CONTENTS

Heyl Brothers Business Cards Action Reaction Productions - Introduction -Our Philosophy: A Passion for Excellence -Heyl Brothers Biography A Short Visual Summary of our Work -Wins and Nominations -Carl -Defy -The Acid Theatre -Fine -Carnivore -Imagine: Beam of Light & Tree of Flesh -The Spirit Done in 60 Seconds -Stellar Commercials -Clients -IASO -Epicon -Wolky -Defy the Honda -Hart voor Kinderen storyboard Our Techniques -HDR 5K Film -E.D.I. (Extreme Detail Image) Press, Reviews & Awards Curriculum Vitae Justin Heyl 4 6

10

34

46

54 80

Kopiren of openbaar maken van tekst en afbeeldingen uit deze publicatie is op geen enkele wijze toegestaan zonder schriftelijke toestemming van de rechthebbenden. All rights reserved. Tekst en afbeeldingen: 2014 Justin Heyl Action Reaction Productions Hilversum - The Netherlands

INTRODUCTION

A PASSION FOR EXCELLENCE

ACTION REACTION PRODUCTIONS Our philosophy: A Passion for Excellence
Action Reaction Productions is passionate about cinematography, we aim to deliver exceptional value to every production. The current industry is full of talent, a story can be told in a million ways by a million people. We distinguish ourselves by our capability to develop new audiovisual technologies. Action Reaction Productions created EDI (extreme detail image), a technical interpretation to post-workflow on high end 4k digital raw footage. In 2012 we produced a short The Spirit: Done in 60 seconds, which features a combination of EDI and our interpretation of the visual style created in Sin City & The Spirit. We were extremely challenged by the 48hrs contest for which we created Carnivore. Ultimately we were able to deliver a high end production with a technical level rarely achieved in this contest. We are currently in the process of creating our next ambitious challenges: MOTION BULLET TIME, INTERACTIVE REACTION 2.0 & HDR-EDI. Techniques that contribute to the story without overpowering them, leaving a footprint we would like transform into our trademark. Besides the technical value, Action Reaction Productions strongly believes in the power of TEAMWORK. Together we are strong and capable of the greatest accomplishments. This passion lives in all our cast & crew. By sharing and nurturing it, every production is pushed to a higher level.

Check out our website: www.actionreaction.nl

A NEW TAKE ON CREDIT SEQUENCE
Action Reaction Productions aims to deliver a full concept for every production, from opening sequence to end credits. This led to a new development for end credits, very different from the current industry standards. Guided by our strong believe in teamwork we exclusively photographed our entire cast & crew, giving them their moment of fame in the end credits. This is our Face-by-the-name principle, and even got us an award when we first applied it for the 48HRS contest. This was a first for 48HRS worldwide, as they invented the award especially for Action Reaction Productions. This was a great honor and encouragement. An advantage of this way of displaying end credits is keeping the audience alert until the end, which is beneficial for sponsors and collaborating companies.

CAST & CREW FILMPOSTER

Besides our Face-by-the-name end credits principle we also display our cast & crew on posters. Besides the official posters for marketing purposes we also design cast & crew posters in style of the production. We always plan a photo shoot on the set to give us awesome footage to work with.

FILM COMPANION
Action Reaction Productions loves film companions. Its a great way to view your own production from first draft to finished product. We hire special set photographers on every production to capture each moment. We ensure not just the key players (actors, directors, producers) are portrayed, but everyone working on the set. From runner to poster designer, from make-up artist to grip. Everyone contributes their part to the final product. We will always do our best to respect and live by this value. Experience teaches us that its not only a nice book to reflect on but also a way to keep the team spirit high.

