 .66*24 ______________ 1000 Watt

436696 3

1593941 495

1 0.

1 1.

Village Malwani at Malad (West), Mumbai Chinchol i Bunder Road, Malad (West)

RESIDENT IAL

42474*2.7 1

115104 .5

40 Wa tt

0.2 5

115104.5*40*0.2 5*24 ______________ _ 1000 Watt 19426*40*0.25*2 4 ______________ _ 1000 Watt

27625

1008312 5

RESIDENT IAL

7168.3*2. 71

19426

40 Wa tt

0.2 5

4662.2

170170.3

1 2.

1 3.

1 4.

1 5.

1 6.

1 7.

Village Dindoshi at upper Govind Nagar Malad(E ast) village Malvani at Malad (West) Unnat Nagar MHADA Village Pahadi, Goregao n (West) Western Express Highway Goregao n (East) Village Pahadi, Goregao n at Goregao n (West) Village Malad (East) Mumbai -67 Village Malad (East) Taluka Borivali Mumbai NM Metal Industri es @ Goregao

RESIDENT IAL

4683.8*2. 71

12693

40 Wa tt

0.2 5

12693*40*0.25*2 4 ______________ _ 1000 Watt

3046.3

3046320

INDUSTRI AL/ COMMER CIAL RESIDENT IAL

6432*2.71

17430. 7

12 0 Wa tt 40 Wa tt

0.6 6

17430.7*120*0.6 6*24 ______________ 1000 Watt 8891.7*40*0.25* 24 ______________ 1000 Watt

33132. 3

1209328 9.5

3281.08*2 .71

8891.7

0.2 5

2134

778913

INDUSTRI AL/ COMMER CIAL RESIDENT IAL

3572.84*2 .71

9682.3

12 0 Wa tt 40 Wa tt

0.6 6

9682.3*120*0.66 *24 ______________ 1000 Watt 524655.7*40*0.2 5*24 ______________ 1000 Watt

18404. 1

6717496. 5

193599.9* 2.71

524655 .7

0.2 5

125917 .3

4595981 4.5

RESIDENT IAL

6536.3*2. 71

17713. 3

40 Wa tt

0.2 5

17713.3*40*0.25 *24 ______________ 1000 Watt

4251.1

1551651. 5

1 8.

RESIDENT IAL

12688*2.7 1

34384. 4

40 Wa tt

0.2 5

34384.4*40*0.25 *24 ______________ 1000 Watt

8252.2

3012053

1 9.

INDUSTRI AL/ COMMER CIAL

5025.5*2. 71

13619. 1

12 0 Wa tt

0.6 6

13619.1*120*0.6 6*24 ______________ 1000 Watt

25887. 1

9448791. 5

n (East)

2 0

2 1.

2 2.

village Erangal at suchak layout of Malad madh Road, Malad (W) Shree Shivshak ti CHSL village Kurar Malad (East) Marvey Road at Malad (West) Village Dindoshi Western Express Highway Goregao n (East)

RESIDENT IAL

6128.3*2. 71

16607. 6

40 Wa tt

0.2 5

16607.6*40*0.25 *24 ______________ 1000 Watt

3985.8

1454817

RESIDENT IAL

18279.9*2 .71

49538. 5

40 Wa tt

0.2 5

49538.5*40*0.25 *24 ______________ 1000 Watt

11889. 2

4339572. 6

RESIDENT IAL

4151.5*2. 71

11250. 5

40 Wa tt

0.2 5

11250.5*40*0.25 *24 ______________ 1000 Watt 570662*120*0.66 *24 ______________ 1000 Watt

2700.1

985543.8

2 3.

INDUSTRI AL/ COMMER CIAL

210576.4* 2.71

570662

12 0 Wa tt

0.6 6

108471 4.4

3959207 56

R-WARD (Plot Area more than 3000 sq.mtr)

Expected Load
Sr . N o Location Load Type B.A = Plot Area *F.S.I Buildu p Area Dema nd Exp./ per sq.mt r (a) 40 Watt Divers ity Facto r (b) Load Calculation B.A*(a)*(b)*24 1000 Watt Per day Sale Annual Sale (*365)

1.

2.

3.

4.

5.

village Magatha ne Near Western Express Highway at Borivali (East) Balika Vidyalay a Marg Ramgali at Kandivali (West) Lokhand wala Townshi p, AkurliRo ad, Kandivali (East), Mumbai Lokhand wala Townshi p, Sector III , AkurliRo ad, Kandivali (East), Mumbai village Poisar at Kandivali (West)

RESIDENT IAL

3871.1*2 .71

10490 .6

0.25

10490.6*40*0. 25*24 1000 Watt

2517. 7

918960.5

RESIDENT IAL

4744.4*2 .71

12857 .3

40 Watt

0.25

12857.3*40*0. 25*24 1000 Watt

3085. 7

3085700

INDUSTRI AL/ COMMER CIAL

852476* 2.71

23102 1

120 Watt

0.66

231021*120*0. 66*24 1000 Watt

43912 4.7

1602805 15.5

INDUSTRI AL/ COMMER CIAL

21409.3* 2.71

58019 .2

120 Watt

0.66

58019.2*120*0 .66*24 1000 Watt

11028 2.8

4025322 2

RESIDENT IAL

5417.5*2 .71

14681 .4

40 Watt

0.25

14681.4*40*0. 25*24 1000 Watt

3523. 5

1286077. 5

6.

