Agricultural Business In India A SWOT ANALYSIS DR. JYOTINDRA M. JANI JYOTINDRA JANI University) (Lt. M. J. Kundalia Eng. Med.

. Mahila Commerce college rajkot, Amrita

Published in econo.philica.com Abstract Every business operates within two intersecting environments. One is the internal environment, which consists of the things that a business person can control (such as the type of livestock or seed purchased, the feed or fertility method used, the farming practices implemented). The other is the external environment, which is made up of the factors that affect a business that a business owner cannot control (costs of materials, changes in regulations, competitive activities, market changes). Another way to look at the internal and external environments is through what is often called the SWOT analysis: the Strengths, Weaknesses, Opportunities and Threats that a business faces. Article body

Agricultural Business In India - "A SWOT ANALYSIS" Every business operates within two intersecting environments. One is the "internal environment," which consists of the things that a business person can control (such as the type of livestock or seed purchased, the feed or fertility method used, the farming practices implemented). The other is the "external environment," which is made up of the factors that affect a business that a business owner cannot control (costs of materials, changes in regulations, competitive activities, market changes).

Another way to look at the internal and external environments is through what is often called the "SWOT" analysis: the Strengths, Weaknesses, Opportunities and Threats that a business faces.

SWOT Analysis for Agricultural Business in India.

Strengths Basically agro based economy.

Major portion of National income from Agri. business Availability of land, labor, capital and entrepreneur, Largest market share in some of the agricultural product and many more,

Weaknesses Unorganized Market Traditional approach of farming Lack of system Only seasonal product are focused for farming No full-time sales person Improper irrigation system It is a business in the control of a particular community

Opportunities

Expand operations to include planting and harvesting Partner with firm that only plants and harvests crops. Expanding international level Market Developing organized market Agricultural education

Threats Government policy

Patent right issue Global Recession Inferior Quality Irrigation problem.