Name : ILfan Dradjat NIM Class : 29112125 : X-47

Subject : Corning Incorporated : The Growth and Strategy Council

Lesson Learn

Corning is essentially an advanced materials company with technical and manufacturing expertise in glass, ceramics, and polymers. The story of Corning tracks the changes of many business areas and markets. They have also been subject to the vagaries of technology advances, government policy, and economics. But they always show consisten Innovation through R&D which is engrained as they core corporate culture at Corning Innovation at Corning followed what was called the innovation recipe its involved the management that used Cornings gate innovation process thats are :

pne of their success formula is invent a component that enables a complex system, protect it with IP, and develop world class manufacturing processes to make it.

Corning also discovered that the best product does not always win in the marketplace, consumen readiness to accept the product are highly needed. with its attempt to enter the automobile windshield market. Their overflow glass product was a superiorproduct, but no one buy, until they found a market By 2007 and their sales exploded. It now uses the manufacturing process developed for windshields for its LCD flat panel business.

On Technology Innovation company Sustainability investmenta on R&D are key factor . Innovation at corning meant being willing to make measurable sacrifice by making significant and Sustained investments knowing that the payback would likely be well into the future although it will take long time for market to realize their need on those new product. Corning lost money for 14 years before becoming profitable in 1999. And optical fiber took 20 years to become profitable despite the hundreds millions of dollars the company invested during the

1960 and 1970s. In 2001 the company approved the appropriations request for a $250 million new factory for the diesel business at a time when telecom business was crashing and the emission regulations for 2007 were not yet in place.In business we must have big patient to gain profit. Cornings Emphasis on innovation.and.its.long.term.outlook-made.the.company.unique. Unlike conventional investments in plant and equipment, which generally have declining returns over time, technological investments are argued to produce positive returns through creating new knowledge, options and opportunities. No wonder IT Innovator company like google, Samsung, Intel had big Research and development budget on their income statement

Innovation at Corning also about being willing and able to take failed ideas and apply them elsewhere.Innovation is much more than invention the creation of a new idea and its reduction to practice and it includes all the activities required We can learned from in the commercialization of new technologies

other company experience like 3M which produce Post It brand

acccidentally. A man named Spencer Silver who worked in the 3M research laboratories in 1970 was working on developing a strong adhesive to incorporate it to some of 3Ms current products. After some trial and error he finally developed an adhesive, but for his own disappointment, it was even weaker than what 3M already manufactured at the time. It stuck to things but could easily be lifted off. A couple of ants could lift it up. Then four years later, another 3M scientist named Arthur Fry was singing in his churchs choir. He used markers to keep in the hymnal but they kept falling out of the book. Then he remembered Silvers weak adhesive and used to coat his markers. With the weak adhesive the markers stayed in place, yet lifted off without damaging the pages.

My.Experience In the middle of 2008 my company, bank jabar banten or bjb had agreement with one vendor to developwireless POS (point of sales)/EDC (Electronic Data Capture) that use GPRS signal, the development was finish on the end 2009, although it had take a lot of cost, the product failed to fulfill the expectation, bjb branchess can not use the machines, the system have problem on its sotware and have weak signal. For two years those macines just sleep in deposit box. Then at 2011 we decide to kick those vendor and start it all over again to develop new product, develop new feature on those machine and this time we use USSD (Unstructured Supplementary Service Data) which have better signal. With better concept, preparation and support from management we finaly launch the EDC product on Des 2011,and now the machines use by almost bjb branches.