7.

Jai Maharas htra Nagar village Magatha ne, Borivali (East) Village Dahisar

RESIDENT IAL

38757*2. 71

10503 1.4

40 Watt

0.25

105031.4*40*0 .25*24 1000 Watt

25207 .5

9200737. 5

RESIDENT IAL

13392.7* 2.71

36294 .2

40 Watt

0.25

36294.2*40*0. 25*24 1000 Watt

8710. 6

3179369

M-WARD (Plot Area more than 3000 sq.mtr)

Expected Load

Sr . N o.

Locati on

Load Type

B.A = Plot Area *F.S.I

Buildup Area

1.

2.

3.

4.

5.

6.

vikhra m sarabh ai at Anush akti nagar. station 'B' village mahul tromb ay village deona r taluka kurla MSD Mumb ai. mumb ai retiner y of Hindus tan Petrol eum corp. Ltd. chemb ur Mumb ai-71 Village Mahul

INDUSTR IAL/ COMME RCIAL

3827942* 2.71

103737 22.8

Dem and Exp./ per sq.m tr (a) 120 Watt

Diver sity Facto r (b)

Load Calculation B.A*(a)*(b)*24 1000 Watt

Per day Sale

Annual Sale (*365)

0.66

10373722.8*120 *0.66*24 1000 Watt

197183 72.3

7197205 889.5

INDUSTR IAL/ COMME RCIAL

566559*2. 71

153537 4.8

120 Watt

0.66

1535374.8*120* 0.66*24 1000 Watt

291844 0.4

1065230 746

INDUSTR IAL/ COMME RCIAL

5442.1*2. 71

14749

120 Watt

0.66

14749*120*0.66 *24 1000 Watt

28034. 8

1023270 2

INDUSTR IAL/ COMME RCIAL

1298466.7 *2.71

351884 4.7

120 Watt

0.66

3518844.7*120* 0.66*24 1000 Watt

668862 0

2441346 300

RESIDEN TIAL

4274*2.71

11582. 5

40 Watt

0.25

11582.5*40*0.2 5*24 1000 Watt 13276.2*40*0.2 5*24

2779.8

1014627

RESIDEN TIAL

4899*2.71

13276. 2

40 Watt

0.25

3186.3

1162999. 5

. 7. village deona r, chemb ur RESIDEN TIAL 5730.5*2. 71 15529. 6 40 Watt 0.25

1000 Watt 15529.6*40*0.2 5*24 1000 Watt 3727.1 1360391. 5

L-WARD (Plot Area more than 3000 sq.mtr)

Expected Load

Sr. Locati N on o.

Load Type

B.A = Plot Area *F.S.I

Buildu p Area

1.

2.

3.

4.

5.

villag e motril i opp. Saki Naka road Kurla( w) marol villag e saki vihar Kurla (w) villag e Tung wa, Taluk a Kurla ,Powa i. Moha li villag e. villag e mohil Kurla (w)

INDUSTRI AL/ COMMER CIAL

3857.6* 2.71

10454

Dema nd Exp./ per sq.mt r (a) 120 Watt

Divers ity Factor (b)

Load Calculation B.A*(a)*(b)*24 1000 Watt

Per day Sale

Annual Sale (*365)

0.66

10454*120*0.66 *24 1000 Watt

19870. 9

7252878. 5

INDUSTRI AL/ COMMER CIAL

3310.5* 2.71

8971.4

120 Watt

0.66

8971.4*120*0.66 *24 1000 Watt

17052. 8

6224272

INDUSTRI AL/ COMMER CIAL

59744*2 .71

16190 6.2

120 Watt

0.66

161906.2*120*0. 66*24 1000 Watt

30775 1.3

1123292 24.5

INDUSTRI AL/ COMMER CIAL RESIDENTI AL

5017*2. 71

13596

120 Watt

0.66

13596*120*0.66 *24 1000 Watt 10579.2*40*0.25 *24 1000 Watt

25843. 2

9432768

3903.8* 2.71

10579. 2

40 Watt

0.25

2539

926735

T & S-WARD (Plot Area more than 3000 sq.mtr)

Expected Load

Sr. Location N o.

Load Type

B.A = Plot Area *F.S.I

Buildu p Area

1.

2.

pant nagar Kirol Ghatkopa r (E) village powai. village Bhandup (E). village Bhandup. village Chandivili Powai.

RESIDE NTIAL

7019.75* 2.71

19023. 5

Dema nd Exp./ per sq.mt r (a) 40 Watt

Divers ity Factor (b)

Load Calculation B.A*(a)*(b)*24 1000 Watt

Per day Sale

Annual Sale (*365)

0.25

19023.5*40*0.2 5*24 1000 Watt

4565.6

1666458 .6

RESIDE NTIAL RESIDE NTIAL RESIDE NTIAL RESIDE NTIAL

173891*2 .71 22858.7* 2.71 35903*2. 71 3833.83* 2.71

47124 4.6 61947

40 Watt 40 Watt 40 Watt 40 Watt

0.25

3.