An effective combo
HEYL BROTHERS

The Heyl Brothers (Justin Heyl & Jol Heyl) are two talented award winning filmmakers who decided to keep it in the family when they teamed up as a producing/directing duo. Both graduated at the prestigious Utrecht school of arts, they are ready to seriously kick some ass. They seem to hold the ingredients for cinematographic gold. Its no surprise theyve won an award for every single release since they started in 2010. With their unique talent and cutting edge technical approach their names will soon be established worldwide. Justin Heyl founded Action Reaction Productions in 2007 and has worked on many different multimedia projects as a Director, Producer, Designer and Photographer. Justin also won an important award for upcoming talent in 2010 for his films and photography. Besides his art he also developed a new post production technique called HDR-EDI which is enabled in the Acid Theatre. Nothing stands in his way to perceive his ultimate dream to enrich the world with his cinematic art, while pursuing and developing new audiovisual techniques. Jol Heyl is very gifted when it comes to an eye for cinematic detail and the knowledge to back it. Hes extremely versatile with a strong hands on approach. From directing to DoP and editing, Jol has a unique ability to capture emotions in their purest form. Hes a wizard in postproduction, making him a complete package when it comes to making movies.

A SHORT VISUAL SUMMARY OF OUR WORK

Imagine Time Capsule Double Bill

Action Reaction Productions presenteert vol trots, niet n maar twee visies voor een nieuwe Imagine Film Festival leader. Het idee is dat we een tweeluik maken, beide geregisseerd en ontwikkeld door een van de Heyl Brothers. Een tweeluik met als verbindende factor een lieve onschuldige jongen in de vorm van multitalent Merlijn Remmig. Een tweeluik waarin we beide een genre tackelen die ons intrigeert en inspireert, maar bovenal een hoofdgenre is van dit filmfestival. Justins segment is een extreme victoriaanse horror in de trend van de Hammer Horror films. Uiteraard wel binnen de restricties, maar die kunnen we heel ruim opvatten. Joels segment is een combinatie van Science Fiction en jaren 70 / 80 horror. Denk aan early Spielberg (close encounters of the third kind, poltergeist). Beide segmenten starten we in met een close-up van het oog van 1 van de Heyl Brothers, waarin we door het oog de hersenpan in vliegen en zien wat voor verhaal zich daarin afspeeld. In totaal hebben we 3 filmversies: Beam of Light 30 sec. film. Tree of Flesh 30 sec. film. Met als hoofdfilm de

Double Bill Beam of Light & Tree of Flesh Directors Cut.

Alles in glorieuze super scherpe 2K resolutie.
RUNNING TIME 30 sec 30 sec TECHNICAL INFORMATION CONTACT & DISTRIBUTION ACTION REACTION PRODUCTIONS Johannes Geradtsweg 75 1222 PN Hilversum The Netherlands Tel : +31 6 207 22 157 info@actionreaction.nl www.actionreaction.nl

Tree of

GENRE: Science Fiction (Beam of Light) & Horror (Tree of Flesh) SHOOT FORMAT 5K RED Epic SCREENING FORMATS 2K ProRes-422-HQ / Youtube 2K ASPECT RATIO 2:1 AUDIO 48 khz - STEREO 16 bit COMPLETED 28 March 2013

Double Bill Beam of Light & Tree of Flesh Directors Cut

Flesh

4 minutes 45 seconds

THE PRODUCTION
In 2,5 week pre-productie, van concept tot draaiklaar, 1 draaidag, 2 korte films op 3 lokaties draaien. Halverwege de dag een volledige Cast & Crew photoshoot in complete Victoriaanse klederdracht erin verwerken. Vervolgens weer doordraaien. Dan 2 weken post-productie. Twee 30 seconden versies en 1 extended directors cut. Dit allemaal bereikt in amper een maand met een 34 koppige crew. Met als doel om de felbegeerde Time Capsule Award te bemachtigen.

A Living Stillife Boundless Decay - Art by Infinitum Pixel

Long for life Boundless and bare Like mades redeem the flesh Hollow vains, Decay of heirs and arrogant distress Gluttony tied to leaking arrows Hence the stains of gold Raw, the glimpse of death A tainted, rotten breath A skeleton of lies, Pounding firmly, decicive The innerstroke of knifes Long for life Boundless and bare Like death redeems the flesh Hollow chapters, Do behold Beware the stains of gold

COMMERCIALS

OUR TECHNIQUES

PRESS, REVIEWS & AWARDS