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Presenters
SAP, Oracle, and IBM purchased three major BI vendors (Business Objects, Hyperion, and
Cognos) within months of one another – a clear sign of the importance of both BI and BA
Solution Results
• Analysis revealed that
• Hosted service – no on premise
70% of sales is driven by 25% of their
hardware of software customers
Trip frequency, not basket size, sets the best
• Raw data logs transferred via FTP to shoppers apart
1010data • Better understanding led to comprehensive
shopper-centric marketing program:
• End users access data via web Target promotions to better customers –
resulting in dramatically more efficient
browser and existing tools to promotional spend. Identified cherry-picking
leverage current tools and minimize Focus new-customer acquisition efforts to
attract the best shoppers determined by
training analysis of demographic and behavioral
characteristics
Tailor shopping experience to best shoppers
by analyzing their categories shopped,
preferred brands, days/times shopped, etc.
Source: http://www.pivotlink.com/customers/car-toys
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