0.25

4.

97297. 1 10389. 6

0.25

5.

0.25

471244.6*40*0. 25*24 1000 Watt 61947*40*0.25 *24 1000 Watt 97297.1*40*0.2 5*24 1000 Watt 10389.6*40*0.2 5*24 1000 Watt

11309 8.7 14867. 2 23351. 3 2493.5

4128102 5.5 5426528

8523224 .5 910127. 5

Potential Analysis

The project consists of a brief and in depth analysis of market potential of reliance energy. By the virtue of this project a competitive study has been made to identify and recognize emerging markets available as per the standards of the judiciary. Reliance energy being a large scale organization has the required potential to explore new horizons and explore emerging markets. The main objective of this project is to study and identify new projects and understand their power and energy requirement, another important factor considered is to understand the requirements of these markets and accordingly acknowledge the capacity of the company to undertake the project with efficiency and accuracy. The projects has been undertaken with consideration to Mumbai Region and accordingly identify the requirement of upcoming markets which are supposed to be residential complexes , industrial /commercial , malls , hospital and other entities . This is a research based project in order understand and focus on the estimated demand and forecast the requirements as per the need .the projects has been created as per the wards system that prevails in Mumbai . it has been identified that different wards have different requirements and the project consists of forecasting this demand factor . By the means of this project attempts Have been made to assist the company to estimate its demand potential .the data has been collected from Bombay municipal corporation (building proposal department) and accordingly analysis have been made on this data as per the requirement of the company. the regions that have been considered for the projects reign from Andheri to Borivali and other nearby areas .

South Division This covers the areas from Bandra to Vile Parle. South Central Division This takes care of areas that lie between Andheri and Jogeshwari. Central Division Gorgaon to Kandivali comes under this division. North Division Borivali to Bhayander are the areas that get serviced. East Division Sion to Mankhurd is covered under this particular division .

In-depth analysis have been made regarding some of the technical details like FSI and area and data analysis has been done accordingly. The project have been made with accordance with the required standards of the concerned organization. One of the important concerns of the projects has been to understand the need and demand pattern of the of market available to the company. This is a brief study in order to analyse the available resources in accordance with the companys capacity and advice and make necessary recommendation to the company to make necessary provisions for the same and accordingly help the company / organization to gain a competitive advantage in the market and there by undertake their operations with a better degree of efficiency and accuracy respectively. Another most and crucial aspect of the project is to analyze the data with accordance of the need of the company and help them to understand the data with a greater degree of ease and comfort. I hereby confront that the data has been collected and other operations have been undertaken in best possible manner. The project has been created in accordance with in the concerned regulations of MERC (MAHARASHTRA ELECTRICITY REGULATION COMISSION).

CHAPTER: - 5 Analysis:1) SWOT ANALYSIS OF RELIANCE ENERGY. Strength: Huge Capacity generation in pipeline Growth in EPC division Established and good Image Reliance Long term Investment Reliance power part of Reliance Strategically Located Power Projects

Weakness: Effect on balance sheet due to funding of New project Distribution-something new for Reliance. Reliance dynamic approach with creating total consumer experience could complicate the process Financing Dadri project - a big liability

Opportunities: Huge scope in power sector. Setting up largest thermal plant in Orissa , which has huge deposits of Coal Reserves. Good timing with the passing of Electricity Act Reaping returns of generating power Abundance of intellectual capital in India Nearly half the geographical area doesnt have electricity-Distribution Opportunities

Threats: Any delay in project implementation. Increase in interest rate. Other players in the market, like Tata Future plans depend on government policy Dealing with state regulators who determine tariff rates Remote possibility opportunities back firing.

2) PEST analysis of Reliance Energy ltd.

Political Forces:
The Government of India has a mission of Power to all by 2012. Government is having very ambitious plans for increasing the capacity of the power sector and hence is encouraging power sector companies like Reliance infrastructure ltd and Reliance power.

Economic Factors
India is in the rising phase of its economy curve, the economy of the country was growing at 9 % before it is affected by recession in 2008. Even during recession also it managed to touch 7.9%

while developed countries suffering from negative growth. The per capita consumption is expected to increase 1000 KWH. So, this provides huge opportunity for Reliance energy ltd.

Socio cultural factors

With a population of India increasing and the scenario of the country is changing from survival to consumption mode, the demand for electricity continue to be on increase. As a result of which power generation sector promises increasing returns to those who have already positioned themselves strongly in this sector

Technological factors:
The operational efficiency of a thermal power plant is only 30% that is very poor Also, the advantages of low installation cost is disserted with the invention of nuclear power.

BIBLIOGRAPHY

www.rinfra.com/ http://www.rel.co.in/HTML/know_CompanyProfile.html http://en.wikipedia.org/wiki/Electricity_sector_in_India http://economictimes.indiatimes.com/reliance-infrastructureltd/infocompanyhistory/companyid-13922.cms http://www.moneycontrol.com/company-facts/relianceinfrastructure/management/RI38